
Let's all pretend for a sec that we're in anatomy class again. Remember when you first learned what your vagina actually is? It wasn't your lips (those are your labia majora and labia minora). It wasn't your clitoris (did you know that the only known purpose of a clit is so you can climax easier?). It wasn't your vulva—the external part of your genitalia. No, your vagina is the internal tube that connects your vulva to your cervix (the lower part of your uterus). Babies come out of it and things like penises, vibrators, tampons and menstrual cups go into it.
Why is all of this relevant? Because, in preparation for sharing some things with you that you may or may not know about what's going on down below, technically, I'll be covering your vulva (the part of your genitalia that you do see) and your vagina (the part of your genitalia that you don't). I'm hoping that, with these 15 following facts in tow, you'll love your vagina more than you already do.
Because you already show your vagina (and your vulva) lots and lots of love…right?
Your Vagina Smells Differently Throughout the Day
If it seems like, scent-wise, your vagina keeps switching up on you throughout the day, don't stress it; that's totally normal. When you get out of the shower, you may smell nothing but once you exercise, your sweat glands may cause you to smell a little musty down there. If you're on your period, it might smell like iron, after sex it might smell a little like bleach (due to how your fluids interact with the smell of semen) and, if you have an infection of some sort, it might smell like yeast or fish.
While we're parked on this particular point, something else that can alter the smell of your va-jay-jay is your diet. The foods that can make it smell less than pleasant are onions, garlic, curry, alcohol and coffee. Oh, and due to a new partner's distinctive semen, switching up partners can change how "she" smells too.
The Shape of Your Lips Have a Lot to Do with Your Orgasms
In the article "10 Things You Didn't Know About The Male And Female Orgasm", I shared that when a woman's clitoris is about an inch apart from her vaginal opening, it's much easier for her to have a vaginal orgasm. You know what else helps? The way her lips are made. I'm dead serious.
One study revealed that women who have prominent tubercles (which is basically an elevation of extra skin on the upper part of the lips) of her vagina also gave her a far greater chance of experiencing vaginal orgasms. So, if you're one of those women who feels insecure in a bathing suit because you've got what some folks call a "fatty", don't be. You are that much closer to having what reportedly over 70 percent of women don't—a vaginal orgasm!
You’d Be Amazed How “Big” Your Vagina Can Get
Although your vagina is only 3-4 inches long, its stretching capacity is absolutely amazing! So much, in fact, that it can stretch up to 200 percent (which is how babies can come through it). It's able to do this because your vagina is lined with muscular ridges all throughout it.
What this boils down to is you can handle the size of just about any man; at the same time, in order to initially get into the swing of things, you may need to use a vaginal dilator in order to gradually and comfortably stretch the walls of your vagina in order to, umm, accommodate him.
Discharge and Lubricant Aren’t Exactly the Same Things
This point is pretty fascinating. Did you know that there's a difference between discharge and lubricant? Discharge (which is made up of saltwater, mucus and cells) is what helps to rid your body of bacteria. If your vagina is healthy, the discharge should be a clear, white or off-white color, non-clumpy or irritating and you should only produce around 1-2 teaspoons per day. Lubricant is what comes out, only when you are sexually stimulated.
While discharge comes directly out of your actual vagina, lubrication comes out of two pea-sized glands (called Bartholin's Glands) that are located on the outer sides of your vaginal opening.
There’s More to Your Clitoris than Meets the Eye
When babies are first conceived, they all have the same genetic material. Once they are around 12 weeks, that's when either a penis or a labia begins to form. The reason why you might have heard that clitorises are "little penises" is because, like a penises, they have glans, erectile tissue, a tiny shaft and even foreskin (hence, your clitoral hood). They also get erect and expand whenever you're sexually aroused.
Some other fun facts about your clitoris is it contains 8,000 nerve endings (approximately double what a man has in his penis); it's able to create between 3-16 contractions that are able to last 10-30 seconds long; it grows over the course of your lifetime (it's 2.5 times bigger when you're going through menopause vs. when you were an adolescent) and, it's bigger than you probably think that it is (four inches). It's just that three-fourths of your clitoris is located on the inside of your body.
A Healthy Vagina Is Literally Like Fine Wine
One way to know whether or not your vagina is healthy is to check its pH balance (click here if you want a kit that will let you test it from home). If it's in good shape, your pH will be between 3.8-4.5. If it's higher than that, bacterial vaginosis may be the culprit. If it's lower, it could be indicative of a yeast infection (check with your doctor, just to be sure).
Anyway, since a healthy vagina's pH is around a 4 (which means that it's slightly acidic), I thought you might be curious about what else is—tomatoes, beer and yes, wine. This means that if you wanted to compare your vagina to the best of wines, you wouldn't be lying. That is literally the complete and total truth.
A Vaginal Fart Isn’t a Fart at All
TMI? Maybe. I remember the first time I "queefed" with a partner. I was so embarrassed that I picked a fight and we didn't speak for two days. When we finally did discuss how ridiculous I was being, he said, "It just caught me off guard but it's no big deal."
It really isn't. For one thing, queefing is completely normal. Secondly, all that's coming out when your vagina makes a "fart sound" is air; not waste or gas like real fart has in it. It doesn't smell either, so the next time it happens to you, laugh don't freak out. It's all good.
