
A couple of weeks ago, I found myself rewatching two things. The first was the movie The Pass, which was executive-produced by Todd Tucker and Kandi Burruss (it was actually pretty well done if you haven’t seen it. Personally, I’ve come to really enjoy Rob Riley and Blue Kimble as actors over the years. Also, Erica Peeples was a very sexy thang in it, and it’s always good to see the resurgence of Drew Si-dor-a on the acting front).
The other was binge-watching Insecure. Y’all, Molly really wore me out (if you know you know), yet that really was such a well-done show; going back and experiencing it all over again solidifies that as a fact for me (especially the music. Salute).
Anyway, if you were a diehard fan, you may recall the last episode of the second season of Insecure, where Issa, Molly, and Lawrence each had some growth and ah-ha moments that were featured. Towards the end of it, Issa imagined Lawrence proposing, and the song that played in the background was Daniel Caesar’s “Blessed.”
In the bridge, he continues to say, “I’m coming back home to you…I’m coming home” — and that got me to thinking about the many times when someone has actually asked me how they can know if someone shows the outstanding potential of being “their one.” Oftentimes, my answer has been that it’s when you feel as if they are home for you.
A home isn’t just a place of residence. As you’re about to see, in just a moment, a home means so much more than that. So, if you’re looking for signs and/or confirmation that your heart has indeed found its own home in the form of a partner, keep the quote by American journalist Helen Rowland in mind (“Home is any four walls that enclose the right person.”) as I try to provide a bit of clarity for you.
Like Luther Once Sang, "A House Is Not a Home."

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I don’t know about you, but I can’t believe that next year marks the 20th year of when R&B singer Luther Vandross died. Keeping that in mind, I guess it’s fitting that a documentary about his life will be coming out this season. And although I think my all-time favorite song by him is “For You to Love” (the real ones know), it’s undeniable that one of his classics is “A House Is Not a Home.”
A chair is still a chair, even when there's no one sittin' there
But a chair is not a house and a house is not a home
When there's no one there to hold you tight
And no one there you can kiss goodnight
Now, before going deeper, as a single woman whose own mother said that my place (that burned down a few years back) was quite cozy (I have made sure to replicate that feeling in my new space, too), I will be the first to say that you can cultivate a home environment even if you don’t have a bae. In fact, so long as you love yourself and it’s genuine, you will always be in great company, even if no one else is around you.
However, for the sake of today’s topic, I am going to focus on romantic relationships — and yes, a home is a lot more homey (comfortable, pleasant, restful) when you’ve got someone who truly loves you to share your space with.
That’s a part of the reason why this crazy ass transactional dating era that we are currently in is so, hell, I’m gonna go with the word “vile” to me. If you ask me, obsessing over choosing an individual who can’t — or won’t — do much more than give you a lot of things low-key sounds like someone who struggles with having a scarcity mindset.
Although one way that a scarcity mindset manifests itself in relationships is by settling just so that you can have someone in your life, the other side of the coin is you’re so focused on avoiding (or getting out of) lack that it consumes you and so, in relationships, you can’t seem to really build anything solid because all you want to make sure of is you have a lot of…stuff.
This is exactly how many people in relationships end up with a nice house, and yet they still feel very lonely because there isn’t a true connection. And so, as a direct result, their house never really ends up feeling like it’s an actual home — the place where someone can (definitions of home) feel “at ease,” “at rest” and (dig this one) “in one’s element.”
In one’s element. How dope is that? I say that because, if you look at the Merriam-Webster Dictionary definition of in one’s element, it means that you are “in a place or situation where one is comfortable and does well.” Did you catch that?
Although I will be the first to say that rom-coms need to be embraced with balance, whenever you hear a character say that someone is their home, whether they realize it or not, they are saying that their relationship with that individual provides a dynamic when they are able to feel completely comfortable, so that they are able to do well — to flourish, to grow, to thrive. Can a house do this? Eh. Can a home? Definitely.
So yeah, if you’re going to give someone the distinct honor and pleasure of calling them “your home,” what you’re basically saying is they have an uncanny way of making you feel completely comfortable (content, undisturbed, healthy, happy, pleased, relaxed and satisfied) AND that they seem to cultivate an environment that helps you to truly succeed.
So…if you are currently seeing or are with someone, can you honestly give them the title of being your home? And, if you’re not in a relationship (yet you want to be), do you have a standard of not settling until you can fully and honestly call someone…your home?
Let’s keep going…
A Sanctuary Maker Is a Top-Tier Woman

