7 Terms To Define A Toxic Relationship That Aren't Discussed Nearly Enough
Several years ago, when I wrote the article “Gaslighting, Love Bombing & 5 Other Triggers To Call Out In Your Relationships” for the platform, I shared some of the common terms to look out for when it comes to toxic practices that sometimes happen in relationships. Well, today, we’re going to dive into some that, while you may have never heard of them before (at least in this context), it wouldn’t shock me at all if you’ve experienced at least a couple of them firsthand — perhaps with the same person too.
Now, before we go all in, let me also say that although oftentimes, when we talk about the poison (because that is what toxic means, right?) relationships in our life, it tends to be from the angle of a romantic one, these can apply to any type of relational dynamic including relatives, friends, and co-workers. So please, as you’re processing all of these definitions, don’t just ask yourself if you and/or your bae do these things to one another; ponder if you’ve got any kind of connection with someone who resembles any of this…because, if you do, it’s time to make some serious changes. Because poison (toxicity), in any form, is good for absolutely no one.
1. "Fauxpology"
GiphyHell, when I first got introduced to the concept of a “fauxpology,” I got triggered just looking at the damn word. LOL. The reality is that, although it sucks for someone to have done you hurt or harm and not even say “I’m sorry” for it, what’s even worse is for them to apologize and not really mean it. And just how do you know that they didn’t? Making excuses or trying to justify their actions equates to a fauxpology. Trying to find a way to turn you into the victimizer and them the victim in the process (for instance, “I only did that because you…”) is a fauxpology. The oh-so-very arrogant, “Look, I’ve already apologized for this; I’m not going to do it again” is a fauxpology.
Trying to gaslight you into thinking that what you know happened didn’t happen that way within their so-called apology is a fauxpology. Finding every way in the world to apologize, BUT actually doing it is a fauxpology. And a problem with all of these is it’s rooted in not taking personal accountability — which almost guarantees that the individual who owes you a genuine apology is going to repeat what they did to you, some way, on some level…again. If not immediately, eventually, chile.
2. "Hoovering"
GiphyNow that I’ve completed my (third) book, it has truly tripped me out how much I’m discussing narcissism and narcissistic abuse. The truth is, several people in my world had me caught up in their destructive patterns, and I didn’t even know it because I hadn’t studied narcissism at the level that I have now — and boy, is hoovering a tactic that narcissists like to use pretty often.
Basically, "hoovering" is what happens when you attempt to set boundaries with someone who isn’t very healthy for you, and once they see that is what you are doing, they find ways to try and reel you back in. They might do it by love bombing you (giving you a ton of attention and affection at first, just to regain your trust), trying to make you feel guilty, acting like nothing happened in the first place (which is just another form of gaslighting at the end of the day); invalidating your emotions by making light of what they did (or light of how you feel about what they did); making plans involving the two of you without asking your permission to do so (toxic relatives are good for this type of ish), and/or getting your loved ones involved in order to put more stress on you.
One of the biggest problems with hoovering is that the person doing it is so concerned with getting their own needs met that they will totally railroad yours to make it happen — if you let them, that is.
3. "Double Bind"
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GiphyIt’s hilarious how many articles reference the phrase that definitely comes to mind whenever I think of someone who likes to “double bind” someone else:damned if you do, damned if you don’t. And just why is this so fitting? Well, a double bind (as far as a relationship is concerned) is when someone sends conflicting messages. For instance, when people lead with compliments and then follow that up with insults (“You’re smart ‘n all but you do some really dumb stuff a lot”), how exactly are you supposed to process that information? Exactly. Honestly, one of the first things that comes to my mind are divorced parents who say some of the dumbest stuff to their children: “I can’t stand your father. He loves you, though.”
Yeah, some of y’all need to see a therapist and quit using your children as sounding boards (it’s just another form of emotional abuse that perhaps I will unpack at another time). Another example is when people will say one thing while their tone conveys something totally different (in walks sarcasm and/or cynicism). If after someone walks away from an individual the first thing that comes to mind is they are in a no-win dynamic, more times than not, it means that they are caught up in a double bind. And anything (or one) that constantly causes you to feel confused or defeated? Some toxicity is brewing, for sure.
