With the cost of living on a steady incline and Sallie Mae swallowing up earnings before they are even realized, it's no wonder that everybody who is somebody is on the quest for more income. Regardless of profession, millennials everywhere are diving into extra ways to make dividends. We've coined this way of life "the side hustle."
From where most of us stand, starting a side hustle is a no-brainer, yet realistically, successfully adding new responsibilities to an already busy lifestyle takes strategy and commitment. If you are looking to get off the sidelines and into the game, here are 6 tips that will position you to win.
Most side hustles never take flight because we fail to do adequate research. Research teaches business owners the tools necessary to succeed. Without some understanding of how to run a business in your industry, it is difficult to maximize revenue. To get started, do a simple Google search related to the side hustle you have in mind. Learn all you can learn from blog posts, YouTube, seminars, and courses. Use this information to compile takeaways, things to consider, and action steps.
After you've done your homework, it is always a great idea to share your findings with a trusted resource who has a proven history of succeeding in the area of your side hustle. Rather than "picking their brain," ask them to validate whether or not you are on the right track. Add the feedback you receive to your repertoire of learnings.
Even side hustles need a business plan. A business plan is a written document that details the goals of the business, a plan for accomplishing the goals, a time frame for accomplishing the goals, and measurements of success. You can find templates for business plans online. The Small Business Development Center in your city is also a great resource for assistance. These offices provide services at little or no cost to you and are also a great way to prepare for financing and grants if necessary.
Ultimately, your business plan serves as the blueprint of your side hustle.
It will guide budgeting, expansion, and everything in between so it is important that you put true effort into drafting it. As your business evolves, you should consistently update this plan to reflect changes in direction or new goals.
Implement Systems and Habits
Having a business plan means nothing unless you implement systems and habits necessary to be successful in the day-to-day operation of the business. As such, you should start by brainstorming ways you can increase productivity and decrease disorganization or inconsistency.
Let's say you are interested in being a freelance writer while still maintaining your full-time job. Implementing systems and habits might look like batching all pitches for the week each Sunday, committing one hour each evening to writing approved stories, and blocking off Saturday mornings for final edits and story submissions.
Regardless of the side hustle, systems and habits are a must for managing it all. There are few overarching themes amongst side hustlers everywhere that can serve as a starting point for your systems and habits.
Most side hustlers are weekend warriors who sacrifice lounging or connecting with friends in exchange for working. They are earlier risers or late owls who maximize hours outside of their 9-5 to grow their business. You can also find these entrepreneurs utilizing their 30-minute or 1-hour lunch break to tackle important tasks for their side hustle, such as clearing out emails, taking consultations, or attending conference calls.
Develop a Marketing Plan
Branding is key to selling. If you want customers to do business with you, look like a top-tier business. Create a website that includes services, products, contact information, and even blog posts. Revamp your social media pages so that they relay a clear marketing message that draws customers in. Avoid posting things that take away from this marketing message and get intentional about posting regularly to at least two social media platforms. A good post will keep your services at the forefront of your customer's mind and entice them to purchase from you. Be authentic, informative, and credible in your approach. This trifecta will enhance your sales.
Sometimes it isn't about what you know so much as it is about who you know. Even with the best products or services, you have to position yourself around the right people. Put yourself out there so that others know what you are offering and why it is valuable to them or the people around them.
Go to meetups and functions that give you the opportunity to connect with a crowd you can learn from. You should also use your Rolodex of friends, family, and acquaintances to assist you in areas that may require outsourcing. One example might be pitching a graphic design student to create your company website in exchange for building her portfolio, class credit, or tickets to an upcoming concert. These situations are often a win-win for both parties so don't hesitate to ask.
Maintain Solid Work Ethic
No matter the success story, the work came first. There is no amount of bright ideas or planning that can substitute for actually doing the work. At the end of the day, being successful takes commitment, consistency, and sacrifice. It won't matter that you have a bomb accountability partner or an amazing list of action plans if you allow yourself to get lazy. Dedicate yourself to going the extra mile and the results will speak for themselves. It takes a certain amount of "want to" to work your dream. Evaluate your "want to" often, being determined to show up for yourself no matter what and you will succeed.
Featured image by Getty Images.
