
Something that I've been pretty intentional about doing, for the past few years now, is not using the word "love" a lot. For one thing, it's a far more powerful and sacred word than a lot of people give it credit for. Also, when it comes to a long-term commitment with another individual, how is it that they get the same word to describe how I feel about them as the word that I used to describe my affinity for ice cream, oxtails or Pumas? If I see my love for them in a similar light as random things, it can be pretty easy to be just about as dismissive about them too. Make no mistakes about it—words have life. We definitely need to choose the ones that we use wisely.
Something else that is whack to me? Blaming stuff that doesn't work out between flawed human beings on love. Love is beautiful. Love is pure. The Bible says that God is love (I John 4:8 and 16). So, when things go awry, it's not love's fault. It's the two vessels that are trying to learn about how to love who need to take the responsibility for how things are going or how they ultimately turn out.
When it comes to the many myths about love, to me, that is one of them—that love is painful or makes us do "crazy" things. And because I'm so fond of love (especially the more I get to know about it), I want to debunk a few other ones, so that we all can learn to appreciate, value, and embrace love. The real kind. Not the one that myths and fables talk about. Ready to unlearn to relearn a lil' bit?
1. The Right One Will Be Perfect for You
Personally, I think it's kinda hilarious—and by "hilarious", what I mean is ridiculous—that a lot of people use the word "perfect" when it comes to what they look for in an individual or relationship when they aren't that themselves. While the concept, in theory, is cool (I guess), let's revisit what the word actually means. To be perfect is to be "excellent or complete beyond practical or theoretical improvement". No one on this planet will ever be that (anyone who doesn't agree has quite the ego). Besides, you're perfect and someone else is perfect, what do either of you need to be together for? You can't be improved upon…right?
One of the main reasons why a lot of relationships don't work out, isn't because mutual love is missing. It's because one or both of them have some super unrealistic expectations. For one thing, they expect perfection in areas where it's close to impossible for it to transpire. Does that mean that you settle for utter bullshishery? Absolutely not. Yet the goal is to strive to be with someone who complements you and makes you better—who actually challenges you, in many ways, to become your best self. When you can honestly say that your significant other has played a very clear and significant role in your development and that they did so without bringing a lot of drama or trauma into your world, that is when you can say someone is right for you. And right is a whole lot more impactful than perfection.
2. If You’re Not Always Happy, It’s No Longer Love
I've said this before and I'll repeat it again—this "god of happiness" that people seem to worship is gonna really cost them in the long run. The fact that so many people will leave all kinds of people, places, things, and ideas, ONLY because they no longer make them "happy"? I'm sorry but that's not really how grown folks get down. Matter of fact, this also falls into the "unrealistic expectations category" because when you're happy, you're delighted and pleased and if you expect a flawed human being to make you feel like that all of the time, I've got two points to share.
One, it's no one else's job or responsibility to make you happy and two, in even the best of relationships, there are good days and bad ones. This means that you're absolutely not going to be happy all of the time. With or without someone, no one is happy all of the time.
The word that needs to be the focus is healthy. When a relationship is healthy, it keeps you mentally stable. When a relationship is healthy, it helps you to prosper. When a relationship is healthy, it also makes you stronger, causes you to feel safe, and can even bring wholeness into your world. Folks who've got a few years of marriage underneath their belt can vouch for the fact that you can feel all of these ways about a relationship and still not be happy all of the time.
Yet when you get that love is more than a feeling, it's a commitment (more on this in a bit), you make peace with healthy being your bigger priority. Which gives your relationship longevity in the long run.
3. Love Doesn’t Require Sacrifice
Some of the most selfish people are in relationships—and they absolutely should not be. That said, remember how I stated within this title that I'm debunking love myths today? If you're coming from a spiritual space on any level, then you are probably familiar with the fact that God is love (I John 4:6 and 18). OK, well when it comes to people who think that love means that they shouldn't sacrifice themselves, if you are a bible believer, you know that John 3:16 speaks of God sacrificing his own son for the sake of our salvation. Yep, someone actually surrendered their life for you…out of love. Another Scripture that is similar to this is, "Greater love has no one than this, than to lay down one's life for his friends." (John 15:13—NKJV) Hmph.
A lot of us don't even want to make adjustments in order to make our relationship work, so these kinds of sacrifices seem, not only extreme but ridiculous. Yet here's my overall point—there is not one long-lasting relationship (and most certainly not a marriage) where sacrifice hasn't been required. I don't mean sacrificing your values, standards, or self-worth. I mean stepping back and realizing that sometimes you've got to shift in what you're doing now for the sake of the greater goal (which is basically the definition of sacrifice). If you're not down to do that, don't put that on love. As I just shared, love is all about sacrifice. So long as it's the right kind and for the greater overall purpose. Make sense?
4. Love Matters More than Like
Love is a big deal. I won't deny that. It's such a monumental thing that it needs to serve as the foundation for your relationship. That said though, don't think for one minute that most people stay in their relationship simply because of how "in love" they are. More times than not, it's actually because they really like their partner, even when they are totally pissing them off. This is why I think it is a huge deal that long-term couples see their partner as their best friend. Someone you have things in common with. Someone you can laugh with. Someone you enjoy spending time with. Someone you trust. Someone you know has your back.
