How Nicole Russell’s Self-Soothing Methods Are Changing The Lives Of Foster Children Everywhere

According to The U.S. Children's Bureau Department, there are more than 430,000 foster children living in the U.S. today. With statistics this high, it's no wonder that the lack of resources has caused the conditions of many of these homes to remain poor. Children living in these conditions are faced with a number of adversities, from lack of clothing or the confusing constant change of environment; not to mention many of them must face such hardships alone.
As anyone can imagine, the foster care system can be a lonely place full of children thrust in and out of unfamiliar environments expecting them to cope accordingly, with little to no guidance on how.
Luckily, self-proclaimed youth advocate and master of self-comfort Nicole Russell is putting an end to the agony, making the foster care experience an easier one to process.
Surprisingly enough, Nicole knew little to nothing about the foster care system in her earlier years, but an unexpected addition to her family changed her life and career as she knew it. Once her mother decided to take in her younger sister, Miracle, this one experience opened her eyes to the day-to-day transitions of foster children, and self-soothing methods, and ultimately changed her entire career trajectory.
"My mother and I wanted to start collecting comfort items for bedtime and donate them, and I was looking online to find an organization that we can give to, and I couldn't find one that focused solely on bedtime, so I figured out how to start my own non-profit and in 2012, I birthed Precious Dreams," Nicole expressed.
After six years of volunteering with Precious Dreams Foundation while simultaneously acting as the full-time VIP services manager of Madison Square Garden, Nicole decided to quit her job and follow her passion in helping the youth. At the Precious Dreams Foundation, the staff aims to instill self-care and self-soothing methods in efforts to provide lifelong teaching tools for the children.
"We teach them meditation, stretches for yoga, we have guest speakers that come and share their stories, we do therapeutic writing but overall just the process of learning how to self-sooth and self-comfort. If you can teach people, specifically children, ways to self-comfort that's something they can use for the rest of their lives," Nicole explained.
But Nicole's mission to help the youth own their lives and their narratives doesn't end there. In September 2018, she debuted her self-help book entitled Everything a Band-Aid Can't Fix, which went straight to #1 of Amazon new releases, in hopes to help young adults navigate through the confusing adolescent years.
We caught up with Nicole to discuss all things self-comfort, starting a non-profit, and plans for the future of the Precious Dreams Foundation, here's what she had to say.
You left a high profile position at Madison Square Garden to start a non-profit dedicated to transitioning foster children and supporting homeless youth, tell me what that experience was like for you?
I felt full of uncertainty. I was taking the biggest financial risk of my career but the decision made more sense than the math. While MSG was fun, what I was doing with Precious Dreams was fulfilling, and, with every event and conversation, I started feeling closer to God. It became clear that my calling was in community service. I've never been one to see a problem and leave it for somebody else to solve. So I put all of my time and energy into helping as many children as I could and eventually the work was seen and that helped us grow.

Courtesy of Nicole Russell
"With every event and conversation, I started feeling closer to God. It became clear that my calling was in community service."
What is one thing working in the foster care system has taught you? What is one thing you were surprised to learn?
It's opened my eyes to how difficult it is to do life alone. I don't think we have enough conversations about the challenges of foster care but former foster youth are all around us and the ones who are doing well are super-beings. They deserve more credit. The ability to overcome countless forms of adversity, discover self-love, and hold tight to your dreams is incredibly impressive.
7 out of 10 girls who age out of foster care will become pregnant before the age of 21. It's hard for me to see those numbers and not support our girls. I know that many times they're looking for love in the wrong places, misguided or taken advantage of, and they deserve better. I made it my mission to teach foster and homeless youth how to self-comfort because receiving the tools at a young age makes life easier. The ability to step back and analyze how we're reacting to our pain can really save us. It saved me.

