
If there is one thing that being a marriage life coach has taught me, it's how much forgiveness plays a direct role in the longevity of any real relationship. Because we're all flawed human beings, there are going to be times when we will need to ask for and extend forgiveness. That's just the way it is. However, I think the reason why a lot of us struggle so much with forgiving others is because, well, a lot of people totally suck at apologizing. That's what we're going to dive into today.
When it comes to offering a full and sincere apology, there is one thing that absolutely must happen that doesn't transpire often enough — there has to be some sort of amends that is made. While I will get deeper into this in a sec, what that basically means is someone must first acknowledge what they did (apology) and then put forth an action to set things right (amends). Otherwise, the apology is pretty much just lip service — and that doesn't mean a whole heck of a lot at the end of the day (many of us can certainly vouch for that).
Before getting into all of this, let me just put on record that I'm not talking about something minor like a person showing up late for a luncheon or a surface-level issue like that. What we're about to tackle is what an apology should look like when someone has hit deep — the role they should play in the healing process, along with the actions that you should take too. So, take a deep breath. Let's help with some of the healing process that comes with the issue of forgiving, shall we?
1. An Apology That Comes with Excuses, Deflecting or Placing Blame Isn’t a Real One

Something that I grew up seeing a lot of is people who absolutely sucked at apologizing. If they did it at all, they found some way to place the blame on other people or circumstances (including Satan; so Christians absolutely live to make Satan the scapegoat of their own choices). Or, if they did do it, what was the point? They would turn around and do the same act, if not months later, days later. Before long, apologizing seemed like an endless version of The Boy Who Cried Wolf and I simply became numb to it (ugh).
There is a silver lining to all of that toxicity, though. Since I watched so many individuals apologize the absolute wrong way and it triggered me on the regular, it taught me to be far more intentional about my own apologies. For starters, I personally do it when I know I mean it rather than as a way to flippantly gloss over things. Two, I do it when I can take full accountability for my actions instead of offering up that piss poor "I'm sorry but if you hadn't have…" crap that a lot of people do. And three, I do it when I am prepared to make an amends for my actions (more on that in a bit).
What I don't do is find a way to excuse, deflect or blame someone or something else for my actions. People who do that? They are skirting responsibility — which is a surefire way for them to repeat the "offense" again. Which is why, at the end of the day, they actually can totally keep their apology to themselves.
2. Anyone Who Says, “I’m Not Apologizing Anymore” Is Kinda Full of It

Let me tell you a clear sign that you are putting yourself in harm's way to be hurt or harmed by someone who has already hurt or harmed you. If in their so-called apology, they say something along the lines of, "Look, I've already apologized for that" or "I'm not gonna keep apologizing. You need to get over it" — that is a red flag like nobody's business. When you really stop to process the fact that someone who offended you is trying to convey that you are inconveniencing them for the fallout that transpired as a direct result? What in the world is going on?
Now, in no way am I saying that someone should make another person feel like they need to grovel in order for an apology to be accepted. Indeed, there is a responsibility for the person on the receiving end to extend some mercy and grace (especially since all of us fail from time to time and need to be forgiven our damn selves). What I am saying is that when someone has hurt or harmed someone and they nonchalantly — or arrogantly, depending on the delivery — try and come on some, "You just need to move on" energy…nothing about that is cloaked in humility, kindness or sincerity. Someone who is truly sorry for something they've said or done is going to convey it in their words, energy and tone. And they are going to do their best to make sure that the apology is both heard and felt.
3. The Apology Needs to Address the “Crime”