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Kandice Guice is a lifestyle and beauty writer who doubles as an attorney and entrepreneur. She prides herself on helping multidimensional women discover personal and professional fulfillment by encouraging them to live with ambition, sass, and a whole lot of pizzazz. When Kandice isn't closing corporate transactions or writing blog posts, she is usually cheering on her husband as a football coach or looking for new travel adventures with friends and family. Check her out at kandiceguice.com and follow her on all things social @kandiceguice.
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
Please Stop Picking People Who Don't 'Fit' Your Purpose
While doing an interview not too long ago, someone asked me what I thought was the biggest mistake people tend to make in life. Without hesitation, I said, “It’s two-fold. One thing is not being laser-focused when it comes to fulfilling their purpose. The second is to not be even more intentional about aligning yourself with people who will complement their purpose along the way.”
You know, it is Mark Twain who once said something that I’m pretty sure you’ve heard before — “The two most important days in life are the day you are born and the day you find out why.” He’s right because there is something that is super empowering and self-validating about tapping into “the reason for which something exists or is done, made, used, etc.” (one definition of purpose and in this case the “something” would be yourself) and then coming up with “an intended or desired result; end; aim; goal” (another definition of purpose) as it relates to it all.
You can do this so much easier once you’ve got people who fit your purpose inside of your world. So, let’s take a few moments to dig into what all of that involves so that you can waste less time trying to “make people fit” who probably were never really supposed to begin with (at least not intimately). You ready?
What Exactly IS Your Purpose?
A hill that I am forever willing to die on is the fact that the reason why a lot of people find themselves getting involved in fruitless relationships and/or wasting their time (check out “These Bad Habits Are Totally Wasting Your Time” and “Love Is Patient. But Is Your Relationship Just Wasting Your Time?”) on various people, places, things, and ideas is because they aren’t clear on what their purpose is. Because listen, I can tell you from very up close and personal experience that once you’re aware of what your purpose is in this life, there is a fire that develops within you that makes you very intentional — violent even — about pursuing who and what will help you to fulfill your purpose as you release who and what is standing in the way of making that happen.
So, why do so many people seem to do the very opposite of what I just said — why do they hold onto who and what is hindering their purpose development which causes them to not focus on who and what will help them to thrive? For many, it’s because they have no clue what their purpose actually is in the first place.
So yeah, let’s start there. Something that I tell people often is, a great sign that you know what your purpose is, is if you can explain it or define it in no more than three words or phrases. Take me, for example. Whenever folks ask me what my purpose is, I say, right off the rip — marriage, sex, and the Sabbath (the actual biblical one). What they all have in common is they are biblical covenant principles and most of my life centers around shedding light on those areas in ways that many people never stop to consider.
It's a long story, how I got to this place. What I will tell you is some of the confirmations include the fact that opportunities abound for me in those areas, I have a lot of peace whenever I’m functioning from those spaces and my needs have always been met when I focus on those three topics. And yes, those are some telling signs that you are indeed operating in your purpose.
And what if you’re still out here struggling to figure out just what you were created to do? Although that’s kind of an article all on its own, I will offer up a few tips.
Do some meditating every morning. The reason why a lot of people have a hard time figuring out their purpose is, is because their mind is constantly distracted. Getting quiet enough to present the question, “What is my purpose?” while being still enough to hear what comes to your spirit/soul is a viable practice. Ten minutes a day should start to shed some light after a couple of weeks or so (if you consistently do it, that is).
Ponder your passions, gifts and talents. Even before I was making money from my purpose, I could talk about marriage, sex, and the Sabbath all day long and never get tired. When I paired that with the fact that I have a gift of writing and then I tapped into my spiritual gifts (if you’ve never taken a spiritual gifts test before, you can here) which include things like wisdom, discernment, knowledge, and giving — it all made sense. Far too often, our gifts and talents aren’t our purposes; they are tools to help us manifest our purpose. Keeping that in mind, think about where your passion lies and if you are using your own gifts and talents to catapult it.
Far too often, our gifts and talents aren’t our purposes; they are tools to help us manifest our purpose.
Jot down how your purpose would serve others. Even a lot of celebrities are not in their purpose. How do I know? Well, one definition of entertainment is “to distract” (no joke) and if folks are out here only doing what benefits them and/or they’re doing what makes the world worse instead of better, they are not operating in their purpose. So yeah, think about what too. As you’re trying to figure out what your purpose is, what about your passion can help others in a very needed, profound, and even somewhat unique kind of way?
Ask yourself what you would put before all else. I’ll get into this point, as it relates to my personal journey, in a sec. For now, I’ll say that when I was writing my first book, I had family members who refused to speak to me for months (how selfish). I was younger at the time and had not mastered how to release toxic people from my space (even if they are in my bloodline), so it was a bit uncomfortable at first to tune out the toxicity and narcissism and finish the task at hand. Oh, but I did.
That said, one definition of sacrifice is “a surrender of something of value as a means of gaining something more desirable or of preventing some evil.” When you’re willing to make great sacrifices, come what may, for the sake of something, that’s a good sign that it’s either your purpose or directly tied to it.
Figure out what brings you joy. Did you see how I said JOY, not happiness? Let me tell it, folks are out here making all kinds of self-centered and/or reckless and/or impulsive decisions because they worship the god of happiness — a fleeting emotion that tends to go as quickly as it comes. Joy is a bit different, though. Although it does bring pleasure, it also creates satisfaction. People with joy feel a sense of contentment not momentary elation. Whatever in your life does that for you, your purpose is probably not too far away from it.
Like I said, finding one’s purpose has articles, blogs, and books for days available (the late and great Dr. Myles Munroe was an awesome voice on the topic). Hopefully, these five points can help to at least initiate the quest, though.
What You Owe Your Purpose
What do you owe your purpose? In short, EVERYTHING. How could you not when, again, one definition of the word is “the reason for which something exists or is done, made, used, etc.” If you are not doing what you were made to do, not only is that the greatest slap in the face to your Creator, it’s the greatest form of disrespect to oneself as well.
That is why I am very…“aggressive” is probably the most accurate word when it comes to making sure that folks get with the kind of life partner who they not only “love” but will serve as an awesome purpose complement (check out “If He's Right For You, He Will COMPLEMENT Your Life”) for them. Because what sense does it make to join your life to someone who will make the entire reason for why you were put on this planet complicated at best, totally stress-filled at worst?
Case in point. There’s a man I know who was once a sound engineer. While he was dating his wife, she was fine with it. Once they got married, though, because she had kids from another relationship, she felt that he should make more money to take care of her “package deal.” He went into computers, made more money — and totally started hating his life. Because of that, it made him miserable which made him not as fun to be around which put another kind of pressure on the marriage and ultimately the family as a whole. They’re divorced now and he has told me that one thing he will never do again is put a relationship before his purpose. Good. He shouldn’t. No one should.
And here’s the thing — the right people will never expect you to. It won’t even cross their mind. How do I know? I’m actually thrilled to say that about 90 percent of my world is full of purpose-driven individuals. They are focused. They are intentional. They are extremely careful with their time and resources. And that requires that I make adjustments so that they can remain that way. This means that they must also do the same things for me.
We all know that if we don’t honor our purpose, we’re selling ourselves short and so, it’s one thing that is a non-negotiable. That’s how purpose-minded people roll. Period.
How the Right People Will Fit into Your Purpose. How the Wrong Ones…Won’t.
I’ve got a girlfriend right now who is going through a divorce. One of the main things that caused so much brokenness in her marital dynamic is her husband doesn’t respect her purpose. He complains about it. He competes with it. He finds ways to make the sacrifices that are required for her to fulfill her purpose a guilt trip that is hard for her to shrug off because he presents them as little “love tests” (ugh).
So, why did she marry him? Well, initially, she was on a bit of a hiatus from her purpose which caused him to see it as more like a hobby than anything else. Now that she’s in a resurgence of it, he puts up more roadblocks (like trying to make her feel bad when she has to travel when they have kids) than anything else. He’s not an advocate or ally when it comes to her purpose — whether he realizes it or not, he’s actually a direct enemy of it. Yes, some people are indeed “sleeping with the enemy” (whether it's figuratively or literally) and it’s all because they didn’t choose someone who would “fit their purpose” — and that is why topics like this one need to be discussed more often. Far more often.
