Figuring out what your undertone is and what makeup formula to get is hard enough, but finding a match for our silky melanated skin can be another job in itself. While brands like Fenty Beauty and OG Fashion Fair has set the bar for what a foundation range should look like, there are still some brands that just haven't received the memo—and that's fine, it just tells me where and where NOT to shop. Call me crazy, but I refuse to buy two different shades to mix together just to get the right match for me. If you don't carry my color, then I assume you do not want my business, and that's on period.
So instead of wasting time and money, here are 16 of the best foundations that offer a range for dark skin.
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Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15
Macy's
The 16-hour full coverage foundation gives a natural matte finish that's breathable and weightless. It goes on silky smooth and comes in 42 shades, 20 of which cater to darker skin tones.
Range Beauty True Intentions Hydrating Foundation
Range Beauty
It's literally in the name. Range Beauty offers clean beauty for the forgotten shades. They offer over 15+ shades of brown foundation that not only matches your melanin but promotes healthy and glowing skin. They aim to represent all shades, genders, and skin types while creating a formula for those with eczema or acne-prone skin.
Giorgio Armani Beauty Luminous Silk Foundation
Macy's
The oil-free foundation gives medium buildable coverage with a natural glow. Instead of using round pigments that can separate on the skin, this lightweight foundation is made with their Micro–fil™ technology so the foundation lays flat for a natural second-skin effect. The Luminous Silk Foundation come is a total of 38 shades, and 14 that cater to darker skin tones.
Mented Cosmetics Skin by Mented
Mented
Mented, short for pigmented, became popular because of its large range of nude lipsticks for darker skin tones. They eventually expanded that concept into their foundations and offers up to 16 shades of golden, neutral, and reddish-brown. Their creamy stick foundation offers a clean, vegan, and dermatologist-approved selection for people of color.
BareMinerals Original Loose Powder Foundation SPF 15
Macy's
Bare Minerals' loose powder foundation is one of the OG clean beauty formulas. This vegan-friendly powder promotes clearer, healthier skin over time, and protects the skin from UV rays and overexposure from the sun. The line features 30 shades and up to 12 tan and deep shades.
Uoma Beauty Say What?! Foundation
UOMA
Uoma Beauty, founded by Sharon C, offers up to 51 shades ranging from the fairest shade to the deepest dark. Uoma Beauty foundations are weightless, hydrating, and matte and aim to rewrite the rules of inclusivity and diversity to create a world of beauty that truly is for all of us.
IL MAKIAGE Woke Up Like This Flawless Base Foundation
IL MAKIAGE
IL MAKIAGE is designed to capture the spirit of confident women everywhere. With up to 12 deep shades ranging from different undertones, their Woke Up Like This foundation offers a streak-free, even, and natural matte finish.
Too Faced Born This Way Foundation
Macy's
Too Faced offers up to 10 deep shades in an oil-free smooth, velvet finish. It's designed to give you a skin-like and flawless look using coconut water which aids in replenishing the skin's moisture levels.
Blk Opl True Color Foundation with SPF
Blk Opl
Blk Opl offers a variety of formulas running from matte to foundation with SPF. The drugstore brand offers up to 19 tan and deep shades at an affordable price. Their foundation also has antioxidants like vitamins C and E so your skin is protected and flawless.
M.A.C’s Studio Fix Fluid SPF 15
Macy's
This long-lasting matte liquid foundation gives a medium-to-full buildable coverage with SPF 15 protection. It's easy to blend and controls shine without caking while minimizing the appearance of pores, giving skin a smoother, and more even look and finish. This foundation comes in 63 shades, of which 28 shades cater to darker skin tones.
Beauty Bakerie InstaBake Aqua Glass Foundation
Beauty Bakerie
Beauty Bakerie offers 10 shades for darker skin tones and navigating their site is very easy. It breaks down your complexion and then your undertone to help you find the perfect match. They also make it easy by finding the best shade comparison. So if you know your shade in Fenty, they can help you match with what your shade would be for Beauty Bakerie.
Estee Lauder Double Wear Foundation
Macy's
This foundation is a true long-lasting foundation. The non-transferrable matte foundation feels lightweight and comfortable while unifying uneven skin tones. The buildable, medium to full coverage foundation comes in 40 shades and about 20 that cater to deep skin tones without leaving a grey hue or tint.
The Lip Bar Skin Serum Foundation
The Lip Bar
The Lip Bar is another brand that started out being known for its range of lip colors, especially their red lipstick. They've expanded into so much more including their skin serum foundation. The 26-shade collection offers a light to medium coverage and a buildable, dewy, skin-like finish.
NARS Sheer Glow Foundation
Macy's
This foundation is a sheer, buildable foundation with a natural-looking finish. It's also made with NARS Complexion Brightening Formula that leaves skin hydrated, softer, and smoother. It features 40 shades and 10 that cater to darker skin tones.
Juvia’s Place I Am Magic Velvety Matte Foundation
Juvia's Place
Juvia's Place is most known for its pigmented eyeshadow palette that looks great on all skin types and tones. As they expanded their collection, they also created a foundation that offers more than 20 tan and deep shades. The full-coverage foundation is also lightweight, long-lasting, and never looks cakey.
Pat McGrath Skin Fetish Sublime Perfection Foundation
Pat McGrath
Pat McGrath is an OG when it comes to the makeup and beauty industry. Her skin finish foundation collection not only comes with years of experience but offers a lightweight and buildable flawless finish in 36 shades. This foundation also helps fight the formation of wrinkles by preserving the hydrolipidic film barrier of the skin.
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Featured image by Shutterstock.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting athletes, cultural disruptors, beauty visionaries, and boundary-pushing journalists who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Sports & Wellness category remind us that greatness is as much about self-mastery as it is about competition. The real flex? Wholeness, on and off the court.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Sports & Wellness.
Rapper and Basketball Player Flau'Jae
Shutterstock
Flau'Jae
Her Handle: @flaujae
Her Title: College Basketball Player
Who's That It Girl: Flau'jae Johnson moves between the court and the booth with rare ease, rewriting the rules on what it means to be multifaceted and unapologetically herself.
Professional Basketball Player A'ja Wilson
Shutterstock
A'ja Wilson
Her Handle: @aja22wilson
Her Title: Professional Basketball Player
Who's That It Girl: A’ja Wilson dominates the court with grace, grit, and unmatched power. We celebrate her as a generational athlete and leader who proves that confidence and compassion are a winning combination.
Professional Tennis Player Coco Gauff
Shutterstock
Coco Gauff
Her Handle: @cocogauff
Her Title: Professional Tennis Player
Who's That It Girl: We honor Coco Gauff for dominating across court and culture. At just 21, she’s collected two Grand Slam titles (US Open 2023, French Open 2025), risen to World No. 2, and launched her own management company — all while using her platform for purpose.
NYT Bestselling Author and Motivational Speaker Tunde Oyeneyin
Courtesy
Tunde Oyeneyin
Her Handle: @tune2tunde
Her Title: NYT Bestselling Author and Motivational Speaker
Who's That It Girl: Tunde Oyeneyin moves minds as powerfully as she moves bodies. We love her for turning motivation into a mission, inspiring millions to find their strength on and off the bike.
Professional Tennis Player and Entrepreneur
Shutterstock
Naomi Osaka
Her Handle: @naomiosaka
Her Title: Professional Tennis Player and Entrepreneur
Who's That It Girl: We celebrate Naomi Osaka as more than a champion, she's a trailblazer who became the first Japanese player to win a Grand Slam and the first Asian woman to hit world No. 1. Her return to the court after motherhood and advocacy for mental health remind us she plays for legacy, heart, and purpose.
Sports Journalist and Broadcaster Taylor Rooks
Courtesy
Taylor Rooks
Her Handle: @taylorrooks
Her Title: Sports Journalist and Broadcaster
Who's That It Girl: Taylor Rooks is redefining sports journalism with empathy and elegance. We honor her for creating conversations that humanize athletes and elevate storytelling beyond the game.
Track and Field Athlete Anna Cockrell
Shutterstock
Anna Cockrell
Her Handle: @annacockrell
Her Title: Track and Field Athlete
Who's That It Girl: Anna Cockrell runs not just with speed but with purpose. We honor her for her resilience on the track and her advocacy off it, proof that strength of heart matters just as much as strength of stride.
Professional Basketball Player and Comedian Sydney Colson
Courtesy
Sydney Colson
Her Handle: @sydjcolson
Her Title: Professional Basketball Player and Comedian
Who's That It Girl: Sydney Colson is the WNBA’s comedic powerhouse and heart of the team. We celebrate her for blending humor, honesty, and hustle, showing that laughter is also leadership.
Professional Basketball Player Angel Reese
Shutterstock
Angel Reese
Her Handle: @angelreese5
Her Title: Professional Basketball Player
Who's That It Girl: Angel Reese is unapologetically fierce and proudly feminine. We love her for redefining what leadership looks like in sports and for reminding girls everywhere that confidence is their birthright.
Professional Basketball Player and Model Kysre Gondrezick
Courtesy
Kysre Gondrezick
Her Handle: @kysrerae
Her Title: Professional Basketball Player and Model
Who's That It Girl: Kysre Gondrezick is a professional basketball player and model, selected 4th overall in the 2021 WNBA Draft. She has played for the Indiana Fever and Chicago Sky
Track and Field Athlete Gabby Thomas
Shutterstock
Gabby Thomas
Her Handle: @gabbythomas
Her Title: Track and Field Athlete
Who's That It Girl: Gabby Thomas races with heart and intellect in perfect sync. We’re inspired by her brilliance both on the track and in public health, proving that excellence has no limits.
Olympic Gymnast Jordan Chiles
Shutterstock
Jordan Chiles
Her Handle: @jordanchiles
Her Title: Olympic Gymnast
Who's That It Girl: Jordan Chiles brings artistry and strength to every performance. We love her for her unwavering spirit and for representing the future of gymnastics with courage and joy.
Professional Tennis Player Taylor Townsend
Credit: Patrice Horton
Taylor Townsend
Her Handle: @tay_taytownsend
Her Title: Professional Tennis Player
Who's That It Girl: We celebrate Taylor Townsend for her dual mastery of motherhood and Grand Slam tennis. A former Women’s Tennis Association (WTA) doubles world No. 1 who claimed Wimbledon (2024) and the Australian Open (2025), she also returned to the tour as a mom, proving perseverance, power, and purpose can coexist.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff