Your October Horoscopes Are About Becoming The Trailblazer Of Your Own Destiny

We have officially transitioned into the fall season, which encourages us to reclaim a sense of balance in our lives. The New Moon on the 6th invites us to recognize where we are giving or taking too much. When Venus shifts into Sagittarius, there's a desire for a wild, romantic adventure to shake up our routine. This month, we have three planets going direct—Pluto, Saturn, and Mercury—helping us feel a greater sense of forward momentum. The fiery Full Moon on the 20th liberates us from a need to fit in with the crowd and to, instead, become a trailblazer of our own destiny.
Towards the end of the month, the Sun and Mars motivate us to lock in on our goals and see through to completion. Check out how your zodiac sign is affected in the month ahead:
Aries
AriesLaci Jordan for xoNecoleThe month kicks off with a New Moon on the 6th inviting you into partnerships that are more in alignment with your personal evolution. On the same day, Pluto goes direct and the changes you've been making internally are more evident. You've spent a lot of time unlearning old programming and confronting your fears in regards to your career, authority, and success. Now it's your time to shine. On the 7th, Venus enters Sagittarius, making this an ideal time to plan a baecation or take a solo trip. If you're single, there's a possibility of meeting someone special during your travels.
When Saturn goes direct on the 10th, you're ready to put those lessons you've been learning about friendship and community into action. On the 18th, Mercury goes direct to help clear up any miscommunications within your closest connections. The Full Moon in your sign on the 20th is the much-needed spark that you've been craving since Leo season. It's time to reveal more of your magnificence to the world. By the end of the month the Sun and Mars team up in Scorpio inviting you to do a deep dive into your psyche and your most valuable relationships. Sexual healing, transformation, and intimacy await you during this transit.
Taurus
TaurusLaci Jordan for xoNecoleYour health and wellness are top priority around the New Moon on the 6th. Implementing new routines, habits, and a fitness regimen will help get you back into alignment if you've been feeling off lately. On the same day, Pluto goes direct, giving you the opportunity to walk your path with more confidence after spending the past several months redefining your spiritual beliefs and personal philosophies. When Venus enters Sagittarius on the 7th, you're invited to get clear on the kind of people that you want close(r) to you. Fickle energies just won't do for a fixed sign like you.
On the 10th, Saturn goes direct to get you back on track with some of your longer term career goals and the legacy you're building for yourself. When Mercury goes direct on the 18th, you're able to integrate any recent changes you've wanted to make within your work environment or daily schedule. On the 20th, the Full Moon stirs up some inner tension and frustrations--possibly more so within your dreams. Find healthy outlets for your anger to avoid getting snappy with others. The Sun shifts into Scorpio on the 23rd, then meets up with Mars on the 30th, bringing your attention to your partnerships, marriage, and contractual agreements. Hidden resentments can come to the surface but it's all about how you address them so you and the other party can get on the same page moving forward.
Gemini
GeminiLaci Jordan for xoNecoleThe month begins with a romantic New Moon in Libra inviting you to put yourself out there--especially if you're single. It's time to ditch the sweatpants and oversized t-shirts for some real clothes. This is a particularly creative, sweet, and playful time for you, so make the most of it. On the same day, Pluto goes direct, coaxing you out of hermit mode to rejoin the rest of the world after spending the past several months in cocoon mode. When Venus enters Sagittarius on the 7th, you're attracting some interesting partnerships and collaborations meant to expand your worldview.
When Saturn goes direct on the 10th, you're ready to move forward without all of the karmic debris you've been clearing out in relation to your spiritual beliefs and practices. On the 18th, Mercury goes direct to push along any projects that have stalled due to reasons beyond your control or procrastination. The Full Moon on the 20th encourages you to showcase what makes you stand out. Ultimately, this will align you with the right crowd that can support you in fulfilling your vision. On the 23rd, the Sun shifts into Scorpio, then teams up with Mars on the 30th giving you a much-needed boost of energy to handle your daily responsibilities and still have enough fuel to squeeze in a workout, too.
Cancer
CancerLaci Jordan for xoNecole
Home and family matters have your attention around the New Moon on the 6th. Investing into property or family planning may be on the list around this time. On the same day, Pluto goes direct, helping you move forward in your most significant relationships with more ease after confronting some of your fears these past several months. Financial partnerships are also highlighted, making this an auspicious time for opportunities that will bring you more power, security, and success. When Venus enters Sagittarius, you could start feeling restless with your routine, making it a good time to switch up your approach or environment in some way. If you're looking for remote work, this could be a lucky time to find the perfect opportunity.
