How Nicole Russell’s Self-Soothing Methods Are Changing The Lives Of Foster Children Everywhere
According to The U.S. Children's Bureau Department, there are more than 430,000 foster children living in the U.S. today. With statistics this high, it's no wonder that the lack of resources has caused the conditions of many of these homes to remain poor. Children living in these conditions are faced with a number of adversities, from lack of clothing or the confusing constant change of environment; not to mention many of them must face such hardships alone.
As anyone can imagine, the foster care system can be a lonely place full of children thrust in and out of unfamiliar environments expecting them to cope accordingly, with little to no guidance on how.
Luckily, self-proclaimed youth advocate and master of self-comfort Nicole Russell is putting an end to the agony, making the foster care experience an easier one to process.
Surprisingly enough, Nicole knew little to nothing about the foster care system in her earlier years, but an unexpected addition to her family changed her life and career as she knew it. Once her mother decided to take in her younger sister, Miracle, this one experience opened her eyes to the day-to-day transitions of foster children, and self-soothing methods, and ultimately changed her entire career trajectory.
"My mother and I wanted to start collecting comfort items for bedtime and donate them, and I was looking online to find an organization that we can give to, and I couldn't find one that focused solely on bedtime, so I figured out how to start my own non-profit and in 2012, I birthed Precious Dreams," Nicole expressed.
After six years of volunteering with Precious Dreams Foundation while simultaneously acting as the full-time VIP services manager of Madison Square Garden, Nicole decided to quit her job and follow her passion in helping the youth. At the Precious Dreams Foundation, the staff aims to instill self-care and self-soothing methods in efforts to provide lifelong teaching tools for the children.
"We teach them meditation, stretches for yoga, we have guest speakers that come and share their stories, we do therapeutic writing but overall just the process of learning how to self-sooth and self-comfort. If you can teach people, specifically children, ways to self-comfort that's something they can use for the rest of their lives," Nicole explained.
But Nicole's mission to help the youth own their lives and their narratives doesn't end there. In September 2018, she debuted her self-help book entitled Everything a Band-Aid Can't Fix, which went straight to #1 of Amazon new releases, in hopes to help young adults navigate through the confusing adolescent years.
We caught up with Nicole to discuss all things self-comfort, starting a non-profit, and plans for the future of the Precious Dreams Foundation, here's what she had to say.
You left a high profile position at Madison Square Garden to start a non-profit dedicated to transitioning foster children and supporting homeless youth, tell me what that experience was like for you?
I felt full of uncertainty. I was taking the biggest financial risk of my career but the decision made more sense than the math. While MSG was fun, what I was doing with Precious Dreams was fulfilling, and, with every event and conversation, I started feeling closer to God. It became clear that my calling was in community service. I've never been one to see a problem and leave it for somebody else to solve. So I put all of my time and energy into helping as many children as I could and eventually the work was seen and that helped us grow.
Courtesy of Nicole Russell
"With every event and conversation, I started feeling closer to God. It became clear that my calling was in community service."
What is one thing working in the foster care system has taught you? What is one thing you were surprised to learn?
It's opened my eyes to how difficult it is to do life alone. I don't think we have enough conversations about the challenges of foster care but former foster youth are all around us and the ones who are doing well are super-beings. They deserve more credit. The ability to overcome countless forms of adversity, discover self-love, and hold tight to your dreams is incredibly impressive.
7 out of 10 girls who age out of foster care will become pregnant before the age of 21. It's hard for me to see those numbers and not support our girls. I know that many times they're looking for love in the wrong places, misguided or taken advantage of, and they deserve better. I made it my mission to teach foster and homeless youth how to self-comfort because receiving the tools at a young age makes life easier. The ability to step back and analyze how we're reacting to our pain can really save us. It saved me.
Courtesy of Nicole Russell
You consider yourself a “master of self-comfort,” how does one become a master of self-comfort in their own lives?
Fortunately and unfortunately, I was forced to see myself at a very young age. I grew up in a single-parent home with a father who suffered from depression. If there wasn't music playing in the background, then my house was usually quiet. There were no conversations about our days or sit-downs for dinner. My time at home was time alone.
I remember having a full-length mirror in my room and I used to stand or sit in front of it for hours. I wasn't admiring my physical features, I was trying to find myself and see inside. I didn't appreciate it then but the silence in my home inspired mindfulness and so my curiosity was centered around who I am and not what I should be doing. Silence didn't allow distractions from my automatic thoughts so growing up I had an incredible opportunity to learn about my needs, wants, and dislikes very early.
