Superstar Rihanna is clearly determined to come for all of our wallets!
With makeup and streetwear already in the bag, she has now set her sights on dominating the lingerie industry as well. You've seen the teaser videos and hashtags on social media, but what exactly can you expect from the pop Queen Rihanna's latest effort?
Hint: your curves will be very happy!
With a name like Savage x Fenty, you shouldn't be surprised to learn that the aptly named upcoming lingerie collection from Rihanna is beyond sexy…and unapologetically so.
"Savage is really about taking complete ownership of how you feel and the choices you make. Basically making sure everybody knows the ball is in your court," Rihanna said in a recent interview. "As women, we're looked at as the needy ones, the naggy ones, the ones who are going to be heartbroken in a relationship. Savage is just the reverse."
Thanks to the increasing representation and inclusion of all body types spearheaded by the body positivity movement, more designers than ever are finally understanding how important it is to serve all customers regardless of body type.
Rihanna clearly knows a thing or two about diversity, as her Fenty Beauty line shook up the beauty industry in ways we hadn't seen in years and caused several major beauty brands to follow her lead with increased shade ranges of foundation.
Savage x Fenty is here to outfit women from size small to beautifully plus sized. While there isn't much info on the collection, which officially drops May 11, you can already tell from the teaser vids that diversity and sexiness are the two main selling points. "I know when I'm having a fat day and when I've lost weight," Rihanna explained. "I accept all of the bodies. I'm not built like a Victoria's Secret girl, and I still feel very beautiful and confident in my lingerie."
The available bra sizes are said to range from 32A to a 44DDD, with the underwear sizes ranging from extra-small to a 3XL. As someone who has been under scrutiny over the last year for her own weight, it's even more inspiring to see a star of Rihanna's stature offering a lingerie collection that helps all women feel incredibly sexy.
According to a Vogue exclusive, Savage x Fenty will consists of 90 items, including sleepwear, accessories, and lingerie, as well as four capsule collections: On The Reg, U Cute, Damn, and Black Widow. Each line encompasses a different vibe. "Women should be wearing lingerie for their damn selves. I can only hope to encourage confidence and strength by showing lingerie in another light. You don't have to stick to one personality with lingerie; it's fun to play around," Rihanna told the mag, "You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I'm a bad bitch. I want women to own their beauty."
On The Reg comprises of items that you wear "on the reg," t-shirt bras, everyday essentials, nude undergarments. U Cute is a collection of girly, feminine, dainty pieces, where the theme is the more lace, the better.
The Damn line will have you checking yourself out, like, "Damn," and features lingerie pieces with a sexier feel to them - think garter belts, rompers, and body suits. Last but not least is the Black Widow collection, which allows women to tap into their inner bad gal Riri. The line features half cut bras and cupless bras, among other things sure to make you feel like your sex appeal is in overdrive.
Prices for Savage are also on point. Bras will range from $39 to $59 (T-shirt bras will be even lower, sold between $29 to $34). Underwear prices will fall in between $14.50 to $29. Corsets, robes, jumpsuits, and rompers are slightly on the higher end of the scale, but all items are available at affordable prices, under $100. Our new favorite kink toy the Savage x Fenty handcuffs are priced between $18-$29.
While you wait for the entire collection to drop, you can go to the Savage x Fenty website and sign up to be among the first notified when everything is available.
Are you excited for Savage?