
#PullUpOrShutUP: Beauty Brands Are Asked To Release Their Numbers Of Black Employees And Execs

Over the last decade, the beauty industry has been perceived as one of the most inclusive industries in the world. With diverse influencers across the globe and an influx of black-owned businesses over the last few years, it seemingly had diversity and inclusive expertly managed. But in the wake of hard conversations about race in society, a serious challenge was issued to the industry to show us the receipts!
Pull Up or Shut Up is a digital campaign that challenged beauty brands who have released a statement of public support for Black Lives Matter, to publicly release the number of black employees they have in their organizations at corporate level/leadership roles. Started by founder of UOMA Beauty, Sharon Chuter, this initiative is fighting for economic opportunities for black people. "To at this point, to still be absolving yourself from the role you have played and continue to play in the marginalized and oppression of black people, shows that a lot of these efforts are just PR stunts," Chuter says in her inaugural call to action video.
The call to action spread furiously, with beauty influencers like Jackie Aina and Nyma Tang echoing the challenge on their own platforms. While the initial call was for 72 hours post statements, brands are continuing to pull up. The big powerhouse ULTA reported 18% Black board members and 13% Black executive team leaders, while Sephora reported 45% people of color in corporate offices, with 6% being Black. L'Oreal, a self-proclaimed company for multicultural women, reported 7% in corporate positions and 8% at the executive level is black. Since L'Oreal owns juggernaut brands like Maybelline, Essie, Carol's Daughter and Kiehl's, any increase at these brands would make a sizable difference in the lives of many black people.
The cruelty-free brand ColourPop reported 3% black participation and acknowledged there's work to be done. ColourPop's rise to fame coincides with the rise of the influencer, including black influencers like Ellarie and Shayla. PUR is 30% black; Boxy Charm is 8%; and fan-favorite Supergoop! has 2 black people in leadership roles. Smaller brands like Sunday Riley reported 9.1% in management roles, with 20% of the top highest compensated people being Black.
As we can see, many brands profited from black culture without consciously investing in black lives. Without transparency, we cannot start an honest dialogue about the changes that need to happen in our society. It's imperative.
In 2019, only four Fortune 500 companies had a black chief executive, down from seven less than a decade ago. There are more than 1,800 Fortune 500 companies; that discrepancy creates a serious disparity between the black community and other communities. The black community spends $1.2 trillion a year, and that number was projected to $1.5 trillion by 2021, pre-COVID. Black hair care alone raked in an estimated $2.51 billion in 2018.
The black dollar is extremely powerful, yet the black community benefits very little from it. The black dollar is not being reinvested into the black community, but instead into systems that actively neglect and oppress the black community in various facets.
This is about more than representation. It's rooted in the overall mission to build generational wealth for black families. Race-based economic inequality is a persistent feature of the United States that is at odds with the national narrative regarding wealth and racial equality. White households earning more than their black counterparts remained largely constant or even widened between 1967 and 2015. Historical and present-day forms of racism have systematically disadvantaged black communities in their pursuit of economic opportunities.
The profit of black culture without black participation has to stop.
Roughly 8% of people employed in white collar professions are black, and only 3.2% of them are in executive or senior management roles. An active and ongoing push to diversify corporate boardrooms and leadership roles drastically change the landscape for black families. It goes beyond beauty and skincare. Currently, challenges have been issued to Fashion Nova and Nike without any comment from the brands.
Personally, I would like to see other industries follow suit. The fashion industry is extremely underrepresented and has been since its inception. To see the makeup of your favorite glossies and brands would facilitate very interesting conversations, the kind needed to change our world.
Keep up with what brands responded to the challenge and released their numbers by visiting the Pull Up For Change Instagram.
Featured image via Atlas Agency / Shutterstock.com
Courtney is a contributing writer, based in Puerto Rico by way of Tennessee. Interested in the intersection of fashion and culture, she has an affinity for fashion, empowerment, and really good tacos. Keep up with her on Instagram (@hautecourtxo).
Eva Marcille On Starring In 'Jason’s Lyric Live' & Being An Audacious Black Woman
Eva Marcille has taken her talents to the stage. The model-turned-actress is starring in her first play, Jason’s Lyric Live alongside Allen Payne, K. Michelle, Treach, and others.
The play, produced by Je’Caryous Johnson, is an adaptation of the film, which starred Allen Payne as Jason and Jada Pinkett Smith as Lyric. Allen reprised his role as Jason for the play and Eva plays Lyric.
While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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Feature image by Leon Bennett/WireImage
Spring is upon us, and with this time of year comes the annual closet cleanout we so desperately need and collectively look forward to. As the chill of winter finally gives way to sunnier days, it’s the perfect opportunity to clear out what no longer serves us in life and our closets. A symbol of new beginnings and transformations, the shift in seasons is the perfect time to declutter our space while releasing the old to welcome the new.
During the process of evaluating our wardrobes, we determine what we can live without while looking forward to what it is we truly need. With trends constantly coming and going, it’s easy to get caught up in the endless cycle of “must-haves” that barely last a season. To help you create a closet you actually love, one that feels stylish, effortless, and true to you, we’ve curated 10 essentials that will ground your style and keep you ready for whatever the season brings.
1.White Tank Top
The must-have ribbed white tank is the number one staple everyone needs in their spring and summer wardrobe. Perfectly paired with denim, soft trousers, maxi skirts, and more, the combinations are indeed endless. A ribbed tank is relatively inexpensive, even with a quality find that provides plenty of wear and durability.
2.Denim Maxi Skirt
As mentioned above, a maxi skirt is a perfect foundation for a fashion-forward casual outfit. Denim maxi skirts, with their nod to the 2000s era, have proven to be a versatile staple that can be dressed up or down depending on your mood and plans for the day. Keep it casual by pairing a denim maxi with sneakers and a simple white top for everyday errands, or elevate the look with a sleek heel, cut-out top, and moto jacket for a more polished, modern take.
3.Straight Leg Denim
When it comes to denim, the straight-leg silhouette has officially cemented its place as a go-to style. Offering a slim, streamlined fit without the look and feel of skinny jeans, this cut pairs perfectly with everything from boots to sneakers. With a range of washes from light blue to indigo, the slim-leg denim is a timeless wardrobe essential that blends comfort and style easily.
4.Statement Jewelry
Minimal jewelry had its moment, but lately, bold accessories have taken center stage. Statement pieces have the power to elevate even the simplest outfits, adding instant personality and polish. If not wearable art, it's stackable jewelry, with the chunkier being the better. If you’re not ready to give up the minimal look, add in a statement necklace layered with minimal chains and hoop earrings to achieve an effortless, cool girl look.
5.Loafers
If you’re a chunky boot lover, loafers are the perfect swap for warm weather. Style with chunky socks when wearing a skirt, or slip into a classic pair with oversized, long-length, low-rise jeans. Loafers have firmly earned their spot as a year-round staple, offering the perfect blend of style, comfort, and versatility.
6.Oversized Sunglasses
Nothing about this year is about blending in or being subtle, which is why designer frames from Loewe, Gucci, and Tom Ford continue to set the standard for bold, statement-making looks when it comes to eyewear. Just like most accessories, frames are bigger and bolder, thanks to classic aviator styles and oversized sunnies with face-shaping silhouettes.
7.Shoulder Bag
There's something about the shoulder bag that continues to captivate the fashion world. It's small yet conveniently fits all necessities with a limitless range of colors, shapes, and patterns to match any look. It’s also the perfect balance between the micro mini and the oversized tote. If looking for a classic designer bag for spring, its size and shape will be worth the investment, as this silhouette will never go out of style.
8.Button-Down Long Sleeve
The button-down long sleeve is one of the most loved closet essentials. The versatility is unmatched, and the price is unbeatable for the amount of wear one can achieve in this staple piece. Worn open, closed, layered underneath a corset, or wrapped around one's waist, there's more than enough reason to benefit from owning a crisp white button-down top. Pair with leggings and heels for a casual chic moment, layered with statement accessories for a classic spring look.
9. Dad Trouser
Trousers are a great option for women who love to stretch the limits of chic workwear. The "Dad Pant" is a classic tailored aesthetic with a high-rise fitted waist and extra-long hem, a length perfect for high heels, sneakers, or chunky sandals. Opting for lightweight fabric is also perfect for year-round temperatures. Wear long trousers with a fitted white top, and an oversized black or beige blazer with pointed-toe heels for a sophisticated look day or night.
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Featured image by Edward Berthelot/Getty Images
Originally published on March 16, 2023