
There is no denying that a new norm of inclusiveness and diversity within the beauty business has emerged over the past few years. As a result, several businesses have been making an effort to differentiate from the competition by asserting that they are the best for both customers and the environment. However, it has been shown that many are lying about their sustainability initiatives, the ingredients in their products, and the care they take in manufacturing their items.
So, to ensure you pick the clean beauty brands that are ideal for you, here are 10 Black-owned clean beauty companies that you should be aware of. That way, you can be confident that your beauty brand of choice was developed with you and your world in mind.
Skincare: hanahana beauty
For ladies who are concerned about how they treat their skin and the origins of the ingredients in their skincare products, hanahana beauty is a clean beauty line for you. Hanahana Beauty (stylized as hanahana beauty) was established by Abena Boamah-Acheampong with the intention of upending the international beauty industry, which is notorious for using substances that are oftentimes difficult to understand, to create products that are accessible, sustainable, transparent, and more humane.
This clean beauty company creates products that give women, especially women of color, a smooth and confident feeling in their own skin using raw shea butter and natural oils that are directly imported from Ghana. Over the last six years, the brand has dedicated itself to improving the economic, environmental, and self-sustainability of women who work in the Shea trade in ways that prioritize the health of our skin and the environment by using products that are clean, ethically sourced, fairly created, and never tested on animals.
Unquestionably beneficial for the body, mind, and spirit, hanahana beauty is a wellness brand worth every cent.
Top Products: Amber Vanilla Shea Body Butter, Lavender Vanilla Shea Body Butter, Shea Lip Balm, and more.
Cosmetics: Plain Jane Beauty
Everyone should have access to secure, efficient skincare and body care products, according to the founders of the eco-friendly color cosmetics business Plain Jane Beauty. With products free of synthetic fragrances, artificial colors, and dangerous preservatives, Plain Jane Beauty employs tried-and-true ingredients and fully discloses them. Why? Well, simple: the brand believes that fresh ingredients feel better and uses this belief as its brand's guiding principle.
PBJ, which takes inspiration from the vibrant colors of nature, mixes sustainability and beauty with ethical and aesthetic ideals to provide people the tools they need to look well and do well without sacrificing their feelings of well-being or attractiveness. Plain Jane Beauty is committed to making luxurious, high-performing cosmetics with nutritious, vegan-based formulae, which will inevitably make you feel appreciated and cared for.
Top Products: Creme Minerals Natural and Organic Foundation, Creme Minerals Foundation Stick, and more.
Skincare: 54 Thrones
You might recognize 54 Thrones from a Season 13 episode of Shark Tank. During the episode, founder Christina Tegbeis presented a compelling argument and fantastic branding, and after showing why they were a brand worth investing in, ultimately landed two sharks for a deal of $250K. For the past eight years, Tegbeis has partnered with passionate craftsmen who handcraft the rich components that make up the brand in an effort to showcase the beauty and authenticity of an Africa that is often overlooked. The brand 54 Thrones, which is an acronym for the 54 nations that make up Africa, collaborates with local cooperatives to develop natural cosmetics while supporting “trade over aid.”
In order to create clean yet opulent skincare products that sustainably honor the rich natural resources of Africa and the genuine beauty rituals that have been passed down from generation to generation, 54 Thrones offers award-winning African Beauty Butters, Glow Body Oil, and Moroccan Body Masks that are just right for any consumer.
Top Products: African Beauty Butters, Barrier Repair Cloud Cream, Alata Samina: Black Soap Detox Bar, and more.
Wellness and Supplements: Peak and Valley
The brand Peak and Valley was established in 2015 as a result of creator and neuroscience researcher Nadine Joseph's search for natural remedies to relieve her chronic stress. After months of looking for a remedy, Joseph finally found the botanicals she needed to maintain her skin, mental and emotional wellness. However, in the process of obtaining the proper herbs, Joseph also learned that the herbal trade wasn't as dependable as she originally believed. Like the other creators on this list, Joseph demanded to know where the materials originated from and if they were manufactured with sustainability in mind. When her questions could not be answered, she traveled worldwide to source the herbs herself. Thus, Peak and Valley was born.
Peak and Valley believe that supplement production should safeguard the well-being of all individuals who consume and produce their products. Therefore, Peak and Valley manufactures products with the intention of developing a better herbal trade, one with transparent sourcing, undeniably high-quality ingredients, and science-backed knowledge. It offers herbal supplements designed to improve sleep, reduce stress, care for the skin, and nourish the brain. As a clean wellness brand, Peak and Valley’s mission is to foster relationships directly with the growers of the herbs and the customer who consumes them.
Top Products: Restore My Sleep Adaptogen Capsules, Nourish My Brain Adaptogen Capsules, Balance My Stress Adaptogen Capsules, and more.
Hair Care: Donna's Recipe
Oh, Tabitha, Tabitha, Tabitha. I’d buy anything she’d make, especially if she mentioned it over a 30-second Instagram post, with her Southern drawl, and with little to no information provided. Why? Cause that’s my business. But just in case you want to make her business your business, too, let me explain why you should. Donna's Recipe, established by Tabitha Brown and Gina Woods and titled after Tabitha's Hair, became live in January 2021. Together, they set out with the goal of providing only pure, vegan, premium products for a reliable hair care regimen. The entire product line is made up of nutrient-rich, pure, vegan components that perform well for all hair types to create and maintain natural, healthy hair.
This product, which has only been available for two years, has been hailed for its sustainability, accessibility, and affordability in several reviews and was voted the Black-Owned Beauty Brand of the Year by Ulta Beauty. It has been credited for promoting the growth of healthier hair, hydrating the driest hair, and fortifying the weakest root systems. The mixture created by Ms. Tabitha and Woods could be just what you're looking for, especially if you're looking for a clean haircare line that at last takes your demands into consideration.
Top Products: Strength Hair Oil, Sweet Potato Pie Extra Creamy Moisturizing Shampoo, Sweet Potato Pie Extra Creamy Moisturizing Conditioner, and more.
Cosmetics: The Lip Bar
CEO Melissa Butler, a self-proclaimed Shark Tank reject, channeled her ire at the intrusive one-size-fits-all beauty industry into action by abandoning the lucrative but dreary corporate ladder and turning to her Brooklyn kitchen to make vibrant vegan lipstick. Melissa's unwavering will was further fueled by her Shark Tank rejection, which motivated her to regain control of her own aspirations. She extended The Lip Bar beyond lipstick to become TLB: a top-selling, universally useful beauty necessity. The Lip Bar is entirely vegan, cruelty-free, and made with non-toxic products for non-toxic people with a focus on sustainability.
Top Products: Nonstop Liquid Matte, Just A Tint 3-In-1 Tinted Skin Moisturizer, Fresh Glow 2-In-1 Powder Bronzer + Blush Duo, and more.
Hair Care: Melanin Haircare
Whitney White can be found on Instagram with the alias Naptural85. But you must spend some time watching her YouTube channel to properly understand where she has come from. White was one of the original content producers on YouTube who spent her time making videos that expressed her enthusiasm for natural and helpful hair products. She also shared the recipes and routines she used on her own luscious, natural hair. Years later, Whitney White and her sister Taffeta White have developed Melanin Haircare, a range of natural, non-toxic hair products. Melanin Haircare was established in 2015 with a love for providing the community it serves with high-quality products, distinctive lifestyle options, and natural, non-toxic ingredients for healthy hair and scalp care.
High-quality, all-natural, and non-toxic ingredients are the main emphasis of Melanin Haircare, which is carefully chosen to ensure shelf life and performance improvement. To ensure that they continue to be non-toxic, all of their constituents have been assessed by the Environmental Working Group (EWG) of the United States, which makes this a clean brand worth trying. For the greater part of four years, I have used this product, and I have enjoyed seeing my hair go from a dry, brittle mess to a moisturized masterpiece. This cosmetic brand has never let me down, whether my hair was soaring in its fro or loc'd like it is now.
Top Products: African Black Soap Reviving Shampoo, Multi-Use Softening Leave In Conditioner, Multi-Use Pure Oil Blend, and more.Body Care: OUI the People