I come from a music industry household. When I was a preteen/teenager, my mother was on the road, quite a bit, because she was in artist management. Anyway, indirectly, her profession caused me to not have a 16th or 18th birthday party. Well, kinda. It wasn't because my parties weren't planned. It was because she canceled them, literally at the last minute, because she didn't come back in town in time. Although she provided no real explanation at the time, years up the road, she told me that she had missed her flights on purpose because she was overwhelmed and wanted some time to herself to regroup. OK, while now, as a woman in my 40s, I can somewhat understand that, there is a part of me that is still tender when it comes to that topic because 1) you canceled two parties, again, at the last minute which means your first apology for canceling the first one really didn't mean much and 2) you didn't really do anything to right the wrong. At all. Ever.
And y'all, I believe that this is a part of the reason why a lot of us are either rolling our eyes when someone apologizes to us or we can't fully move forward after they do. It's because, oftentimes, the person who wronged us seems to think that so long as they throw an "I'm apologize", "I'm sorry" or "My bad" our way, that should be enough. It isn't. When someone wrongs us, if they truly get the magnitude of what transpired, they should also find a way to make things right, as best as they can. If you screwed over two of my milestone birthdays, how about throwing another one to make up for it? Doesn't that show that you get the weight of what you did? Twice?
And here's the thing. When an amends isn't made, there tends to be a wound that never fully heals because while the person who offended us says two words and goes on, we are still holding onto some of the pain because they didn't put much effort in to make sure that we're good.
That's why I'm huge on conveying the point that if someone really wants us to know that they get what they did wrong, they will also want to do whatever they can (within reason, of course) to set things right. After all, an amends is defined as being "reparation or compensation for a loss, damage, or injury of any kind; recompense". Another definition of the word is to "improve" something. If someone can put in the energy to cause harm, they can use that same energy to heal the trauma that they left behind. People who get this are individuals who really understand what an apology entails. It's recognizing what happened and then doing what they can to help with the healing process.
An apology is not an apology without an amends. It really isn't.
4. An Apology Means “I’m Going to Be Intentional About Not Doing ‘It’ Again"

One day, while in my prayer time, as I was ranting to God about someone who just kept on hurting me while I kept on taking it, the story in the Bible about Christ telling us to forgive "seventy times seven" (Matthew 18:21-35) came to mind. Hmph. Isn't it interesting that oftentimes, when it comes to forgiveness, far more of a burden is placed on the victim than the actual victimizer? Yeah, folks will be quick to run this Scripture up when it comes to holding the one who was hurt spiritually accountable while expecting very little from the one who caused the damage in the first place. Some might call that spiritual manipulation. (Hmm.)
Yet what was revealed to me about these verses had a twist to it. "Shellie, if you've got to forgive someone 490 times for the same thing, somebody isn't learning the lesson." That's what I heard in my spirit and instantly, I got it. Some folks will manipulate forgiveness and say that if you truly forgive someone, you will continue to allow them to dwell in your life like nothing every happened. Nooooo. Sometimes, what needs to happen is you forgive and then you set boundaries — not walls, boundaries. Meanwhile, the one who caused the pain needs to go out of their way to not repeat the offense. If they do continue to cause harm in the same area(s), then there should be more boundaries set because what they are basically conveying is they aren't strong in that area; that they need more accountability.
You know, a lot of us who've been hurt/harmed, we weaponize forgiveness, not because of what someone did one time; it's because of what they keep doing. This is why I'm a huge believer that those who are really repentant, they will 1) give a clear apology that includes stating what they did wrong (to prove that they understand what they are apologizing for) and 2) make sure that it's conveyed that they have no intention on repeating the same offense. And then they will seek within to figure out, just how to make that happen.
5. The Offender Doesn’t Decide When You’re Healed. YOU DO.

I'm not sure what's much worse than an arrogant apologizer. Lawd. Like how did you come into my life, blow my entire world up (or break my heart) and then have the unmitigated gall to tell me when the wound — the one that you caused, by the way — should go from a scab to a scar. No sir.
This is another example of when spiritual manipulation can come into play. The offender might say something to you like, "Well, if you truly forgave me, you would act like it never happened." Nooooo. If I truly forgave you, I wouldn't keep repeating the offense, I wouldn't hold it over your head and I would be open to us working together to heal. However, whatever time I need in order to heal, as the offender, you should be more than willing to grant me that.
There is someone in my family who has wreaked so much havoc that you don't have the time and I don't have the energy to share it all. Whenever they get confronted on their dysfunctional BS, one of the first things they will call up is their childhood trauma. Oh, but when someone calls them to the carpet on the trauma they've caused, they wanna talk about how the person should have healed from that by now.
Woundedness doesn't have a timetable. That's why we have to be oh so very careful about the things that we say and do to other people. That said, someone who is truly sorry for their actions ("sorry" is not a bad or low-self esteem-based word, by the way; it simply means "feeling regret, compunction, sympathy, pity, etc."), they are going to get that while their actions may have happened in an instant, the pain that it caused could take quite some time to heal. And because they understand that, they will not pressure, guilt, gaslight, manipulate or scare someone into acting like they are healed — when they aren't. Yet.
6. If You Want to Heal, You’ve Gotta Quit Rehearsing the Past

OK, now that we've addressed the offender at length, it really does have to go on record that the one who was offended also has some self-worth to do. For one thing, it's important to always keep in mind that forgiving others is a good idea because none of us are perfect and one day, we too will need to be forgiven; probably sooner than later. Next point, refusing to forgive others very rarely does the amount of damage to the other person that it does to us. Mostly because our lack of forgiving typically causes our hearts to harden on some level which can ultimately cause us to take our disappointment/resentment/fear/bitterness out on other people — people who have absolutely nothing to do with what someone did to us.
And three, when we don't forgive, oftentimes we continue to replay what happened to us, over and over, even if it's only in our minds, and that can keep us mentally/emotionally/spiritually/relationally stagnant on some level. So yeah, when it comes to trying to decide whether to forgive or not forgive, forgiveness is always the route to take.
At the same time, what happens past saying, "I forgive you for what you've done and I choose to no longer hold it over you or allow it to consume me" — well, that has layers to it as well. The reason why I say that is because while forgiveness can hopefully bring forth some level of peace, in order for a harmed or broken relationship to be restored, there has to be effort put in on both parts. I've already explained a lot of what the offender's responsibility is. As far as the "offendee", you've first got to decide if you want to maintain a relationship with the person who hurt you. If so, why? If not, why not? Then, you've got to get clear on if "stepping out on faith" in order to bring trust back into the dynamic is ultimately worth it in the long run.
The reason why I say that is because, sometimes people hurt us because they are humans and humans make mistakes. Simple as that. Then there are those who hurt us because they've basically been toxic all along. And third, you've got to be honest with yourself about if you have the emotional maturity to move forward. Because if you claim that you do what to reconcile, then you've got to give someone the space to be able to bring some wholeness back to the relationship. You've got to offer them what you would want someone to offer you if you were on the apologizing side of things (and again, sooner or later, you will be).
I won't lie to you. Healing from the damage that's left, apology or not, can take some real effort and it kinda sucks that the one who was hurt has to do so much self-work. Yet the reality is that no matter how much someone apologizes and strives to make an amends, they can't undo what's already been done and there is a part of you who will have to want to heal in order for things to be set right. Do you want to heal from what happened? Only you can answer that.
7. Give Things Time

There really are some things that ONLY TIME can do. As someone who has had to learn how to do a lot of forgiving and repenting, I can tell you that some wounds have turned into scars that I can barely even see anymore. Then there are wounds that are still a little tender to the touch. What I have learned to do is "love on" all of it. I don't dismiss my wounds. I don't invalidate their needs. I don't put them in further harm's way. And when they tell me, "I need some time and space," I give it to them — and if that's in connection with a person, place, thing or idea, I honor that.
I also don't FORCE things that happen or PUT UP WALLS to prevent things from transpiring either (check out "Why I Don't 'Cut People Off' Anymore, I Release Them Instead"). I get that even with all that has been said or done, time has to be given its say — and I let time take all of the time that it needs. I don't rush time. I don't let who offended me rush it. And, when I've offended someone, I don't put pressure on them to rush time either. It'll happen when it should. I've just got to remain open to time not being when I say so…when it says so. And I'll know because I'll feel peace. Not pressure.
Forgiving someone is not easy. However, I can personally and very much so vouch for the fact that when an amends comes with the apology, it hits different. Some respect is gained. Some trust is restored. And some healing can begin. Just what a full apology is supposed to do.
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
Featured image by PeopleImages/Getty Images
- Estranged Family Guilt Trips Manipulation, Healing - xoNecole ... ›
- Knowing Your Support Language, What Is - xoNecole: Women's ... ›
- How I Learned To Forgive People In My Life Who Weren't Sorry ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
Courtesy
Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
Courtesy
Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
Courtesy
Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
Courtesy
Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
Courtesy
Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
Courtesy
Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
Courtesy
Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
Courtesy
Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
Courtesy
Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
Courtesy
Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
Courtesy
Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
Courtesy
Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
Shutterstock
Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
Shutterstock
Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
Courtesy
Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
Courtesy
Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
Shutterstock
Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
Shutterstock
Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
Courtesy
Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
Courtesy
Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









