Jade Kendle Is A New Mom & Veteran Hustler Who Puts Self-Care First

This is how Jade Kendle manages running a business while figuring out motherhood at the same damn time.


In xoNecole's series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.

Between creating content for her audience of more than 290K followers, planning a wedding, traveling the world, and breastfeeding a five-month-old baby at the same damn time, there is no doubt that Jade Kendle is a whole superhero in these streets. For this new mom and veteran hustler, her only kryptonite is self-neglect, a nemesis that she's battled with since giving birth to her daughter Sarai in July.

In an exclusive interview with xoNecole, Jade shared, "I know it's especially tough to take care of ourselves as moms but I truly believe that my daughter requires the best me. I'm not my best [if I'm] super tired or without having 10 minutes in the morning and night to tend to my skin or brush my hair." She explained, "Believe me, those newborn days had me skipping my wellness routines and it was not cute."

Despite the whirlwind chaos of being a full-time mother/hustler, Jade has one helluva support system that helps her keep her eye on the bag, even in her worst moments. The content creator shared that having an accountability partner, her twin, fellow mogul mommy and business partner, Simone Kendle has been key in helping her find and keep her balance as a mompreneur.

She told xoNecole, "I called her mid-breakdown the other day, [and] she said, 'This the shit they talk about, Jade. Being a working mom is hard! It's easy to be proud of yourself when everything is going right. It's these moments where things are out of whack that really shows how hard this mompreneur life is. But guess what? You can do this and It's going to be OK.'"

Along with prioritizing her self-care and saying 'no' to things that don't bring her joy, this is how Jade Kendle manages running a business while figuring out motherhood at the same damn time:

How do you handle moments when you feel overwhelmed? 

I have to walk away and find a quiet spot to breathe! Sometimes feeling overwhelmed is just in our heads and, for me, changing my environment, even if it's a bathroom (laughs), makes a world of difference!

What’s the hardest part of your day?

The moments where I have to hop on a call or film and Sarai just won't comply. Whether that's her being super fussy because she's tired or wanting to take for-ev-er to nurse. Those moments I feel my anxiety build and are the moments where being a working new mom is a challenge. But short-lived, thankfully!

When do you feel most productive?

First thing in the morning, Sarai and I will wake up, play, and nurse. Once she's down for her first nap, my workday begins! I take full advantage of her nap times to do all work-related things so when she is awake, I can give her my attention. She's actually napping right now [as we speak]!

"First thing in the morning, Sarai and I will wake up, play, and nurse. Once she's down for her first nap, my workday begins! I take full advantage of her nap times to do all work-related things so when she is awake, I can give her my attention."

What is your favorite way to spend “me time”? 

I love going to the spa! Getting a facial or massage is my jam. I force myself to go at least once a month since even getting to the nail salon regularly is a stretch. For me, that massage or moment in the steam room gives me that hard reset my body and mind need.

What is your advice for dealing with mom guilt? 

Whew, that's a tough one. Honestly, I don't have that figured out. My best bet is that I'll always have it in some capacity because I'm a working woman. I just know that I do it all for her. I want my daughter to see me living a life I love and one where I can be passionate about my work and be there for her, too.

What’s the most important lesson you’ve learned as an entrepreneur? 

You NEED a team!

What is the most important lesson you want your kid(s) to learn from you? 

You decide. You decide who you are, you decide what you do. You decide when to go right or left. Life is about choices–don't let ANYONE or anything convince you that your instinct or innate desire/passion is wrong.

Why was it important to you to be an entrepreneur even though some people may think that a 9-5 offers more stability? 

I had to recognize that what I want my life to look like didn't match what many 9-5ers lives look like. I felt so many conflicts–even in school–with strict routines and expectations. I knew I would either struggle to get up every day, which at times, I did. Or, I would have to walk a very different path. I'm so glad I chose a different path!

"I had to recognize that what I want my life to look like didn't match what many 9-5ers lives look like. I felt so many conflicts–even in school–with strict routines and expectations. I knew I would either struggle to get up every day, which at times, I did. Or, I would have to walk a very different path."

How has being a mother helped you become a better entrepreneur (or vice versa)?

Motherhood has taught me such a great lesson in prioritizing. From work to personal. Who do I really want to surround myself with? What projects do I really want to do? My life revolves around my family now, not work. That was a huge shift for me!

What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet? 

If you don't do it for you, do it for your baby. Do you want them to grow up seeing you work a job you hate or what dedication to your passion looks like?

Do you think it’s important to keep your personal and professional life separate? Why or why not? 

