Returning Home: Why ‘Black Is King’ Was An Affirmation Of My Search For Identity
Who am I?
For such a profound question, it's an answer that steadily changes. I am always metamorphosing into new versions of me. It's the reason why I've gone years without a bio on my personal blog. When I hit a moment of satisfaction or shame within myself, I can't sit with or savor it long enough before I am reaching and aiming for something else. Something new.
This is the process of someone piecing together parts to make a whole.
I am constantly refining and redefining who I am. I've wrestled with understanding my existence and wrote about my racial-ethnic identity as a Black Latina for xoNecole years ago. Publicly, I've documented a deteriorating relationship with my mother and the search for my other half through an unidentifiable father. By the other half, I do not mean in respect of another human soul intertwined in harmony with my own being, although not knowing the origins of my birth story did play a vital role in how I sought and see love. There are so many moving and missing parts to me. This evolutionary story of who am I and the road to self-actualization is why I find comfort in Beyoncé's visual albums, more often, than in the music itself. She is always giving me what I need when it comes to identity.
Bey's film version of Lemonade came at the right time in 2016. Perhaps even divine timing for most of us, myself included. We dissected pieces of the 65-minute film in academia, through blog posts, and over social media.
Her personal story—this beautiful fusion of intuition, denial, anger, apathy, emptiness, accountability, reformation, forgiveness, resurrection, hope, and redemption—mirrored our own Black lives.
Our womanism and the fruits of our wombs. Our homes and our healing. Lemonade's release happened around the time of my own birth, a Saturn return, the elements of water, and womanhood centering itself in my own world. It was life-changing for me.
Black Is King is no different.
Sunday was spent with my now three-year-old who thought an afternoon in bed would bring another edition of Frozen II. I wanted to push Black imagery to the forefront. To accompany the darkness of Black Is King's opening, we heard:
"I feel like I'm not a king yet. But, like, I got potential for it, you feel me? But I'm not there yet, you feel me? Like, I know I got the capabilities to. But sometimes I don't know how to navigate."
The opening felt like home, a familiar territory. I know that even with gaps in between the early chapters of my life, I still have lands I need to explore within myself. Who am I as the (great)granddaughter of Alabamian women and military men? Who am I beyond them? Black Is King's purpose is to transcend brick walls and to "come home to" who we inherently are. This has been the mission of my thirties thus far.
"Meant to celebrate the breadth and beauty of Black ancestry," Beyoncé said of the film's intent:
"We are all in search of safety and light. Many of us want change. I believe that when Black people tell our own stories, we can shift the axis of the world and tell our REAL history of generational wealth and richness of soul that are not told in our history books. With this visual album, I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy…This is a story of how the people left MOST BROKEN have EXTRAORDINARY gifts."
The Lion King was always that one childhood film that had endless knowledge to draw from, but I was always pulled to the lesson that it's important to (1) know who you are and (2) know where you come from. Bey's incorporation of Africa's lands, its native people, its color, and culture, alongside her family, reiterated just that.
It was in Blue Ivy's showcase of sass and stardom at the tender age of 8 that warmed me throughout, knowing there was a Brown skin girl who would grow up with the awareness of who she was and who came before her.
So many of us were once Black girls who transformed into Black women with no recollection of the past that made us.
With tears, I celebrated the rising star that fell from the sky in the form of a meteor within the film, knowing Blue and Rumi were the exception to this visual dedication to Sir, and hoping the same for my own children. This was a moment of hope.
It was in the mesh of flesh in Kelly Rowland and Beyoncé's intimate face-to-face embrace; Bey's insight on women as saviors and protectors with our own set of plights; the encouraging poetry of Warsan Shire in lines like "Life is a set of choices. Lead, or be led astray. Follow your light. Or lose it"; and the joyous inclusion of Afrofuturism at a time where tomorrows aren't promised for Black folks, that allowed me to see how Black Is King is more than just a retelling of a classic Disney movie.
Black Is King/GIF
It was in these visual connections and pleas to return to our ancestry that confirmed for me to drop my reservations about wandering into DNA-testing territory, in order to glue the holes of my story together for the sake of myself and the children rooted in me. Introspection is dark and heavy. I have yet to weave together the puzzles by way of genetic testing, out of skepticism. What will I find? What is in me? Who's "blood keeps the score of [my] blessings and [my] trials?"
Learning of your lineage and coming into yourself comes with criticism—internally and from outside forces.
Black Is King/GIF
As evident in the film's growing opposition. Appropriation, a lack of understanding to an unfamiliar culture that many are attempting to reclaim, and BIK being seen as "an African aesthetic draped in capitalism" are all understandable critiques worthy of a deeper exploration into where African-Americans fit in, and what table we get to sit at.
Beyoncé is no stranger to criticism, nor is she exempt because of her status in pop culture on an international scale, or how she's elevated Blackness in modern times.
But to knock the messenger before weeding out the message is something I can't get behind (and no, I have never been a devout member of the Hive). Jay said it excellently in Black Is King: "Understand that good and evil often appear together. Nothing is complete on its own...It's not always a battle; it's a conversation."
Maybe the art, the film's symbolism, and its relation to my own life blinds me to "the bigger issues", truth be told. But my identity and understanding my existence is just as important. To this I sing, "They'll never take my power, my power, my power..."
Beyoncé associating Blackness with wealth/regality is corrective promotion and y’all need to be happy about it. too often blackness is associated with struggle/poverty. and the messaging I get from her often is that wealth and regality lives inside us, it’s not always material.
— coffee bae (@iamsashakae) July 31, 2020
so many black people are taking African black diaspora courses in college. majoring/minoring in it. returning to af… https://t.co/2TDbNxTpnG— coffee bae (@coffee bae) 1596232681.0
"To live without reflection for so long might make you wonder if you even truly exist."
Who are you?
For years, I was bound to the narrative that I was solely a descendant of enslaved people with ties to Latin cultures and African countries. After mass consumption of films centered on that history as a child, I was turned off by "urban novels" that pushed hood love chronicles, life in projects and poverty, and the countless ways incarceration plays a guest role in our upbringing, as classic as they are.
My Black card would be revoked for sure if I told you how many street lit books I didn't read. Not because of access, but because I wanted a new account of how my life could possibly be. Because the school wouldn't teach it. Because American history tried to erase it—word to Nick Cannon. It's why I've stopped watching movies on slavery made by white men that win awards and yearn for new stories by way of my own telling or others.
Black Is King/Disney Plus
Perhaps I am not an offspring of African royalty, a reoccurring point made by critics from the African diaspora on Black Is King. Everyone isn't cut from the finer cloths and Africa shouldn't be romanticized by fantastical accounts of its history and inaccurate reflections of its modern times. I know this. But what I also know is:
I know that my resilience as a Black woman stems from some deeply rooted part of me. I know that my ability to make do with little and transform it into the most as a Black mother is ingrained in the women buried inside. I know "the Orishas hold [my] hand through this journey that began before [I was] born."
As a storyteller, I know the most used line in The Lion King to be true: that "we are all connected in the great circle of life." I am trying to piece together my own constellations and find my way home in a human game of chess.
I am both the pawn and a Queen.
Featured image by Black Is King/GIF
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Beyoncé's Haircare Line CÉCRED & Here's My Honest Review
Beyoncé is snatching our wallets yet again with her latest business venture CÉCRED. In 2023, the Texas native hinted at a potential haircare line when she posted this photo causing fans to speculate that her next project would be focused on her famous tresses - they were right. Her haircare line Cécred launched on February 20 with her first drop called The Foundation Collection which focuses on haircare first, and I can only assume that a style product line for colored-treated hair will likely follow since Beyoncé is known for slaying various shades of blonde.
As a super fan since the early 2000s, it was only right that I give an honest review of the full line and purchase the Super Fan Bundle (retailed at $265) which includes the full product line of the 8 products, as well as a branded cosmetic bag. If you’re thinking, “Girl that bundle is too pricey for me,” I can assure you that for the value you're getting, the price is quite reasonable. This bundle was an intentional and marketable way to allow consumers to experience every Cécred product.
The brand messaging surrounding Cécred has been salon-inspired, and rightfully so as an ode to Beyoncé’s upbringing growing up in her mother’s hair salon in Houston. This line is backed by science and licensed cosmetologists showing that she’s done her research and appointed the experts. Cécred's IG feed has been filled with images and videos inside of hair salons including some videos of Ms. Tina herself assisting in the styling of beauty experts who visited Cécred's private salon to have the VIP treatment!
