If you’ve ever wondered why it’s more humid during this time of the year, the answer is pretty simple: the hotter the weather is, the easier it is for moisture to be trapped in it. As a result, it can feel hotter than it actually is outdoors, and it can be easier to sweat and our hair? Chile, our hair.
Even though our hair texture can benefit from humidity (because it’s naturally drier than other ethnicities), if our strands swell up from the moisture too much, that can result in strands that are full of frizz. Why? Because moisture makes our cuticles open up, and frizz is what they oftentimes look like whenever they do.
Does this mean that you have to surrender to an entire season of styling frustration? Absolutely not. Now that you know what can sometimes cause more than a few so-called bad hair days during the summertime, here are 15 ways to either cause humidity to work in your favor or to combat it in ways that are stress-free yet super effective.
1. Remember, Moisture Reduces Breakage
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If you’re someone who struggles with your hair plateauing (which basically means it seems to stop at a certain point as are as retaining length is concerned), a big part of that is probably because your ends are breaking off about as fast as your hair is growing out of your scalp — and that could be due to a lack of moisture.
So, why is it that our hair finds a way to feel like straw faster than any other ethnicity? It’s because our texture tends to be much curlier, and so, even though natural oils from our scalp come down our hair strands too, oftentimes they don’t get coated from root to tip due to our coils. As a result, we have to add extra moisture via hair products.
Again, the good news is that humidity can help to add some hydration to our stands as well. This is why, while super humid days can cause “other folks” to have really frizzy hair (because it’s already well-moisturized), oftentimes our curly texture is thriving; it’s been wanting to receive some of the water that the air has to offer. The key is to follow through on some of these other tips so that the curls don’t get out of control (via frizz).
2. Don’t Be Afraid of Humectants
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Since I have mostly 4a-type hair and it’s high porosity, I have to be hypervigilant about keeping moisture in my hair. For instance, if I know that I’m going to keep it in, say, cornrows for a while, I’ll add a humectant, whether it’s glycerin or a DIY spray that has some honey in it. Why? Because they’re both humectants which basically means they are ingredients that are able to pull moisture out of the air and into our hair (and skin).
Some other healthy humectants that are pretty effective include aloe vera gel, hyaluronic acid, panthenol, lactic acid, and oats. According to some hair experts, even cucumbers can hydrate your hair. Like, if you apply a homemade cucumber hair mask as a final step on wash day, it can be great for your hair until it’s time to shampoo and condition it again.
Just mix the puree of one cucumber with an egg and your favorite carrier oil (olive or Jamaican black castor oil are both awesome), and then apply it to damp, clean hair. Let it sit for 20 minutes, and then rinse out thoroughly with warm and then cool water. You will instantly feel (and notice) a difference.
3. Make Grapeseed Oil Your Friend
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A few years ago, I wrote an article for the platform entitled “7 Essential Oils All Naturalistas Need For Their Hair.” If you want to get the most out of those, it’s a good idea to add them to a carrier oil like olive, sweet almond, avocado, jojoba, or grapeseed oil.
As far as grapeseed specifically goes, it’s loaded with antioxidants and vitamin E that work to reduce oxidative stress, fight off free radicals, improve blood circulation to your scalp, and moisturize your hair without it feeling greasy.
Something else that’s in grapeseed oil is linoleic acid. It’s wonderful for your tresses because it has a way of smoothing down hair cuticles, adding hydration, and nourishing your hair follicles — and you know what all of this boils down to, right? A lot more curls and a lot less frizz.
So, whether you add a dab into your palm and rub it across your hair or you use it to break a cast of a braid-out or twist-out (more on those in a bit), grapeseed oil will have your hair looking and feeling quite wonderful all summer long.
4. Use Shea Butter on Your Ends
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Between the antioxidants, vitamins A and E, properties that protect from UV damage, and its ability to soothe and, to a certain extent, even heal dandruff — it makes all of the sense in the world to use shea butter on your hair. Although I personally apply it more on my face and lips, I’ve been getting more settled into applying it to my ends, whether it comes to sealing them or just making sure to give them some added moisture.
Matter of fact, there are scientific studies to support that shea butter is great at reducing breakage, especially in our hair. A big part of the reason is that it’s able to moisturize the oldest parts of our hair while also keeping our cuticles from getting totally out of control due to humidity.
Just make sure that you use the kind of shea butter that is in its best condition. Because it’s a product that is more commercialized than ever, when buying some, make sure that it has a strong nutty scent, that it ranges from off-white to yellow in hue, that it absorbs quickly into your skin, and that the merchant can confirm that it will last between 1-3 years. All of these are signs of a trustworthy shea butter product.