There is a particular married couple that I know who, after about a decade in, they both realized that they should've spent more time getting to know one another before saying "I do." They want to honor the vows that they made/promises that they gave and so, while divorce is not an option for them, something that they do is make sure that singles realize just how critical it is to be friends with their future husband or wife. Matter of fact, the wife tells me often that if her man was not her closest friend, she probably would've been outta there years ago. Still, she likes him. A lot. And so, the mistakes that she realizes that she made on the front end, their ever-growing friendship has gotten them through.
Might not sound like a Hallmark card. You know what, though? It's realistic as all get out. If you like who you love, it can keep you loving them. Again, a lot of folks with wedding rings on can certainly vouch for this very fact.
5. If You’re Not Jealous, You’re Not in Love
I don't know where so many people got the idea that a sign that someone loves them (and that they're in love) is jealousy. Give me a break. Before getting deeper into this particular point, let's touch on what some indications of a jealous person are, shall we? Jealous people tend to be insecure. Jealous people tend to make a lot of comparisons. Jealous people typically don't respect or accept boundaries. Jealous people always want you to prove yourself. Jealous people want to make everything be about them (in order to fill their own voids). Jealous people are suffocating (because they don't know how to give others any space). Jealous people create drama. What in the world sounds "loving" about that?
So Shellie, are you saying that if I see my man talking to another woman and I feel some sort of way that something is wrong with that? Eh. I think the answer to that question is why does it bother you? If the answers are along the lines of you think that she looks better than you or you don't trust your partner, those aren't healthy things either. One is about self-esteem and the other is about not being in as solid of a foundation in your relationship as you should (the same thing goes for him, by the way). Listen, when someone chooses to be with someone else, there should be no reason to be jealous. They made their choice.
If that's not good enough for you, then that is indeed problematic and worthy of doing some soul-searching about. Real talk. Chances are, you'll realize that not only is jealousy not rooted in love but what you're going through is due to either some toxicity in the relationship that needs to be dealt with or—a lack of self-love.
6. Love Is a Feeling. Not a Choice.
Being led by your feelings. Lawd. You might be surprised how many articles are out in cyberspace that talk about just how unreliable feelings are. My thoughts? I've shared before that a Scripture in the Bible clearly tells us that the heart is deceitful (Jeremiah 17:9-10); so no, I am not big on "following your heart" as a life motto. However, whether you're a bible follower or not, I think something that a professor of cognitive psychology said on the topic is a pretty good way to live your life. He said, "Although there may be some truth to the claim that we cannot trust our feelings, suppressing them comes at a cost."
So, what does all of this boil down to? If you think that real, true, and lasting love is built on one's feelings, you are probably never going to be in something that is real, true, and lasting. Feelings are fickle. Feelings are all over the place. Feelings change…all of the time.
That's why I'm not big on people ending relationships because they don't "feel" the same for someone anymore. Before making any major moves, it's important to spend some intentional time getting to the root of WHY you don't feel the same. If it's just because your partner's been getting on your nerves lately, you probably get on his too. If it's because you're not sexually attracted anymore, you used to be, so what changed? If the relationship isn't what you expected it to be, get honest with yourself about if the expectations are realistic or not.
See love, it's where the big boys and girls play. And what they know is, whether it's a good day or a not-so-good one, every day that you wake up, you CHOOSE to be in your relationship. Choice is about being rational. Choice is deliberate. Choice is about intention. If you solely relied on your feelings when it comes to making a relationship work, trust me—you would've checked out a long time ago. You know, on one of these days when you didn't feel like hanging around. Feelings can't be trusted. Go with reason, logic, truth and facts. Make your choices from there.
7. Soulmates Are Like the Movies
One of my favorite quotes of all time comes from someone who I still haven't been able to find, to this day. Whoever it is once said, "We're all looking for demons who play well with our own." What's so profound to me about that is, a part of what it means is far too often, we tend to resonate with people who validate our weaknesses rather than encourage our strengths. Yeah, that's not good.
And when it comes to romantic connections, this can apply to how people define a soulmate. Thanks—yet no thanks—to Hollywood and Disney, maybe people think a soulmate is someone who is just like them; someone who always makes them feel confident that how they are is how they should be. Yeah, naw. I've spent a lot of time researching and learning about what a soulmate is truly designed to be.
More than anything, a soulmate is someone who serves as a catalyst that brings you to your most authentic self. In many ways, I think that's a lot like being in a refiner's fire. They may cause you to ask yourself questions about whether or not you are fulfilling your purpose. They might "rub you" in such a way that you are able to see character traits that could use some fine-tuning or adjusting.
They should make you feel comfortable enough to be completely real with them about who you are and who you need to become—even when it's hard to face certain things about that reality. And all of this will have moments that will not be all warm 'n fuzzy. It can actually be downright challenging. Yet since you can't help but see the growth, it's all worth it. A soulmate will help to nurture your soul. A soulmate brings you to your best self.
And that's where I want to end this. Love? It will always cause you to evolve as a person. It will better you in ways that nothing else ever could. That's not going to be an easy task all of the time. Oh, but it will so, so worth it.
With love being the best thing going out here, of course there are a lot of myths about it. Don't be so caught up in those that you don't allow yourself to be brought to the truth. So that you can experience love as it was meant to be—not what so many lies out here say that it is. Amen? Amen.
Featured image by Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









