
Multiple Streams Of Income Is The Name Of The Game For These Celeb Turned Entrepreneurs

Snowball Wealth says, "By spreading your risk across different income streams, you also set yourself up to be able to take advantage of great opportunities when they arise." It makes perfect sense because when one fails, you have the others to fall back on. This isn't anything new to us because we love a good side hustle. Like all things, it's about being more intentional. Be it buying power or financial stability, make clear goals and decisions that will only get you closer to economic freedom. One of the best ways to add more streams of income is by diversifying your streams. Kirby Porter calls it the "beauty of re-invention."
When I look at the trajectory of Elaine Welteroth, Rihanna, and Issa Rae I remember the beauty in re-invention. \n\nWhere we start in our careers & passions is not the limit, it's a stepping stone in a story to something larger if we allow ourselves to evolve.— Kirby Porter \u26a1\ufe0f (@Kirby Porter \u26a1\ufe0f) 1628460513
Lucky for us, we have some role models that have shown us the power of monetizing our passions, no matter what they are. Ahead, you'll find celebs who are living proof that there are various ways to create your own wealth. Their successful money moves have earned them their rightful place on this list.
Rihanna Net Worth: $1.7B
Kevin Mazur/Getty Images for Fenty Beauty
Our girl Rihanna is now a billionaire and no one is more than deserving of that title. Yes, we all want an album from her, but we also can't help but support every venture she takes on. The way she dominates every arena she steps in is simply inspiring. Forbes estimates Robyn Rihanna Fenty is the wealthiest female musician in the world with the majority of her wealth deriving from her inclusive beauty line, Fenty Beauty.
Some other streams of income:
- Savage X Fenty, lingerie clothing brand
- Fenty Skin, skincare line that acts as an extension of Fenty Beauty
- Fenty Maison, a luxury clothing brand
- Fenty Parfum, her newly released sold-out fragrance
- Music
- The Rihanna Book
Issa Rae Net Worth: $4M
Lee Vuitton/AM PR Group via Getty Images
On- and off-screen, Issa Rae is the poster child for creating your own table. The once YouTube star became a media mogul in a little over a decade by staying true to herself and creating work that moves our culture forward. Rae's cult-favorite HBO show Insecure has garnered her a loyal following. So watching her lay the groundwork for her next level is everything a creative needs.
That groundwork includes:
- ColorCreative TV, production company
- The Misadventures of an Awkward Black Girl, New York Times bestseller non-fiction book
- Hilltop Coffee & Kitchen; Rae partnered with the coffee shop to open multiple locations
- Raedio, music label with Atlantic Records
- Executive Producer Deal with Netflix
- Sienna Naturals, co-owner of haircare brand
Serena Williams Net Worth: $210M
Bryan Bedder/Getty Images for IMG
Did you know that Serena Williams has over 15 corporate partners? Her $94 million in career prize money is twice as much as any other female athlete has made. That's according to Forbes, who also says that the tennis star has invested in over 50 startups over the past seven years.
When she's not reigning supreme on the court, she is:
- sitting on the boards of Poshmark and SurveyMonkey
- investing in the non-fungible tokens (NFT) platform, Bitski
- signing a first-look TV deal with Amazon Studios that includes a docuseries about her life
- creating products for her clothing line, S by Serena
- sitting pretty as a 0.5% owner of the Miami Dolphins
Not to mention her endorsement deals from Aston Martin to Beats By Dre.
Oprah Winfrey Net Worth: $2.7B
David Livingston/Getty Images
When your work ethic is so strong that it's been dubbed "The Oprah Effect", you know it's real. Funny enough, Winfrey has been quoted saying, "The reason I've been able to be so financially successful is my focus has never, not for one minute, been money." Who would have known that the woman who used to borrow money from her mom's purse would be the same woman who has nine streams of income?
To name some streams:
- The Oprah Winfrey Show, spanning over 25 years
- Harpo Productions (chief executive of the Oprah Winfrey Network, founder of O, The Oprah Magazine, etc)
- Actress & voice actor
- Producer of hit series and films, Queen Sugar, Greenleaf, The Immortal Life of Henrietta Lacks and Oprah's Master Class
- Weight Watchers investor
- Author of books like The Wisdom of Sundays and What I Know For Sure
- Freelance journalist
Beyonce Net Worth: $440M
Brad Barket/Getty Images for TIDAL
"I have paid my dues and followed every rule for decades, so now I can break the rules that need to be broken," Beyonce recently shared in Harper's Bazaar's Icon issue. She is the epitome of a self-made woman and a living icon. We love watching her pave the way for new talent in the most authentic way. It's definitely the quality for us because she gives 200% to everything attached to her name. This child of Destiny is a global brand from music sales, publishing, touring, and endorsements.
We can't forget her other accomplishments:
- Founder of Parkwood Entertainment, management, and entertainment company
- Owner of IVY PARK, an athleisure clothing line with Adidas
- Netflix deal worth $60 million
- Recently sold her stake in TIDAL streaming service
Alicia Keys Net Worth: $150M
Steve Granitz/WireImage
Alicia Keys is a superwoman. She is also a proud businesswoman. In an interview with PINK, she says, "Business is about trial and error. There's no foolproof [business] plan and whatever you end up doing, you need to be passionate about. It's not about getting rich overnight, but about your belief in it and your passion – that's the way amazing things happen." Keys also believes that as an artist and a person that has been in business for a lot of years, going outside of her main business of music, helps her discover her creative potential as an entrepreneur.
Some ways she's exploring that potential include:
- AK Worldwide, an investment firm
- Partnership with Bento Interactive, "The Journals of Mama Lee and Lee Lee", an interactive storytelling app for kids that features her original, exclusive tracks
- Co-creator of Keys Soulcare, a beauty and wellness brand
Queen Latifah Net Worth: $70M
Aaron J. Thornton/Getty Images
It's no secret that Queen Latifah is a Jackie of All Trades. Since she entered the game, she has made sound money moves. Back in the day, she started investing and never stopped. The multi-hyphenate's first investment was in a delicatessen and a video store located on the first floor of the building where she lived. We have enjoyed watching the queen transition from hip-hop to television to the big screen.
Queen Latifah's Resume:
- Co-owner of Flavor Unit Entertainment, a firm that includes television and film production units, a record label, and an artist management company
- Partnership with CoverGirl, The Queen Collection
- Partial owner in New York Spring Water, the manufacturer of VBlast vitamin-fortified water
- Author, Put on Your Crown: Life-Changing Moments on the Path to Queendom
- Queen By Queen Latifah Eau-de-parfume
Featured image by Lee Vuitton/AM PR Group via Getty Images
Adrian Marcel On Purpose, Sacrifice, And The 'Signs Of Life'
In this week's episode of xoMAN, host Kiara Walker talked with R&B artist Adrian Marcel, who opened up, full of heart and authenticity, about his personal evolution. He discussed his days transitioning from a young Bay Area singer on the come-up to becoming a grounded husband and father of four.
With honesty and introspection, Marcel reflected on how life, love, and loss have shaped the man he is today.
On ‘Life’s Subtle Signals’
Much of the conversation centered around purpose, sacrifice, and listening to life’s subtle signals. “I think that you really have to pay attention to the signs of life,” Marcel said. “Because as much as we need to make money, we are not necessarily on this Earth for that sole purpose, you know what I mean?” While he acknowledged his ambitions, adding, “that is not me saying at all I’m not trying to ball out,” he emphasized that fulfillment goes deeper.
“We are here to be happy. We are here [to] fulfill a purpose that we are put on here for.”
On Passion vs. Survival
Adrian spoke candidly about the tension between passion and survival, describing how hardship can sometimes point us away from misaligned paths. “If you find it’s constantly hurting you… that’s telling you something. That’s telling you that you’re going outside of your purpose.”
Marcel’s path hasn’t been without detours. A promising athlete in his youth, he recalled, “Early on in my career, I was still doing sports… I was good… I had a scholarship.” An injury changed everything. “My femur broke. Hence why I always say, you know, I’m gonna keep you hip like a femur.” After the injury, he pivoted to explore other careers, including teaching and corporate jobs.
“It just did not get me—even with any success that happened in anything—those times, back then, I was so unhappy. And you know, to a different degree. Like not just like, ‘I really want to be a singer so that’s why I’m unhappy.’ Nah, it was like, it was not fulfilling me in any form or fashion.”
