Quantcast
RELATED

If there is a bag to be secured, our good sis Issa Rae is already in it, and according to recent reports, our favorite multi-hyphenate hustler has finally created her own lane in the haircare industry and we love to see it.

Teaming up with Black business owner Hannah Diop, Issa is now co-owner of Sienna Naturals, an OG vegan haircare brand that is being reborn with new packaging, larger product sizes, and better prices. So, it's safe to say that our coins are withdrawn and waiting.

After launching her record company and becoming partial owner of an Inglewood-based coffee franchise Hilltop Coffee, Issa has more than proven that she's not a businessman, she's a business, man, and her most recent endeavor only further solidifies her status as a certified boss. According to Issa, as a naturalista and haircare enthusiast of many years, she knew that her collaboration with Sienna Naturals was only right.

"I've known Hannah for a long time, and I got to see the brand evolve from her home. It's expanded so much beyond that. The care and the research that has gone into this natural, safe, healthy brand, I knew that I wanted to be involved."

Issa, who will now act as the face of the brand, explained that because she has had a few bad hair days of her own, she can empathize with her sisters in the struggle and can now offer a new, healthy alternative to the toxic hair products that we're used to.

"We get coerced into manipulating our hair into styles not right for us, or using damaging products. I have an opportunity to make hair care digestible via my sense of humor, my openness to my own hair struggle journey."

Featured image by Kathy Hutchins / Shutterstock.com

 

RELATED

 
ALSO ON XONECOLE
Luxury Hairstylist On Viral 'Hey Boo' Texts & Professionalism In The Hair Industry

As Black women, our hair is our crowning glory - whether we paid for it or not. We take pride in how we wear and take care of our hair. As with everything, hair care and hair styling have evolved over the years. Long gone are the days of Blue Magic (although I hear it’s making a comeback).

Now, we have a plethora of creams, oils, conditioners, shampoos, and stylists to choose from. Beyond wearing our natural curls, we have a range of options, from wigs and sew-ins to tape-ins, I-tips, and K-tips. So much choice! But you know what they say about too much of a good thing...

KEEP READINGShow less
Successful Black Women Share Real Networking Tips That Actually Work

Networking can be enjoyable or a total cringe-fest, especially in a post-pandemic world of hybrid-remote confusion. It can seem challenging to really connect with people when they've either opted to work from home for good or they're reluctantly dragging themselves into the office two days a week wishing they could work from home.

KEEP READINGShow less
LATEST POSTS