

6 Mogul Mavens Give Us The Secret To Overcoming Struggles & Securing A Check
While you're out here laying your edges, securing a bag, and becoming the woman of your dreams, it's easy to feel overworked and undervalued. On your quest to realizing your God-given vision, there will be times where you feel invisible, but digital content creator, PR Vet, and filmmaker Renae Bluitt wants you to know that she sees you, sis; so much so, that she created a whole documentary to put us on display for the world to see.
When Black women link, issa celebration, and Renae's latest project, She Did That., (now available on iTunes, Amazon Prime Video, Google Play, Comcast, Spectrum, and more) gets the party started in the best way. Featuring mogul mavens like bestselling author Luvvie Ajayi, Melissa Butler, creator of The Lip Bar, and founder of Carol's Daughter, Lisa Price, the documentary is the first of its kind and chronicles the struggles, sacrifices, and strength that it took for these women to manifest their best lives and become major breadwinners in their respective industries.
We sat down with some of the women from the film, who gave us the blueprint on how they evolved their business from a startup into a whirlwind success. Here's what they had to say:
Renae Bluitt
Creator & Executive Producer, She Did That.
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've always been a storyteller. My career as a PR strategist allows me to tell my client's stories. In 2009, I launched my blog, In Her Shoes, which is where I share the stories of Black women entrepreneurs. Now, as a new filmmaker, I'm diving deeper into the Black woman entrepreneur's story with my first documentary.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
I'm in it right now with the production of She Did That. When I came up with the idea, I never imagined the doors that God would open for this project. For a first time filmmaker, this is a huge feat and I will never take this blessing lightly.
Struggles and uncertainties are part of life's experiences. There's really no way around it. How you respond to those challenging times is what determines your success. It's only natural to let our feelings slow things down a bit when the road gets rocky. I allow myself time to react but then I remind myself that I've been here before and things always work out the way they are supposed to. Even if the outcome isn't what I hoped for, it's always for the best.
"Struggles and uncertainties are part of life's experiences. There's really no way around it. How you respond to those challenging times is what determines your success. It's only natural to let our feelings slow things down a bit when the road gets rocky. I allow myself time to react but then I remind myself that I've been here before and things always work out the way they are supposed to."
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Seeing how women and girls of all ages are impacted by this film lets me know no matter how challenging it gets, I'm on the right path. When I really look at what I've been able to accomplish so far with She Did That., I am reminded of God's favor and grace.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I would say stop waiting for your moment. It will come to you when the time is right. Instead of waiting for this magical moment to happen, just do the work. And when the work becomes exhausting and you feel like you're losing fuel, don't be afraid to stop and recharge. We aren't machines, our minds and our bodies need rest. Once you've rested, get back in the game and keep going. Your She Did That. moment is closer than you think.
Yaz Quiles
Founder, Pop! by Yaz
Courtesy of Yaz Quiles
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I graduated college with a Bachelor's in mass communications. The idea then was to work in television or entertainment. Now, I can proudly say I have 20+ years of experience in event marketing, design, and production. I am an award-winning and published experienced brand and event marketer, who has developed and executed industry-leading integrated events for small- and large-scale brands on both agency and client sides. I have consistently delivered strong results for leading Fortune 500 Brands including Dropbox, Verizon, HBO, Instagram, Pepsi, MillerCoors, Moët Hennessy, and Barnes & Noble.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
Oftentimes, it felt as if I were running in quicksand. Exerting an exponential amount of energy, but not feeling like I was yielding a great return. That return was not only financial, but emotional. Finally, after a couple of years, I had clients on my roster who I worked just as hard for, if not more, but the efforts made me feel challenged to be better, more innovative and alive! My clients made me feel appreciated, which boosted my spirit and ultimately made me feel fulfilled.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
It changed my trajectory as I started to focus on projects, which were aligned with who I am, who I wanted to be and made me happy. With each project I sign up for, I always ask, "Am I excited about this opportunity? Will I wake up with excitement to work this client? How will this project help me reach my overall goals?"
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
Every step you take, even when it doesn't feel right, is part of the journey. Those moments help you tweak the plan. Knowing what you don't like or want to do is just as important as what you like to do. Take stock of these moments and commit to getting to the other side. It's not easy, but it's definitely worth it.