Do you ever wonder: Where do all the plastic razors go? Well, it is estimated that two billion plastic razors end up in landfills every year, and the personal care industry is one of the largest waste producers. Eh, right? Right. Well, to guarantee that recycling is unavoidable, OUI the People's goal is to deliberately design the packaging for all of their products. Their single-blade razor provides a robust and environmentally friendly alternative to disposable plastic razors since it is made from stainless steel, which is the most recyclable substance on Earth.
Not only that, but several of their other goods, like their body gloss, are created with glass bottles, which are generally made from harmless basic materials and can be recycled or "upcycled." They never settle for anything less than the finest, and each product is designed with the needs of the customer in mind. Their products are devoid of the typical suspects (parabens, synthetic perfumes, phthalates, and animal testing), and their ingredients have been selected for their effectiveness. This beauty brand can be for you if you want body care that is eco-friendly and can get rid of dry skin, hyperpigmentation, hair, and landfill debris.
Top Products: Resurfacing Body Serum, Shave Starter Set, Hydrating Body Gloss, and more.
Skincare: Hyper Skin
Because Desiree Verdejo loved skincare but believed that women of color were underrepresented in the skincare industry, she founded Hyper Skin. As a result, the beauty product line Hyper Skin was created to finally include people with dark skin in conversations about beauty. Hyper Skin recognizes that real skin has texture and dark spots and uses solutions that are highly suited to their needs while still being effective on all skin tones.
The discontent with today's skincare products led to the creation of Hyper Skin formulas, a modern clinical brand with clean, efficient clinical ingredients and strong natural botanicals. With Hyper Skin, give your dark spots the boot and appreciate your new shine.
Top Products: Hyper Even Brightening Dark Spot Vitamin C Serum, Hyper Even Fade and Glow AHA Mask, and more.
Skincare: ROSEN Skincare
Jamika Martin made the decision to revolutionize the acne treatment market after having skin issues and using inferior skincare products. ROSEN Skincare, her business, creates affordable, healthy solutions that effectively treat acne. From cleansers to masks, ROSEN Skincare has a wide selection of cutting-edge and fun products to enhance your routine. In order to concentrate on the prevention and restoration of hyperpigmentation and breakouts in the acne industry, according to Rosen, their regimens use clean ingredients.
Rosen argues that traditional acne treatments have frequently disregarded the issues and skin types of people with varied skin types, and their out to ensure that doesn't happen, again.
Top Products: Earth Cleanser, Super Smoothie Cleanser, Tropics Toner, and more.
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Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
If there is one thing that I am going to do, it’s buy myself some scented soy candles. And, as I was looking at a display of them in a TJ Maxx store a couple of weekends ago, I found myself wondering just who decided which scents were considered to be “holiday” ones. The origin stories are actually pretty layered, so, for now, I’ll just share a few of ‘em.
I’m sure it’s pretty obvious that pine comes from the smell of fresh Christmas trees; however, scents like cloves, oranges, and cinnamon are attributed to two things: being natural ways to get well during the cold and flu season, and also being flavors that are used in many traditional holiday meals.
Meanwhile, frankincense and myrrh originate from the Middle East and Africa (you know, like the Bible does — some folks need to be reminded of that—eh hem — Trumpers) and ginger? It too helps with indigestion (which can definitely creep up at Thanksgiving and Christmas dinner tables); plus, it’s a key ingredient for ginger snaps and gingerbread houses. So, as you can see, holiday-themed scents have a rhyme and reason to them.
Tying this all in together — several years ago, I penned an article for the platform entitled, “Are You Ready To Have Some Very Merry ‘Christmas Sex’?” Well, in the spirit of revisiting some of that content, with a bit of a twist, I decided to broach some traditional holiday scents from the perspective of which ones will do your libido a ton of good from now through New Year’s Eve (check out “Make This Your Best NYE. For Sex. EVER.”).
Are you ready to check some of them out, so that, whether it’s via a candle, a diffuser, some essential oil, or some DIY body cream (check out “How To Incorporate All Five Senses To Have The Best Sex Ever”), you can bring some extra festive ambiance into your own boudoir? Excellent.
1. Vanilla

