When It Comes To Dating, More 'Cobwebbing' And Less 'Monkey Branching'...Please.

A couple of weeks ago, while I was in the process of doing some research on another topic that I will be addressing here sooner than later (stay tuned), I kept seeing two topics come up: monkey branching and cobwebbing. They were in the context of dating, and so, of course, I decided to go deeper.
While I already knew what monkey branching is (some of my clients do it), the concept of cobwebbing piqued my curiosity. Once I read what it was all about, I just knew that I had to write about it because, if there was less relational monkey branching and more cobwebbing going on out in these dating streets — the world would certainly be a safer place for us all (I’m…not…kidding).
If you’ve never heard of either term before and you’d like to know more about them, check out why monkey branching is so relationally counterproductive and how cobwebbing can totally change your dating life — for the better.
What Is Monkey Branching?
GiphyMonkey branching. Whew, chile. I think all of us have at least one friend who is an Olympian-level monkey brancher. Why do I say that? Okay, let me first explain what monkey branching is (in case you are someone who isn’t quite sure). You ever seen a cartoon where a monkey is swinging from limb to limb? If you look really carefully, they don’t release the branch that is behind them until they are able to fully grasp the branch that is before them; that way, they don’t fall. Now change the monkey out for a human and the branches out for other humans and, relationally, that is what monkey branching is in a nutshell.
Some relationship experts define it as someone who intentionally seeks out a new relationship while still being in one with another person so that they don’t have to ever end up being alone (which is a state of falling to some folks). My take? It is a bit different. For instance, I have someone in my world who I’ve been friends with for almost 20 years at this point. And you know what? Not once has she ever been single. When we first became close, she was in the middle of ending a relationship with someone and then, here came a guy from her past.
He courted her heavily to the point where, in a matter of months, she got engaged to him. Then, years later, when they separated, she reconnected with another ex. See what I mean? MONKEY BRANCHING. Believe it or not, it’s not so much because she’s afraid of being alone so much as she doesn’t take the time to step away to assess her patterns, so that she can actually learn from her experiences. As a direct result, she just keeps on repeating them.
Hmph. The interesting thing about this particular dating trend is, although it might seem like the monkey brancher is simply entitled and/or greedy and/or selfish behavior, that’s usually not the case. What’s really going on is those types of individuals typically have an anxious attachment style, they are dealing with some form of love addiction (check out “6 Signs You're A Love Addict”) or they are more than a little insecure and so they rely on the validation that being in some type of something with someone brings.
And so, when, for whatever the reason, a relationship hits some really hard times and/or looks like it’s about to run its course, they make sure that they are with another person (in some shape, form or fashion) before totally calling it “quits” with the first individual.
And that’s why I have a bit of a different take because while some people think that monkey branching is about intentional cheating, I think monkey branching is about not making the time to heal and evolve in between relationships. What other people believe vs. myself? I think both are semi-toxic behaviors.
As for my version of monkey branching — why is “toxic” the word that I would go with? Chile, lemme count the ways because, if you don’t know how to end things thoroughly, what you will essentially do is carry baggage on top of baggage on top of even more baggage into every relationship you get into (which makes things unnecessarily stress-filled and burdensome).
Also, because you never took the time to pause, ponder and reflect, you never really fully grow from your relationships — and that typically leads to cyclic behavior, wasted time and relationships that are only subpar and ho-hum in comparison to the quality ones that you could’ve had…if only you would’ve chosen to be a cobwebber instead of a monkey brancher.
And just what is cobbing all about?
What Is Cobwebbing?
GiphyHave you ever sat and wondered what cobwebs actually are? The best way to describe them is they are webs that spiders have left behind; ones that, if they aren’t removed, over time, dust and debris cling to them. The interesting thing about cobwebs is, if you were to read articles about them, many would probably say that they are what transpire when you neglect to thoroughly clean parts of your home.
Hmm…can you see where this is going?
For this one, let’s call your heart your house and spider webs the connections that you’ve had with certain men. Based on the dynamic of the relationship, even if they are gone in the physical sense, if you never took the time to “clear them away” from you — there will still be remnants of them lingering and lurking around. And so, what cobwebbing does is remove those “webs” that have collected in your space that don’t serve much of a purpose anymore, so that you can fully heal from those situations and/or you can become “free and clear” to move forward with someone else.
Okay, so what could a potential cobweb be?
- Comparing every guy in your present to someone in your past.
- Still having sex with an ex, even though you know it’s not going anywhere past the bedroom.
- Allowing an old boyfriend to have access to you…whenever he feels like it. Even casually.
- Talking to a toxic former partner on social media (even if it’s just on birthdays…he’s toxic regardless).
- Holding on to every single thing that an ex gave you.
- Bringing them up as much as possible…when doing so doesn’t even really make sense.
- “Editing” the past to make the relationship seem better/healthier than it actually was.
- Finding ways to keep them in your life, even though there’s no real reason to past nostalgia.
- Not moving on because you are hoping that your ex will return…eventually.
- Justifying what you know is nonsense; whether it’s about them or the relationship.
Now be honest with yourself — no matter how much you may want to romanticize or even deflect from these points, how can any of these “webs” be good and beneficial for you? How does a current guy get a fair shot if he’s competing with some dude he doesn’t even know yet you keep comparing him to? When will you ever be ready to be intimate with someone new if you keep creating oxytocin bonds with ole’ boy?
See, the thing that I like about cobwebbing is it encourages you to hold yourself accountable when it comes to stuff like this. It reminds you that in order to have the kind of relationship that you claim to want and deserve (check out “Before You Talk About What You 'Deserve'...Do You Know What That Even Means?”), you need to put your mind, body and spirit in the position to do just that.
And that means cleaning out the old in order to be fully ready for the…new.
3 Tips to Stop Monkey Branching
GiphyAight, so it doesn’t make much sense to talk about what monkey branching and cobwebbing are if I’m not going to at least point you in the direction of how to become less of a monkey brancher and more of a cobwebber as well.
Let’s go with the monkey branching self-work first:
1. Get. Closure.
Some people aren’t a fan of closure; hell, I am. Closure is literally the act of shutting things down and bringing a conclusion to them. How can that be problematic? Besides, when you don’t officially get closure, that tends to leave a door cracked and the brief moment when I was in sales, what I always remembered is, if someone cracks a door or stays on a call with you for longer than five seconds, you definitely have a shot with them. Hmph. A lot of humans are in relationship sales. Always remember that.
2. Figure out why you struggle with being completely single.
If you keep monkey branching because you don’t like the thought of being alone, do me a favor and check out “If You're Not In Love With Being Single, Ask Yourself These 6 Questions” when you get a chance. While there is certainly nothing wrong with wanting to be in a relationship, something is a bit internally awry if you need it so badly that you can’t ever be by yourself (which is why you should also check out “10 Words That'll Make You Totally Rethink The Word 'Single'” and “10 Bona Fide Benefits Of Being Single”).
3. Be intentional about going through a season of sex/dating abstinence.
Although it’s so transactional out here these days that I don’t know if people remember it anymore, dating is about getting to know someone (them not their wallet or their body in record time) better. And honestly, that’s how a season of abstinence from sex and dating altogether should be seen as: a time to get to know yourself, so that you’re not “grasping at straws” when it comes to men — you are vetting who truly complements you and your life because you know yourself well enough to accurately do so.
3 Tips to Make You a Master at Cobwebbing
GiphyTo tell you the truth, if you take the three steps that I just suggested literally and seriously when it comes to what it takes to release yourself from being a monkey brancher, the following three tips for how to become a solid cobwebber will probably come naturally to/for you.
1. See a therapist or relationship life coach.
My friend who I mentioned earlier. She’s in therapy, in part, for her monkey branching issues. Praise the Lord because something else that monkey branchers tend to do is over-romanticize their limbs/branches because they lack personal accountability. A reputable therapist/counselor/relationship life coach can help you in that department by asking you some questions that you probably wouldn’t ask yourself, confronting you with “aha moments” that you would probably dodge otherwise and provide you with tips to get you out of the hamster wheel of monkey branching that you keep putting yourself into.
2. Do some relational journaling.
It’s kind of weird how some people can’t see their patterns, even though they are the ones living them. Sometimes, what “shows them themselves” is journaling — and yes, when you’re in the process of removing your relational webs, writing down your thoughts, feelings, fears, habits when it comes to your “branches” can help you to see what you and doing and why. So yes, definitely commit to journaling as you’re in the process of detoxing/setting yourself free.
3. Remove the past. COMPLETELY.
Some people have a stronger hold on us than others — TRUST ME, I KNOW. And what I’ve had to learn is because they’re not going to stop being fine and we’re not going to stop having some sort of chemistry — if the potential cons far exceed the potential pros, I need to just…end it. COMPLETELY (Anthony David’s “Cold Turkey” actually just came to mind). No phone calls. No random texts. No asking about them via people we have in common. It’s in the past…so just…leave it there. Because just like cobwebs can come in the form of people, they can come in the form of thoughts as well — the less you engage, the sooner things…fade away.
___
Remember how I said earlier than monkeys don’t release a “back branch” without holding firmly to a “front branch” because they don’t want to fall? For them, it’s for safety purposes. Thinking that being alone is going to harm you? Yeah, that’s not a healthy, wise or beneficial mindset — and that is a huge part of the reason why monkey branching is a huge “uh-uh” and cobwebbing gets a standing ovation.
Standing on your own, so that you don’t have to keep leaning on remnants of the past and potentials of the future simultaneously? That’s how you ultimately end up with a whole man — not fragments of a few.
Stop neglecting yourself and what you actually need. Clean those cobwebs out, sis.
Not eventually…NOW.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
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Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff







