December is about creating magic in your life. Things are coming full circle as we close out the year, and there is a lot of love to tend to, priorities to maintain, and success to obtain. We have a few planets going direct this month signaling a moving forward and an overcoming of obstacles. December is typically the month to wind down and prepare for the new year, but there is work to do this month and intentions to manifest.
On the first day of the month, we have a New Moon in Sagittarius, and hope is high right now. This is a great time to think of your future, and to plant the seeds for the successes you want to see this month. Sagittarius is all about taking risks, owning what is authentic to them, and creating abundance in their lives through their open-minded perspectives. Mercury is currently retrograde in Sagittarius until mid-month, and this New Moon is a good opportunity and opening for some more clarity and grace during challenging times within communication.
December 2024 Monthly Horoscope Insights
Mars goes retrograde on Dec. 6, a transit that only occurs every few years. Mars will be retrograde in Leo until Jan. 6, 2024, and then will be retrograde in Cancer from then until going direct on Feb. 23, 2024. This retrograde transit is a time of redirecting your passion, and energy and taking more time for intentional actions rather than rushed or impulsive ones. Mars retrograde in Leo heightens the ego, and some power struggles could play out.
Venus going direct in Leo opposite sign the following day until Jan. 2, will help balance this energy out a lot, and the key over the next few months is to consider other’s heart and perspective as well as your own.
We have a Full Moon in Gemini on Dec. 15 and Mercury goes direct the same day, and this is when things start to get interesting this month. Breakthroughs are occurring, old chapters are disappearing, and gratitude is strong. Capricorn Season officially begins on Dec. 21, and we are able to ground the energy we have been developing this month. Capricorn Season highlights your ambitions, successes, and sense of abundance and tradition. This is a beautiful time to work on the things that matter to you and to feel some more support in your life.
Chiron goes direct in Aries on Dec. 29 after being retrograde here since the end of July, and old wounds are healing. With Chiron now direct in this fire sign, something is empowering about the lessons we have learned this year and a sense of personal growth that is heartening. Before December ends, we have another New Moon, highlighting the new paths we are walking into right now.
The New Moon in Capricorn is on Dec. 30, and it is the second Capricorn New Moon of the year, and dreams are becoming a reality. Think back to January of this year and what you were intending for yourself and your life, as these same themes are manifesting for you again, but this time, you have more wisdom, support, and stability to receive them.
Read for your sun and rising sign below to see what December has in store for you.
AriesKyra Jay for xoNecoleARIES
December is an adventurous month for you, and you are feeling the self-empowerment in your life, Aries. Things are moving forward for you right now and with the Sun in your 9th house of adventure for most of December and a New Moon here on the first day of the month, you are seeking more freedom and personal development right now. You are expanding your world, having fun, and doing what makes sense for you.
Your ruling planet Mars goes retrograde on Dec. 6 for the next couple of months, and you are learning more about your passions, direction, and where you want to put more energy into your life. This is the time to be more patient with creative and romantic experiences and to trust the process more. Chiron goes direct in your sign before the month ends on Dec. 29, and your heart is healing. With Chiron now direct you are feeling emotionally enlivened and transformed as you end the year.
TaurusKyra Jay for xoNecoleTAURUS
This month is a coming together in love, and a new beginning for you within your close relationships, Taurus. Venus enters your 10th house of success, recognition, and reputation on Dec. 7, and you are feeling the connection and support in your life. Your efforts are being encouraged, and you are being well-received exactly as you are showing up today. With the Sun also in an area of your life that has to do with love, intimacy, and resources, you are gaining a lot of clarity on the different relationship dynamics in your life, and feeling a lot of growth here.
Before the month ends, we have a New Moon in fellow earth sign, Capricorn, and you are ending the year on a high note. This New Moon is a great time to set your intentions and manifest your dreams for the next year and you are feeling especially hopeful as you end 2024. Don’t be afraid to take calculated risks during this time, as it’s about thinking big right now and expanding your horizons.