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I have plans for the term “sanctuary maker,” so much so that I have several T-shirts, hoodies, and pieces of jewelry with the phrase on it. The backstory is, that I’ve always been fond of seeing a woman as a sanctuary ever since an ex-boyfriend introduced me to the concept of setting the standard of requiring that in a relationship.
What I mean by that is, that he used to tell me that a woman should be her man’s sanctuary — and I have absolutely no problem with that. Because I am a complementarian, especially in a marital setting, if a man is providing and protecting, a woman being a place of refuge (which is what a sanctuary is), seems like a beautiful complement.
I especially dig this as a Black woman because, by definition, both a home and a sanctuary are a place of refuge, and refuge is all about being “shelter or protection from danger, trouble, etc.” and “anything to which one has recourse for aid, relief, or escape.”
I mean, all you need to do is read articles like The Guardian’s “'It’s like we're seen as animals': black men on their vulnerability and resilience” or The Vox’s “Study: people see black men as larger and more threatening than similarly sized white men” and get that it’s not an exaggeration that Black American men are in their own war zone whenever they step out of their front door; that’s why, to me, if there is any place where they should feel completely at ease, it’s in their house…a place that we, as women, have an impeccable way of being able to turn into a home.
This is actually a huge part of the reason why I tracked down Christiana Sabino and wrote her love story earlier this year (check out “Viral Sensation Christiana Sabino Is Using 'Pure Black Love' To Build Her Brand”) — if you’re familiar with her platform, she features videos with soothing music where she’s nurturing her partner. He provides. She nurtures.
Together, they invite us into a sacred space that says, “We can’t control what happens outside of these walls, yet we certainly can determine what goes on within them” and what they display is such a calm, tranquil, beautiful…sanctuary. Who wouldn’t want to come home to a place and space that is similar to it?
For me, even as a single woman, I have a sanctuary. Soy scented candles. Twinkle lights. Cable knit blankets. Big throw pillows. Blackout curtains. Nature sounds. INTERNAL PEACE. My friends tease me about how much I like being at home — because it is indeed a home. A sanctuary. My own place of refuge. A self-cultivated space where I feel serene and safe…and I created all of it. Like I said, women can master this in a way that is truly incomparable. How could you not agree?
So, are you a sanctuary maker? If so, how? If not…why not?
If You Don’t Feel Completely Safe, in Every Way, You Ain’t at Home, Sis

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Did you peep how I said that my home is a place where I feel safe? I’m telling you, especially since around my early 30s, something that has become a big deal to me is only surrounding myself with people, places, things, and ideas that are SAFE.
Safe: secure from liability to harm, injury, danger, or risk; involving little or no risk of mishap, error, etc.; dependable or trustworthy
Synonyms: intact, protected, snug, cherished, guarded, maintained, preserved, shieled, tended, out of harm’s way, undamaged, unscathed
Recently, while reading an article on PEOPLE's website, actor Uzo Aduba said this about her husband: “He made me feel safe. I felt safe to be all of myself around him — not the best of myself, all of myself, my frailties, my vulnerabilities, my weak, ugly parts. I felt safe enough to show him that. And when he saw it, he still loved me. I never, and still never, doubted that he loved me.’”
I’ve got a girlfriend right now who can’t seem to let go of a guy who has revealed himself to be an unsafe person on so many levels. Interestingly enough, although she knows this to be true, whenever I point it out, she still finds herself defending him. Because they have a lot of time under their belts, we walked through the different “mile markers” to see if there was a pattern — and there was.
If he wasn’t in some type of drama, he was emotionally erratic, and if he wasn’t emotionally erratic, he was relationally unpredictable.
Does he love her? Based on what he knows about love, I'm sure that he does. Does she love him? Yes, although I wonder if it’s more of an addiction than anything at this point. Yet, is he a SAFE SPACE for her? Based on all of the definitions that I provided, how could he be? And if someone isn’t safe for and to you, how can they be your home?
Home is where, above almost anything else, you should feel holistically safe: physically, emotionally, mentally, spiritually, sexually, financially, relationally…safe. And that’s a big part of the reason why I agree with an Irish novelist by the name of Cecelia Ahern, who once said, “Home isn't a place, it’s a feeling.” If you don’t feel safe with someone, even if you love them, you are not at home. Or, if your house doesn’t feel safe, something is awry.
And sis, you deserve to feel safe — and your partner deserves to feel like they are safe around you. Not either or. BOTH.
___
Is this a totally random topic? I mean, perhaps. Still, I hope that now that you’ve reached the end of it, you really do understand that a part of what comes with being in a functional, long-term loving relationship is you are able to declare, without any hesitancy or unsureness, that you can call your partner your “home” because they check all of the boxes that I just mentioned.
And what if they don’t? Well, ask yourself if they should be a part of your life in the way that they are. Because if they’re not your home, why are they “dwelling” with you? If they are not your refuge, your safe place, someone you can be at ease with, and a person who you can articulate where they are helping you to become a better person…why do they deserve to walk through your heart’s door?
Why consider them “home” when they actually…aren’t?
I mean…really.
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Featured image by DMP/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