For me, the personal and professional life is so intertwined! It works for me and what I do. I think everyone has to make that decision for themselves.

What advice do you have when it comes to time management as a mogul mommy? 

Take advantage of a sleep schedule (laughs). That's all I got, so far!

What tips do you have for financial planning, both professionally and for your family? 

Whew, that's a whole convo in itself! I would say in very general terms, PLAN PLAN PLAN!

To learn more about Jade, follow her on Instagram @lipstickncurls!

Featured image by Instagram/@lipstickncurls.

Before she was Amira Unplugged, rapper, singer, and a Becoming a Popstar contestant on MTV, she was Amira Daughtery, a twenty-five year-old Georgian, with aspirations of becoming a lawyer. “I thought my career path was going to lead me to law because that’s the way I thought I would help people,” Amira tells xoNecole. “[But] I always came back to music.”

A music lover since childhood, Amira grew up in an artistic household where passion for music was emphasized. “My dad has always been my huge inspiration for music because he’s a musician himself and is so passionate about the history of music.” Amira’s also dealt with deafness in one ear since she was a toddler, a condition which she says only makes her more “intentional” about the music she makes, to ensure that what she hears inside her head can translate the way she wants it to for audiences.

“The loss of hearing means a person can’t experience music in the conventional way,” she says. “I’ve always responded to bigger, bolder anthemic songs because I can feel them [the vibrations] in my body, and I want to be sure my music does this for deaf/HOH people and everyone.”

A Black woman wearing a black hijab and black and gold dress stands in between two men who are both wearing black pants and colorful jackets and necklaces

Amira Unplugged and other contestants on Becoming a Popstar

Amira Unplugged / MTV

In order to lift people’s spirits at the beginning of the pandemic, Amira began posting videos on TikTok of herself singing and using sign language so her music could reach her deaf fans as well. She was surprised by how quickly she was able to amass a large audience. It was through her videos that she caught the attention of a talent scout for MTV’s new music competition show for rising TikTok singers, Becoming a Popstar. After a three-month process, Amira was one of those picked to be a contestant on the show.

Becoming a Popstar, as Amira describes, is different from other music competition shows we’ve all come to know over the years. “Well, first of all, it’s all original music. There’s not a single cover,” she says. “We have to write these songs in like a day or two and then meet with our producers, meet with our directors. Every week, we are producing a full project for people to vote on and decide if they’d listen to it on the radio.”

To make sure her deaf/HOH audiences can feel her songs, she makes sure to “add more bass, guitar, and violin in unique patterns.” She also incorporates “higher pitch sounds with like chimes, bells, and piccolo,” because, she says, they’re easier to feel. “But it’s less about the kind of instrument and more about how I arrange the pattern of the song. Everything I do is to create an atmosphere, a sensation, to make my music a multi-sensory experience.”

She says that working alongside the judges–pop stars Joe Jonas and Becky G, and choreographer Sean Bankhead – has helped expand her artistry. “Joe was really more about the vocal quality and the timber and Becky was really about the passion of [the song] and being convinced this was something you believed in,” she says. “And what was really great about [our choreographer] Sean is that obviously he’s a choreographer to the stars – Lil Nas X, Normani – but he didn’t only focus on choreo, he focused on stage presence, he focused on the overall message of the song. And I think all those critiques week to week helped us hone in on what we wanted to be saying with our next song.”

As her star rises, it’s been both her Muslim faith and her friends, whom she calls “The Glasses Gang” (“because none of us can see!”), that continue to ground her. “The Muslim and the Muslima community have really gone hard [supporting me] and all these people have come together and I truly appreciate them,” Amira says. “I have just been flooded with DMs and emails and texts from [young muslim kids] people who have just been so inspired,” she says. “People who have said they have never seen anything like this, that I embody a lot of the style that they wanted to see and that the message hit them, which is really the most important thing to me.”

A Black woman wears a long, salmon pink hijab, black outfit and pink boots, smiling down at the camera with her arm outstretched to it.

Amira Unplugged

Amira Unplugged / MTV

Throughout the show’s production, she was able to continue to uphold her faith practices with the help of the crew, such as making sure her food was halal, having time to pray, dressing modestly, and working with female choreographers. “If people can accept this, can learn, and can grow, and bring more people into the fold of this industry, then I’m making a real difference,” she says.

Though she didn’t win the competition, this is only the beginning for Amira. Whether it’s on Becoming a Popstar or her videos online, Amira has made it clear she has no plans on going anywhere but up. “I’m so excited that I’ve gotten this opportunity because this is really, truly what I think I’m meant to do.”

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