
Sen·su·al·i·ty: the enjoyment, expression, or pursuit of physical, especially sexual, pleasure.
Can y’all smell the roses from the sensual season we’re living in? The fact that the “soft life” is a whole movement is a new awakening to a generation that has access to healing and sensuality like no other! I’m in awe and appreciation that individuals across the globe are allowing themselves to step into what has often been perceived as feminine energy and making it their own self-soothing daily practice.
As I was researching this subject matter, I noticed the word “sensuality” is often misunderstood as being something amplified sexually via romantic bonds and not as much individually, which does more of a disservice to us than helps us. The more attuned you are to yourself in solitude, the better you are to have that sensual pleasure amplified with another person in any capacity.
Sensuality is something we should challenge ourselves to do every day, being mindful of the sounds around us, examining our thought processes and feelings, and discovering sensuality in a physical manner alone in different ways.
Here are expert tips on how to be more sensual in your every day life:
1. Practice mindfulness by really tuning into your five major senses.
According to licensed mental health counselor and co-director of Modern Sex Therapy Institutes, Richard M. Siegel, Ph.D., "'sensual' simply means ‘of the senses’-- sight, smell, sound, taste, and touch.” And because we live in such a fast-paced world, constantly multitasking, barely focusing on one thing at a time, it’s very easy to lose a sense of all the things we’re seeing, smelling, touching, tasting, and hearing because we’re always on the go. Exploring our sensuality daily means constantly challenging yourself to be curious about anything and everything you come across.
Mental health/drug and alcohol therapist Joella Smith states, “I always suggest my clients take at least five minutes when you wake up to use your senses (listening to the birds outside, stretching/rubbing body aches, watching the sunrise, etc.). The goal, just like mindfulness, is to find pleasure in being in the moment by using all your senses. Being kind to oneself, loving our bodies, and practicing self-love daily will make us all more sensual people.”
Being in tune with our sensual selves has everything to do with challenging ourselves to be present and fully engaged with everything we do consistently. As they say, "Self-love is the best love." Meditation teacher Kirat Randhawa echoed a similar sentiment, “An element of developing sensuality with self is to practice receiving yourself just as you are - in all of your emotional states - with loving awareness. This receptivity is integral to restoring a sense of wholeness and releasing the fear of what we might encounter if we turn inward. Pleasure is a beautiful way to soften into our hearts and bodies while feeling resourced and supported to navigate anything that may arise.”
2. Engage in sensuality through meditation.
There is nothing like a little one-on-one time with yourself, where you can go to a safe place and release it all through stillness. “Meditation is a practice of becoming deeply familiar with yourself and your moment-to-moment experience with tenderness,” states Randhawa. “What is more sensual than befriending the self with such openness? When we practice this awareness in meditation in relation to how we receive the breath and the different sensations and thoughts and practice softening into those experiences irrespective of our expectations, we cultivate an opening of the mind. This is key to identifying the different aspects of ourselves and rest there with more ease. It allows for a balanced indulgence.”
"Meditation is a practice of becoming deeply familiar with yourself and your moment-to-moment experience with tenderness. What is more sensual than befriending the self with such openness?"
Also, for anyone that has a rough time with mediation because they feel like they can’t pause their mind, I highly suggest using the Calm or Liberate app that provides guided meditation to help zero in on tuning out your thoughts and following the background noise (examples is like the sound of waves or rain drops) all while actively listening to the instructor's voice. If you find stillness difficult, even with guided meditation, trying out movement meditation could be more helpful.

