
Some things, you will always remember, just like it was yesterday. So is the case for me when it comes to early Wednesday afternoon, December 22, 2021. I got up, got dressed, and went to my eyebrow waxing appointment. Then I followed that up by picking up some expensive ass bras. Then I went to get some lamb chops that I planned on searing on my stove when I got home. As Ice Cube once said, “It was a good day.” Only, as I was a literal mile out from my house, I received a text from one of my landlords that simply said, “There’s been a fire in your unit call me back as soon as you can.”
I wish I could tell you that I went into immediate panic mode. I mean, that’s what most people would do, right? Nope. Instead, I called, asked him what was going on and he replied by asking me where I was. Then he said to be careful because “a few firetrucks were on my street.” Chile, when I turned onto my road, there were a whopping eight of them, neighbors were all over the place and several firemen were standing on the roof of my townhouse and literally cutting into it. It was an amazing sight to see.
And still, from me, emotionally, nothing.

“I just want to know what caused it,” is what I said to my landlord and the firemen who were asking me questions; some that I remember and some that I don’t. All of them replied with some variation of waiting for the fire marshal to make the call. What I knew is I didn’t have breakfast that morning and I didn’t iron either, so…what was up? As I walked around the back of my home and I saw the men pointing up at my HVAC unit, I wasn’t shocked in the least. Even my other landlord — who to this day, hasn’t said, “I’m sorry this happened to you” and actually chuckled a laugh of whiteness when he went through the property that night and, when I said it wasn’t funny and I could’ve died, he responded with, “Yeah…well” — stated that the unit was “as old as I was” (units are supposed to be replaced every 10-15 years by the way and they hadn’t even changed my air filters in over a year).
Yeah, I’ll let y’all read between the lines on my thoughts about that. Right now, I’ll just say, “He’s an idiot for coming at me like he did." Whiteness usually doesn’t think stuff like this through, though.
And that night, in the dark, as I saw that about 90 percent of what I own, in every single category of my life, was gone from the fire and/or water and/or the foam of the fire extinguishers and/or the hatchet jobs that they did to get into my place — still, emotionally, from me, nothing. Well, I take that back, peace. The “peace that passes all understanding” (Philippians 4:6-7) that the Bible speaks of that I wasn’t sure I’ve ever fully had before. Oh, but chile, I get what it is now. And yes, it has become a part of me.
And so now, as I’m not even a month out from that life-changing experience, I wanted to share some of the immediate takeaways that I got from it. Mostly because, if you live life for a little while, you realize that sometimes, you aren’t being “punished,” it isn’t “karma” and you aren’t a bad person (nor is God not looking out for you; Psalm 121:4). Sometimes, life is just life and it’s when it decides to show all the way out, you get to see who you really and truly are — or have become.
As far as who I now am, here are my six takeaways.
1.Be Careful What You Ask For…
Between my townhouse and the place that I lived before that, I had been in that neighborhood for close to 12 years. The location was relatively quiet (aside from my annoying as literal hell neighbor), you just couldn’t beat it. Only, for most of 2021, I had been mentioning to my tribe (more on them in a bit) that I was “lightly” looking for a place to live. I wasn’t being too aggressive with it because real estate in Nashville has become MIND-FREAKING-BLOWING. Still, I kind of felt ready for a change if the opportunity presented itself.
Not only that but there was someone in my world who wouldn’t know how to respect a boundary if the boundary beat the life out of them. I wanted the “exhale” of them no longer knowing where I lived after they so rudely and presumptuously popped up at my house one day and then tried to demand how I act in the place where I pay rent. Also, a man from my past, who casually mentions from time to time that he drives past my place…yeah, it’s time for him to not know how to “find” me either.
Welp. We see that those two issues are no longer issues, don’t we (LOL)? For me, it’s a reminder to be very careful and intentional about what you put into the universe. Sometimes, we’re so busy saying words that we don’t respect the power that’s behind them. So yeah, whether I realize it or not, things lined up with what I actually “requested.” Clearly, life took me literally. And handled it. Thoroughly so. Next point.
2.God Always Warns Us. Beforehand.
I am a firm believer that when we’re in tune spiritually and when we choose to pay attention to signs and flags, very rarely, if ever, are we fully blindsided. At the beginning of 2021, one of my closest friends died and God had been giving me a heads up that their health wasn’t in the best condition for two years prior to that. My friend received a diagnosis three weeks before they left this earth. Still, I had been forewarned. My house? Yeah, that’s a trip. After letting my rental insurance lapse (don’t EVER do that), I got a nudge in my spirit to re-up last spring and I said, “Eh, I’ll get around to it.” Chile. CHILE. Not only that but for the past month or so, the lead quote for this article? It kept circling around me. I mean, literally everywhere, I would see messages about how attachment is unhealthy — that, as a wise person once said, “If it comes, let it. If it leaves, let it.”