Now, have I seen influencers, consumers, and beauty stylists using the Foundation Collection at home? Yes, but I thought it was best to experience Cécred with my go-to cosmetologist who also happens to be my Auntie Tawana. She has been my educator and go-to for hair knowledge since I was a child and has had a hand in my mom's hair health which has always been goals for me. As a little girl, my Saturdays were spent sitting in her hair salon while my mama got her hair done as I patiently waited reading Jet and ESSENCE, ever so carefully eavesdropping on the conversations of the ladies who were coming for much more than just a beauty routine, but an experience.
I’d fall asleep on the plush couch in the waiting area flipping through magazines while listening to the sultry sounds of Maxwell. And I had my first lesson in breakup empowerment when I heard Sunshine Anderson’s “Heard It All Before.” So there was no other place for me to go than to see her, and because I’m her niece, I was able to visit her private salon in her home that she calls The After Hours where upon arrival I was greeted with my favorite Black-owned sparkling Rosé, candles lit, and my aunt’s breakdown of Cécred.
Yasmine Jameelah/xoNecole
But let me refocus and share my salon experience as I tried Cécred for the first time.
If You’re Wondering…Who is Cécred For?
Yasmine Jameelah/xoNecole
When news of Beyoncé potentially launching a beauty brand hit the internet, there were a bunch of predictions of what and who the line would be marketed towards and if she’d have any wig care products as she’s known for slaying her units! But she went in a totally different direction which I love, and I’m going to tell you why. Critics have questioned if Beyoncé should be venturing into the haircare industry because she is often seen in weaves and wigs, but true Beyoncé fans know that she has healthy hair and that, like many Black women, experiments with various styles.
Cécred was created for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled. As a Black woman who has worn wigs, had chemically processed hair, heat-styled, natural, and color-treated hair, let me tell you, this was no easy feat! The amount of money I’ve spent on my hair through its various changes just on product alone, forget styling has been astronomical.
Cécred is serving the needs of various hair types in textures and I truly believe that this is going to make Beyoncé a true competitor in the hair industry amongst brands that are comparable such as OUAI and Olaplex. Both competitor brands have similar items at a higher price point and unlike Cécred, their products and brand messaging haven’t always felt inclusive to Black women and other hair types.
Cécred has been tested inclusively and the reviews from various hair types and backgrounds of consumers are allowing the brand to stand out.
I Tried Beyoncé's Haircare Line Cécred: My Honest Review
Yasmine Jameelah/xoNecole
Yasmine Jameelah/xoNecole
My hair has never felt cleaner and it shined for well over a week following the styling (but the oil should be used sparingly if like me, oil can weigh down your hair.) Immediately when my hair touched the sink, my aunt told me that she saw all the dirt and oils lifting from my hair when she applied the clarifying shampoo. As a girl who loves my curls, I am often judgy when I use any other shampoo and conditioner aside from Pattern, but not this time.
When my aunt guided my hands across my hair, she showed me how my curls weren’t tangled, and how she didn’t need to comb out my curls before applying the moisturizing deep conditioner or the deconstructing treatment mask.
Yasmine Jameelah/xoNecole
She applied each step with care and walked me through the process, and to my surprise, the hair mask wasn’t thick - but through trial and error as a natural girl, I’ve learned that a thick mask doesn’t always equal what’s best for your hair. She styled me with a silk press that left my hair with shine and I can honestly say that each step of the line is needed especially if you are someone who changes up your hair and deals with breakage. If your hair is healthy, you can opt out of the reconstructing treatment mask but I recommend taking the product line to your salon, having a discussion with your stylist on where your hair health needs improvement, and then purchasing based on that.
We know ourselves better than anyone else, but your stylist knows your hair better than you do. I like to lead with their knowledge first and then incorporate what my hair goals are. If you’re a girly who’s committed to hair health and has either the discipline to incorporate each step at home or can bring your products to the salon, Cécred is for you no matter if you’re a silk press or a wash-and-go naturalist.
Give Cécred a try, I’ll be using the line for my hair appointments until it runs out and if I see long-term results, it will be added to the beauty regimen indefinitely.
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Featured image courtesy of CÉCRED