In the hopes that you can avoid some of the pain and disappointment that she’s going through, whether it’s with a life partner, a friend, or a relative, let’s hit on 7 signs that someone does indeed fit your purpose:
- They will be cheerleaders of your goals and accomplishments
- They will seek ways to make purpose manifestation easier for/on you
- They will understand that sometimes they will have to make sacrifices within the relationship so that you can fulfill your purpose
- They will get that they don’t always have to “get it” when it comes to certain things that you need to do when it comes to your purpose
- They will have connections, talents, and resources that oftentimes can help you to go further within your purpose (and they won’t withhold them and weaponize them)
- They will be encouragers in the moments when even you are struggling in manifesting your purpose
- They will be flexible in adjusting to your growth and setbacks when it comes to you fulfilling your purpose
With all of this in tow, now let’s look at 10 clear indications that someone DOES NOT fit your purpose:
- They are vessels of drama and stress which ultimately distract you from your purpose
- They are only supportive when they can find a way to benefit from your purpose
- They might send off vibes of jealousy and/or envy about you and/or your purpose (check out “5 Signs Your Closest Friends Are The Most Envious Of You”)
- They may act like you have to justify or defend YOUR PURPOSE to them (check out “What If It's Your Parents Who Happen To Be The Narcissists?”)
- They might find ways to “punish you” for either fulfilling your purpose or not approaching it in the way that they would and/or they agree with (whew, chile)
- Since another definition of purpose is “a desired aim or goal,” they always seem to make it more difficult for you to accomplish what needs to be done as it directly relates to your purpose
- Whether directly or indirectly, they will have no problem draining you of the resources that you need in order to fulfill your purpose (keep this in mind when it comes to selecting a spouse; a true partner will not break you just for their comfort and convenience…wife or husband)
- They don’t respect the boundaries — including the ones that are connected to your time — as it relates to achieving your purpose
- They will constantly make you feel like you have to prove something when it comes to your purpose
- THEY DON’T RESPECT OR FULLY ACCEPT YOUR PURPOSE (and yes, I am yelling it!)
When you’re not purpose-driven, things like this may be annoying but not necessarily unbearable. Oh, but when you are committed to fulfilling your purpose in life — folks who fit into Category B, they’ve gotta go. The time that you’re spending (or is it wasting?) trying to get them to respect you and your purpose is the time that you could be spending cultivating your purpose…and I’m here to tell you that the second option is always going to be the wiser choice. ALWAYS.
Why It’s Okay to Release Those Who Don’t Complement Your Purpose
I honestly can’t believe that it’s been almost five years since I penned the piece, “Why I Don't 'Cut People Off' Anymore, I Release Them Instead” for the site — and boy, when I tell you that it’s a life motto that has brought me some joy unspeakable? Listen. Here.
If you want the CliffsNotes from the article, it’s basically talking about the fact that for many years now, I no longer choose to not send myself through the violent ritual of cutting people off. The reason why I say “violent” is because cutting anything sounds that way and when you cut folks off, that’s often rooted in some kind of pain that makes people feel empowered to think that they are hurting others by literally cutting them out of your life. Instead, I now release — I move out of the way and allow the universe to do whatever needs to be done…with them and with the relationship, in part so that I can put my focus on myself and why I was put on this earth.
Because here’s the thing, y’all — whenever I hear the Chinese Proverb, “It’s later than you think,” it sends chills down my spine because it’s the absolute truth. And how sad would it be for me to be out here pining over, worrying about, trying to convince someone either about what my purpose is or why I need them to support it when I could, instead, be out here actually LIVING it? Not only living it but clearing the path for the right individuals, folks who will be more than willing, to help me fulfill my purpose in a peaceful, constant, and nurturing kind of way.
This here was a lot. Trust me, I know. Yet this is an important life lesson — please don’t waste, not one more day, avoiding it. Relationships are important yet NO RELATIONSHIP is worth putting before manifesting your purpose.
Whoever does, salute them.
Whoever doesn’t, release them, even if that means shifting your boundaries.
It will be one of the best decisions you’ll ever make.
Purpose-driven ones ALWAYS are, sis. #standingfirm
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Featured image by Klaus Vedlfelt/Getty Images