
Live on this earth (and wanna learn from it) long enough and you will probably come to the conclusion that if two things are a process, it's forgiveness and breaking up with an ex. What I mean by that is, just because you verbally declare that you've done either one, just because doing so may truly be good for you, that doesn't always mean that they automatically transpire, fully, the day that you make the decision to do it.
On the forgiving tip, there are still people who I am going through the stages of forgiveness in my mind and heart in order to fully and completely do it (hmm…one day, I should probably expound on that because if grief has stages, forgiveness definitely should/does). As far as breaking up goes? Well, I've shared before that it took me over two decades to really get over my first (everything—check out "6 Reasons Why You STILL Can't Over Your Ex", "Why Running Into Your Ex Can Be The Best Thing Ever" and "Why Every Woman Should Go On A 'Get Your Heart Pieces Back' Tour") and even the last boyfriend that I will ever have in this lifetime (check out "Why I'll Never Call Someone A 'Boyfriend' Again"), we were "officially together" for four years—and then breaking up for two more (and yes, that included having sex). Lawd, that is a lot of time that I can never get back.
It's precisely for that reason that I thought it was so important to write this. It's because time is precious and pretty much non-refundable. Know what else it is? Limited. So, if you've broken up with an ex of yours and yet the relationship doesn't feel fully finished—whether it's because you're still hanging out, still having sex, still communicating on some level or even just still hung up on him—I want to share a few points that can help to get you out of that relational purgatory that you seem to be in.
Why Did You Break Up in the First Place?
When I reflect back on my past break-ups, if there is a commonality, it's the fact that it was easier to move on when I ended the relationship rather than when the guy did. While, on the surface, that might seem like an ego thing, it really isn't. It was because, if I ended the relationship, I was usually really clear that it was time to. On the other hand, when he did, either I was still caught up in him or I didn't fully understand his reasons. As a direct result, my codependency tendencies (at the time) made me want to try and stick around and make things work anyway.
The only real exceptions were the two men I mentioned in the intro. My first? We never really broke up. Like the movie The Notebook (which is a movie…don't try and make your real life be some damn movie), we would just kinda fade in and out of one another's lives without ever really saying "goodbye". And my last boyfriend? Well, we had been besties before he convinced me (quite literally. I may share that at another time too) to put a romantic spin to the relationship. So, what I realize, looking back, is I wasn't struggling with not being together anymore; I was trying to keep our friendship intact.
Y'all, it took me a lot of years of journaling and article-writing to understand all of this; yet remember that I'm trying to save you some time.
So yeah, if you're in a weird spot with your ex, the first thing I recommend you do is really get clear in your own mind on why the two of you even are exes in the first place. Did you want something that he didn't (or vice versa)? Did he really not treat you all that well? Are you in too much of an unhealthy place to even be in a relationship? Are the both of you just not as compatible as you need to be? Has one of you discovered that you just don't feel the same anymore?
Listen, the fact that y'all are exes at all means that something was not working. So really—why stay? Still, it's hard to get the courage to fully move on until you really get why you should. That's why knowing why it ended is my first suggestion. Let's move to the next point.
What’s the Benefit to Keeping Him Around?
Look, I tend to side-eye Dr. Phil, just about as much as the next guy. However, if there is one thing that he has said that I apply to my life on a regular basis is we stay in things that have a payoff. What he means by that is, it doesn't matter how counterproductive, toxic or even just stagnant a person, place, thing or idea may be in our life, if it didn't serve us on some level, we wouldn't keep it.
Take my first, for instance. He's fine (lawd). He's really smart. He's witty as hell. And we click. To this day, if I were to call him up, I'm pretty sure we'd be on the phone for 6-8 hours. We always do that. And so, what I finally had to realize is, what made it hard to let him go, was the familiarity of the relationship. I like how much we really "get" one another. At the same time, the more I come to heal from past traumas that happened even before he came along, the more I have come to the conclusion of what I deserve (and how sometimes that's far better than even what I want) and that no relationship should take over 20 damn years to get somewhere—I see that the payoff of witty banter and sexy attraction isn't as big as it used to be.
I don't care if it's good sex, the fact that you've been with ole' boy a long time, or you're afraid to start over (we all know I could go on and on with other examples), if you really want to get out of relationship purgatory with your ex, you've got to compare and contrast why it's best to leave him alone vs. how it's benefitting you to keep him around on some level. Oh, and make sure that the benefits are holistically benefitting you. Like, if it is because of the sex, is the physical pleasure worth the mental anguish or emotional gymnastics that you are constantly sending yourself through? Is. It. Really?
Have You Ever Really Processed What “Purgatory” Means?