Anika Jackson
Co-Founder, The TEN Nail Bar
Courtesy of Anika Jackson
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I'm a native Detroiter born into an entrepreneurial family. I first assumed my role at Jackson Asset Management where I am responsible for managing over 500K sq feet of commercial and residential real estate and overseeing the operations of the portfolio of companies including dealerships, golf courses and apartments.
Additionally, I have a passion to create businesses that should exist but did not, namely personal services. I partnered with my long-time friend and savvy businesswoman Kelli Coleman and, in 2016, we opened The TEN Nail Bar. The TEN is a modern self-care destination.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
As an entrepreneur and someone who wants to live their purpose and positively impact the lives of those I employ as well as my family, there are tons of moments of uncertainty on this journey. I keep great counsel around me so that I can bounce ideas off those I trust. I also remind myself that pivoting is OK on the journey as long as it's purposeful.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
These moments further confirmed my belief that this business was needed and desired by consumers. It provided validation that we were on the right path. Doubt creeps in regularly and when the universe provided that validation, it helped reaffirm that my idea was viable. These moments helped me know that if I have an idea and I am willing to put hard work behind it, then I can produce a real-life manifestation of that idea. I felt like I was really living in my purpose.
"Doubt creeps in regularly and when the universe provided that validation, it helped reaffirm that my idea was viable. These moments helped me know that if I have an idea and I am willing to put hard work behind it, then I can produce a real-life manifestation of that idea."
There were times where I would share the idea and was met with skepticism or confusion on why I was seeking to open a beauty business when I had an MBA, but I knew this was a good idea and that it could be successful. Regardless of how it might appear to those who felt I should be pursuing other opportunities, it was something I was passionate about.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I have three things I want to share with budding entrepreneurs. I kind of feel like we are all budding in some way. Businesses evolve over time and while you may have been an expert or performing well one year, in an instant, market factors could shift and you could find yourself reinventing or pivoting. So, remember we are all on the path of continual improvement.
Be patient. While you can put your idea out and receive immediate feedback be patient and ensure you are working on your idea/business purposefully instead of with ego.
Do the real work. You can't fake the hard work of starting a business. You can't get the knowledge through osmosis, networking or asking everyone else their opinions or advice. Get started now!
You are enough! When doubt creeps in, just remember that this idea was planted in you and it's your responsibility to foster its growth.
Chioma Ngwudo
Co-Founder, CeeCee's Closet NYC
Courtesy of Chioma Ngwudo
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
My very first job was an internship in the Contracts Management Department of a finance firm; that job was just about as interesting as it sounds. I ended up founding Cee Cee's Closet NYC with my sister right around the time I started my first job as a side hustle. Soon enough, Cee Cee's Closet grew enough that I could leave my six-figure job and pursue my business full-time.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
One of the moments when I felt like "she did that!" was when we hired our first full-time employee in Nigeria. Not only were we able to get the help that we needed to continue to grow our business, but we were also able to give her a solid middle-class income. It's still one of my proudest moments.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
That moment was incredibly affirming for me. My purpose has always been to have a positive impact on the lives of black women globally, whether it be through the diverse imagery we produce to represent our brand, the black women that we hire to work for us both on the continent and in the US, or the women who are inspired to chase their dreams when they read our story. As long as my work is improving the lives of black women around me, I know that I am on the right path.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I would tell them to continue to do the work and drive towards their purpose. Behind every "she did that!" moment is hours of work (not all of it enjoyable) but all of it worthwhile for the lessons you learn, the people you meet, and the lives you impact along the way.
Denequa Williams Clarke
Founder, LIT Brooklyn
Courtesy of Denequa Williams Clarke
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've always been an entrepreneur at heart. I just never knew I would become a chandler. When I think about it, I've always loved candles and making people feel good, so I lucked up in choosing a path that merged the two.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
Struggles and uncertainty are inevitable in this thing called life. They are important for growth and development and they help to mold and define you. The moment where I felt like "she did that!" was when I was I was featured in a magazine that my mom had been subscribed to for years, ESSENCE. Another "she did that!" moment was being invited to the Roc Nation office by THE Lenny S. Everyone who knows me knows how obsessed I am with the ROC, so to be personally invited was dope.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Those moments solidified to me that I was on the correct path because I wasn't looking for them, nor was I seeking it. My head was down doing the work, putting in my 10,000 hours. I never started a business to become popular, I started it to fill a void. The void was providing people who look like me with an opportunity to afford luxury items. And in filling a void, I became noticed; the rest is history.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I'd tell budding entrepreneurs to unfollow everyone on social media and in life that is doing what they are aspiring to do. I say that because there will be moments in your journey where things won't go the way you'd like and you need to be OK with that. We all have seasons and I'm here to tell you, you are setting yourself up for disappointment because you are bound to continuously compare your path to theirs without seeing the behind the scenes, and that becomes very dangerous.
"I'd tell budding entrepreneurs to unfollow everyone on social media and in life that is doing what they are aspiring to do. I say that because there will be moments in your journey where things won't go the way you'd like and you need to be OK with that."
Tonya Rapley
Founder, My Fab Finance
Courtesy of Tonya Rapley
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've been working in communities since I was in college, first through populations at risk of contracting HIV and then I moved into affordable housing and community planning. Because of my desire to be a catalyst for community change, I pursued and received a BA in Public Administration and an MA in Urban Policy and Affairs. The work in financial education came from my own need as well as seeing how financial insecurity contributed to a lot of the issues communities I was serving were dealing with.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
It's happened with each level of my progress and continues to happen. The first time is when someone said the content I created helped them. Then it was when I was on the cover of Black Enterprise. Then when I spoke about financial literacy to women in the Philippines and now on the eve of celebrating my 5th year of being self-employed and generating over half a million in revenue.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Each moment made me continue to pursue sustainability both as a business owner and change agent. I wouldn't say they changed my trajectory but they reinforced my confidence in myself as an entrepreneur.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
Do the work. You can't get away from that. Eventually, you'll get to a point where you can work smart. A book that's been really helpful for me is The System is the Secret. Surround yourself with people who celebrate you yet encourage you to question what's next.
She Did That. is now available on iTunes, Amazon Prime Video, Google Play, Comcast, Spectrum, Cox, DIRECTV, and Xfinity. Learn more about the film on shedidthatfilm.com and join the movement on Instagram by following @shedidthatfilm!
Featured image courtesy of Renae Bluitt.
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
The 'Less Is More' Skincare Routine This On-Air Host Swears By To Keep Her Oily Skin Hydrated
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on a daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
If you ask Micaéla Verrelien the secret to good skin that just won't quit, the creative would tell you that there is truth in less being more. After years of thinking that keeping up with a 10-step skincare routine was the move, the on-air camera host and content creator learned that her skin thrived on simplicity, derived from beauty lessons rooted in her motherland of Haiti. The roots of this were nurtured by seeing her own mother's approach to beauty and skincare at a young age. In particular, during her childhood, one of the most important beauty lessons she uncovered from her mother was the importance of a skincare-first approach to beauty.
"Growing up as a Caribbean woman, the biggest thing is kind of like how you look, and it's not a superficial thing where it's like you have to be your prettiest self and wear makeup because a lot of natural, my mom, specifically doesn't even wear makeup," she explains to xoNecole during our chat. "But skincare was always like so pivotal. So I would grow up seeing her take care of her skin every morning, every night. Like it was a religion, you know, making sure you wash your face. And it's funny because people say don't go to sleep with makeup on. You know, but even if you don't have makeup on, don't go to sleep with your day on."
Based on the inspiration she found in her roots, Micaéla's beauty evolution involved cultivating a routine that focused on the basics of a cleanser, serum, and moisturizer in that order. Whereas before, her skincare routine consisted of numerous steps and products she received from different brands that didn't necessarily cater to her oily skin type, nowadays, the recipe behind her glow is no more than four steps, and there is a hyperfocus on technique and application. When asked about the simplicity of her beauty routine, she responded, "I guess it's always been simple because before it was non-existent, and now it's existent. You want to be able to have a skincare routine that doesn't feel like a job or like work."
Courtesy of Micaéla Verrelien
"It's a part of the relaxation, just taking care of yourself. And if you have like a 10-step process, either you're forgetting things, you run out of one thing, or it just feels like an assignment. And I think skincare should feel like luxury. Like you're allowing yourself to be immersed in that luxury for that moment of time. It shouldn't feel like a task. And I think that's how I feel about it. And the simpler, the better, especially if it works," Micaéla added.