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When it comes to holiday desserts, you’re going to be hard-pressed to find recipes that don’t include vanilla — and that alone explains why it is considered to be a traditional holiday scent. As far as your libido goes, vanilla is absolutely considered to be an aphrodisiac — partly because its sweet scent is considered to be very sensual. Some studies even reveal that vanillin (the active ingredient in vanilla) is able to increase sexual arousal and improve erectile dysfunction in men. So, if you adore the smell, here is more incentive to use it.
2. Frankincense

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Although, typically, when people think about frankincense (and myrrh), it’s in the context of the gifts that the wise men brought Christ after he was born; it’s a part of the biblical Christmas story. However, frankincense goes much deeper than that. Sexually, since it has an earthy and spicy scent, some people like to use it to meditate (check out “What Exactly Is 'Orgasmic Meditation'?”). Also, since it has the ability to put you in a better mood, soothe and soften your skin and maintain your oral health — with the help of frankincense, every touch and kiss can be that much…sexier.
3. Cinnamon

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I already gave cinnamon a shout-out in the intro. Personally, I’ve been a fan of it, in the sex department, for a long time now (check out “12 ‘Sex Condiments’ That Can Make Coitus Even More...Delicious”). When it’s in oil form, it can be very sweet to the taste while sending a warm sensation throughout the body — which is why the giver and receiver of oral sex can benefit from its usage. Beyond that, cinnamon helps to increase blood flow to your genital region, elevate sexual desire and, some studies say that it can even help improve fertility. Beautiful.
4. Peppermint

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If there’s a signature candy for the holiday season, it’s probably a candy cane — which automatically puts peppermint in the running for being an official holiday scent. Pretty much, in any form, it’s got your sex life’s back because it’s hailed as being a sexual stimulant; in part, because its smell is so invigorating. Plus, it helps to (eh hem) ease headaches, it gives you more energy and it can definitely help to freshen your breath. Also, that minty sensation? The same thing that I said about cinnamon can apply to peppermint too (if you catch my drift).
5. Ginger

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Whether it’s in a meal or in your bedroom, ginger is going to produce results that are hella spicy. On the sex tip, science has praised ginger for being able to increase sexual arousal, improve blood circulation (which intensifies orgasms) and strengthen fertility for many years. Scent-wise, I find it to be one that both men and women enjoy because it is both woodsy and sweet. So, if you’ve got some massage oil in mind, adding some ginger is a way to please you both.
6. Pomegranate

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September through December is the time of year when pomegranates are considered to be in season. And, as someone who is a Rosh Hashanah observer, I have a personal adoration for them because I am aware of the various things that they symbolize in Hebrew culture including the fact that they are a fruit that represents love and fertility. So yeah, they would absolutely be an aphrodisiac — one that is perfect for this time of the year. While consuming it helps to boost testosterone levels in both men and women, the floral bittersweet smell that it produces can help to reduce stress while promoting relaxation (like most floral scents do) — and the more relaxed you are, the easier it is to climax.
7. Nutmeg

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Another signature seasoning during the holiday season is nutmeg. It’s perfect in Thanksgiving sweet potato (or pumpkin) pie and Christmas morning French toast. And yes, it can also make your sex life better. If you consume it, it can intensify your libido and, overall, its warm-meets-spicy-meets-sweet smell is so inviting that it is considered to be a pretty seductive scent.
8. Cloves

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I ain’t got not one lie to tell you — if you’ve got a toothache, put some clove oil on that bad boy and send me a Christmas present for putting you on game. Aside from that, as I round all of this out, cloves are another holiday scent that can do wonders for your sex life. For men, it has the ability to significantly increase sexual arousal and improve stamina and endurance. For men and women alike, it also has a reputation for strengthening sexual desire. And for women solely? Well, if you want an all-natural way to increase natural lubrication down below — the scent and and feel (in DILUTED oil form) can make that happen. It can make the holidays especially special…if you know what I mean.
Ah yes — the atmosphere of the holidays and what it can do.
Take it all in! Scent ‘n whatever stimulating that comes with it! #wink
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