On the 10th, Saturn goes direct which has you feeling more empowered in your ability to make the right connections and build upon your ideal community of people that can help you achieve your bigger goals. When Mercury goes direct on the 18th, this is a more favorable time to sign a new lease or close on a property. Any rifts with family members, roommates, or a live-in partner can also be resolved more easily. On the 20th, the Full Moon requires you to step up to the plate and flex your boss muscle. You've got what it takes to handle any challenges in your career. Towards the end of the month, the Sun and Mars shift into Scorpio, intensifying both your libido and creativity. Baby-making season is in the air!
Leo
LeoLaci Jordan for xoNecole
The month begins with a New Moon in Libra inviting you to negotiate your way to the bag. Networking figures strongly into your life during this time. Stay ready so you don't have to get ready. You only get one chance to make a first impression. On the same day, Pluto goes direct empowering you to implement positive habits and routines into your life. A little bit of discipline goes a long way. When Venus shifts into Sagittarius on the 7th, your sex appeal is out of this world. If you're open to romance, just have fun without putting too much pressure on things (at least for the time being).
On the 10th, Saturn goes direct, helping you get more clear with your boundaries in existing relationships (including your relationship with your work). Mercury goes direct on the 18th, moving forward any stalled communications. The Full Moon in Aries on the 20th stirs up your wanderlust which could have you planning a great escape to some far-off land. On the 23rd, the Sun shifts into Scorpio then meets up with Mars on the 30th, bringing your focus to settling down a bit.
Virgo

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The New Moon at the beginning of the month invites you to explore new ways of making money. As multifaceted as you are, there's always another way of getting the bag. On the same day, Pluto goes direct, empowering you to express your creativity in ways like never before. This energy is extremely cathartic and supportive of you creating some of your best work to-date. When Venus shifts into Sagittarius on the 7th, your home environment could have you feeling a bit restless. A need to expand beyond your comfort zone is hard to ignore which could have you considering a more nomadic lifestyle.
On the 10th, Saturn goes direct, making it a lot more easy for you to get back into a structured routine. A week later, your ruling planet, Mercury, goes direct, giving you the green light when it comes to new business partnerships and opportunities. The Full Moon in Aries on the 20th motivates you to release your perfectionist tendencies so you can finally pursue your hidden desires. On the 23rd, the Sun enters Scorpio which could have you feeling exposed in your vulnerability. Be mindful of who you're sharing your secrets with during this time. Once Mars meets up with the Sun, there's potential that someone may just be trying to gather intel on you as a part of some bigger scheme.
Libra
LibraLaci Jordan for xoNecoleThe month begins with a New Moon in your sign inviting you to make a wish for what you want to accomplish in the next year around the Sun. On the same day, Pluto goes direct after being retrograde since the Spring. An inner transformation related to your upbringing and family has now been completed empowering you to stand in your truth. You only have one life to live. Make sure you're living it for yourself. When Venus shifts into Sagittarius on the 7th, your natural flirtatious ways are enhanced making this an auspicious time for attracting romance into your life. Keep your expectations light during this time and just have fun getting to know people. Be open to connecting with someone from a completely different walk of life. There's so much to learn from an experience that differs from your own.
On the 10th, Saturn goes direct which has you more clear about the kind of long-term commitment you want. Don't be afraid to explore unconventional ways of going about a partnership. What works for someone else may not be a good fit for you. The Full Moon in Aries on the 20th helps you release your people-pleasing tendencies so you can start establishing more sovereignty in your life. Towards the end of the month, the Sun and Mars transition into Scorpio, motivating you to initiate new financial partnerships and streams of income. Know your worth and add tax!
Scorpio
ScorpioLaci Jordan for xoNecoleThe beginning of the month invites you to reflect on situations that need some closure. Your karmic debt has been paid, so there's no need to prolong your suffering. Make peace with what hasn't worked out the way you thought it would. The Divine has something way better in store for you anyway. On the same day, Pluto goes direct after spending the past six months retrograde. Your inner dialogue has gone through a major transformation that will ultimately support you in aligning with the life of your dreams. On the 7th, Venus enters Sagittarius which has you dreaming up a way to make money while not having to be confined to one space. When it comes to romance or financial partnership, be open to connecting with someone from a different walk of life. You can learn a lot from their perspective.
On the 10th, Saturn goes direct, helping you get more clear about what family, home, and tribe means to you. If you've felt restricted in any of these areas in the past several month, the energies ease up moving forward. When Mercury goes direct on the 18th, you're clear on what (and who) needs to be left behind. You've gone as far as you can within this situation and now it's time to venture into new territory. The Full Moon in Aries on the 18th breaks you out of a lethargic funk to reinvigorate your sense of passion and purpose in your daily affairs. On the 23rd, the Sun enters Scorpio and meets up with Mars on the 30th, enhancing your drive, motivation, and will power. This an opportune time to tackle your to-do list and make some major moves.
Sagittarius
SagittariusLaci Jordan for xoNecoleThe month begins with a New Moon in Libra on the 6th inviting you to expand your social network and reconnect with friends you haven't seen in a while. On the same day, Pluto goes direct which has you feeling more in control of your finances moving forward. Investments and wealth building are your top priorities in the months to come. When Venus shifts into your sign on the 7th, your luck factor increases even more as you find yourself on the receiving end of a lot of attention, opportunities, and blessings.
On the 10th, Saturn goes direct, setting you up with the right mindset that you need to achieve your goals. Don't throw in the towel just because your growth isn't happening quick enough. On the 18th, Mercury goes direct, supporting the forward movement of your long-term endeavors and ironing out any communication kinks you've had with a team member that may be helping you in the process. The Full Moon in Aries encourages you to indulge in some pleasure and romance. Towards the end of the month, the Sun and Mars in Scorpio are kicking up some suppressed frustrations (and possibly revealing some hidden enemies). Make sure you're viewing someone's actions objectively, minus all of your idealizations.
Capricorn
CapricornLaci Jordan for xoNecoleMatters of career take precedence at the beginning of the month with the New Moon in Libra and so the next phase of your journey begins. Be mindful of power struggles with anyone in a position of authority. If you don't like being bossed around, then create an exit strategy to become your own boss. On the same day, Pluto goes direct in your sign, empowering you to recognize just how effective you are at making shit happen. Unlike some, you don't have a problem rolling up your sleeves and getting into the nitty gritty for the sake of the legacy you're building. When Venus enters Sagittarius on the 7th, your love life blossoms behind the scenes, making this a good time to enjoy some privacy at home with that special person in your life.
On the 10th, Saturn goes direct, moving money matters forward. Where you once felt restricted, the energy starts to open up again in the months to come. Mercury goes direct on the 18th, making it a good time to finalize any negotiations and contracts that have been hanging up in the air. On the 20th, the Full Moon in Aries brings an issue to the head amongst the home or family. The pressure to make a quick change to your environment may be looming over you at this time. When the Sun and Mars shift into Scorpio by the end of the month, your friends may be the source of stability that you need. Don't be afraid to ask for help if you need it. You've got more people on your side than against you.
Aquarius
AquariusLaci Jordan for xoNecoleThe New Moon in Libra on the 6th has you ready to spread your wings to take off on a new adventure, whether that involves you traveling to a place on your bucket list, enrolling in a spiritual workshop, or applying to go back to school. On the same day, Pluto goes direct and you can finally come up for air after doing some pretty intense soul-searching these past six months. Now it's time for you to apply these lessons you've been resolving into your daily life. When Venus shifts into Sagittarius on the 7th you're feeling the love amongst your friend group and may even want to celebrate your bonds with a long-awaited girls' trip.
On the 10th, Saturn goes direct encouraging you to embrace a little more structure and discipline. You're full of brilliant, progressive ideas. It's just time for you to really commit to them and follow through on your goals. When Mercury goes direct on the 10th, you could find yourself in the position of teacher or mentor to those that look to you for your expertise. Writing and public speaking figure strongly into this energy, making it a good time to get your message out there. The Full Moon on the 20th grants you the courage to say what you mean without fear of backlash. Some people are intent on misunderstanding you which is their problem—not yours. Towards the end of the month, the Sun and Mars enter Scorpio, giving you a much-needed boost to conquer your career goals.
Pisces
PiscesLaci Jordan for xoNecoleThe beginning of the month starts on a more quiet note for you with the New Moon in Libra. A silent partnership may be in the works for you around this time, which can grant you the leg up that you need to move your financial and business endeavors forward. On the same day, Pluto goes direct, helping you take a different approach to your friendships and social networks. After re-evaluating this area of your life these past six months, you're now more clear about who you want to join forces with. When Venus enters Sagittarius on the 7th, you're feeling the heat—whether it be from the pressure to step up to the plate in your career or a romantic attraction that is brewing between you and someone with a whole lot of influence.
On the 10th, Saturn goes direct, continuing this process of cleaning out the metaphorical trash in your subconscious. Limiting and restricting beliefs have to go for you to fully embrace your magic. When Mercury goes direct on the 18th, you're given the green light to sign off on any financial contracts. The Full Moon in Aries on the 20th liberates you from playing small. It's time to recognize your worth, raise your prices, and add tax. On the 23rd, the Sun shifts into Scorpio and is followed behind by Mars on the 30th inviting you to step into your power and role as a leader. You have no idea how many people you're inspiring on a daily basis but soon enough it will be made evident.
For more about zodiac signs, horoscopes, and astrology, check out xoNecole's Horoscopes section here.
Featured image by Laci Jordan for xoNecole
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
Courtesy
Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