Ah, purgatory. Even as a marriage life coach, I am constantly learning what it means to love someone and be loved in return. Based on where I am now as a "love student", I would have to say that I've genuinely loved four men. One of those men, we spent several years knowing that we had a truly uncanny connection; however, because he was (and still is) a super commitment-phobe, we could never really get…there. And by "there", what I mean is marriage. Towards the end of our emotional roller coaster ride, he said something to me that clicked in a way that nothing else really had prior to—"Shellie, I care about you. I also feel like I'm in marriage purgatory."
Call it an occupational hazard yet something that I am big on is really paying attention to word definitions. Since purgatory isn't a word that I personally use often, I assumed he meant that he was in limbo. Yeah, not quite. Purgatory means "any condition or place of temporary punishment, suffering, expiation, or the like". Oh OK, Black man. You feel like you're in emotional purgatory. We're good. No, really…we're good.
All things work together. While, in hindsight, considering how close we had become and how much he had benefitted from our connection, I kinda think he was an ass for saying that. Still, his reality is his reality and I've gotta give him the space to feel that way. Besides, because of that little gem (side-eye), I can encourage some of you to ask yourself if you're in something similar. When I think of break-up purgatory, there is actually a song that immediately comes to mind. Any of y'all remember who I consider to be one of the best R&B singers ever? Ms. Lisa Fischer? If so, do you remember her GRAMMY-winning jam "How Can I Ease the Pain"? Talk about some damn purgatory.
Every time that I let you in
You take away something deep within
A fool for love is a fool for pain
But I refuse to love you again
How can I ease the pain
When I know your coming back again
How can I ease the pain in my heart
How can I ease the pain
Love isn't some Disney film or rom-com. It consists of two flawed individuals who care about each other enough to try and make a relationship work, so that they can become better people as a direct result of caring about each other on a deep and profound level. And yes, that can be mad challenging. Listen here, though. What it isn't supposed to do is make you feel like you're in a constant battle between sometimes feeling good and sometimes feeling in some state of mental or emotional anguish—or even like the Universe is somehow punishing you or wanting you to suffer for sticking around.
Again, "he's" an ex for a reason. If you feel like you in any level of purgatory for staying, that is reason enough to shift out. ALL. THE. WAY. OUT.
What Is “Riding the Fence” Holding You Back From?
Last summer, I wrote an article for the platform entitled, "You Love Him. You Prefer Sex With Your Ex. What Should You Do?". In some ways, pardon the pun, being in that kind of place is like riding a fence. Fences are stationary. They don't get you anywhere. That said, I have talked to countless women over the years who do remain in some sort of one-foot-in-one-foot-out state with their ex. A part of it is because they feel like if they rip the Band-Aid completely off and call it quits that it could be their last chance at being in a serious relationship.
There are a couple of times when I've been in that headspace before. Here's the flip side of the coin that I want you to consider—if he's not good enough to officially be with and yet you allow some sort of "in between" to remain, not only are you sending a very clear message to him that he doesn't have to do more or better, you're always not clearing the path for you to process, heal and better yourself so that you can get into something that is better for you. Something that is on a very clear side.
Listen, healthy men? They are attracted to healthy women. Mature men? They are attracted to mature women. Emotionally available men (and yes they do exist)? They are attracted to emotionally available women and the reality is, if you're still in some-kind-of-something with your ex, you're the one who is unavailable. And there's no telling what kind of possibilities that could be holding you back from.
Be Honest: Is “the Middle” Wasting Your Time?
I mentioned the importance of valuing time at the beginning of this article and I'm gonna end it here. You know, there's a Scripture in the Bible that says that God is someday gonna spew the lukewarm church out of his mouth—the collection of people who are neither spiritually hot or cold (Revelation 3:16). If you believe that you are made in God's image (Genesis 1:26-28), a part of what should come with that is accepting that you also were made to reject "lukewarm" experiences; that you deserve to be in situations that are totally and completely "on". Otherwise, they need to be totally and completely "off".
Women aren't perfect (some of us need to quit acting like we are). Still, when it's coming from a real, genuine and non-needy space, there is absolutely NOTHING like the way we are able to love a man. And the more I have learned to love myself, the more I have learned to fully value what I bring to a relationship—and the time that it takes to nurture it.
That said, that ex of yours? Just like there's a reason for why the two of you broke up, there's a reason why you got together in the first place. So maybe, just maybe, up the road, the two of you can revisit things. For now, though, if things are lukewarm—you're better than that. Let it go. Put all of that super precious time, effort and energy into what can make you a better person—so that the next time a relationship comes along, things can be defined as paradise (bliss). Not purgatory (some level of suffering).
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
Featured image by Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









