This article is in partnership with Ulta Beauty.
When it comes to beauty, Ulta Beauty has become synonmous as a one-stop shopping experience for makeup and skincare lovers alike. From in-store beauty services to their must-shop event 21 Days Of Beauty, Ulta Beauty has more than established themselves as that store. Recently, Ulta Beauty came through with the come through by unvieling the newness products we didn't know we needed. And we are so here for it!
The fall season is all about being out with the old and in with the new, and while the world very much feels out of our control, it feels great to find comfort and solace in the things you can control. That goes double for investing in yourself and your glow-up. Adding elements to your day like doing your makeup even if it's just for Zoom meetings, virtual Happy Hour with the ladies and treating yourself to a pamper session by adding a few more steps to your skincare routine are such a good reminder of how transformative your glow-up can be. Quarantine or not, it's important to gravitate towards things that build your self-confidence ad nurture your spirit.
For me, investing in myself looks like pampering my skin with products that speak to my needs, especially products that help with dark spots and hyperpigmentation. I'm currently eyeing the release of Dermalogica Hydro Masque Exfoliant, Mario Badescu Hyaluronic Dew Drops, and Peter Thomas Roth Potent-C Power Scrub. My pores are ready to preserve this glow, honey, rea-dy. Remember ladies, black joy is an act of resistance.
Ulta Beauty is giving us a multitude of ways to shop these all-new launches. You can order online, shop in-store or in-app, or even pull up to do curbside pickup. Get into the 21 Ulta Beauty newness products that our editors are currently eyeing and prepare to shop 'til you drop!
NARS Climax Extreme Mascara
Ulta Beauty
NARS Climax Extreme Mascara takes lashes to new heights by turning things up to the extreme, thanks to its buildable volume. With an innovative formula that is as intense as it is flexible, the mascara is giving a whole new meaning to peak lashes, emphasis on the va-va-voom. And it manages to do so without the dreaded clumps or smudging that can come with other mascara formulas.
Urban Decay Stoned Vibes Eyeshadow Palette
Ulta Beauty
Who says you need to go out for an excuse to get glam? The Urban Decay Stoned Vibes Eyeshadow Palette is filled with tantalizing foiled shades and pressed glitters, reminding you of how fun it is to tap into your black girl magic. What's even better is that this palette consists of an innovative powder to cream formula that provides you with some melt-into-the-skin action. The end result? An enviable radiating finish, ensuring your glow is on go, whether you're getting your virtual happy hour on with friends or a quick socially-distanced date night in. We're just saying.
Dermalogica Hydro Masque Exfoliant
Ulta Beauty
There's nothing more indulgent than ending your day (or starting it) with a face mask. And Dermalogica knew exactly what they were doing with their Hydro Masque Exfoliant. The masque (that's masque with a 'que') packs a one-two punch thanks to its hydrating and exfoliating properties. This five-minute mask exfoliates with bamboo, while locking in moisture for smooth, renewed, and luminous skin. Yaaasss, glow!
Mario Badescu Hyaluronic Dew Drops
Ulta Beauty
Mario Badescu is that skincare brand. From oily to dry to acne-prone, they seem to offer a range of products that offer the gamut. With their Hyaluronic Dew Drops, they are once again flexing their muscles of why they're everyone's skincare favorite. With its ability to deliver botanical-infused hydration to your skin, this product also offers resurfacing, clarifying benefits that improve the quality of your skin. The end result is a dewy, ultra-hydrated complexion, taking your glow to even higher levels.
Tula Signature Glow Refreshing & Brightening Face Mist
Ulta Beauty
If we want to get into achieving a signature glow, Tula is where to begin. Tula Signature Glow Refreshing & Brightening Face Mist does exactly what their name suggests, all while protecting your skin from environmental damage. All-new to Ulta Beauty, the "highlighter in a bottle" is perfect for putting on as a primer before makeup, after makeup, or just to refresh and rehydrate your skin throughout the day. Either way, it allows you to pamper thyself while providing it with the moisture and protection it craves.
IT Cosmetics Your Skin But Better Foundation
Ulta Beauty
With its natural radiant finish coupled with its light-medium coverage formula, IT Cosmetics Your Skin But Better Foundation might be the simple, lightweight foundation you've been looking for. In addition to giving you coverage without a cakey finish or the feel of a full-coverage formula, this foundation comes in 24 shades and provides you with 24 hours of hydration, giving you a bright and even skin tone without sacrificing your desire for a more natural go-to makeup look.
Clinique Even Better All-Over Concealer + Eraser
Ulta Beauty
Clinique Even Better All-Over Concealer + Eraser is serving up 'your skin, but better' realness with the debut of this incredible product. This concealer visibly treats dark circles and reduces the look of puffiness all day and overtime while providing you with the coverage you so desire. Available in 30 shades, the caffeine-, Vitamin C-, and hyaluronic acid-enriched product proves to be makeup that covers up while improving your skin underneath. Plus, with its 12-hour wear and 24-hour hydration, Clinique shows beauty-lovers everywhere why this concealer is a must-have.
StriVectin Super-C Retinol Serum
Ulta Beauty
The StriVectin Super-C Retinol is the Vitamin C product of the gawds. Vitamin C is a highly regarded skincare ingredient because it helps to brighten the skin, reducing the appearance of dark spots and hyperpigmentation over time. This product in particular couples Vitamin C with retinol, creating a winning combination of brightening and protection that will help you achieve flawless skin in no time.
Peach and Lily Cold Brew Eye Recovery Stick
Ulta Beauty
Peach & Lily is a Korean skincare brand that offers an array of products catering to skincare needs. With the Peach & Lily Cold Brew Eye Recovery Stick, say goodbye to whatever bags your eyes may be carrying. This eye cream helps eliminate the appearance of undereye circles and puffiness by tightening and hydrating that area of your skin.
Benefit Cosmetics Brow Microfilling Pen
Ulta Beauty
The Benefit Cosmetics Brow Microfilling Pen helps you achieve the perfect brow one stroke at a time. Get the coveted microbladed effect at a fraction of the price or the effort with the help of this miracle product. With a staying power of up to 24 hours, this microfilling pen is the one product your brow needs.
Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex
Ulta Beauty
One of the best times to really pour into your skin routine is at night. This is because your skin is given the opportunity to repair itself during the hours you've closed your eyes to sleep. That being said, what you apply to your skin at night could be the difference between meh skin and skin that is absolutely radiant. Case in point, Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex puts in work by reducing visible signs of aging and evening your skin tone. Problem skin, be damned.
Peter Thomas Roth Potent-C Power Scrub
Ulta Beauty
Issa brightening facial scrub! We live for all things brightening, especially where vitamin C is involved. Peter Thomas Roth Potent-C Power Scrub is a powerful vitamin C product, given its inclusion of its mega-potent THD Ascorbate that takes the traditional vitamin C ingredient to new levels. This scrub polishes and brightens the skin's overall appearance, aiding in creating an even skin tone and diminishing the appearance of hyperpigmentation over time.
Ursa Major Golden Hour Recovery Cream
Ulta Beauty
Our skin encounters much more harm throughout our day-to-day than you might think. Between enduring indoor and outdoor air pollution, UV rays, and sweat amid other environmental damage, your skin goes through it. Ursa Major Golden Hour Recovery Cream just might be the remedy. This gluten-free, vegan, and cruelty-free product is a blend of spicy sandalwood, sweet neroli, and sour rose that provides nourishment and deep hydration to replenish your skin. Better yet, you can use it daily or nightly to truly treat yo' self.
Fifth & Root Calming Facial Moisturizer
Ulta Beauty
Vegan and cruelty-free, Filth & Root Calming Facial Moisturizer is a CBD facial moisturizer that feels like therapeutic luxury in the palm of your hands. Rich in Terpenes and Adaptogens, this moisturizer fights inflammation and hydrates. Keep your breakouts at bay and your skin quenched with this CBD beauty find.
First Aid Beauty FAB Pharma Arnica Relief & Rescue Mask
Ulta Beauty
First Aid Beauty FAB Pharma Arnica Relief & Rescue Mask is a product featured among First Aid Beauty's particular array of pharmacy-inspired skincare and targeted treatments. This mask is self-care reinvented and its rich and creamy texture will have you feeling like you're lounging in a lap of luxury from the comfort of your home. The mask soothes and relieves stressed, irritated, and dehydrated skin. As you pour into yourself, you
Becca Cosmetics Ultimate Hydra-light Plumping Lip Mask
Ulta Beauty
Sometimes our lips are an aspect that we neglect in our skincare routines, despite them being such a focal point. Keep your lips hydrated and smooth by investing in a go-to lip mask like this one by Becca. Wear your lip mask at night to restore moisture into your pout, wake up and wash away the dead skin for a smooth and hydrated reveal. Your lips will thank you for it.
Beekman 1802 Milk Drops Probiotic Ceramide Serum
Ulta Beauty
Probiotics does more than just wonders for your gut health. Now, with the help of Beekman 1802 Milk Drops Probiotic Ceramide Serum, your skin gets to reap some of those benefits too! Beekman 1802's revolutionary goat milk skincare skystem is the gift that keeps giving with the arrival of its power-packed serum that leaves your skin smooth, radiant, and even-toned. In just one drop, you get a serum that contains hella squalane, essential ceramides, plant enzymes, and hyaluronic acid. Discoloration and dull skin, be gone!
Anastasia Beverly Hills Brow Pen
Ulta Beauty
The most popular way to fill in sparse brows is by creating hair-like strokes with your brow pencil or pomade of choice. In case you didn't know, Anastasia Beverly Hills has a Brow Pen that promises to give you those hair-like strokes for a natural-looking brow with a fraction of the effort. The brand who is known for their prowess over the brow sector knew what they were doing when they created this long-wearing pen.
Tula Glow Hour Brightening Eye Balm
Ulta Beauty
As more of us spend more time working from home and being immersed in blue light, gravitating towards products that can help improve your skin while protecting you against potential damage. In addition to protecting you, it also neutralizes dark circles and hydrates the undereye area.
Exuviance Pure Retinol Correcting Peel
Ulta Beauty
One word: brightening. This correcting peel by Exuviance is an intensive retinol correcting peel that improves the look and feel of your skin's texture over time. With consistent weekly use, the peel makes dark spots caused by aging, scarring, or sun damage less visible on the surface of the skin. Your skin will be lifted, firmer, and more flawless in no time.
L’Occitane Almond Shower Oil
Ulta Beauty
Say hello to what's new in French skincare. L'Occitaine wants us to feel as pampered as possible in our showers by dipping our toes into a pool of this lavishness. The L'Occitaine Almond Shower Oil is 'hydration' in a bottle, as the two-in-one shower oil offers duality in its benefits. While most cleansers can be rather stripping to the body, especially coupled with the stripping aspects of warmer water in our showers, this product moisturizes the skin, and can even be used to replenish moisture on even the driest skin type.
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RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Know what’s wild, though? There are actually some science-based reasons why so many of us are such big fans of that time of the year — one that is steadily approaching. So, if you’ve been trying to talk yourself out of getting a new neutral-colored comforter for your bed or you’re wondering if you’ve already gone too far with the pumpkins that you’ve got on your porch — my answer would be that you haven’t done enough to officially ring fall in! I’m not the only one who thinks that, either. Quite a bit of research thoroughly agrees.
It Takes Us Back to Our Childhoods
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It’s very common for fall to create feelings of nostalgia.For instance, even though it’s the season that technically doesn’t happen until the third week of September, many of us associate it with the first day of school, high school games, new television schedule line-ups (gee, remember that?), some of our favorite foods and drinks (like ginger snaps and hot cocoa), corn mazes, carving pumpkins, going trick-or-treating, attending fall festivals and so much other stuff that made autumn such a special time while growing up. Yeah, I bet if you thought back to what fall was like back when you were a kid right now, at least a couple of memories would immediately bring a smile to your face. (See…I told you.)
The Aesthetic Is Cozy and Comforting
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Scented candles. Roaring fireplaces. Fresh chrysanthemums. Foliage art. Metallic branches in vases. Neutral throw rugs. Carved pumpkins. Warm hues. Big throw pills. Cable-knit blankets. All of these are things that say “fall is here” in the most cozy and comforting ways. I mean, can you think of another time of year that beckons you to stay indoors more than fall does? Yeah, me neither.
It Boosts Your Self-Image
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Listen, if there’s one thing that I’m gonna do during the fall and winter seasons, it’s layer my outfits. That’s actually one of the reasons why I like fall so much — it’s because the fashion and style takes tend to be super on-point. And yes, based on what I’ve read, that’s another reason why a lot of people like the fall so much…since layering is about adding additional articles of clothing on, you don’t have to worry (as much) about the condition that your body is in like you do in the summertime. And when your body image is elevated, so is your confidence overall.
The Landscape Calms Us Down
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You might’ve already been aware of the fact that when you spend time in nature, it can help to de-stress you. Well, were you also aware of the fact that the beautiful colors of fall foliage can keep you calm as well? If you know anything about color psychology, this makes a lot of sense, considering a lot of leaves are shades of red (love), orange (happiness), and yellow (hope). So, if you’ve had a really stressful day at work, take the long way home to check out some fall trees or even rake up a pile and jump into them like when you were a kid. It could end up giving you the feeling of much-needed relief that you’ve been looking for.
It Creates a “Temporal Landmark”
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If you’ve never heard of a temporal landmark before, the long short of it is it’s moments in time that stand out to you to the point that it creates the perceptions that you currently have, plus it influences how you use your time in real-time. Since the holiday season kicks off during the fall season, activities like football games and homecomings mean a lot to people, and for some of us, the fall season marks the beginning of a new year (Rosh Hashanah), that’s another thing that makes autumn such a wonderful time of the year — we enjoy the way that we spend that season…a lot.
It’s an Unexpected Motivator
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On the heels of what I just said, whether you observe Rosh Hashanah or the winding down of the year is simply when you choose to pause and reflect in preparation for the calendar new year that is to come, some people really like the fall season because it motivates them to set new plans and goals. In fact, when you get a chance, check out “Why Fall Is The Perfect Time To Prep For The New Year.”
Using the next couple of months to ease into the new year makes a helluva lot more sense than jotting something down on New Year’s Eve real quick and then pressuring yourself to follow through for the first month of January.
It Means More Time with Family and Friends
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There’s probably no other time in the year when you are able to spend so much quality time with your loved ones than during the fall season, especially if they live out of town. I mean, just Thanksgiving alone proves that. Plus, winter doesn’t officially begin until December 21, which means that if you take time off leading into Christmas to visit family as well — that’s two times in less than a month that you’ve been able to get in some family and friends bonding time. If you love being around your family, fall always gives you time with them to look forward to.
It Means More Fall-Themed Sex
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When you get a chance, check out “Here's How To Have Some Really Great Fall-Themed Sex.” A part of the reason why I wrote it is because, did you know that late fall/early winter are the best times of the year to get some nookie? If you don’t believe me, also read “Did You Know Fall & Winter Are The Best Times To Have Sex?”
Between it being darker for a longer period of time, science saying that rainy weather actually makes us hornier, and pumpkins being an aphrodisiac (among other things) — if fall wasn’t your favorite time of year before you read this, maybe it will convince you to change your mind. Enjoy your fall season, everybody! Oh, and read up on what the combination of pumpkin and lavender scents can do for your boudoir experience. Thank me later. #wink
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