
Being careless. Not having enough knowledge. Something being a misunderstanding. Being confused. Things seeming like an illusion or delusion. Neglecting something (or someone). Over or underestimating something (or again, someone). Making a false move. Guess what all of these things have in common? They all define what it means to make a mistake.
Now humor me for a moment. If you're currently in a long-term relationship with someone, first, how's your sex life going? If you're not able to give me a firm "great!", here's my follow-up question—if things could be better in the bedroom department, could a part of it be due to the fact that some mistakes are being made? Are you or yours being careless? Are one of you under the illusion (or delusion) that something is working when it actually isn't?
Do one or both of you have a tendency to overestimate the impact you're making on your partner? Yeah, it's not the most comfortable self-reflective kind of conversation to have (even if it's just with yourself), but sex is too important in a relationship to not put some thought into whether you—or they—could possibly be making some pretty serious sexual faux pas.
Mistakes like what? Let's start off with these right here.
1.Being Way Too Predictable
Always at night. Always missionary style. Always in the bed. You see the operative word in those phrases, right? I'd say that when it comes to about half of the couples that I work with, the issue they're having has something to do with sex. And one of the things that comes up the most is how bored one or both of them are. One of the best definitions of bored (as it relates to this topic) is "tedious repetition". When something is tedious, it is monotonous and tiresome. Who wants sex to be like that?!
Whenever I think of boring sex, I think about people who do it, just to say that they did it. There's no creativity. There's no spontaneity. There's no real forethought put into the experience at all. Then sex ends up becoming predictable, stale and even lifeless.
A healthy marriage includes a healthy sex life. The more energy and effort you put into making sex fun and exciting, the more of a reflection that will be on your connection with your spouse overall.
2.Always Expecting the Other to Initiate
Sometimes, I'm tickled when I hear what some wives want. On one hand, they give side-eye to submission (even the Christian ones which is interesting if you check out Ephesians 5:22 and Colossians 3:18) while on the other, they think that a man should be the sole provider and the sexual initiator because "that's a man's job".
No time to get into the blatant contradictions here. I'll just say that when it comes to initiating sex, it should be an equal effort for both parties. That's because both men and women want to feel wanted and like their partner can't wait to jump their bones.
There's a couple I know right now who hasn't had much sex in (count 'em) five years. Whenever I ask either one what the problem is, they say it's that they are waiting for the other to initiate. Five years, y'all. SMH.
3.Not Tending to Each Other’s Emotional Intimacy Needs
A few years back, Durex conducted a sex survey that revealed (surprise, surprise) sex is best between two people who know and trust one another. In other words, sex is the most fulfilling when there is a solid emotional connection established. Thing is, when you're trying to keep your relationship strong, you and your partner may have different needs or similar ones but at different times. What you can know for sure is doing things like becoming fluent in their love language, being affectionate in ways that aren't sexual, going out on dates, showing support and admiration, being open and available to pillow talk, expressing sentiments throughout the day—all of these are examples of doing things to keep you and yours emotionally connected.
Don't assume that just because you and your significant other are official or that you share the same address and/or last name that you're emotionally in a good place. The only way to know for sure is by asking your partner. Do that tonight, if you can.
4.Losing Their Sense of Humor
Surely this isn't a surprise, being that most of us desire a sense of humor in our partner, but did you know research reveals that a part of the reason why we want someone who makes us laugh is because it displays humor, wit and timing? Someone who has a sense of humor also knows how to not take themselves too seriously and are able to bring relief to stress-filled situations.
As far as bedroom action goes, sex tends to be more fun when both people can laugh at each other, themselves and even sex-related slip-ups. And ladies, it also doesn't hurt that (reportedly) the more a man has the ability to make us laugh, the more orgasms he can give us in the process.
Knock knock joke, anyone?
5.Being (Sexually) Selfish
DJ Khaled and Tip Harris. These are the two men who immediately come to mind when I think of men who are sexually selfish. DJ Khaled for that ridiculousness thing he said a few years back about expecting oral sex but not giving it (to his wife, y'all). Tip, not for what he does or doesn't do in his marriage (Tiny gives me the impression she's pretty held down in the bedroom department), but what he once said in a song with Justin Timberlake—I hate to have to cancel my vacation so you can't deny/I'm patient but I ain't gonna try/You don't come I ain't gonna die.
T.I. is a cutie pie; especially back in those days. But ain't nothin' hot, sexy or appealing about a man who only cares about his own pleasure. Unfortunately, this doesn't only happen over radio airwaves. It's going down like this in bedrooms all over the world too. Maybe one day I'll pen an entire piece on sexual selfishness. For now, I'll just say that sex is sooooo much better when both partners get off on their partner getting off; when they are not focused on their orgasm so much as their significant other's.
A person who thinks like DJ Khaled or has Tip's song philosophy is making so many fumbles in the sex department, it ain't even funny. It really isn't.
6.Slipping on the Body Maintenance
Bad breath. Not body-scaping. Skipping out on the pedicures (scratchy feet in bed are the worst!) and smell goods. Yes, when you're in a long-term relationship, your partner should love you just as you are. At the same time, you should respect them enough to want to keep your hygiene and body presentation up.
One of my favorite married sex stories is about a couple where the wife was giving fellatio and the husband was skimping on the cunnilingus. After we had a full-on counseling session about just how selfish/ridiculous he was being, he said he would give doing it more often a shot. Fast forward to about six months later, when I asked how it all was going in that department, the wife was thrilled. I'll never forget what the husband said: "It's a lot easier after the jungle becomes a golf course." Need I say more?
7.Failing to Regularly Try New Things
Kev On Stage and Mrs. Kev On Stage have a series called The Love Hour. Their episode "I'm a Freak. My Spouse Isn't" touched on everything from sexual incompatibility—or "sex drive gap" as they call it—which they believe is very common in marriage to coming up with ways to make the more sexually conservative and/or lower libido partner interested in trying new things (i.e., exploring their spouse's freakier side). It's an hour and a little bit of change long, so if you want to get to the meat of it all, check out 21:00-31:00 then 41:00-48:00 then 52:00-1:05. The appreciated bottom line of the episode is if you want your sex life to not get old, it's important to be willing to try some new things.
8.Having Sex with an Agenda in Mind
Agenda. Sometimes it can be such a dirty word. In the area of sex, I hate it because there are far too many people who make the grave mistake of only engaging in copulation if they are able to get something out of it; and I don't just mean orgasms and intimacy.
Sex is not supposed to be an applied tool of manipulation. It shouldn't be used to get your partner to do (or not do) something. It shouldn't be used as a way to deflect an issue (you misspend money and rather than own it and apologize, you distract them with sex). It shouldn't be used, period.
If the only time sex really interests you is when you want to get—or get out of—something, you are definitely having sex with an agenda. You're also making a huge mistake because you're sending the message that sex is more about control than love. That kind of mentality is something, sooner or later, you will live to regret.
9.Not Making Their Partner Feel Desirable
When Ayesha Curry did her Red Table Talk, she caught quite a bit of backlash for sharing her insecurities (goodness y'all. How are we gonna tell someone what they have the right to be insecure about?!). Kev On Stage's Righteous and Ratchet show provided an interesting male perspective on it all. Anyway, when Ayesha shared that she sometimes wished that men would notice her more, what I took from that is sometimes she struggles with feeling desirable.
I don't think that means she's unhappy in her marriage or that Steph ain't taking care of business in the sex department. I think she meant that most married people remember the butterflies and the feeling of not being able to keep their hands off of their spouse during the beginning stages of their relationship. The flirting, the staring, the wondering if they'll ever come a day when you'll get enough of them. The feeling of insatiable desire.
Newness brings forth one kind of desire. But the acknowledgement that you've got someone who has your back, loves you to hell and back and knows your dirty secrets and habits and still wants to give you the business? That is desire on a whole 'nother level! Do you and your partner project that to one another? It's a big mistake if you don't.
10. “Forgetting” to Make Sex a Top Priority
One of my little love brothers (someone who isn't a blood relative, but I love him as if he were one) recently told me that he was engaged. During our two-hour conversation about it, something that I shared with him is the fact that something singles sometimes underestimate about sex after marriage is how much of responsibility it is. What I mean by that is it's something that should be treated as a top priority because it's a huge part of what keeps a couple emotionally and spiritually connected.
The couples I work with who are seemingly on their last leg, the one thing they all have in common is the sex is seriously slackin'. There's actually one couple I know who've been together for well over 15 years, but they haven't had much sex almost half of that time; they can count how many times on less than two hands and, as far as good sex, they can count that on only one. There is nothing good or even remotely healthy about that.
When something or someone is a priority to you, it means that it (or they) precede other things. It also means that they are given special attention. Since one of the main things that sets marriages apart from all other relationships is the fact that sex is involved, don't make the mistake of sending the message to your spouse that intimacy with them is on the bottom of your list or that you're not willing to set aside time to give it your complete and total undivided attention.
Out of all the sex mistakes you could make, this is probably the biggest—the one that ultimately can lead to a break down in your connection and possible a broken marriage too.
Featured image by Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