Practicing mindfulness assists with clarity of thought and decision-making. Self-comfort looks different for everyone but the first step is hearing out your needs and honoring the ones that lead to healthy outcomes. That's how I master self-comfort.
Courtesy of Nicole Russell
"Self-comfort looks different for everyone but the first step is hearing out your needs and honoring the ones that lead to healthy outcomes. That's how I master self-comfort."
What are the easiest self-soothing methods we can all practice in our everyday lives?
Breathing is the one of the easiest things we can do to relieve tension and reduce anxiety levels. Sometimes when we're stressed, overwhelmed, or simply in a hurry, we unconsciously practice shallow breathing. Becoming mindful of the breath and breathing correctly has countless health benefits and it feels great too. Whether sitting or standing, start wherever you are and take a slow inhale (allowing the abdomen to intrude) and deep exhale. Focus on the breath every day for as long as you can. This supports a healthy flow of oxygen to the brain and body.
My other piece of advice is to turn on the kettle. If I'm feeling stressed or anxious, I drink tea or warm water. Not only does it calm the mind, it also does wonders for the skin. Tea has even been linked to a lower risk of depression. Studies have shown that for every three cups of tea consumed per day, risk of depression were decreased by 37 percent. Consume liquids that are good for you and then do it in good fashion. I'm also that girl who uses mugs with motivational quotes. Find the mug that speaks to your needs, makes you laugh, or helps you stay focused on your goals, and keep it with you throughout the day.
Courtesy of Nicole Russell
What made you want to write ‘Everything a Band-Aid Can’t Fix?’
The motivation came from remembering how tough it is for teens to openly express their emotions or work through issues independently. I had a great relationship with my mother but I still didn't tell her everything. There was advice I needed as a child but was too embarrassed or afraid to ask for help. Everything a Band-Aid Can't Fix is a go-to guide and intimate conversation with myself and the reader. The book is part-interactive, so there are questions to help teens process each chapter and understand how the topics relate to their lives.
The book provides coping strategies, mental health education, and stories from people who have also faced adversity in their childhood. I wanted young adults to see that celebrities like A$AP Ferg and Brandy are just like them. We all had insecurities, dealt with bullying, peer pressure, and pain. However, it's how we reacted to and treated the pain that determined our outcome.
Courtesy of Nicole Russell
Being that you previously worked in hospitality before transitioning to the non-profit industry, what advice would you have for anyone looking to make a major career change?
Make your own rules! If you have to do both careers in order to take care of your family or put food on the table then do it. If you need to sacrifice your social life to go back to school, do it! Just be intentional with your time, thoughts, and energy. If you work hard and have a plan, the transition will happen. I sacrificed a lot but I was okay with that regardless of people's opinions on what's best for me. Nobody knows where you belong, but something inside you will guide you there if you let it.
Courtesy of Nicole Russell
"Make your own rules! Nobody knows where you belong, but something inside you will guide you there if you let it."
What are your plans for the future of Precious Dreams Foundation?
Expansion and strategic partnerships. We're currently developing new chapters in Chicago and then looking to expand to San Francisco. While we're looking to grow, we also recognize that more outreach requires more funding. I took a long look at the global mattress market that's valued at 27 billion dollars and realized that I'm failing our youth if we don't tap into that space. While these companies are selling a comfortable night's sleep to those who can afford it, Precious Dreams Foundation is helping those who can't.
We all agree that everyone deserves comfort but the difference is we provide our services for free to children who sleep in the most uncomfortable situations. So right now, we're focused on trying to secure corporate support. Our youth deserves the best comfort items, best services, and best programs, and I'm not going to stop until we give it to them.
To learn more about The Precious Dream Foundation, be sure to visit their website PreciousDreamsFoundation.org. To keep up with Nicole and her mission to change the lives of foster youth, follow her @NicoleRussell.
Featured image courtesy of Nicole Russell.
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Ashley McDonough is a writer and producer in New York City. When she's not busy writing or producing culturally conscious content, she is patiently waiting for Oprah and Stedman to adopt her. Keep up with her journey via social @Ashley_Milani or check out her work on www.AshleyMcDonough.org.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Women's Voting Organization Supermajority's CIO Talks Election Issues, Minus The Drama
Voting has been a part of my life for as long as I can remember. As a child, my parents would pack my sister and me up in the car and allow us to take in the excitement of the polls during local and national elections.
Years later, in 2008, I voted in my first election for Barack Obama and emotionally celebrated his win surrounded by fellow classmates from Clark Atlanta, Spelman, and Morehouse.
I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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