An Intimacy Coach Reveals How To Find Love and Heal From Sexual Abuse
There are times when we try to run from our past, not realizing that our pain and experiences are the very things we must overcome in order to live a life we truly desire. We want love, but carry the dark shadows of people who've abused or misused us into our next relationship. We want to be sexually free, but memories of an unsolicited touch from strangers and even loved ones keep us confined. And while there's a desire to be healed—to be open and trusting again—there's a deeper part of us that struggles to let go as a form of self-preservation and protection.
It's something that Jayd Hernandez, an intimacy and relationship coach and founder of Femme Beat, is all too familiar with. In her own journey she's transformed from the hurt to the healer, and from sexually abused to sexually empowered, and as someone who's overcome the traumas of her past, she is now helping others like her—both married and single—through their own struggles that keep them from fully developing intimate and healthy relationships.
“My technique is a little different," she shares on our call. “It's a lot more edgy than what I've come across because I've been through therapy and personal development work all through my life as well, so I'd say that in one way my experiences in the past have really shaped my perspectives that I share on Instagram and with my clients today."
In a sense, she is a light revealer, but in order to help others shine in the full essence of who they are, she first had to confront the darkness of her own past.
She grew up in Los Angeles, adopted into a dysfunctional family where abuse was prevalent and molestation their hidden little secret. With every blow and inappropriate touch a piece of her innocence was taken. Feeling confused and alone, Jayd endured the pain until one day, while watching her brother being brutally beaten and strangled, she decided to speak out.
“The physical abuse was reported before the sexual abuse," she says. “I actually wasn't planning on telling anyone about that until someone had asked me about it randomly, and I couldn't lie because my facial expression basically revealed the truth. And even when it was exposed it was so dark and made people so uncomfortable. It was so shameful that no one could really talk about it or be held accountable for it."
She and her brother were moved from a physically and sexually abusive home to one where the mother dispensed emotional blows, plunging Jayd into a deeper darkness as she continued moving from foster home to foster home.
As she began her physical transformation into a woman, the same curves that attracted male attention when they were once non-existent became tools of manipulation. It started with a free drink here, a line cut at the club there—small conquests that increasingly became bigger as she unmasked the power of sex and sexuality, and decided that what she had to offer would come at a higher exchange rate.
“Usually with sexual abuse victims they either become hypersexual or hyposexual; I became hypersexual. I had also started getting more attention using my sexuality so I started modeling, which then ended up taking me into the adult industry."
Running from her past and the shameful secrets that traditional forms of therapy failed to alleviate, 18-year-old Jayd packed her bags and moved with her then boyfriend to Arizona. At the time she was already earning a living as a car show model, but she soon met a girl who introduced her to the more lucrative lifestyle of adult modeling. It was not only financially fulfilling, but for once, she was able to connect with a group of women who understood and accepted who she was, no strings attached.
“As an adult model all of a sudden I'm in this whole world where I'm not being judged for my past," she says. “If anything there are a lot of girls that share similar pasts as me—sexually abused, raped, molested, all of that stuff. But it was also an industry that I felt really empowered because I could show as much as I wanted for however much I wanted to ask for, and men all of a sudden weren't predators, but they became prey."
Where before she was shamed for her sexuality (her foster mother didn't allow her to wear skirts or dresses in fear of drawing too much attention and becoming a threat) she was now learning to embrace it. Her hips and breasts were no longer detestable, but tastefully displayed for visual consumption.
But there was another level to her sexuality that she had yet to tap into—one where she could not only express her sensuality on camera, but also behind closed doors without fear of being exposed. It was in an adult magazine interview that she conducted with a call girl that she was lured into a world where she could be both her own boss and a sensual vixen when she wanted to and for the right price.
Being a high-end call girl unlocked another part of Jayd's sexuality that centered on desire—not just a need for sex, but also that of independence, freedom, and entrepreneurship. Working for an agency taught her the basics of what it took to thrive in a business where celebrities, politicians, and successful businessman relied on her exclusivity just as much as they did her companionship. She wasn't just an object of lust, but a confidant and safe haven for men who often felt undervalued and unheard in their own homes.
“With my clients they were often living a double life as well," says Jayd. “A lot of them were married, and it wasn't the sex that I was providing them—I'd say the job was 20 percent of the sex, 80 percent was the companionship. And really the companionship was just honesty—this is who I am and I'm not being judged, therefore I don't judge you."
Becoming intimate with her clients also allowed Jayd to develop a deeper intimacy with herself. She continued focusing on her personal development, healing from and accepting her past instead of hiding from it. Her confidence grew not just physically, but emotionally, and though she was living a double-life, it was in this world that she was able to find a light in the darkness.