GeminiKyra Jay for xoNecoleGEMINI
We enter the month we have a New Moon in your opposite sign, meaning love is being activated for you this month. This is a good time to think about the new paths your heart is walking on right now, and to know that your perspective on it all is going to determine how things play out for you. Gratitude is the attitude this month, and it’s all about focusing on the things you can control, rather than what you can’t.
Mid-December is an important time for you, Gemini. There is a Full Moon in Gemini happening on this day, and Mercury goes direct. You are feeling more in tune and balanced with what is happening in your life and around you, and are feeling a new sense of security between your personal goals and your relationship needs. You are getting the closure you have needed and it’s helping you let go of what has not been serving you or your heart.
CancerKyra Jay for xoNecoleCANCER
Things are picking up for you this month, Cancer. You are moving forward freely, taking new opportunities into your hands, and feeling courageous. With the Sun in your 6th house of health, work life, lifestyle, and daily routine, and a New Moon here on the first day of the month, your responsibilities may be heightened this month but you have the energy and passion within you to get things done right now. You are feeling encouraged to succeed, and are moving into a time of success in December.
Mercury goes direct on Dec. 15, and this will bring more ease and communication within your work life, and you will feel more heard and seen than you may have been these past few weeks while Mercury was in retrograde. On Dec. 30, a New Moon in Capricorn is happening, and you are leaving the year feeling a breakthrough occur for you in love. A lot of this month and this year you have needed to focus more on yourself and your dreams, but as you close out 2024, you are ready to let some more people into your world.
LeoKyra Jay for xoNecoleLEO
This month is all about balancing your priorities, Leo. Only take on what you feel you can handle right now, and don’t burn yourself out before your dreams come to fruition. Mars goes retrograde in your sign from Dec. 6 until Jan. 6, and there is a lot to process emotionally and personally right now. You may be feeling some power struggles in your life during this time, and it’s about owning your power without trying to force or control outcomes.
With Venus entering your house of love on Dec. 7 until 2025, don’t forget that you have support in your life, and lean on people when you need to. It’s okay to ask for help, and this month, you may need to reach out. The Full Moon in Gemini on Dec. 15, is a great time to be with friends, and your community, and to take note of the dreams that have come to fruition for you this year. There is a lot to be grateful for as the year ends, remember to focus on the gifts of that.
VirgoKyra Jay for xoNecoleVIRGO
December is a new beginning for you, Virgo. You have found your stability, and are feeling confident on the ground you are walking on right now. New beginnings, experiences, and opportunities are more likely for you in the home, and there is a lot of excitement in your world right now. The New Moon on the 1st is a great time to set your intentions for your home life, foundations, family, and inner well-being.
Neptune goes direct in your 7th house of love after being retrograde here since the summer, and your relationships are receiving more understanding, clarity, and hope. You are experiencing a coming together in your life that is making you feel more self-secure and stable as you walk into the new year. Your ruling planet Mercury goes direct on Dec. 15 as well after being in retrograde these past few weeks, and the seeds you have planted are ready to bloom. The feeling of uneasiness or uncertainty is leaving your life this month, as things clear up for you in your private and personal life.
LibraKyra Jay for xoNecoleLIBRA
You are feeling all the feels this month, Libra. Emotions are heightened, but so is your intuition, and you are seeking truths. This is a great month for communication matters, for figuring things out, and for connecting through the heart. On Dec. 7, Venus enters your 5th house of romance, and you are ready for some more fun in love. Your love life is an area of your life where you feel more confident and emotionally in tune as you end the year, and there is a lot to look forward to here this month.
On Dec. 15, we have a Full Moon in fellow air sign, Gemini, and culminations are occurring and helping you see things in a new light. This Full Moon is bringing things full circle within the mind, and this is a good time to gain some guidance, renew, and mentally heal. The New Moon before the month ends on Dec. 30 is about creating breakthroughs in the home and with your close loved ones, and your focus should be on what you want to manifest in this area of your life for the next year.
ScorpioKyra Jay for xoNecoleSCORPIO
December is all about patience, Scorpio. This is the time of the year when you should focus on rest, letting things come to you, and trusting the divine timing of your life. With the Sun in your 2nd house of income for most of the month, and a New Moon here on the 1st, new developments are happening for you financially, but you may need some time to fully accept, grasp, and understand them. It’s about nurturing your dreams, and not doubting them right now.
Mars, one of your ruling planets, goes retrograde mid-month, and this is bringing things to a head within career matters. This is your time to refocus your ambitions, redefine how you want to show up and what you want to be known for, and let opportunities come to you. Mercury goes direct a week later, and this is even further clearing things up for you when it comes to your security in life, and you can attain more success, wealth, and assets moving forward. Overall, December is a big month for you financially, and a key moment in understanding the importance of patience and trust.
SagittariusKyra Jay for xoNecoleSAGITTARIUS
Trust your intuition this month. It’s your season, beautiful, Sag, and you are feeling the synergy and fulfillment in your life. You have grown in so many ways this year and your wisdom and knowledge are inspiring others. This month is all about standing in your empowerment, owning what you know, and moving yourself forward. The light is shining on you, and you are manifesting success and beauty in your world.
Mercury has been retrograde in your sign since Nov. 25, and will finally go direct on the 15th. This is doing wonders for your soul, your goals, and the new beginnings you are seeking, and you are mentally feeling a lot more clear-headed now. A Full Moon in Gemini is happening on the same day, activating your heart space, and it’s all about balancing what you know with what you feel. Trust that what is blooming in your life is meant for you and that what isn’t meant for you, won’t become.
CapricornKyra Jay for xoNecoleCAPRICORN
Things are getting exciting for you in December, Capricorn. You are one of the stars of the show this month, and you are overcoming the past in major ways. Venus enters Aquarius on Dec. 7, and this is bringing love and protection into your finances, values, and self-confidence in life. This is a great time for seeing manifestations bloom for you in love as well, and also for investing in yourself more. Mercury goes direct in your 7th house of romance and partnership mid-month, and this is even further helping you feel a lot more supported and in harmony than you have been feeling recently.
Capricorn Season officially begins on Dec. 21, and it’s your time to shine and move forward, beautiful! You have fewer restrictions and obstacles towards your new beginnings and are entering 2025 at full speed. Before we close out the year the second New Moon in Capricorn occurs on Dec. 30, and you are proving to yourself the power of your mind and what you have created for yourself. This is a great month for feeling empowered, independent, and successful overall.
AquariusKyra Jay for xoNecoleAQUARIUS
Life is coming to fruition for you in magnificent ways this month, Aquarius. You are feeling fulfilled, loved, and accomplished and you have risen above the mess. The Sun is in your 11th house of friendship for most of this month, and this is a good time to connect with the people who understand and support you and to take the time to feel gratitude for this area of your life. Mars goes retrograde in your 7th house of love on Dec. 6, and dynamics will be changing for you within your relationships over the next few months, so having balance here and trying to focus more on what does work rather than what doesn’t, is needed.
Venus enters Aquarius on the 7th, and this is when you are going to feel a lot more of the sweetness that this month is bringing into your life. Support is coming in, and you are being reminded how loved you are. On Dec. 15, there is a Full Moon in your house of romance happening as well, and your heart is the focus. The closures and conclusions you have been seeking are coming to the forefront, and you can see the light at the end of the tunnel. Remember that you deserve good love, Aquarius.
PiscesKyra Jay for xoNecolePISCES
December is all about being hopeful, Pisces. Gifts and opportunities come to you when you need them, and finding your stability and self-assurance amid change is needed right now. Right as the month begins, there is a New Moon in your 10th house of career and aspirations, and there is a lot to look forward to. This is a good time to set your intentions for your professional world and social life and to seek new opportunities and connections here.
Neptune, one of your ruling planets, goes direct on the 7th after being retrograde in Pisces since this summer, and your heart can breathe a little better now. Any confusion you have been feeling regarding what you want for yourself and your life is clearing up for you now, and your hope for it all is healing. On Dec. 15, a Full Moon in your 4th house of stability occurs, and this is going to help you feel more grounded through the midst of change that you are currently in in your life.
Remind yourself often this month, that all is well, and everything is working in your favor.
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Featured image by Kyra Jay for xoNecole
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff