If there is a bag to be secured, our good sis Issa Rae is already in it, and according to recent reports, our favorite multi-hyphenate hustler has finally created her own lane in the haircare industry and we love to see it.
Teaming up with Black business owner Hannah Diop, Issa is now co-owner of Sienna Naturals, an OG vegan haircare brand that is being reborn with new packaging, larger product sizes, and better prices. So, it's safe to say that our coins are withdrawn and waiting.
After launching her record company and becoming partial owner of an Inglewood-based coffee franchise Hilltop Coffee, Issa has more than proven that she's not a businessman, she's a business, man, and her most recent endeavor only further solidifies her status as a certified boss. According to Issa, as a naturalista and haircare enthusiast of many years, she knew that her collaboration with Sienna Naturals was only right.
"I've known Hannah for a long time, and I got to see the brand evolve from her home. It's expanded so much beyond that. The care and the research that has gone into this natural, safe, healthy brand, I knew that I wanted to be involved."
Issa, who will now act as the face of the brand, explained that because she has had a few bad hair days of her own, she can empathize with her sisters in the struggle and can now offer a new, healthy alternative to the toxic hair products that we're used to.
"We get coerced into manipulating our hair into styles not right for us, or using damaging products. I have an opportunity to make hair care digestible via my sense of humor, my openness to my own hair struggle journey."
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