Rihanna Continues To Break Records As A Self-Made Woman
Cubankite / Shutterstock.com

Rihanna Continues To Break Records As A Self-Made Woman

If nothing else in 2020, Rihanna will continue to smash through glass ceilings.


Coming in at lucky number 33, Rihanna made the Forbes' "America's Richest Self-Made Women List" this year with $600 million. If nothing else in 2020, Rihanna will continue to smash through glass ceilings.

It's no surprise that the bulk of her wealth came not from her music but from her feverishly successful cosmetics line, Fenty Beauty, which she co-owns with luxury goods group LVMH. Since its launch in the fall of 2017, the brand has grown into an unstoppable force that continues to push boundaries, both creatively and within the industry, it resides. Fenty Beauty elevated the standards for luxury beauty and challenged "inclusive" brands by producing 40 foundation shades across all hues - now up to 50 - far more than that of their peers at the time and since.

"We have this amazing emotional connection with customers who've never been able to find their shade of foundation before – women crying at the [makeup] counter – it's crazy to even think about."

From the beginning, the vision for Fenty Beauty was to inspire. The cosmetics line generated over $600 million in sales last year and no indication that'll slow down. Rihanna has been one of few celebrities that have maintained a relatable yet profitable profile during the pandemic and amidst the upcoming presidential elections. Time and time again, Rihanna uses her platforms to give a voice to the voiceless, and image to the unseen.

"The first woman I saw put makeup on her face was a Black woman – my mom – and when I think of my customers, I want everyone to feel like they can find their color that they are represented as part of this new generation."

That's barely Rihanna's only sizable revenue stream, though. Savage x Fenty, a lingerie line that Rihanna co-owns with online fashion firm TechStyle Fashion Group, raised over $50 million for investors last year. The brand is known for innovative designs, sickening silhouettes, and curve-enhancing seams.

Rooted in community, Savage x Fenty quickly established an emotional and lasting relationship with consumers. Rihanna uses this platform to highlight young, emerging talent and pay homage to overlooked industry veterans, while seamlessly weaving in social and political statements. Just last month, The Vol. 2 premiered, proving even more that Savage x Fenty has reinvented so much by pushing boundaries and challenging the standard of beauty we so desperately need to abolish.

Forbes also titled Rihanna as one of the most public charitable celebrities, having donated upwards of $8 million towards coronavirus relief. According to Forbes, Rihanna donated $1 million to New York's needy and $2.1 million to abuse victims in LA. She donated another $5 million to other charities through her Clara Lionel Foundation, a nonprofit organization founded in honor of her grandparents.

In fact, for the latest Savage campaign, the brand found three "survivors and thrivers" to model their capsule collection, of which proceeds will directly benefit the Clara Lionel Foundation.

It's difficult to grasp that we're just on the cusp of Rihanna's reign, but we are. There's something that resonates with everything Rihanna does. A spirit, a mood, a genuine love for the craft she's producing; the energy is magnetic. The work that she puts into every one of her ventures to make sure it's inclusive, well-thought-out, and for everyone is unmatched.

While she's a newcomer to the list in 2020, one has the feeling that she'll get comfortable quickly.

Are you a member of our insiders squad? Join us in the xoTribe Members Community today!

Featured image by Cubankite / Shutterstock.com

Bags Secured: How Tia Mowry Continues To Make Money Moves Outside Of Acting

After 25 + years in the entertainment industry, Tia Mowry has remained a mainstay in many of our lives. Tia and her twin sister Tamera garnered fame after starring in their own TV series Sister, Sister, which premiered in 1994 and since then we have seen them venture into solo endeavors. Tia, specifically, went on to act in the film Baggage Claim, Netflix’s series Family Reunion, and who can forget her role as Melanie Barnett in The Game?

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
5 Ways To Keep It Together On A Stressful Work Day

Stress is a common part of living, especially when it comes to work. For women, the impact can be felt even more due to workplace issues including unequal pay, gender discrimination, and race-related aggressions. In fact, research shows that professional women experience more stress than men, with a 46% prevalence for those employed full-time (versus 42% for men).

Keep reading...Show less
What 14 People Say 'Great Sex' Means To Them

What is the difference between bad, average, and great sex? If I ask thirty people this question, I would get thirty different answers. As someone who's had their fair share of both good and not-so-good sex, I understand that there is no one size fits all answer to this question. "Great sex" can mean different things to different people. Case in point, I once had an amazing sexual experience with a guy that a mutual “friend” had a horrible experience with. Great sex is subjective AF! According to the mutual friend his sex was subpar at best. One person’s trash is another one’s treasure. Great sex boils down to what is good for you and your partner at the moment. No two people are the same so no two sexual experiences will be the same either.

Keep reading...Show less
Halle Bailey On The Revolutionary Act Of Wearing Her Locs As Ariel

When the trailer for The Little Mermaid dropped, everyone finally got to see Halle Bailey as Ariel. Black women and girls raved over the singer/ actress’s beauty as the beloved character while she belted out the Disney classic song “Part of Your World.” And one of the most noticeable things that many fans pointed out was that the character’s red hair was made of locs.

Keep reading...Show less
5 Times Megan Thee Stallion & Pardison Fontaine Showed Their Love On The 'Gram

Another day, another photo of Megan Thee Stallion that went viral. But this time she had a little help from her boyfriend Pardison “Pardi” Fontaine. The “Pressurelicious” artist’s fans were in for a surprise a few days ago after Megan posted a photo of herself lying on the floor with her legs up and wrapped around Pardi’s waist. Pardi appeared to be focused on playing his video game while Meg’s derriere was tooted in the air but he managed to wrap his arms around it as he held the controller.

Keep reading...Show less
Exclusive Interviews
Latest Posts