Nothing Can Get “Lost” in There
Your vagina is not a black hole; it does have an end to it (for the most part, your cervix). The reason why it can sometimes be hard to retrieve a broken condom or a tampon that lost its string is because the item is lodged towards the backside of your vagina. Don't worry, though. If you can't get what's stuck out, your physician most certainly can.
While we're on this topic, my great-grandfather used to say (and I quote), "If you wear short skirts in the wintertime, you're gonna catch a cold in your p—sy." Yeah, that's not exactly true. Your vagina is not a gaping hole that's constantly open. In fact, its walls are actually collapsed on top of each other. They expand when they need to and remain closed when they don't. So, please ignore my grandpa's pearls of wisdom. If they were on Snopes, they would be marked as being "false".
Your Pubic Hair Serves Three (Main) Purposes
Something that I personally found to be a plum trip is the fact that pubic hair has a pretty short shelf life. While the hair on our head can last for up to seven years, the hair on our vagina only lasts for three weeks or so. This is why it can only get but so long or bushy.
As far as the purpose that pubic hair serves, for the most part, it's a three-way combo. First, it protects your vagina from debris. Second, it helps to prevent small abrasions from arising on your vulva due to sexual friction (the less small cuts, the less STD risks you have to worry about). Third, so long as you keep your vagina clean, its natural scent gets trapped into your pubic hair, creating pheromones that turns your partner all the way on. Bonus—a lot of my male friends are huge fans of (well-manicured) pubic hair. They say it's because it makes them feel like they are having sex with a grown woman (which co-signs on a study that says the older we get, the less interested we are in removing our pubic hair anyway). Just something to think about.
Your Vagina Doesn’t Need Douching or Steaming
You've probably known for a while now that, because your vagina is self-cleaning, you absolutely do not need to douche it for any reason. Ultimately, all that does is upset the pH balance in your vagina which can cause all sorts of infections up the road. But what you might not know is you shouldn't steam (translation—go somewhere and sit over a hot pot of herbs in hopes to cleanse and tighten your vagina) either. Aside from the fact that you run the risk of burning your vagina (ouch), there isn't really a lot of evidence to support that it does any real cleansing or tightening. You'd be better off using a DIY cleanse and applying it to your vulva (only) instead.
Vulvas Sag over Time
Something that our body produces less of over time is collagen. When this happens, our skin begins to sag, including when it comes to our vulva. It's nothing to feel bad or embarrassed about (men love vulvas and vaginas regardless), but if you do want to give your vulva a bit of a facelift (so to speak), take a collagen supplement and do some kegels regularly. That should do the trick.
Food in Your Vagina IS NOT a Good Idea
Years back, I told a few of my girlfriends a story I heard about a woman who got maggots in her vagina. No one believed me. I can't wait to forward this to them because there is a documented case of a 79-year-old woman who experienced just that (the technical term for it is vaginal myiasis). Although it is rare, I did look for some medical insight on how to insure that it never happens to you. The best way to avoid vaginal maggots (eww…just eww) is to keep food (dark chocolate, frozen bananas and whatever else your creative mind comes up with) OUT of your actual vagina. Vulva (outside) is fine. Vagina (inside) is not.
Multiple Partners Doesn’t Make It Looser. Abstinence Doesn’t Make It Tighter.
Chile, I ain't had sex in so long that I can only hope this point is true! If you are sexually active and you worry that it's "stretching you out", remember, we are able to birth babies through our vagina and still master the vaginal snapback. Ain't no penis able to match a baby's head. You're good. On the flip side, being abstinent for a long period of time is not gonna make your vagina any tighter either (are you surprised?)
According to many medical professionals, the initial discomfort after a dry spell is probably due to not being aroused enough, needing more lubrication upon entry or your partner not knowing what the heck he's doing; not because going months (or even years) without got you "tight and right".
There goes granny's theory about what makes a va-jay-jay looser or tighter. I can't wait to hear what she says when you tell her.
You Can Get an STD. Even with a Condom.
Finally, if you want or need another reason to make sure that you get tested on a regular basis and that you should require to see a new partner's bill of health before doing the do, I've got one. Even if "he" wears a condom, you can still get an STD.
How is that? It's because if he happens to have warts, a herpes flare-up, or pubic lice, your vulva has the ability to come into contact with his scrotum, and—BAM! You could end up sharing more than a good time. Just one more reminder that a condom is not Teflon, so make sure to choose your partners wisely. For you and your vagina's (and vulva's) sake.
There Is No Such Thing as a “Normal Vulva”
Finally, your vulva is a lot like your fingerprint in the sense that no two are exactly alike. The reason why I said "vulva" and not "vagina" is because most of our vaginas are basically the same. But, as far as the genitalia that we can see, there are different colors, shapes and sizes and they're all beautiful.
So, don't spend a lot of time worrying if some extra skin is hanging or your clitoris is on the larger size. God made it that way by design. The right partner will agree—and then some.
Featured image by Getty Images
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
"What's In There?" An Owner's Manual For Your Vagina
Take Better Care Of Your Vagina With These Tips
10 Things Your Vagina Wishes You Would Do More Often
What I've Learned About My Vagina Since Getting Married
Originally published on June 19, 2019
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