On Connection Between Pursuing Music & Fatherhood
He recalled performing old-school songs at age 12 to impress girls, then his father challenged him: “You can lie to these girls all you want, but you're really just lying to yourself. You ain't growing.” That push led him to the piano—and eventually, to his truth. “Music is my love,” Marcel affirmed. “I wouldn’t be a happy husband if I was here trying to do anything else just to appease her [his wife].”
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by xoNecole/YouTube
Self-Validation, No Meals After 5 P.M. & The Wellness Rituals That Helped Lizzo Take Her Power Back
Don't let the "weight release" fool you, Lizzo's transformation wasn't just physical. It was spiritual, emotional, and deeply personal. In her Women's Health cover story, the "Good As Hell" artist opened up about the low point that became the catalyst for radical change in her life, inside and out.
In the summer of 2023, Lizzo found herself at the center of what she calls painful allegations when some of her former dancers filed a lawsuit against her. The 37-year-old singer has denied their claims, and though she has experienced "backlash my entire career," going through such legal woes coupled with public scrutiny proved to be detrimental to her mental health, leading her to one of the darkest periods of her life.
She told Women's Health, "I got very paranoid and isolated. I wasn’t even talking to my therapist. I wasn’t present. I wasn’t open. I wasn’t myself anymore."
After spending months in isolation, Lizzo, whose real name is Melissa Viviane Jefferson, decided to go to a tour stop on the Renaissance World Tour. She was nervous that the public would shun her, boo her, or reject her, but instead, she was embraced. It shifted something in her and after feeling so in the dark, she saw the light again. "It made me feel like, wow, maybe I don’t want to die," she shared with Women's Health.
"That was the kick-starter to me being like, ‘Okay, Melissa, get your ass in gear and take your f*cking life back.’"
Her first step in Operation Get Your Life Back? Cutting out the external noise. She gave her team total control of her social media and stopped looking at comments. "My validation was from external sources, people telling me they loved me, or that I look good, and accepting me," she explained. "But if that’s all I’m getting my validation from, when it changes—and it will, because people are not always going to like you—what happens? Where are you going to get your love from?"
Lizzo continued, "I can convince myself that I’m beautiful, my body fine, no matter how big or small. But reminding myself that you can’t let others tell you who you are—that was hard work."
Lizzo started going to therapy again, she started practicing quigong meditation, reading books, journaling, and doing sound baths. She released unhealthy relationships, drank echinacea tea, and began incorporating Pilates as a means to "feel sacred" and "be gentle" with herself.
But what many have interpreted as a "weight loss transformation" after she popped out sharing she met her "weight release" goal earlier this year, Lizzo has clarified that it has been something deeper for her than the aesthetic of a smaller body. "I wanted to be big-girl skinny," she told the mag. "Every big girl knows what I’m talking about. Big-girl skinny is 250 pounds." According to her, it was her back issues that inspired her to take the physical part of her wellness journey seriously.
I DID IT! #weightrelease
@lizzo I DID IT! #weightrelease
Through her friend Kelly Rowland, she linked up with her now-trainer Marvin Telp and developed a fitness regimen that prioritized strength and intention. Her weekly schedule now includes moves like single-leg deadlifts, reverse flies, and lateral lunges, along with infrared sauna sessions and cardio. Add to that a change in eating habits after realizing her vegan diet no longer served her (to be fair, she wasn't doing the vegan thing the "healthiest" way).
All the meat substitutes, bread, cashew cheese, and soy left her bloated and lightheaded, so now she's switched things up a bit to fill the nutritional gaps. When it comes to diet, it's heavy on the protein and vegetables for Lizzo. A typical day eating looks like scrambled eggs and cauliflower hash browns for breakfast, Thai chicken salad or lettuce wraps for lunch, and turkey meatloaf with greens for dinner.
She also has a strict cutoff of no meals after 5 p.m. to support her GERD and give her body the time it needs before bed to digest her food sans the acid reflux. Of her relationship with food and wellness, she told Women's Health, "There's a balance. I think that's what true health is."
Read Lizzo's full cover story with Women's Health here.
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Featured image by Stephen Lovekin/Shutterstock