Over the last year Jayd has taken ownership of her own story and uses it as a platform to empower women and men through the power of sexual healing—a decision made after realizing that her life as an escort no longer served her greater purpose.
“As I grew and evolved as a person, the escorting, the adult modeling, all of that stuff I started feeling like a betrayal of who I was becoming," she says. “The deeper part of me and authentic part of me was starting to emerge stronger than the shadow side of me."
The entrepreneur first launched her business as an intimate dinner series for women, funded through $10,000 worth of Kickstarter funding that she amassed in 21 days. Although her TED-talk like empowerment dinners were a success, Jayd felt they weren't connecting to the deeper parts that the women were keeping guarded. “The women and the speakers weren't going as deep as I wanted them to go, so I started thinking about trying to find more meaning of my past and what I could offer to people."
With her experience working for a personal development company that she was once a client of for eight years, she decided that her talents were best suited for one-on-one interactions where she could get real and get personal.
As a modern-age intimacy coach Jayd specializes in the raw and unconventional. She's not afraid to dig deep, excavating layers that have built up due to years of disappointments and disillusionment by forcing you to look in the mirror. Many of her clients are learning the art of maintaining successful and sustaining relationships as they sift through feelings of heartbreak, rejection, unworthiness, and fear of abandonment among many other things that keep some locked in cycles of dysfunction.
“Even if someone comes to me to work on her marriage, not to say that we don't talk about her husband and the dynamics of her marriage, but we really dig deeper past that. Digging into really who she is so she can uncover where she's blocked and dismissed her own feelings and desires and her own wants, because usually from what I've experienced, when we're unhappy with someone else, it always falls back on us. Where am I not feeling fulfilled? What am I not upholding for myself. What am I taking for granted? What am I not wanting to realize about myself?"
Asking the hard questions has helped in her own relationship as well. Jayd admits that dating was hard throughout the majority of her time working as an escort--she kept the job secret in fear of being judged, but keeping quiet left a void of much-needed vulnerability in her relationships. But just as she began considering leaving the business she met her now husband, and made a decision to bare all to her potential partner.
"I was done with lying, if anything it was eating up at me. So when I met him unexpectantly, I was actually really nervous to be so forthcoming with him, but I did and I wouldn't say he wasn't accepting of what I did, but he was accepting of who I was. He never told me that he wanted me to quit, though he had a hard time with it, and that was a learning experience for both of us because it was the first time I was ever in a truly, completely honest relationship."
Not being judged gave Jayd room to release, grow and becoming a higher version of who she once believed herself to be. Despite her past and unconventional career path she finally found a partner who saw her light and accepted her for who she was.
“It's interesting because I used to be so afraid of commitment," Jayd says. “My biggest fear was to lose my freedom, but when I met him I realized it wasn't freedom that I was searching for, it was the freedom to be me, and that felt most freeing than anything else. So I think that's why we were able to commit pretty quickly because we just knew."
Jayd also attributes her showing up as a whole person, as opposed to compartmentalizing herself, to letting her know that she found the right one who accepted her for who she is--flaws and all.
"I was able to break down those walls and really become more of myself, almost like a butterfly transforming into its whole essence."
For those who've been through similar experiences of abuse, rape, or even an unsolicited touch that may have left them feeling unworthy or afraid of love, she encourages diving deep into who are, not being afraid to confront the emotions that may arise, and keeping a solid support system around you.
"I'm a big advocate of getting support. That whole lone wolf mentality has gone to the wayside, and don't think you can have a really great understanding of who you are by yourself. So whether a woman can connect to her own tribe—a woman she can trust and be vulnerable with, great. I think she can learn a lot about herself. And then through that, because the deeper that you understand who you are, the greater your confidence. And if she doesn't have that tribe then I think she needs to hire a coach or join a personal development organization or group. I don't think you can do it alone; intimacy requires another person."
Everyone has skeletons we wish would remain buried, memories we hope will no longer haunt us, and pain that rears its ugly head whenever someone gets just a little too close to the things that hurt us. But we also have a choice to shine a light on the darkest parts of us and no longer find comfort in our debilities.
Like Jayd we can either choose to remain a victim or become a victor, we can hide from love or become love and embrace it with open arms. And if we decide on the latter, we can reach back and empower those who walk a similar path as us.
All images courtesy of Jayd Hernandez
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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There Are Actually Scientific Reasons Why So Many Of Us Adore The Fall Season
Chile, maybe I’m just biased, but when I read earlier this year that the majority of Americans prefer the fall season over any other one, all I thought was, “Duh.” There really is no telling just how many articles I’ve written for this platform alone that have mentioned how fond I am of autumn and especially the month of October. I like the temperatures (well, I mean, global warming excluded). I like the scenery. I dig the outfits. I like pulling out my blankets and sipping on warm cider — hell, when it comes to fall, I adore pretty much everything about it.
Know what’s wild, though? There are actually some science-based reasons why so many of us are such big fans of that time of the year — one that is steadily approaching. So, if you’ve been trying to talk yourself out of getting a new neutral-colored comforter for your bed or you’re wondering if you’ve already gone too far with the pumpkins that you’ve got on your porch — my answer would be that you haven’t done enough to officially ring fall in! I’m not the only one who thinks that, either. Quite a bit of research thoroughly agrees.
It Takes Us Back to Our Childhoods
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It’s very common for fall to create feelings of nostalgia.For instance, even though it’s the season that technically doesn’t happen until the third week of September, many of us associate it with the first day of school, high school games, new television schedule line-ups (gee, remember that?), some of our favorite foods and drinks (like ginger snaps and hot cocoa), corn mazes, carving pumpkins, going trick-or-treating, attending fall festivals and so much other stuff that made autumn such a special time while growing up. Yeah, I bet if you thought back to what fall was like back when you were a kid right now, at least a couple of memories would immediately bring a smile to your face. (See…I told you.)
The Aesthetic Is Cozy and Comforting
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Scented candles. Roaring fireplaces. Fresh chrysanthemums. Foliage art. Metallic branches in vases. Neutral throw rugs. Carved pumpkins. Warm hues. Big throw pills. Cable-knit blankets. All of these are things that say “fall is here” in the most cozy and comforting ways. I mean, can you think of another time of year that beckons you to stay indoors more than fall does? Yeah, me neither.
It Boosts Your Self-Image
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Listen, if there’s one thing that I’m gonna do during the fall and winter seasons, it’s layer my outfits. That’s actually one of the reasons why I like fall so much — it’s because the fashion and style takes tend to be super on-point. And yes, based on what I’ve read, that’s another reason why a lot of people like the fall so much…since layering is about adding additional articles of clothing on, you don’t have to worry (as much) about the condition that your body is in like you do in the summertime. And when your body image is elevated, so is your confidence overall.
The Landscape Calms Us Down
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You might’ve already been aware of the fact that when you spend time in nature, it can help to de-stress you. Well, were you also aware of the fact that the beautiful colors of fall foliage can keep you calm as well? If you know anything about color psychology, this makes a lot of sense, considering a lot of leaves are shades of red (love), orange (happiness), and yellow (hope). So, if you’ve had a really stressful day at work, take the long way home to check out some fall trees or even rake up a pile and jump into them like when you were a kid. It could end up giving you the feeling of much-needed relief that you’ve been looking for.
It Creates a “Temporal Landmark”
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If you’ve never heard of a temporal landmark before, the long short of it is it’s moments in time that stand out to you to the point that it creates the perceptions that you currently have, plus it influences how you use your time in real-time. Since the holiday season kicks off during the fall season, activities like football games and homecomings mean a lot to people, and for some of us, the fall season marks the beginning of a new year (Rosh Hashanah), that’s another thing that makes autumn such a wonderful time of the year — we enjoy the way that we spend that season…a lot.
It’s an Unexpected Motivator
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On the heels of what I just said, whether you observe Rosh Hashanah or the winding down of the year is simply when you choose to pause and reflect in preparation for the calendar new year that is to come, some people really like the fall season because it motivates them to set new plans and goals. In fact, when you get a chance, check out “Why Fall Is The Perfect Time To Prep For The New Year.”
Using the next couple of months to ease into the new year makes a helluva lot more sense than jotting something down on New Year’s Eve real quick and then pressuring yourself to follow through for the first month of January.
It Means More Time with Family and Friends
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There’s probably no other time in the year when you are able to spend so much quality time with your loved ones than during the fall season, especially if they live out of town. I mean, just Thanksgiving alone proves that. Plus, winter doesn’t officially begin until December 21, which means that if you take time off leading into Christmas to visit family as well — that’s two times in less than a month that you’ve been able to get in some family and friends bonding time. If you love being around your family, fall always gives you time with them to look forward to.
It Means More Fall-Themed Sex
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When you get a chance, check out “Here's How To Have Some Really Great Fall-Themed Sex.” A part of the reason why I wrote it is because, did you know that late fall/early winter are the best times of the year to get some nookie? If you don’t believe me, also read “Did You Know Fall & Winter Are The Best Times To Have Sex?”
Between it being darker for a longer period of time, science saying that rainy weather actually makes us hornier, and pumpkins being an aphrodisiac (among other things) — if fall wasn’t your favorite time of year before you read this, maybe it will convince you to change your mind. Enjoy your fall season, everybody! Oh, and read up on what the combination of pumpkin and lavender scents can do for your boudoir experience. Thank me later. #wink
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