4. "Engulfment"
GiphyIf you’re someone who is familiar with attachment styles in relationships, you might’ve heard of engulfment before. Probably the easiest way to define this is it’s an extreme form of codependency and a close relative of love addiction. The reason why I say that is because engulfment is basically about being so immersed or caught up in someone that you become more reliant on them than you actually should be. Hmph. A real danger with engulfment is when the lines between two people become so blurred that they lose their identities, which is known as enmeshment. When this goes down, both people find themselves throwing boundaries out the window which is never wise or good.
What are some telltale signs of engulfment as far as a relationship is concerned? If you or your partner feel like you have to take responsibility for each other’s emotions (“You MADE me say this” or “You MAKE me do that”) or your total sense of self-worth is wrapped up in each other, you are caught up in engulfment/enmeshment — and yes, that is a huge red flag. It sets you up to make an idol out of your partner or your relationship…and no one or nothing should be put on that kind of pedestal.
5. "Relational Hypervigilance"
GiphyHands down, one of my favorite quotes is, “Adulthood is surviving childhood,” and this definitely complements the need to avoid relational hypervigilance. I say that because folks who have past trauma, abandonment issues, deep insecurities, or problems with trusting others (all of which can come from a dysfunctional childhood) are prone to fall for this particular type of behavior.
That said, relational hypervigilance is all about someone being so anxious in the relationship that they come off as low-key paranoid or controlling — you know, going through your phone, wanting all of your passcodes and passwords, blaming you for doing things that they’ve conjured up in their mind because they worry a lot.
As a result, they keep their partner on eggshells, which draws a wedge between them and their partner, which causes them to become more distrustful and their partner to become drained and even resentful.
More than anything, relational hypervigilance is a vicious cycle. This is actually one of the reasons why I am not a fan of people thinking that it is someone’s job to “show their love” by constantly reassuring their partner. It is not anyone’s responsibility to make you feel more secure and self-assured about yourself than you are willing to on your own. Unfortunately, since relational hypervigilance is so rampant, folks have normalized it instead of realizing just how unhealthy it actually is.
6. "Mutual Assured Destruction"
GiphyThis is rooted in a military concept. Basically, mutual assured destruction is the thought process that two sides can ultimately destroy each other based on their actions, regardless of who went on the attack first. As far as relationships go, while on the surface, this can look like nothing more than two people who choose (because it is always a choice) to fight dirty, mutual assured destruction can manifest in a more cryptic way as well: codependency. Probably one of the biggest issues in a problematic marriage is when the relationship has — pardon the pun — gone MAD. The cryptic thing about it, relationally, is it typically shows up with two opposite approaches draining one another.
For instance, one person might be seen as the savior and hero while the other is seen as the “sinner” or victim. While the savior is able to feel powerful, the sinner is able to feel protected. Another way that this “works” is if one person handles all of the finances while the other is totally reliant on them; the first person can control the dynamic while the other person may become needy or helpless.
The main thing to keep in mind about "mutual assured destruction" is the motive and intent of things that are said and done — oh, and if a particular pattern or habit is hurting the relationship instead of helping it…because, real talk, some people stay in connection with certain other people only because they are used to them; not because they are actually good for them.
7. "Devaluation"
GiphyThis last one is something else because it kind of has another side to its coin — one that is also relationally counterproductive. So, where’s the deal: devaluation is about exaggerating someone’s flaws while idealization is about playing up their good points too much. You know, I’ve shared before that one of my favorite quotes is “The excess of a virtue is a vice,” and when it comes to idealization, that would certainly apply. And just what could be wrong with complimenting someone too much? Well, the motive and reason(s) are what I’m curious about; I’ll explain.
Not too long ago, I watched a sex trafficking documentary calledTricked(on Tubi). One of the things that it kept bringing up is the pattern of a pimp: how they will first idealize a woman (especially one who they can tell has low self-esteem) and then, once she is reliant on them, they start to devalue her. Suddenly, they no longer see her good qualities; now, all they want to focus on is her bad points or flaws, so she feels so low that she doesn’t have the mental and emotional strength to leave. This doesn’t just happen in the trafficking world; unfortunately, far too many people do their partners the same way.
