I can honestly say that I haven't used Cantu since I went natural back in 2016. It's not that I don't like the brand — let's be honest, Cantu is the holy grail brand that a lot of us probably started our natural hair journey with. It was and still is affordable, accessible, and effective haircare. I somewhat strayed away though because it's very easy to get caught up in trying different brands that some products honestly just get lost in the sea of haircare. Nevertheless, Cantu has dropped a few collections that I couldn't help but try. One of their most recent drops is the Jamaican Black Castor Oil line which works for all hair types but is made with 4C hair in mind.
What really piqued my interest in this drop is that Cantu partnered with Emmy award-winning hairstylist and entrepreneur, Angela Stevens. Angela has worked in the hair industry for over 16 years with a focus on healthy versatile haircare, hair education, and celebrity styling. She has worked with a variety of talents like Rita Ora, Elaine Welteroth, and brands like Mielle Organics, Girl + Hair, and now Cantu.
I always appreciate when brands consult or partner with hairstylists because it provides an extra layer of trust to me. It shows that the line was put together with haircare in mind and is working to solve haircare problems that many of us face at home.
Cantu
About The Jamaican Black Castor Oil
As I mentioned earlier, the JBCO collection is made with 4C Kings and Queens in mind. While I don't have 4C hair, I think this collection also works if you have very dense and dry hair. The line features five styling products: a detangling primer, a curl stretch paste, a taming gel, a styling gel, and finishing spray. Each product is made with Jamaican Black Castor Oil, so it has a heavier consistency than most to provide hydration and moisture retention.
Cantu Jamaican Black Castor Oil Detangling Primer
Krissy Lewis/xoNecole
The primer is the first step of styling, it acts as a leave-in conditioner to help detangle, soften, and smooth your hair before you start your twist/braid-out or wash n' go style. I personally prefer lighter consistency leave-in conditioners because my hair absorbs it better. This was just as easy to detangle my hair because it has a heavy slip that helps your fingers easily glide down your strands.
You can feel a difference in your hair as soon as you apply it and I noticed that I didn't have to use as much as I usually do. I'm pretty generous with leave-in primers and conditioners but I didn't have to apply too much of this. It provides enough slip and moisture that a little goes a long way with this product.
If you try it, I recommend paying attention to your hair and how it feels. You'll know when you've used enough and it's important to keep in mind that the products are heavy and this is just the first layer so you don't want to use too much.
JBCO Curl Stretch Paste
This product is mainly for styling braid-outs, twist-outs, and rod sets. It's a pomade-like paste that elongates, stretches, and defines your hair. When I used this to style my twist-out, the paste felt really sticky. I wasn't a fan of how it felt on my hands but I loved how it felt on my hair. When I applied it, it moisturized, defined, and added hold to my curls.
In my opinion, the curl paste is moisturizing enough that depending on your hair needs and density, you can probably skip the primer or leave-in. This would be a great one product styler if you wanted to use less products. This is a one and done product for me, meaning, it does everything you need it to.
Cantu Jamaican Black Castor Oil Taming Gel
Krissy Lewis/xoNecole
This is another product that felt sticky on my hands but amazing on my hair, but that's common with most gels. I think the JBCO is perfect for laying edges, slicked-back styles, flat twists, and especially wash n' go's. I used this mostly for styling my wash n' go styles because it adds moisture, a long-lasting hold, and tames frizz and flyaways. My wash n' go lasted five days before I had to refresh it which is surprising because traveling dries my hair out quicker than usual, plus wash n' go's are already a drying style so I was impressed by the longevity I had with this product.
One thing to keep in mind is, you don't need a lot. When I first tried it, I wasn't sure how much hold I was going to get so I packed it on and I noticed I had a lot of flakes and it stuck to my clothes and everything. I recommend applying it in small sections on detangled hair so you can see how much you really need and make sure that your strands are completely coated with the gel. If I would have started in smaller sections, I would have made sure that my hair was properly coated and I wouldn't have to go back and add more.
Krissy Lewis/xoNecole
Cantu Jamaican Black Castor Oil Finishing Spray
This finishing spray does exactly what it claims, it basically just adds the finishing touches to your styles. I used it on both my twist-out and wash n' go once my hair was completely dry to help seal in moisture and add shine. I would recommend using this after your hair is dry regardless of the style because I really believed it helped make both my styles last as long as it did.
I actually really appreciate the oil being in a spray bottle because it helped me use the right amount of oil. Again...she's thick! I didn't use more than three sprays for my hair, but I think that varies depending on your hair needs.
My Overall Review of Cantu's JBCO Collection
Overall, I loved the collection and I would actually recommend getting all four products. I do think that this collection caters to curls and coils that struggle with getting moisture in and are more dense. I would not recommend it for those who have extremely thin or less dense hair because the line might be too heavy for your hair. The thing about castor oil is that it can be good and bad if not used correctly. What I mean is, it can clog your hair follicles if you use too much and because it's heavy and thick, it doesn't take much to do that. This line is also made with other heavy ingredients like shea and cocoa butter. So, if your hair is thicker it can take the heaviness, you just have to use the right amount.
Courtesy of Krissy Lewis
I think the line offers a variety for each styling need. I don't think you need to use every product in one styling session and I wouldn't recommend it if you have my hair type (4A/4B) because it would be way too much. I can't speak too much for what would be enough for 4C hair, but I recommend just trying it out until you find out what combo works best for you. However, based on my experience with the product and Angela Stevens' recommendations, here's a product combo for different natural hair styles:
- JBCO Detangling Primer and Taming Gel: wash n' go's, edges, slicked-back styles, flat twists, and up-dos. Add finishing oil to seal.
- JBCO Curl Stretch Paste and Finishing Oil: twist-out, braid-out, and rod sets.
You are not limited to this though, natural hair is not a one routine fits all so you have to find out what works best for you.
Featured image by Krissy Lewis/xoNecole
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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