I already know what some of y’all are on: “Shellie, no matter how much you try and give a ‘glass half full’ approach to being single on Valentine’s Day, I ain’t buyin’ it. I wanted to be with someone this year and the fact that I’m not has me feelin’ some type of way.”
Noted. Heard. Understood. The point of writing articles like this one (or the one I penned last year that’s along the same lines: “Single Women, Valentine's Day Is Upon Us. Here's How To Flip That Ish In Your Favor.”) isn’t so much to get you out of what you want; it’s to encourage you to make the most of your time…in the meantime.
Besides, since V-Day is supposed to be about celebrating love, wouldn’t it make all the sense in the world to honor who you should love above all else — whether you’re in a relationship or not? YOU.
Yeah…my point exactly. So, instead of trying to act like February 14 doesn’t exist this year, decide that this is the year when you’re going to indulge yourself by doing at least a few of the following 15 suggestions. Because since you are totally in love with yourself…why not acknowledge it?
1. Revisit the Definitions of “Single”’
Getty Images
Probably until I fade out into the sunset as far as this platform is concerned, whenever the topic of singleness comes up, I’m probably always going to mention the article, “10 Words That'll Make You Totally Rethink The Word 'Single'.” That’s because, although most folks only think of “not married” (the original definition which means A LOT of people are relationally single; some of y’all will catch that later) or not boo’d up to be what “single” means, it’s so much more than that.
A single person is unique. A single person is exclusive. A single person is rare. And everything about those words is beyond wonderful and fantastic. So, this year, instead of focusing so much on not having anyone (single), think about how bomb you are by being such an exceptional woman (another word for “single”).
2. Make Time for Unconditional Love Meditation
If days like Valentine’s Day tend to ramp up your stress and anxiety levels, use it as a time to do some meditation. Meditation can definitely help to calm you down. In fact, I actually stumbled upon a site that features tracks that help you to do what is known as “unconditional love meditation” which, at the end of the day, basically means that you will hone in on self-love while removing your ego and increasing your compassion levels; including self-compassion (check out “What Loving Yourself Actually Looks Like” and “12 Ways To Be Far More Self-Compassionate Every Day”).
You can see more of what the site has to offer in this realm here. Oh, and if meditation isn’t something you do often, it’s a fairly simple practice. You can learn how to do it, even at work, by reading this article here.
3. Speak Your Love Language to Yourself
Getty Images
Words of affirmation. Physical touch. Quality time. Acts of service. Gifts. Whatever your top two primary love languages are, the fact that they are how you like love to be expressed to you (most) means that you don’t have to wait for someone to do them for you.
Write down some adjectives that describe what you like most about yourself (words of affirmation). Give yourself a head or foot massage (physical touch). Turn off your devices and read a book or take your own self out to eat (quality time). Ask someone to help you with something that has been stressing you out to take the load off (acts of service). Hit the mall and buy yourself something — just because (gifts).
So many people are down on themselves on Valentine’s Day because they think that everyone else BUT them should show themselves love. And that’s a damn shame because, so long as you love you and express it well, any day can be amazin’. V-Day included.
4. Set Some “Self-Love Goals” for the Rest of the Year
Even though it is kinda wild that, already, March isn’t too far away from us, you’ve still got plenty of time to put some solid plans into place for the rest of the calendar year. And what better way to make 2024 your best year yet than by setting some self-love goals? Plan a spa trip in another city. Buy yourself a self-affirmations journal (and actually write in it). Consider getting into some therapy or seeing a life coach. Take a solo trip to another country. Something that I’ve been doing lately is going on dates alone — and they have been nothing short of fabulous!
It might sound corny or cliché yet that doesn’t make it any less true: the more that you love yourself, the easier it is to discern the people who also love you…personally and professionally…romantically and platonically.
5. Take Advantage of Valentine’s Day Deals and Discounts
Getty Images
Something that A LOT of people tend to overlook on Valentine’s Day is all of the deals and discounts that are out here when it comes to restaurants, candy, flowers, and lingerie. And while I get that it would be awesome if someone else was making the purchases for you, why wouldn’t you take this opportunity to get a steak for a cheaper amount or some new panties while they’re on sale? Parade has a list for this year that’s fairly extensive. You can see it for yourself here.
6. Eat a Salad
For the record, I think that if there’s any day when you should feel guilt-free about eating whatever the hell you want, V-Day would be it. The only reason why I’m suggesting a salad (even if it’s simply an appetizer) is because dark leafy greens are full of magnesium and magnesium is a nutrient that actually helps to keep you calm and relaxed. So, even if you’re not interested in having one for your Valentine’s Day dinner, how about for lunch while you’re at work?
7. Buy Yourself Some Flowers
Getty Images
Although flowers on Valentine’s Day are typically associated with romance, there are other reasons why they are hella beneficial. Research reveals that flowers put us in a better mood and automatically make us feel more excited about life. And guess what? If you opt for something non-traditional like lavender, hibiscus, or pansies, you can steep the petals and turn them into a tea that is good for your overall health and well-being on several different levels. You can read about all of that here.
8. Rub Rose of Sharon Essential Oil on Your Pressure Points
At the end of the day, pressure points are simply parts of the body that are connected to other parts. When you “apply pressure” to them, they can reduce physical discomfort and bring the kind of relief that makes it easier to relax, boost energy levels (and your libido) and even give you a better night’s rest. That said, I’m a huge fan of essential oils and one that isn’t brought up often (in mainstream media) is the Rose of Sharon.
I like it because, one of the things that it symbolizes is, the beauty of the beloved. Beloved means “greatly loved,” so why not invest in a bottle of this particular one and “anoint yourself” with lots of love on various pressure points this Valentine’s Day?
9. Get Something That’s Red or Pink
Getty Images
On V-Day, red and pink aren’t just limited to women in relationships. C’mon now. And besides, if there is one hue that pretty much every Black sistah looks absolutely amazing in, it’s red. So, get yourself something that is red or pink. Red symbolizes things like passion, love, and energy. Pink is all about femininity, compassion, and having a nurturing nature. You know, there is plenty of research out here to support the fact that color actually has a significant amount of influence on our mindset. So, if you want to feel more energized on Valentine’s Day, wear something red. More feminine? Wear something pink.
10. Invest in a Pearl
In the other “single on Valentine’s Day” article that I referenced earlier, I mentioned that one of my favorite Scriptures is Matthew 7:6; it’s a verse where Christ speaks against casting pearls before swine. On the heels of that, another Scripture that I like is Matthew 13:45-46 where it references a merchant selling everything that he had for one precious pearl. Since I’m a June baby and the pearl is one of my birthstones, I automatically have an affection towards it. That’s why I revisit the breakdown of how a pearl is formed at least a couple of times a year.
If you’ve never heard the story before (you can read the gist of it here), a lot happens for a pearl to come about. Why not get yourself a pair of pearl earrings or even just one freshwater or saltwater pearl to symbolize all that you’ve survived and how beautiful you are now as a direct result?
11. Treat Yourself to a New Pair of Shoes
I’m a sneakerhead myself although I’ve got plenty of friends who are shoe fanatics. I mean, they are so caught up in them that I just had to do some research into why footwear is such a phenomenon for women (did you know that there is a documentary on the topic? It’s called God Save My Shoes and you can currently watch it on Tubi). From what I’ve read, a lot of women like shoes because they are a confidence booster, they make them feel sexy and the shift of a shoe can totally change the look of any outfit.
And when the shoes are high heels, they can elongate your legs, give you the appearance of great posture, and take your femininity levels up a few notches. Hmph. Seems to me that while ladies who are in a relationship are out getting lingerie, single gals should treat themselves to a pair of new shoes. ‘Cause…why the heck not?
12. Do a Lil’ Forest Bathing
Shinrin-yoku is the Japanese word for forest bathing. If you’ve never heard of this type of meditation before, it’s basically going into the forest (or someplace where there is more than one tree) and doing some deep breathing there. You know, one of my all-time favorite books is The Celestine Prophecy and, even though it’s fictional, it talks about how you can get messages from nature if you’re willing to turn off your devices and get really still and quiet.
Science cosigns on this because there are studies to support that being in nature can reduce stress as well as decrease depression and anxiety-related symptoms. So, if this Valentine’s Day has you a little stressed out, why not go to a park or take a hike? It could be just what your heart needs.
13. Soak in a Dark Chocolate Bath
Getty Images
Last fall, I wrote an article for the platform entitled, “12 Ways Dark Chocolate Can Benefit Your Body From Head To Toe” and if there are two things that have Valentine’s Day written all over them, it’s red roses and chocolate. As far as chocolate goes, have you ever wondered how it became the signature candy for that particular day? From what I’ve read and researched, when the Victorian era was at its peak, Cadbury came up with a chocolate candy heart (hmph, kind of reminds me of how the origin story of De Beers’s going broke and coming up with “a diamond is forever” to get folks into buying diamond engagement rings — it’s all about capitalism at the end of the day, y’all).
Anyway, just like dark chocolate is good for your health, it’s also good for your skin because it contains properties that moisturize your skin, reduce inflammation, and decrease stress. So, if a bath is on the top of your to-do list on Valentine’s Day, take a dark chocolate one. There are a few recipes to help you take one correctly here.
14. Create Your Own Signature Cocktail
If you’ve been to more than just a few weddings before, you may have noticed that at least one bride and groom had a signature cocktail at their reception. I really like those because it’s cool to concoct your own cocktail (or mocktail) based on your favorite drink ingredients. Even though couples made this popular, they don’t have a lock on it. Use this V-Day to come up with your own signature cocktail and then keep the recipe in mind in order to toast yourself regularly (because you’re constantly doing something that is super bomb…right? Why not celebrate it with your own invented drink?).
15. Dance Before Turning In
Getty Images
Question: When was the last time you danced? I don’t mean to go out dancing; I mean, you turned on some of your favorite songs and danced in your living room for at least a good 30 minutes. This Valentine’s Day, consider doing just that because not only is dancing good for your heart (pun intended), but it also helps to build your core, makes you more flexible, increases your self-esteem, reduces your stress levels, and is great for your mental health overall.
BONUS: Go Out with a Guy Friend
Getty Images
A few years back, I wrote, “Unpopular Opinion: Men And Women CAN Really Be 'Just Friends'” because I can personally attest to the fact that they indeed can. Personally, I have several male friends who I enjoy talking to, hanging out with, and catching a meal with. So, as we close this out, even with all that I just said, if you really want to be in the company of a man for V-Day, ask one of your single male friends if they would like to go to lunch or dinner.
Trust me, a lot of them have women who come out of the woodwork on Valentine’s Day, so they would jump at the chance of hanging out with a woman who comes with your pressure or potential drama. LOL. Why not let her be you? Happy Valentine’s Day, sis.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Jacob Wackerhausen/Getty Images
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023