First, they pile on the flattering to earn their trust, and then they start to hone in on their flaws (or simply what they don’t like about them, which isn’t always or automatically the same thing) to put their partner in the position of wanting to do more for them in order to keep them around. Managers and supervisors can do this, too (check out “Ever Wonder If You've Got An Emotionally Abusive Boss?”). They’ll tell you all kinds of stuff about how awesome you are (without giving you a promotion or raise) to get you to do more work; then, when you decide to stand up for yourself and want more, suddenly, you’re the one who is problematic (insert eye rolls here).
Bottom line with devaluation is, 8 times out of 10, if you’re not feeling valued in a particular type of relationship that you are in — you are probably right.
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Author and speaker Steve Maraboli once said, “Don’t confuse 'familiar' with 'acceptable.' Toxic relationships can fool you like that.” Y’all, he ain’t neva lied. Sometimes, we stay in toxic situations with folks because we don’t have the strength to leave. Other times, it’s because there are still some perks to staying (I’ll have to delve into that at another time). And then, sometimes, we do it because, although we know something isn’t quite right, we aren’t able to fully pinpoint or clearly articulate what is going on.
Hopefully, this quick list will help to shed some light for some of you if you’ve been knowing that something with someone in your life is “off” — you just haven’t been able to define what it is. Because the sooner you can call out what is toxic, the sooner you can shift or remove it altogether. And the sooner that happens? FREEDOM. Guaranteed.
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Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next October (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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The Black Girl's Guide To St. Maarten, An Island-Hopping Paradise
Having explored the Caribbean extensively, choosing a favorite island is hard. Each island has its own unique charm, but St. Maarten stands out for a few reasons. Travelers can explore two countries on one trip: the southern side, St. Maarten, is part of the Netherlands, while the northern side, St. Martin, is French.
With 37 beaches, charming French bakeries, and Dutch wine and cheese shops, the island is great for those craving variety. It also serves as a perfect base for exploring the neighboring islands of Saba, Anguilla, and St. Barths - all just a ferry ride away.
If you’re looking for a destination for an upcoming solo or girls’ trip that combines adventure, beachfront relaxation, and great dining, here’s why St. Maarten should be at the top of your list.
Sonesta Ocean Point Resort
Sonesta Ocean Point
Where To Stay
To get to St. Maarten, I booked a flight to Princess Juliana International Airport, which is on the Dutch side of the island. After landing, I checked into Sonesta Ocean Point Resort, an adults-only, all-inclusive property about 10 minutes from the airport. The property has 24-hour room service, four bars, and three restaurants. My favorite restaurant was the cliffside Azul, where some menu standouts included mushroom ravioli, grilled swordfish, and braised lamb shank.
If you want to party, you’ve come to the right place. The resort also offers poolside DJs, nightly live entertainers, and the largest casino on the island, Casino Royale. You can also spend some quiet time at the Serenity Spa getting a bamboo massage in the Japanese Zen garden or enjoying an Island Flow massage in the outdoor gazebo.
The hotel is also located on Maho Bay, just steps from the famous Maho Beach. Nicknamed “airport beach,” the beach is a popular place to snap pictures of the planes landing or departing just a few feet above you. If you want to know the best time to hit the beach, check out the Sunset Beach Bar, which has a chalkboard with a schedule of landings and departures.
Downtown St. Maarten
Credit: St. Maarten Tourism
What To Do
While you could easily spend your whole vacation at the resort, there’s so much to do in St. Maarten. One of the best ways to discover the island is by ATV through Xplore SXM, which offers daily rentals and the option of a tour guide. The rental office is just steps from the resort, and I opted for a guided tour of the island.