"I think skincare should feel like luxury. Like you're allowing yourself to be immersed in that luxury for that moment of time. It shouldn't feel like a task."
Feeling like luxury is a prevalent throughline in Micaéla's approach to her self-care. She ritualizes activities like taking herself to the movies and on solo dates, prioritizing routine massages, crossword puzzles, and meditation. This chapter of her life is about intentional indulging which is why she no longer deprives her oily skin of the moisture it craves. Having learned better, she does better.
"You need the moisturizers, you need the serums, and you need to drink more water, which is why the first thing I always do in the morning is drink more water. And I'll notice that my skin is less oily." She added, "Listen, I am looking like a glazed donut, like a whole brown glazed donut, when I go to sleep, I don't care. I'm like, my skin's going to glow in the morning. And you know what, it does, it glows."
Keep reading to learn more about some of the holy grail skincare products the creative keeps in rotation.
Micaéla Verrelien's A.M. Skincare Routine Must-Haves
Credit: Patrizia Messineo
Charlotte Tilbury Cryo-Recovery Lifting Face Mask
Charlotte Tilbury Cryo-Recovery Lifting Face Mask
Charlotte Tilbury
"It's like a rolling ball of ice. But imagine that, but on your face, just a flat ice mask on your face, and you can actually attach it so your face lifts up like that. And it also has acupuncture technology. It's a really cool thing. You look kind of crazy when you're wearing it. I definitely start off the morning routine with that."
Clinique Moisture Surge™ 100H Auto-Replenishing Hydrator
Clinique Moisture Surge™ 100H Auto-Replenishing Hydrator
Clinique
"Then I'll go into my skincare, and one of my favorite moisturizers right now, which I love, and I think I need it because I am someone that deals with oily skin, is the Clinique Moisture Surge. And I recommend the 100-hour one because that means, you know, when you add this 100-hour Moisture Surge, it's working and kicking off all the time. So when I wash my face, and then I add it again, it's just kind of like ongoing, always moisturized."
TULA Protect + Glow - Daily Sunscreen Broad Spectrum SPF 30

TULA Protect + Glow - Daily Sunscreen Broad Spectrum SPF 30
TULA
"I love sunscreen. My favorite sunscreen is TULA. TULA has probably one of the best sunscreens. It's called Protect + Glow Sunscreen. And it's great, you know, if you're going on trips and you want to look very glowy, it kind of gives you a little bit of sparkle too. But that's my preferred sunscreen.
"And then after the sunscreen, I'll add like a dime size of moisturizer. I add more sunscreen than moisturizer. And I don't necessarily add serums on my day-to-day because I have oily skin. I'm looking for moisture in my skin, which is why I use a moisturizer."
Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches
Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches
Peter Thomas Roth
"I love these under-eye masks. So I never used to use under-eye masks, but now I'm like obsessed with them. I don't know if you heard of the brand Peter Thomas Roth. They're such a great brand. So, if I'm doing makeup or if I'm not doing makeup, I always add that in the morning. I've been doing that a lot lately."
Micaéla Verrelien's P.M. Skincare Routine Must-Haves
Credit: Patrizia Messineo
Clinique Moisture Surge™ 100H Auto-Replenishing Hydrator
Clinique Moisture Surge™ 100H Auto-Replenishing Hydrator
Clinique
"There's so many different moisturizers, but my preferred one is the 100-Hours. So I'm adding a dime size in the morning, and I'm adding a little bit more [at night]. I would say within two fingers of that Moisture Surge for my skin."
OSEA Hyaluronic Sea Serum
OSEA Hyaluronic Sea Serum
OSEA
"I love serums right now. And one of my favorite ones is from a brand called OSEA. I love them a lot."
OSEA Undaria Algae Body Oil
OSEA Undaria Algae Body Oil
OSEA
"I also love adding their body oil to my body. So that's something that I use at night as well. During the day, it's not that I don't hydrate my full body, but at night, because while we're sleeping, that's the best time for your body to kind of 'reboot' itself. So I'm adding the same brand OSEA. I add their body oil, like everywhere."
For more of Micaéla, follow her Instagram @micaelaverrelien.
Featured illustration by Qori B.