Dating is hard. Yes, that's a known fact for many, but one question that my friends and I keep revisiting is where to go to find the men we want. Meeting guys at bars is still a thing, but that's not always promising. Running into the man of your dreams at the grocery store can happen, but you don't really hear about that anymore. If you're in the same boat as I am, then this article may be for you. Recently, I came across a tweet that said run clubs are the new dating apps, and I immediately sent it to my bestie and one of my brothers, who belongs to a run club.
My bestie responded, "Dang, is that what we have to do now? Meet them all sweaty & out of breath lol." While my brother wasn't sure about it being the new dating app, he did say it was a great way to meet new people. As someone who recently tried dating apps again and was ultimately reminded why I got off years ago, I was open to putting this theory to the test. My mom actually suggested I should join a run club months ago, and when I told her about the tweet, she reminded me that mothers are always right.
But before I find a run club to join, I thought I would tap an expert about this recent phenomenon. Imani Tutt is an LMFT therapist and relationship coach and shared whether or not run clubs were the new way to meet singles.
xoNecole: There was a tweet that had a lot of people talking, which said, "Run club is the new dating app." Are people leaving dating apps and meeting singles through clubs and activities instead?
Imani Tutt: I wouldn’t necessarily say people are leaving dating apps altogether, but it’s evident that more individuals are recognizing the value of finding a partner who shares common interests and similar values. This realization underscores the idea that slow and steady often wins the race (no pun intended).
Running clubs, in particular, have seen a surge in popularity since the pandemic, a time when many of us were on lockdown and searching for new ways to stay active and connected. These clubs attract people not only because of their shared interest in fitness and health but also due to the social opportunities they offer. Participants have the chance to meet new people in a natural setting they already enjoy, fostering organic connections that might be harder to achieve through the often impersonal nature of dating apps.
Moreover, activities like running clubs provide a platform for individuals to engage in a healthy, productive hobby while also expanding their social circles. The camaraderie and mutual support inherent in these clubs can lead to deeper, more meaningful connections. This trend isn’t limited to running; other interest-based groups, such as hiking clubs, book clubs, and volunteer organizations, are also becoming popular alternatives for meeting potential partners.
xoN: Is this a new concept, or is it just becoming popular?
IT: I believe this is a relatively new concept that is rapidly gaining popularity. Many people are growing tired of the superficial interactions that often occur on dating apps. On these platforms, users frequently portray idealized versions of themselves, which can lead to disingenuous connections.
In contrast, running clubs offer an environment where individuals can be more authentic and vulnerable. When people participate in physical activities like running, they show their true selves—they're sweaty, tired, and without the masks they might wear online. This authenticity fosters genuine connections and meaningful relationships as participants bond over shared experiences and challenges rather than curated profiles. As a result, running clubs provide a refreshing alternative to traditional dating methods, emphasizing sincerity and authenticity over superficial impressions.
"Running clubs offer an environment where individuals can be more authentic and vulnerable. As a result, running clubs provide a refreshing alternative to traditional dating methods, emphasizing sincerity and authenticity over superficial impressions."
DMP/ Getty Images
xoN: Why is this the best way to meet singles?
IT: I wouldn't say this is the absolute best way to meet singles, but it's definitely a great option if you enjoy running. Engaging in an activity you love allows you to meet like-minded people, which can be a fantastic foundation for forming new relationships. When you're part of a running group, you regularly interact with the same individuals, making it easier to build bonds and develop friendships over time; very similar to how it was when we were in school.
I believe this principle applies to any club or group centered around shared interests. Whether it's a book club, a cooking class, or a hiking group, participating in activities that you are passionate about naturally brings you closer to others who share those passions, creating opportunities for meaningful connections.
Additionally, meeting people through a shared hobby can take the pressure off needing to find a partner right away. You're there primarily to enjoy the activity, and any romantic connections that form feel more organic and less forced. Being in a comfortable and familiar environment can also help you present your best self, as you're likely to be more relaxed and confident.
xoN: Besides running clubs, what are some other clubs that people can join to meet singles, especially for people who aren't interested in athletic clubs?
IT: When looking to meet singles outside of athletic clubs, it’s important to consider your interests and hobbies. Do not join a club solely to meet a partner; that is a one-way ticket to a disaster waiting to happen.
When you take the time to understand your own interests and hobbies, you give yourself the opportunity to not only meet like-minded individuals but also enjoy the activities you participate in. Here are several types of clubs and groups where you can meet singles:
Art Clubs: If you have a passion for painting, drawing, or any form of visual arts, joining an art club can be a great way to connect with others who share your interest. These clubs often organize workshops, gallery visits, and art exhibitions, providing ample opportunities to socialize.
Music Clubs: Whether you enjoy playing an instrument, singing, or simply appreciating music, music clubs offer a variety of activities such as jam sessions, concerts, and music appreciation nights. These events can be a fun way to meet people who share your musical tastes.
Book Clubs: For those who love reading, book clubs offer a perfect setting to discuss literature with others. Book clubs typically meet regularly to discuss a chosen book, fostering deep conversations and connections over shared literary interests.
Poetry and Writing Groups: If writing is your passion, joining a poetry or writing group can be incredibly fulfilling. These groups often host readings, workshops, and critique sessions, allowing you to improve your craft while meeting others who enjoy writing.
Church: For those who are faith-based, church groups can provide a supportive community. These groups often organize social events, volunteer opportunities, and study sessions, which can be great for meeting new people with similar values.
Volunteer Organizations: Joining a volunteer group can be a rewarding way to meet people while giving back to the community. Whether it’s through environmental causes, animal shelters, or community service projects, volunteering can connect you with others who are passionate about making a difference.
Luis Alvarez/ Getty Images
Hobby and Craft Clubs: From knitting circles to model building, hobby and craft clubs bring together people with specific interests. These clubs offer a relaxed environment to work on projects and chat with others who enjoy the same hobbies.
Cooking Classes and Clubs: If you love cooking or want to improve your culinary skills, cooking classes or clubs can be a fun way to meet others. These groups often involve hands-on cooking sessions followed by social dining experiences.
Language Exchange Groups: For those interested in learning a new language, language exchange groups offer a unique opportunity to practice speaking with native speakers and other learners. These groups often meet in casual settings, providing a friendly environment for conversation and cultural exchange.
Gaming Groups: Whether you’re into board games, video games, or tabletop RPGs, gaming groups can be a fantastic way to meet fellow enthusiasts. Many cities have game stores or cafes that host regular game nights, creating a fun and interactive way to meet new people.
Hiking Groups: If you enjoy the great outdoors, joining a hiking group can be an excellent way to meet new people while staying active. Hiking groups often organize regular hikes ranging from easy to challenging trails, allowing you to explore nature and bond with others who appreciate outdoor adventures.
xoN: Where can someone find these clubs?
IT: You can find these clubs through a variety of platforms and methods:
TikTok: Many clubs and interest groups promote their activities and events on TikTok. By following relevant hashtags and accounts, one can discover new clubs and communities.
Facebook Groups: Facebook is a rich resource for finding clubs. There are numerous groups dedicated to various interests, hobbies, and activities. Searching for specific keywords related to your interests can lead you to active communities.
Word of Mouth: Personal recommendations from friends, family, and colleagues are often invaluable. By talking to people in your social circle, you can discover clubs that align with your interests and gain insights into their experiences.
Eventbrite: This platform lists a wide range of events, including club meetings, workshops, and social gatherings. By searching for events in your area, you can find clubs hosting activities that interest you.
Instagram: Many clubs use Instagram to promote their activities, share updates, and engage with their members. Following club accounts and relevant hashtags can help you stay informed about upcoming events and initiatives.
Meetup: Meetup is a popular platform designed specifically to connect people with similar interests. You can search for clubs and events based on your interests and location.
Local Community Centers and Libraries: Many local community centers and libraries host clubs and interest groups. Checking their bulletin boards and websites can provide information on upcoming meetings and events.
University and College Campuses: If you're a student or have access to a campus, universities and colleges often have a wide range of clubs. Their student services offices or club fairs are excellent places to find out more.
Online Forums and Websites: Websites like Reddit, Quora, and specialized forums can be great resources for finding clubs. By participating in discussions and asking for recommendations, you can connect with like-minded individuals.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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