The island is only nine miles long and eight miles wide, and it takes just a few hours to drive around the entire island. There’s no border control (just a sign to mark each side of the island), and you can easily travel between the two sides. As part of my tour, I stopped by St. Martin’s Orient Bay, one of the island’s best beaches. I also spent the afternoon strolling through Phillipsburg, the Dutch capital, and browsing around The Amsterdam Cheese and Liquor Store, which offers gourmet cheese, wines, and even wooden clogs imported from the Netherlands.
Orient Beach
Credit: Mariette Williams
Another popular activity in St. Maarten includes ziplining. If you’re brave enough, book a trip to The Flying Dutchman, the steepest zipline in the world. The ride is over 2,800 ft long and includes a drop in elevation over 1,000 ft. At the top of the ride, you can see neighboring Saba, St. Barths, St. Eustatius, and Anguilla.
During my stay, I also booked a visit to the recently opened We Culture Museum in St. Maarten—one of the highlights of my stay. A visit to the 8,000-square-foot museum includes complimentary drinks and a history lesson on Carnival across the Caribbean. There were instruments and handmade costumes on display, and I tried on some of the Carnival wings and headpieces.
The We Culture Museum
Credit: Mariette Williams
Where To Eat
Of all the islands I’ve traveled to, St. Maarten/St. Martin has some of the most diverse food offerings. On my first night, I took a taxi to Bamboo House, an Asian restaurant overlooking the city. The restaurant offers a variety of dishes like braised duck nachos and a special West Indies Espresso Martini made with Venezuelan rum.
During my ATV tour, I stopped for breakfast at Chez Fernand, an authentic French bakery in St. Martin, where I practiced my French by ordering the pain au chocolat. I also ate eggplant lasagna at Irie Gardens, a local vegetarian restaurant in Phillipsburg. St. Martin also has a big Haitian population, and Villa Royale serves traditional Haitian dishes like djon djon rice, pikliz, and grilled conch.
St. Martin is also home to several beach clubs, perfect for day drinking and lounging in breezy cabanas. Rainbow Cafe has a laid-back, boho vibe, perfect for slow brunches, and Ocean’s 82 is a beachside French restaurant specializing in seafood like roasted sea scallops and lobster fettuccine.
Aerial view of Saba
Credit: Kai Wulf
Where To Island Hop
St. Maarten is one of the easiest places to island hop, and you can collect passport stamps in three nearby countries. Start with a trip to Saba, a Dutch island about a 90-minute ferry from St. Maarten that departs at 9 a.m. twice a week. You could also opt for a quick 15-minute flight and experience landing on the shortest commercial runway in the world. I opted for the plane ride and held my breath as we touched down the 1,300-foot-long runway.
If you’re just in Saba for the day, plan a hike to Mount Scenery. Guided hikes are offered through the Saba Conservation Foundation, and my hike was led by Crocodile James, an expert hiker and local Saban, who took my group on a 90-minute hike to the top of Mount Scenery, the highest point in the Kingdom of the Netherlands.
Mount Scenery Trail
Credit: Mariette Williams
Views of Saba from Mount Scenery
Credit: Mariette Williams
Mariette pictured taking in the views of Saba
Credit: Mariette Williams
After your hike, stop by Tropics Cafe for a refreshing lobster salad or curry coconut shrimp.
I also recommend a day trip to Anguilla. The daily ferry ride is about 25 minutes long, and rides start at 10:30 a.m. In Anguilla, the best beaches are Mead’s Bay and Shoal Bay, and my favorite restaurants on the island are SALT at the Four Seasons Anguilla, Straw Hat at Frangipani Resort, and 20 Knots at Zemi Beach House, which has tables right on the beach. Anguilla is made for beachgoing, but you can also go horseback riding on the beach or enjoy a rum tasting at Zemi Beach House’s Rhum Room, the island’s only rum bar.
St. Barths is another option for a day trip, and the 45-minute ferry from St. Maarten to St. Barths leaves three times a day starting at 7:15 a.m. The island has a reputation for being a hideaway for celebrities and socialites, and like St. Martin, it’s lined with swanky beach clubs and restaurants. Check out Nikki Beach or Ocean Club St. Barths and head to the island’s capital, Gustavia, to check out French boutiques like Louis Vuitton and Cartier.
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Featured image by Kai Wulf