Courtesy of Nicole Russell
You consider yourself a “master of self-comfort,” how does one become a master of self-comfort in their own lives?
Fortunately and unfortunately, I was forced to see myself at a very young age. I grew up in a single-parent home with a father who suffered from depression. If there wasn't music playing in the background, then my house was usually quiet. There were no conversations about our days or sit-downs for dinner. My time at home was time alone.
I remember having a full-length mirror in my room and I used to stand or sit in front of it for hours. I wasn't admiring my physical features, I was trying to find myself and see inside. I didn't appreciate it then but the silence in my home inspired mindfulness and so my curiosity was centered around who I am and not what I should be doing. Silence didn't allow distractions from my automatic thoughts so growing up I had an incredible opportunity to learn about my needs, wants, and dislikes very early.
Practicing mindfulness assists with clarity of thought and decision-making. Self-comfort looks different for everyone but the first step is hearing out your needs and honoring the ones that lead to healthy outcomes. That's how I master self-comfort.

Courtesy of Nicole Russell
"Self-comfort looks different for everyone but the first step is hearing out your needs and honoring the ones that lead to healthy outcomes. That's how I master self-comfort."
What are the easiest self-soothing methods we can all practice in our everyday lives?
Breathing is the one of the easiest things we can do to relieve tension and reduce anxiety levels. Sometimes when we're stressed, overwhelmed, or simply in a hurry, we unconsciously practice shallow breathing. Becoming mindful of the breath and breathing correctly has countless health benefits and it feels great too. Whether sitting or standing, start wherever you are and take a slow inhale (allowing the abdomen to intrude) and deep exhale. Focus on the breath every day for as long as you can. This supports a healthy flow of oxygen to the brain and body.
My other piece of advice is to turn on the kettle. If I'm feeling stressed or anxious, I drink tea or warm water. Not only does it calm the mind, it also does wonders for the skin. Tea has even been linked to a lower risk of depression. Studies have shown that for every three cups of tea consumed per day, risk of depression were decreased by 37 percent. Consume liquids that are good for you and then do it in good fashion. I'm also that girl who uses mugs with motivational quotes. Find the mug that speaks to your needs, makes you laugh, or helps you stay focused on your goals, and keep it with you throughout the day.

Courtesy of Nicole Russell
What made you want to write ‘Everything a Band-Aid Can’t Fix?’
The motivation came from remembering how tough it is for teens to openly express their emotions or work through issues independently. I had a great relationship with my mother but I still didn't tell her everything. There was advice I needed as a child but was too embarrassed or afraid to ask for help. Everything a Band-Aid Can't Fix is a go-to guide and intimate conversation with myself and the reader. The book is part-interactive, so there are questions to help teens process each chapter and understand how the topics relate to their lives.
The book provides coping strategies, mental health education, and stories from people who have also faced adversity in their childhood. I wanted young adults to see that celebrities like A$AP Ferg and Brandy are just like them. We all had insecurities, dealt with bullying, peer pressure, and pain. However, it's how we reacted to and treated the pain that determined our outcome.

Courtesy of Nicole Russell
Being that you previously worked in hospitality before transitioning to the non-profit industry, what advice would you have for anyone looking to make a major career change?
Make your own rules! If you have to do both careers in order to take care of your family or put food on the table then do it. If you need to sacrifice your social life to go back to school, do it! Just be intentional with your time, thoughts, and energy. If you work hard and have a plan, the transition will happen. I sacrificed a lot but I was okay with that regardless of people's opinions on what's best for me. Nobody knows where you belong, but something inside you will guide you there if you let it.

Courtesy of Nicole Russell
"Make your own rules! Nobody knows where you belong, but something inside you will guide you there if you let it."
What are your plans for the future of Precious Dreams Foundation?
Expansion and strategic partnerships. We're currently developing new chapters in Chicago and then looking to expand to San Francisco. While we're looking to grow, we also recognize that more outreach requires more funding. I took a long look at the global mattress market that's valued at 27 billion dollars and realized that I'm failing our youth if we don't tap into that space. While these companies are selling a comfortable night's sleep to those who can afford it, Precious Dreams Foundation is helping those who can't.
We all agree that everyone deserves comfort but the difference is we provide our services for free to children who sleep in the most uncomfortable situations. So right now, we're focused on trying to secure corporate support. Our youth deserves the best comfort items, best services, and best programs, and I'm not going to stop until we give it to them.
To learn more about The Precious Dream Foundation, be sure to visit their website PreciousDreamsFoundation.org. To keep up with Nicole and her mission to change the lives of foster youth, follow her @NicoleRussell.
Featured image courtesy of Nicole Russell.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff










