Your October 2024 Horoscopes Are About Dreams Coming To Fruition & Finding Gratitude
October is a month of dreams coming to fruition, finding gratitude, and gaining new ground. The month begins with a New Moon Solar Eclipse in Libra on October 2, and relationship matters are experiencing a renewal. This Eclipse is significant because it is the final Libra Eclipse on the Aries/Libra axis, which has been going on since 2023 and will conclude in March 2025 with Aries.
This New Moon isn’t about setting new intentions or manifesting; it’s about embracing what has come to fruition for you today and focusing on where love strengthens in your life.
Jupiter has been in Gemini since May 25, expanding our perspectives and building new bridges of connection, and will be in this curious air sign until June 9, 2025. This month, on Oct. 9, however, Jupiter goes retrograde until Feb. 4, 2025, and will be highlighting the importance of introspection, spiritual guidance, and clear communication. When Jupiter is in retrograde, luck is what you make it, and it’s all about perspective right now and seeing things with a more open-minded and positive outlook when you can.
On Oct. 11, Pluto goes direct in Capricorn after being retrograde since May, and this is good news for feeling empowered, resilient, and confident in the life changes you are moving through right now. Pluto direct lifts previous restrictions and enhances a sense of greater freedom and strength. Mercury enters Scorpio a few days later, on Oct. 13, and Mercury in Scorpio has a distinct intensity to matters of the mind.
Mercury will be in this water sign until Nov. 2, and communication should be handled with more care and consideration rather than emotional impulsivity right now. Overall, with the Sun in romantic Libra and Mercury in emotional Scorpio, intimate and vulnerable conversations are taking place this month, creating a more solid ground for relationships to grow.
What October 2024 Has In Store For Your Zodiac Sign
In October, we have a Supermoon in Aries occurring on Oct. 17, and this is the Hunter’s Moon of the year. This Full Moon is about embracing who you are and where your life is today and finding gratitude in what surrounds you. Emotions are running high in mid-October, and this is the time to let go of previous limitations, find your ground, and get settled into where you want to be right now and where you feel empowered in your life.
Venus also enters Sagittarius on the day of the Supermoon until Nov. 11, and a certain excitement and freedom are being enhanced. It’s all about being yourself and allowing that energy to be a magnet for the type of love and connection you are looking for. Scorpio Season officially begins on Oct. 22, and we end the month with things getting even more exciting in love, dreams coming to fruition, and the full picture in clear view.
Read for your sun and rising sign below to see what the month has in store.
ARIES
October is about prioritizing your peace and finding balance, Aries. This is the month where you will need to be flexible and flow with the currents of change rather than fight them. The month begins with a New Moon Solar Eclipse in your 7th house of love, and you are seeing breakthroughs in romance. One-on-one partnerships are a key theme for you this month, as you find your balance between your needs and those of others.
Jupiter in Gemini goes retrograde on Oct. 9, and what this means for you is a change of perspective. Jupiter is currently guiding you toward reconnection and alignment in communication matters and reminding you that you deserve to have a voice and to be heard. On Oct. 17, we have a Supermoon in your sign, and you are turning the heat up as the month ends. This is your time to let go of what is not serving you, your goals, or your health, and to seek resolution of the heart.
TAURUS
This is a hopeful month for you, Taurus. You are focused on manifesting your desires and feeling excited about what is possible for you ahead. You have overcome a lot this year, and right now you are feeling like a lot of that is finally behind you. With Jupiter officially retrograde from Oct. 9 until Feb. 4, 2025, you are overall thinking about your plans for the future, especially financially, and how you want to implement a new strategy or greater growth here.
On Oct. 17, a Supermoon in Libra is occurring, and this Moon will be flowing through your 12th house of closure. You are doing a lot of emotional processing right now and are seeing your life with a little more clarity. There is a lot to grasp at this time as you see a chapter close in your life. On the same day of the Supermoon, Venus moves into your 8th house of intimacy and transformation and you are going to be seeing a lot of changes and healing in love over the next few weeks.
GEMINI
October is all about feeling content and at peace with where you are in the present, Gemini. This is a fruitful month for you, and you are overall feeling in tune with yourself and the energy in your life right now. The month begins with a Solar Eclipse in your 5th house of romance, and a lot of love is grabbing your attention. You are feeling confident and self-expressive, and you are being met with joy. Emotional receptivity is flowing through your world, and what you have intended for is blooming around you.
This month is also a reminder to nurture your seeds of intention. Jupiter going retrograde in your sign from Oct. 9 until Feb. 4, 2025, is your sign to slow it down, enjoy the present, and renew. If you can find peace within patience, this time will be therapeutic and enlightening. The Supermoon happening at the end of the month will show you some new insight into your friendships, community, hopes, and dreams, and there is a lot of gratitude to be felt this month.
CANCER
You are shining this month, Cancer. This is a month of claiming your success and being met with recognition, support, and new opportunities. At the beginning of the month, we have a New Moon Solar Eclipse in an area of your life dealing with your home, family, foundations, and emotional stability. You could be moving during this time, experiencing a major change or breakthrough within family matters, or seeing new ways you want to build your close relationships and support systems.
With the Sun also moving through your 4th house of home and family for most of this month, you are focused on your stability and internal happiness in October. Before the month ends, we have a Supermoon in Aries, and this Supermoon for you is all about achievement, success, and feeling supported in your life. Past work or accomplishments are coming full circle for you, and you have a good balance between your personal and professional life and are seeing growth in both areas this month.
LEO
October is about settling into the happiness you have created for yourself, Leo. A sense of empowerment and self-confidence is what you are feeling this month, and you are moving forward boldly. The month begins with Jupiter going retrograde in an area of your life that has to do with your hopes, dreams, purpose, and community, and you are getting a chance to see how some of your past intentions are coming to fruition for you now. You are getting a big break this month and feeling an overall immense growth in your life.
The Supermoon on Oct. 17 is happening in a fellow fire sign, and you are feeling adventurous right now. This isn’t the time to be impulsive, but you could experience a big relief by letting go a little more and not taking things too seriously. Venus will also be moving into your 5th house of love, happiness, and romance on the same day and you are entering a new journey in love as the month ends. The love you have discovered and rediscovered for yourself is a magnet for the success you are experiencing in October.
VIRGO
It’s all coming together for you this month, Virgo. You are experiencing a sense of nostalgia as past dreams and intentions come into reality for you, and you get to enjoy not only how far you have come but, most importantly, where you are now. With a New Moon Solar Eclipse happening in your 2nd house of abundance right as the month begins, you could be experiencing a breakthrough in financial matters in October and are overall moving through a new beginning here, which will continue to be felt over the next six months.
Mercury, your planetary ruler, enters your house of communication in mid-October, and this is a blessing for your connections, communication channels, networking, and creative ideas. You are having some good conversations this month and are discovering new inspirations. Before the month ends, there is a Supermoon in Aries, which will give you time for reflection, healing, and emotional rejuvenation. You are ending October with a renewed vitality for life and an appreciation for all that was because it’s led you to where you are now.
LIBRA
October is a significant month for you, Libra. Not only is it officially Libra Season, but we also have a New Moon Solar Eclipse happening in your sign. On Oct. 2, the Solar Eclipse in Libra will bring a major shift into your life, how you see yourself and your destiny. You are experiencing an inner awakening and are aligning with what feels powerful, authentic, and right for you. This is your month to be a little more selfish and to ask yourself what you need right now.
On Oct. 9, Jupiter in Gemini moves into retrograde motion and will be retrograde in an area of your chart aligned with travel, higher education, spirituality, and adventure. You could be tempted to take more risks now, but all actions should be thought out intentionally. Emotions are overall higher for you this month with an Eclipse happening in your sign so make sure you are thinking things through. Before the month ends, Venus enters your 3rd house of the mind, and your heart is looking for mental connection, harmony, and excitement moving into November.
SCORPIO
This month is about never losing sight of what is possible for you, Scorpio. You have come a long way and are experiencing a deep sense of accomplishment in October. The month begins with a New Moon Solar Eclipse happening in an area of your life dealing with closure, healing, endings, and what’s hidden. You are gaining the lessons needed to move forward, and new gifts and opportunities are coming into your life through what you have let go of.
Jupiter goes retrograde the following week in your 8th house of transformation, and October is a big shake-up month for you, however, the things you have been wanting to experience are the energy you are entering now.
Mercury moves into your sign from Oct. 13 until Nov. 2, and you are moving through the rest of the month feeling clear-headed, inspired, and communicative. This is a good time to get your message or idea across to someone or to build bridges of connection. Scorpio Season officially begins on Oct. 22, and it’s your time to shine. This Scorpio Season, all eyes are on you, and you are a force to be reckoned with.
SAGITTARIUS
October is a month for communication and gaining inner clarity, Sagittarius. You are seeing the bigger picture right now and have confidence in what you know and believe in. The New Moon Solar Eclipse happening on Oct. 2 will be in your 11th house, meaning this is a powerful time for seeing your intentions come to fruition and a massive shift occurring in your life. This is about embracing new opportunities, trusting your instincts, and aligning with your truth.
On Oct. 17, we have a Supermoon in fellow fire sign Aries, and this Supermoon is guiding you towards love. You are experiencing a letting go of miscommunication or restriction in love and are moving into greater freedom, happiness, and connection in your romantic relationships. With Venus also moving into your sign on the same day until Nov. 11, the second half of the month focuses on compassion, love, and partnership, and you are feeling more confident in this area of your life right now.
CAPRICORN
October is a new beginning in love, Capricorn. Even though there are a lot of responsibilities on your plate, as usual, you are still creating time for your relationships, and romance is taking on a new tone for you. The most significant astrological transit of the month is Pluto going direct in your sign after being in retrograde since May. What this means for you is a sense of feeling stronger, more confident, and more in tune with your inner power after feeling like that was taken away from you or more hidden.
In October, we have another Supermoon, which will be moving through your 4th house of home, foundations, stability, and family. This is bringing some renewal and change within the home, and a letting go of old ways of relating. You have been rebuilding a lot this year, and at the end of the month, this energy is coming full circle for you. Before October ends, Venus, the planet of love, enters your 12th house of closure, and you are ready for healing and reflection as you take some time to process all the changes you have been moving through and where your heart is now.
AQUARIUS
This is a fun month for you, Aquarius. You feel light-hearted and at ease with the energy flowing through the world, and your heart is open to new opportunities. On Oct. 9, Jupiter will be going retrograde in Gemini, and you are getting some space to reflect on your heart’s desires, and where you want to go from here in love and in terms of what makes you happy and passionate. Pluto goes direct a few days later on Oct. 11, and this will be encouraging and beneficial for your financial world over the next month as you embrace the abundance you deserve in life
On Oct. 17, we have a Supermoon in Aries occurring, and some of your past intentions and ideas are being recognized and supported now. This is a good time to receive the answers you have been looking for. Venus also moves into your 11th house on the same day, and you are experiencing a lot of emotional growth and happiness within your friendships and community. Look at who is around you at the end of the month, and how much some of your soul connections have really been there for you as of late.
PISCES
October is all about getting more rest, Pisces. Patience is necessary this month, as you need time to grasp all that has been and all that you want for yourself moving forward. The month starts intensely with a New Moon Solar Eclipse happening in your 8th house of transformation, and you are experiencing a lot of emotional changes right now. There is a sense of needing to find your way through all of the different energy that is presenting itself, and taking your emotional and physical well-being more seriously is necessary.
Jupiter goes retrograde in Gemini on Oct. 2, and this will be a journey of gaining new ground and finding healthy ways to emotionally regulate. You are on a journey of self-discovery and will be learning a lot through your relationships with the people closest to you. Venus enters your 10th house on Oct. 17, and this is when you will begin to see things pick up for you. You will leave October wanting to be more social as you have taken the time to rest and reflect at the beginning of the month.
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Tayler Barakat is a Mystic who has studied Astrology for over a decade. She does intuitive astrology and tarot readings for people all over the world, and her work focuses on healing and empowering individuals. Follow her on Instagram @taylerbarakat_ and check out her website www.listentothevirgo.com.
For Us, By Us: How HBCU Alumni Are Building Legacies Through Entrepreneurship
Homecoming season is here, and alumni are returning to the yard to celebrate with their friends and family at the historically Black colleges and universities (HBCUs) that have changed their lives forever.
No matter where their life journeys have taken them, for HBCU students from near and far, returning to where it all started can invoke feelings of nostalgia, appreciation for the past, and inspiration for the future.
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
Courtesy
When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
Courtesy
When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
Courtesy
Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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Success Cities: Black Women Share The Places Where They Thrive
Several organizations and new sites release lists of the “best places for millennials," the “best places for young professionals,” or the "best cities for Black women." The lists offer options for many who are either seeking better opportunities or need that reminder that where they are is actually where it’s at. These lists also always prompt popular and frequent debates online about why a city is (or isn’t) what everyone popularly says it is.
It’s always good to be able to say that you’ve found a city where you can thrive in your career (and in your life overall), whether it’s because of the opportunities for jobs, places to visit and eat, nightlife, traditions, and culture, or family-friendly elements.
For me, this city is Negril, located in the Westmoreland parish of Jamaica. I fell in love with it seven years ago as someone who was only ever familiar with Kingston and its neighboring parishes. While I’ve lived and worked in major cities, including Washington, D.C., and Brooklyn, New York, my latest transition has set my sights on digital nomad island life.
Not only is Negril more than a tourist spot now, with a growing community of young professionals, millennial expats, and entrepreneurs, it has a nice mixture of cultures and people, affordable housing options, a range of restaurants and leisure experiences, entrepreneurship niches, and real estate investment opportunities. It’s slow enough to have a calming effect but not quite a snooze retirement spot where you're not right at the cusp of an adventure. And even better, it's not too far from a more bustling city (with nightlife, more restaurants, and even more entrepreneurs, professionals, and expats), Montego, Bay.
Negril is like a second home for me, as I visit often, keep major connections there, and find it ideal for my writing and editing career. I can connect more with my Caribbean culture and nature and embrace a peaceful, less hectic existence while there.
I caught up with a few more fabulous and successful women professionals to talk about the cities where they’ve found success, happiness, balance, and longevity and why they chose to stick around:
Nicole Blake-Baxter, Managing Director and Founder, The Blake Agency
Metro Atlanta Area, (Johns Creek, Ga.)
IG: @theblakeagency_
“I relocated to Atlanta about 10 years ago from Brooklyn, NY. I initially launched my media and marketing agency in New York City several years prior but rebranded and made a strategic shift to a full-service PR firm when I moved to Georgia."
Her Origins: "I was born in Kingston, Jamaica. I lived between the United States and Jamaica during my childhood and permanently moved to New York as a teen."
Why Atlanta? “My move to Atlanta was out of necessity; I needed a lifestyle change and felt I had outgrown the hustle and bustle of New York City. There’s a saying that ‘Discomfort is a catalyst for growth.’ In a short time, I went from trying to climb the corporate ladder to launching a business and becoming a mother. I was struggling to navigate motherhood and entrepreneurship, and that discomfort pushed me to seek out a new environment.”
“Relocating to Atlanta was the best decision for me personally and professionally. It provides a healthy balance of everything I need to raise happy and well-rounded children and grow a successful business. Although moving to a new city with no close friends or relatives can be unnerving, it made me more disciplined in my approach to entrepreneurship.”
What She Loves Most About Her City:Family-friendly environment, lower cost of living, business opportunities. “Many of our new business leads are tech founders and travel brands that want to work with an agency in the southern region.”
Jasmine Dary, Founder, Twisted Corks
Nashville, TN
IG @TwistedCorks
“Nashville is a big, but small-feel city. It’s the perfect place to be if you want to keep Southern roots without losing the big-town opportunities. It’s constantly growing, which I find to be exciting. There’s always something new happening here for the first time, and being part of this city’s early adopters for cool concepts and experiences is one of my favorite self-proclaimed roles. There’s also a unique and tight-knit entrepreneur community here. In addition to exciting career opportunities, I knew that I’d eventually want to thrive in entrepreneurship.”
Her Origins: “I was born and raised in Chattanooga, Tenn., and made my way to Murfreesboro after college until naturally progressing to Nashville to pursue career and business opportunities.”
Why Nashville? “I first moved to Nashville in 2012 to make a major career shift from higher education to corporate marketing in wine and spirits. Coming from a much smaller college town, I instantly fell in love with the city! This job became the catalyst for so many future opportunities and interests including starting my own company, Twisted Corks.
"I was thrown in the mix for some of the city’s biggest events and worked alongside some of the world’s largest spirits brands. This corporate experience plus genuine passion granted me credibility with even my earliest business clients.”
What She Loves Most About Her City:Family-friendly, community, events (like the Nashville Black Chamber happy hour), Programs (like the Nashville Entrepreneur Center’s Preflight program for new startups.) “I’m thriving here, but I’m definitely not doing it alone.”
Christen Rochon, National Account Executive, NBCUniversal
Detroit, Michigan
IG @CandidlyChristen
“Detroit is more than just a place to work—it’s a place where innovation, resilience, and culture are embedded in the fabric of daily life. What makes Detroit especially unique is its long-standing history as an industrial powerhouse, balanced with a fresh momentum in tech, arts, and small business development. In my career in marketing and media, I’ve come to see Detroit as an evolving ecosystem where diverse industries intersect, creating rich opportunities for growth and impact.”
Her Origins: “I’m a born-and-raised Detroiter, however, my career in broadcast and digital media has taken me to Charlotte, N.C., New York City, and Chicago.”
Why Detroit? “Detroiters know how to rebuild and innovate, and this grit translates into the professional landscape here. The city's thriving entrepreneurial scene fosters collaboration, and its well-connected business community continually encourages professionals to think creatively and work cross-functionally.”
“It’s a place where you can see firsthand how your work makes a difference, from witnessing the revitalizing neighborhoods to supporting the next generation of innovators. The opportunities for mentorship and giving back here are endless; I’ve been privileged to contribute through roles that support education, community engagement, and innovation—efforts that are deeply connected to Detroit’s story of transformation.
What She Loves Most About Her City: Vibrant seasons, close-knit communities, rich history, opportunities for growth, culture of entrepreneurial grit and service. “Detroit offers the potential for financial success and legacy building. As the eldest of 10, family is incredibly important to me, and returning to Detroit allowed me not only to be close to family but also be in a space to establish my own. Being part of Detroit’s evolution is exciting.”
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