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3. Be more sensual through breathing techniques.
Breathwork is a skill set we should all learn because it’s an amazing self-soothing tactic that helps regulate our physical and emotional well-being. There are several different types of breathwork techniques; Randhawa recommended “the five-count box breathing technique to simply restore clarity in the mind and presence with the body -- you inhale for five, pause for five, exhale for five, and pause for five...and continue this for a few minutes. It allows one to experience a more spacious feel of the moment and awaken to the beauty that is here right now.”
4. Deepen your journey to your feelings and senses through writing.
It’s our words that paint every scenario we envision or go through, and it’s our words that help us dive into understanding our feelings more. Exploring your feelings on paper or even in your notes section on your phone can aid in profoundly exploring sensuality. Writing and creative expression coach Nkem Chukwumerije states, “In order to get to a place where we are writing from a place of freedom, and true connection to our inner worlds and outer surroundings, we must have a connection with our sensual selves. This means, for instance, when writing a scene depicting the breeze in the air, as readers, we want to know what kind of breeze that is and how it feels to feel that breeze. So, as a writer, we must relax our minds, wander outside into the breezy early afternoon, and sit in the center of a near-empty park, allowing the breeze to stroke our skin. We must feel each molecule of air as it dances with our face, arms, body and begins to articulate just how this feeling touches us.”
Reading has been my favorite hobby since I was a little girl, and I’ve always noticed the best stories are depicted through minuscule detail to make you feel like you were there. Coming home to your sensuality is paying attention to the details surrounding you in slow motion. “After we feel, we can conjure up words to articulate that feeling and translate it onto the page where readers will not only read about the breeze but feel the same breeze we felt because we took the opportunity to be present with our embodied senses and write from that magical place."
She adds, "I often use the phrase 'experiment, explore, and allow' when it comes to writing because when we desire to express ourselves, I believe it must start from a place of pure possibility, freedom, and flow, and what better way to access what is and what can be than through our senses?”
5. Indulge in your sensual self through dancing.
There are so many ways to come home to self, and dancing is a cure in its lane. When I’m in a funk, I turn on some of my favorite tracks and dance in my mirror and speak to my insecurities and make jokes about them, as Issa did in Insecure. It sounds lame, but it’s so soothing to have fun in emotional turmoil; we’re the most adaptive mammals on this planet, but change isn’t always easy to walk through, so it’s best to find a way that works for you to come home to yourself.
“Coupling somatic practices – such as yoga, qi gong, dance, EFT/tapping – with remembering the narratives about our bodies or intentional emotional feeling can be extremely powerful in healing both emotional blockages, and ailments/dis-ease in the body," states Chukwumerije. "When we practice becoming present in our bodies and aligning our emotional experience to our embodied experience, we can access more and more of our sensuality. Life is then never the same.”

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6. Explore your sensuality further through sexual self-pleasure.
I know before reading this article, most people associated the word “sensual” with "sexuality," but I hope that after indulging in all this new information, you have a better understanding of exploring your sensuality in a multifaceted way. Smith echoes a similar sentiment, “I believe too much of the discussion about sensuality revolves around sex rather than the pleasure we actually feel from what we experience from sex. Sex, however, almost always involves some level of sensuality. But one can experience and become sensual in numerous other activities that may give us that same level of pleasure. For instance, 'having an orgasm in our mouth' (when something tastes good) may do the same for our endorphins and overall sensuality as having an actual orgasm (sex).”
And though I didn’t want to put sexual sensuality at the top of this article, I did want to highlight that sexual exploration with self is one of the highest forms of fulfillment you can experience sensually. Randhawa states, “I believe that sensuality originates from within, stemming from our relationship with ourselves. And when we can be present, open, and nurturing towards the self, we can extend that to others. Sensuality is a state of pure openness and receptivity, and offering this to ourselves can help us share it with others, and experiencing it with others can help us strengthen this connection even more with ourselves in turn.”
"Sensuality originates from within, stemming from our relationship with ourselves. And when we can be present, open, and nurturing towards the self, we can extend that to others."
And I could share my own testimony reflecting on her words; for years, I used to be very irritated with sexually pleasing myself because of emotional turmoil I didn’t know how to work through at the time and shame around current fantasies I’d have. But I’ve challenged myself to talk it through in therapy and with close friends, and I never felt so liberated and excited to explore myself sexually, with toys and all. And it’s made sexual intimacy with another person heightened because I finally have so much autonomy of myself sexually.
Women are such fascinating and unique beings when it comes to sexual exploration, and I highly encourage watching the docuseries, The Principles of Pleasure, which is all about exploring female sexuality, and watching Sex, Love, and Goop which gave amazing tips on exploring sensuality through partnership.
7. Let go of your negative thoughts and discover your truth as a sensual being.
It took such a long time for me to accept that I’m a highly sensitive individual and that nothing is wrong with that. I was often gaslit as a child, which is one of the major reasons I often overthink my thoughts and feelings because I feel like they aren’t valid. It wasn’t until getting myself into therapy that I was actively ready and willing to deal with this super-soft part of myself. And taking that approach has been a game-changer because I’m better equipped to work through my emotional turmoil and support others with their issues instead of repeating the same cycle because I didn’t know myself at such depths.
Smith mentions, ”It’s all about how we feel in our bodies, so feeling at the maximum level helps. This is often tough, though, as some of us battle intrusive thoughts and avoidance patterns that prevent us from truly 'feeling.' Letting go of the negative thoughts, appreciating every day, getting out of our head, and emotionally being in tune with what’s going on will help others explore personal sensuality.”
All in all, exploring sensuality on a daily basis should be something we actively try to fit into our schedules in some form or another because no one can soothe us like we can soothe ourselves. No one can feel all that we are going through like we can, so take a deeper dive with self-exploration; your mind, body, and spirit deserve it.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

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On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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