Without realizing it, I was emotionally detaching from my things in preparation for having to do so in the physical realm.
And so, while I can’t tell you that I thought that my place would go up in flames, what I do know is my mind, body, and spirit had received some indications that I needed to make preparations for something and that if I “married myself” to outcomes, it could prove to be close to devastating for me. Again, God loves us enough to prepare us. We have to meditate, pray and get quiet and still enough to hear him, though. He tends to not be as loud and forceful as humans tend to be.
Next point.
3.Self-Care Saved My Life
Throughout 2020 and 2021, something that I’ve been focused on is self-care and, then adding tax. And so literally, as I’ve been processing December 22, something that I’ve been sharing with folks is that literally and with no exaggeration, SELF-CARE SAVED MY LIFE. I know this because, as the fire marshal said, had I been asleep (I dig naps, so that is a huge possibility) or had I been in the shower (folks like to be clean, right?), “things probably wouldn’t have gone very well for you.” That’s because the fire actually started inside of the walls and then spread outwards. And my kitchen? The pic that you see up top is that. Forget about it. Probably only in my living room, would I have been spared to the point of being relatively unscathed because I would’ve been able to run out of the front door.
And so, in hearing those words from him and after looking around for about 20 minutes, I then looked at my phone, noticed the time, remembered that I had a pedicure appointment, and announced that was where I was going. My landlord said, “She’s in shock” and I said, “No, I like my feet to be done and my place is going to be burned down when I get back, so I’m going to take care of my feet.” While riding to the salon, I kept trying to “take my own temperature,” just to make sure that I really was good. I was. I called some of the closest people to me and honestly, they were all in more shock than I was. Anyway, as I sat in my chair and put my feet in the warm water while breaking what happened to my nail tech, I was like, “Self-care really did save my life.”
To this day, I think that is what has had me “shook” most of all. That, and the fact that self-care, is another way that I was getting myself prepared for what happened that day. Yep, without my even knowing it.
4.Tough Times Reveal Who Your Tribe TRULY Is
Let me tell you how “You’ve got to be kidding me” my landlords are. About a week later, one of them texted me to tell me that he and his wife had been praying for me and wanted to give me something. Guess what it was, chile. My security deposit (which they owed; it’s the law) and five $20 bills to — and I literally quote — “to help get me on my feet.” What the hell is $100 gonna do but basically replace the lamb chops that I lost because they didn’t have a home because I didn’t either? Whew, whiteness. Even one of my white friends was like, “That damn near sounds racist. Look at how little they thought of you.” Listen. SMDH.
My tribe, though? MY TRIBE? You never know, really and truly who your people are until you go through something of this magnitude. One friend immediately put me into a hotel for a few days. Two others replaced the laptop that I lost (I lost several) because they both knew that was how I made a living. Of the two, one got me the one that I had just bought for my birthday that I adore (and am typing on now); the other copped me one that was double its price. Some showed up with gift cards. Others had cash in hand. Cash Apps were coming from numerous directions. Calls were around the clock. Not one person in my intimate world said that I couldn’t indefinitely stay with them (and that they would fly me to them if need be).
And when I found a place, thanks to Craigslist, remarkably in five days (that site has ALWAYS been “the truth” for me when it comes to finding places to live), and I was scraping up first and last month’s rent (which was a minor miracle), another paid what I was lacking and said, “Forget about it, Shellie. It’s an honor.” And don’t get me on the friend who sent me a nice sum, told me to get some clothes and then shared how “insulted” (jokingly so) they were that I didn’t want any of theirs (because again, when I tell you that a sistah lost everything? EVERYTHING). Even a woman who I barely know gave me $500 because, as I was sharing the situation in her presence, she said she was “moved by my grace” in it all. Talk about cream rising to the top.
Then there were those who kind of Kanye — or Elmo — shrugged the situation. One person said, “I will call you right back” and that was two weeks ago. Another actually asked me for some money when — HELLO — I lost everything. Some others were being so selfish about petty stuff that I knew it was time to shift them into another space. And all of this let me know where to put these folks in my life, in this season of my life, as well (check out “Always Remember That Friendships Have ‘Levels’ To Them”). Honestly, I’m grateful for that too because, most of us know what Maya Angelou once said, “When someone shows you who they are, believe them the first time.”
As I say often (especially these days), there is a lot of space between “friend” and “enemy.” When folks reveal who they are and “friend” isn’t it, that doesn’t mean that they have to become your nemesis. It means that you learn what they should be privileged to and…what they shouldn’t. I know who my hold-me-downs are. I also know who are just “extras” in my life movie. I’m OK with both…being both. This moment in time has revealed that as well.
5.Wax On. Wax Off.
I used to own a hoodie that said, “wax on, wax off” on it. I gave it to a houseless person who was really cold one day. What I like about that part of the movie The Karate Kid is that when Mr. Miyagi was trying to teach Daniel things like how to wash a car and paint a fence, he was really preparing him for battle. Life does the same thing for us in many ways and you know what? When one of my friends said to me on the phone, “Shellie, you still sound like…Shellie. If you didn’t say that your house burned down, I would never know it,” when a client said, “Wait. You don’t have a place to live right now and you’re still doing sessions with people?!”, and my godchildren’s mother (one of the absolute closest people to me) emailed me on New Year’s Eve and said, “You, my friend, are the epitome of grace under fire. I marvel at how you are moving in this season” — I knew that some situations and disappointments that had happened earlier in the year had been my own “wax on, wax off” moments; ones that got me ready for December 22 and the week that followed (including some service staff stealing what little I had left from my first hotel room…chile. CHILE). Throughout all of this, not one tear. Not one sleepless night. Not one fit. My soul is well.
Not that crying, tossing, and turning or losing it for five minutes would’ve been “wrong.” Of course not. It’s just…not in me. And there is a part of me that is so grateful for that because when you lose at the magnitude that I have just lost and I couldn’t “rock my peace” if I tried — it feels like graduating at life on a whole ‘nother level. Wax on. Wax off.
Final point.
6.Stay in the Moment. Rinse and Repeat.
Another verse in Scripture that has proven itself to be very true — “Therefore do not worry about tomorrow, for tomorrow will worry about its own things. Sufficient for the day is its own trouble.” (Matthew 6:34 — NKJV) Christ is documented as speaking these words once upon a time. Peep how it’s not a suggestion or recommendation; it is a command. A command not to worry about what isn’t right before you, because today? Today your plate is already full. And that is my final takeaway from my lil’ test from December 22.
Each day since December 22, there have been a billion things to figure out but you know what? I’ve been intentional about putting no more than five things on my to-do list (as it relates to the fire) and that’s it. I’ll deal with more tomorrow. This resolve has kept me calm. This resolve has helped me spend the resources I have wisely. This resolve has kept me centered enough to still do my job(s). This resolve helped me to get my place (an all-inclusive spot in my absolutely favorite area of Nashville). This resolve has earned the respect of people I love…including myself (some of y’all will catch that later). This resolve has helped me to keep trusting that God has a plan, whether I totally “get it” or not. This resolve also has me excited to see my eyebrow waxer in just a few hours, so that I can tell her all of what I just shared with you.
By no means am I trying to say that just because I’m calm that this was comfortable. Chile, please. What I do hope you get from all of this, though, is being mindful, living in the moment, and resolving to only control what you can control can make getting through this life, oh so much richer in the good times and oh so much easier in the trying ones.
A lot of y’all know that I’m not a holiday person (check out “So, What If You Don't Observe Holidays?”) and that I actually observe Rosh Hashanah as my new year — real talk, both of these things probably prepared me too because your entire world going up in smoke, three days before Christmas is, really something. And again, while I'm still connecting the dots of what’s going on beyond my human level of processing, what I do know is I’m in a stable, solid, and secure place and December 22 helped to get and keep me there.
Beauty for ashes, for real, y’all. I am grateful — and to say that after all that has just happened? That is true evolution. For something. That’s coming. I know. Without question. And I’m ready. I am really and truly ready. I learned and graduated from this lesson — and I’m excited about that. “Unattached” and hopeful. Selah and amen.
Featured image by Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
The It Girl 100 Class Of 2025: Meet The Sports & Wellness Game-Changers You Need To Know
One thing about this category of It Girls? She plays the long game, and she's doing it while winning at every level.
Whether she's dominating on the court, commanding the balance beam, or moving with grit and grace across the track, her reach extends far beyond medals and accolades. For her, discipline is divine, recovery is as sacred as the hustle, and wellness is the secret weapon fueling her undeniable rise to GOAT status.
This year's It Girl 100 is a mosaic of brilliance, spotlighting athletes, cultural disruptors, beauty visionaries, and boundary-pushing journalists who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Sports & Wellness category remind us that greatness is as much about self-mastery as it is about competition. The real flex? Wholeness, on and off the court.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Sports & Wellness.

Rapper and Basketball Player Flau'Jae
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Flau'Jae
Her Handle: @flaujae
Her Title: College Basketball Player
Who's That It Girl: Flau'jae Johnson moves between the court and the booth with rare ease, rewriting the rules on what it means to be multifaceted and unapologetically herself.

Professional Basketball Player A'ja Wilson
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A'ja Wilson
Her Handle: @aja22wilson
Her Title: Professional Basketball Player
Who's That It Girl: A’ja Wilson dominates the court with grace, grit, and unmatched power. We celebrate her as a generational athlete and leader who proves that confidence and compassion are a winning combination.

Professional Tennis Player Coco Gauff
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Coco Gauff
Her Handle: @cocogauff
Her Title: Professional Tennis Player
Who's That It Girl: We honor Coco Gauff for dominating across court and culture. At just 21, she’s collected two Grand Slam titles (US Open 2023, French Open 2025), risen to World No. 2, and launched her own management company — all while using her platform for purpose.

NYT Bestselling Author and Motivational Speaker Tunde Oyeneyin
Courtesy
Tunde Oyeneyin
Her Handle: @tune2tunde
Her Title: NYT Bestselling Author and Motivational Speaker
Who's That It Girl: Tunde Oyeneyin moves minds as powerfully as she moves bodies. We love her for turning motivation into a mission, inspiring millions to find their strength on and off the bike.

Professional Tennis Player and Entrepreneur
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Naomi Osaka
Her Handle: @naomiosaka
Her Title: Professional Tennis Player and Entrepreneur
Who's That It Girl: We celebrate Naomi Osaka as more than a champion, she's a trailblazer who became the first Japanese player to win a Grand Slam and the first Asian woman to hit world No. 1. Her return to the court after motherhood and advocacy for mental health remind us she plays for legacy, heart, and purpose.

Sports Journalist and Broadcaster Taylor Rooks
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Taylor Rooks
Her Handle: @taylorrooks
Her Title: Sports Journalist and Broadcaster
Who's That It Girl: Taylor Rooks is redefining sports journalism with empathy and elegance. We honor her for creating conversations that humanize athletes and elevate storytelling beyond the game.

Track and Field Athlete Anna Cockrell
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Anna Cockrell
Her Handle: @annacockrell
Her Title: Track and Field Athlete
Who's That It Girl: Anna Cockrell runs not just with speed but with purpose. We honor her for her resilience on the track and her advocacy off it, proof that strength of heart matters just as much as strength of stride.

Professional Basketball Player and Comedian Sydney Colson
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Sydney Colson
Her Handle: @sydjcolson
Her Title: Professional Basketball Player and Comedian
Who's That It Girl: Sydney Colson is the WNBA’s comedic powerhouse and heart of the team. We celebrate her for blending humor, honesty, and hustle, showing that laughter is also leadership.

Professional Basketball Player Angel Reese
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Angel Reese
Her Handle: @angelreese5
Her Title: Professional Basketball Player
Who's That It Girl: Angel Reese is unapologetically fierce and proudly feminine. We love her for redefining what leadership looks like in sports and for reminding girls everywhere that confidence is their birthright.

Professional Basketball Player and Model Kysre Gondrezick
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Kysre Gondrezick
Her Handle: @kysrerae
Her Title: Professional Basketball Player and Model
Who's That It Girl: Kysre Gondrezick is a professional basketball player and model, selected 4th overall in the 2021 WNBA Draft. She has played for the Indiana Fever and Chicago Sky

Track and Field Athlete Gabby Thomas
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Gabby Thomas
Her Handle: @gabbythomas
Her Title: Track and Field Athlete
Who's That It Girl: Gabby Thomas races with heart and intellect in perfect sync. We’re inspired by her brilliance both on the track and in public health, proving that excellence has no limits.

Olympic Gymnast Jordan Chiles
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Jordan Chiles
Her Handle: @jordanchiles
Her Title: Olympic Gymnast
Who's That It Girl: Jordan Chiles brings artistry and strength to every performance. We love her for her unwavering spirit and for representing the future of gymnastics with courage and joy.

Professional Tennis Player Taylor Townsend
Credit: Patrice Horton
Taylor Townsend
Her Handle: @tay_taytownsend
Her Title: Professional Tennis Player
Who's That It Girl: We celebrate Taylor Townsend for her dual mastery of motherhood and Grand Slam tennis. A former Women’s Tennis Association (WTA) doubles world No. 1 who claimed Wimbledon (2024) and the Australian Open (2025), she also returned to the tour as a mom, proving perseverance, power, and purpose can coexist.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