5. This Is When Braid-Outs and Twist-Outs Can Thrive
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I won’t lie — if you like having that bone-straight look (from flat ironing or silk pressing, if your hair happens to be natural), summer is not really the season to make that attempt. Although, I will say that Color Wow’s Dream Coat Anti-Humidity Hair Treatment can keep your locks smoother for longer, no matter what time of year it is. That said, in my opinion, if you want to wear your hair out, I recommend a braid-out or twist-out instead.
The key is to make sure that your hair is super detangled, that your braids or twists are hella defined, and that you go with something that is gel-based if you want to fight frizz as much as possible — although I will say that an influencer who has a YouTube channel called Only One Jess did put me onto one of the best hair creams that I have ever tried — mostly because I have experienced zero flaking with it. It’s called Taliah Waajid, and y’all…Y’ALL. If you want to try the cream, their curly cream (here) is gonna get and keep your hair super right — summertime included.
6. Shampoo in Cooler Water
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When it’s sizzling outside, probably nothing sounds better than a cool shower. And did you know that taking one does wonders for your hair? First up, it closes up the pores on your scalp, which helps to keep “gunk” (sweat, hair products, etc.) from clogging up your hair follicles. Since hot water can be dehydrating, cool water can also prevent dry scalp and dry hair. And, since it seals your hair’s cuticles, it’s another way to combat frizz — if indeed that is something that you’re trying to avoid. And when your cuticles are smooth, that means smoother and shinier hair.
By the way, while this topic is on my mind if you happen to live in a city that comes with hard water, that can do a number on your strands as well. One way to avoid it is to invest in a shower head that comes with a soft water filter. Amazon has a lot of different affordable options that you can choose from here.
7. Do an Apple Cider Vinegar Rinse
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The antimicrobial and antioxidant properties in apple cider vinegar make it something that you can rely on when it comes to a myriad of health-related needs. It helps to regulate your blood sugar, aids in weight loss, is used as a natural remedy for nail fungus, can relieve symptoms related to eczema, and may help to lower your cholesterol levels too.
As far as your hair’s health and well-being are concerned, the cool thing about apple cider vinegar is the properties in it can keep the pH balance in your hair and scalp where it should be, can remove product build-up from your hair, and can also help to smooth your cuticles — and that can give your hair lots of shine, no matter what the weather may be like.
8. Also, Do a Protein Treatment
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I hate how long it took me to take protein treatments seriously because once I did, I started to see a real change in the overall quality of my hair. Because your hair is made up of mostly protein (keratin), of course, it’s something that you need in order to maintain the health and elasticity of it. This is especially the case if your ends experience a lot of wear and tear due to heat styling tools.
So, what are some signs that you could use a protein treatment ASAP?
- Your hair lacks flexibility
- Your hair doesn’t seem to hold any style
- Your hair sheds a lot
- Your hair is color-treated
- Your hair breaks easily
If any of this is happening, definitely add some protein to your hair. Personally, I use ApHogee Two-Step Protein Treatment every six weeks or so. Yet if you decide to go with it or something that is based in soy protein (it strengthens damaged hair), silk protein (it softens your tresses), rice protein (it’s great for a sensitive scalp), or any other protein option, just make sure to balance out your protein with your moisturizer. That way, you don’t make your hair too hard — because, even when it comes to protein, there is such a thing as “too much of a good thing.”
9. Use a Leave-In Conditioner
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When you have low porosity hair, what that basically means is your cuticles are lying very flat, which makes it hard for moisture to get into your hair strands. On the other hand, if you’re like me and you have high porosity hair, your cuticles are open and oftentimes have holes in them. As a result, your hair takes in moisture very easily, yet, on the flip side, the moisture tends to leave just as fast as it comes.
The solution? Well, one of the best ones is to use a leave-in conditioner. It will definitely help moisture to last in your hair a lot longer than just conditioning after shampooing does. There are plenty of leave-ins to choose from (Lord knows), and I’ve tried more than I care to count or mention. The one that has worked for me most and best is Mielle Organics' Pomegranate & Honey Leave-In Conditioner. It literally keeps my hair soft and moisturized for a week solid — and for my hair, that’s truly saying something.
10. Trim Those Ends
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While you’re out here thinking that you hate summer weather (as far as your hair goes) because it causes your hair to frizz up, make sure that you check those ends of yours first. If they are dry, split, or raggedy, that is going to be a bigger culprit to frizzing than humidity will ever be.
Yeah, this is a friendly reminder that it’s a good idea to start off the summer with a professional trim — or at least to do some dusting on your own with some sharp hair shears. Long story short, dusting is all about taking small sections of your hair and removing an inch or less (preferably) of bad ends from them. You can watch videos on dusting here, here, and here.
11. Enjoy Some Wash ‘N Gos
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So, what if you want to do something to your hair that requires as little effort as possible and is virtually fearless of how humid the weather may decide to be? If that is indeed the case, look no further than a wash ‘n go. It plays up on your hair’s natural texture and requires very little styling manipulation, the “cast” that the gel creates can help to protect your hair from extreme weather elements, and if you use something like the shingling method (here), you can get hella curl definition.
Click here, here, and here for tips on how to get the most out of your own DIY wash ‘n go look.
12. Accessorize the Entire Hell Outta Your Hair
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If you plan on spending a lot of time traveling, by some body of water, or simply in the great outdoors from dawn until dusk (or vice versa), who said that you need to worry about styling your hair all summer long? Indeed, another way to not fight the fear of humidity is to play up your hair’s look with the help of a few accessories.
Some of the ones that are trending this season include claw clips, small barrettes, beaded jewelry (like the gems that you see on braids and twists), large satin scarves, headwraps, and, believe it or not (whew, chile)…scrunchies.
13. Sleep with a Humidifier
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Personally, I’m a huge fan of humidifiers. So much, in fact, that I wrote an entire piece devoted to them a couple of years back (check out “10 Really Good Reasons To Get Yourself A Humidifier This Fall”). And why should you want one in your bedroom for your hair? Good question.
Just like a humidifier can bring moisture to your skin throughout the night, it can do the same thing for your tresses. So, if you happen to have an itchy and/or irritable scalp, your hair is high porosity, or your hair seems like it’s full of frizz due to dryness or hair damage from over-styling, the hydration from a humidifier can help to alleviate all of this.
14. If You MUST…Braids
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And what if you read all of this and you’re saying to yourself, “Yeah…I just don’t want to deal with my hair at all” — while I do think that this is the season when you can learn more about how to make your texture and humidity work in harmony, a styling alternative that is pretty much surefire is braids.
This season, some of the most popular looks include microbraids, goddess braids, cornrows, box braids that are in a bob, Fulani braids, Jayda Wayda braids, and peek-a-boo braids.
15. Never Treat Shrinkage As “Problematic”
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Whenever I read articles on the topic of shrinkage, it’s interesting how political some of them can get. While some have no problem using the word (I don’t), others think there is no such thing; some believe that wanting to stretch out strands means that there is some sort of subconscious shame surrounding our natural hair texture.
Maybe if other ethnicities didn’t go to great lengths to alter their own hair texture for the sake of variety when it comes to different hairstyles, I would see the point — yet since that isn’t even close to being the case, I don’t think that shrinkage is a bad word nor do I think that stretching out your curls is a bad thing. What makes Black hair so incomparable is the countless ways that we can manipulate it…and how good it looks with every method/approach that we take.
With all of that out of the way, I will say that if you want to go as low-maintenance as possible with your hair this summer and you don’t want to spend a lot of time overthinking what the weather is gonna do (or not do), please don’t factor shrinkage into the mix. There are too many products out here now that can bring the most out of your hair just the way it is, without any kind of stretching being done to it at all.
So, run some juices and berries, oils, creams, or gels, and then hit the door. It’s too beautiful outside to spend a ton of time on your hair or to be stressing out about humidity. Your hair is bomb regardless, so you got this. Happy Summer Styling Time, y'all!
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- Here's How To Prep Natural Hair Before Summer Starts ›
- The Natural Hair Products That Will Turn Your Curl Game Up A Notch ›
- The Hairstyles Naturalistas Herald As Their Go-Tos When It's Hot Out ›
It's kinda wild that, in 2025, my byline will have appeared on this platform for (what?!) seven years. And yeah, when I'm not waxing poetic on here about sex, relationships and then...more sex and relationships, I am working as a certified marriage life coach, helping to birth babies (as a doula) or penning for other places (oftentimes under pen names).
As some of you know, something that I've been "threatening" to do for a few years now is write another book. Welp, October 2024 was the month that I "gave birth" to my third one: 'Inside of Me 2.0: My Story. With a 20-Year Lens'. It's fitting considering I hit a milestone during the same year.
Beyond that, Pumas and lip gloss are still my faves along with sweatshirts and tees that have a pro-Black message on them. I've also started really getting into big ass unique handbags and I'm always gonna have a signature scent that ain't nobody's business but my own.
As far as where to find me, I continue to be MIA on the social media front and I honestly don't know if that will ever change. Still, if you need to hit me up about something *that has nothing to do with pitching on the site (I'm gonna start ignoring those emails because...boundaries)*, hit me up at missnosipho@gmail.com. I'll do what I can. ;)
There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image by Visual Vic/Getty Images
The James Room’s Co-Owner Justin Miller On Inclusive Nightlife & Atlanta’s Growing Cultural Scene
The career path we choose sometimes presents itself to us during our childhood. One entrepreneur's desire to maintain and run his own business began around age 12.
Justin Miller, one half of the duo responsible for running Atlanta’s premiere gathering place, The James Room, began his entrepreneurial pursuits by selling his drawings at school.
“I think I was always an entrepreneur,” he tells xoNecole during an interview for Hyundai’s Best In Class series, highlighting entrepreneurs making a difference through their businesses who also happen to be HBCU alumni.
“I just had different hustles, as they call them, growing up. When I went to law school, that was my first big entrepreneurship. I started my own law firm right after law school in 2006, and I’ve been an adult entrepreneur ever since.”
Alongside his business partner, Harold “Poncho” Brinkley, Miller and his team aim to fill a niche that hasn’t been seen before in Atlanta—an upscale lounge environment that is diverse and in alignment with what is currently available to patrons in cities like New York, Los Angeles, or Chicago. Located in Atlanta’s Krog Street District, The James Room offers a wide range of entertainment. From weekly events like live music on Tuesdays, slow jams by a live DJ set on Wednesdays, and b-side vibes on Saturdays.
“People are a little bit segregated in Atlanta,” Miller explains. “People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
"The James Room fills that niche, and Poncho and I, when we started thinking about getting into this field, both of us enjoyed that type of thing. We both enjoyed environments where people are together and enjoying each other’s company, and it’s not separated by Black and white or age, that kind of thing, more just people who enjoy good, fun stuff.”
“People are a little bit segregated in Atlanta. People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
As a product of Morehouse College, Miller also shared how being a graduate of a historically Black college or university (HBCU) has played a significant role in his work as an entrepreneur.
“My network started from, of course, Morehouse, and then branched off to Clark Atlanta, Morris Brown, Spelman, those schools close to Morehouse,” says Miller. “When I was there and made the connections that you need to be an entrepreneur, I think that the network you get when you go to an HBCU is second to none for anybody, but especially a Black person trying to start their own business.”
He adds, “The network you get at Morehouse for a Black man is even double because it’s like becoming a member of the network and a member of a fraternity simultaneously. So you can reach out to people vertically and horizontally, and you all share the same background in a certain way, so people will listen to you that normally would not.”
By day, Miller’s passion for law shines brightly through his work at his law firm, Stewart Miller Simmons, which he and a few friends started with a people-first mindset. One of their first big cases involved representing the daughter of George Floyd after he was murdered by Minneapolis police officers in 2020.
In addition to that high-profile case, Miller shares that the team has also represented the family of Rayshard Brooks, the young Black man who was killed by police in front of an Atlanta Wendy’s restaurant. They’ve also represented the mother of Ahmaud Arbery, the 25-year-old who was killed by two white men while jogging in a neighborhood near Brunswick in Glynn County, Georgia.
“We have some of the biggest cases in the world,” says Miller, reflecting on the nature of his business within the law field. “But my passion, the thing that I love the most, is doing things like The James Room, being able to create things where I can go myself and decompress, So I know if I like it in the environment, it’s good, and it’s relaxing for me, I know it will be for everyone else. This is one of my driving forces.”
Miller’s biggest lesson as a business owner, especially regarding The James Room, is that "you can really have whatever you want.”
“You can do whatever you want. It just requires a commensurate amount of work,” says Miller. It’s completely up to you. If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
When it comes to the legacy that he and Poncho aim to leave behind with The James Room, the sentiment is simple: They want the business to be remembered as providing a different type of space in Atlanta.
"If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
“I don’t want it to be the last of that type of space or one of the few of that type of space. I’d like it to be the beginning of those types of spaces in the city,” Miller notes. “Atlanta is growing. It’s now very multicultural because I am from here. My family’s from Atlanta. I grew up between Athens and Atlanta, Georgia. So I’ve seen Atlanta grow from where it used to be to what it is now.”
“I want the legacy of The James Room to be as Atlanta grows into the multicultural, big city that it is turning into, that the nightlife also corresponds and gives people options other than hookah and chicken wings. There’s nothing wrong with hookah and chicken wings, but you should have other options… sometimes you might just want an espresso martini.”
As their business continues to serve young professionals and creatives alike, Miller and Poncho take pride in continuously creating a place where everyone can come together, mix, and mingle, but in a more relaxed setting where everyone’s story can be heard.
“What I would ultimately like to see for The James Room is it being a nationwide brand. A brand where you could put a James Room in Houston, or you could put a James Room in Nashville,” Miller concludes. “You could put a James Room anywhere because all these places need this type of nightlife. Also, the entrepreneurs there, the people doing the nightlife there, need to see that this thing can work.”
He adds, “We have a proof of concept, and I believe the world needs to see and have it. I am a person who believes that more is better. So if you have more people putting this kind of entertainment out for consumption, you’ll have more people who have choices and more people who can enjoy themselves differently than what’s normally offered to them in their city.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Feature image @jmilleresq/ Instagram