I Tried Gabrielle Union's Flawless Hair Collection & My Curls Popped Severely
At every stage of her career, Gabrielle Union has adorned beautiful hairstyles– from protective styles to edgy bobs. That's why when she announced the launch of her hair care line Flawless by Gabrielle Union in 2017, it seemed like a natural move. The 10-product collection was a hit at Ulta Beauty, and all seemed well. But behind the scenes, Union was dealing with personal struggles. In several recent interviews, the actress and entrepreneur shared that during that time she began experiencing hair loss due to multiple rounds of IVF, and was pressured by her white hair care brand investors to promote a product she wasn't satisfied with.
After taking three years to reimagine the brand, Flawless is officially back and better than ever. This time around, Union teamed up with her longtime hairstylist and friend Larry Sims. Together, the duo worked to create a new and improved line that offered textured-hair friendly formulas at an affordable price point (FYI: everything is $10 or less).
During my most recent wash day, I had the chance to try four of the staple products from the Flawless collection. Ahead, I'm sharing my honest thoughts on how they worked on my curls.
My Flawless By Gabrielle Union Haircare Review
Hydrating Detangling Hair Shampoo
First up, the Hydrating Detangling Hair Shampoo. For me, the perfect shampoo is one that cleanses all of the build-up from my hair and scalp without drying it out. This one did just that. When I applied it to my hair, it created a luxurious lather and as I worked it throughout my hair and scalp, the shampoo made detangling my hair a breeze The shampoo is formulated with a potent blend of oils and butters–including Coconut Oil, Shea Butter, Passionfruit Seed Oil, Rice Oil Complex, Acai Palm Oil, Moringa Seed Oil, and Brazilian Bacuri Butter–so my hair felt intensely hydrated and super soft after rinsing it out.
Hydrating Co-Wash Cleansing Hair Conditioner
I followed up with the Hydrating Co-Wash Cleansing Hair Conditioner. The conditioner has a thick, creamy texture so I knew immediately it was going to envelop my hair in a cloud of moisture. It is infused with tons of hair-loving ingredients like Castor Seed Oil and Acai Palm Oil, and together they work to nourish the hair. Per the instructions, I massaged it into my hair from root to ends for five minutes. When I washed it out, my curls were so juicy and full of moisture. I can honestly say Gabby and Larry did their thing with this conditioner.
Detangling Leave-in Hair Conditioner
Flawless' Detangling Leave-in Hair Conditioner is my favorite product out of the four that I've tried from the line–hands down. After I hopped out the shower and squeezed out excess water from my hair using a cotton t-shirt, I sprayed the leave-in conditioner liberally all over my head. It instantly soaked into my strands and added more moisture into my curls. When my hair fully dried, I was left with curls that were incredibly soft and bouncy. This leave-in conditioner spray also doubles as a great hair refresher. I've loved using this post-wash day to rehydrate my curls and make them pop.
Defining Curl Hair Cream
I finished things off with the Defining Curl Hair Cream. Upon opening the jar, I was immediately greeted by a fresh and subtly sweet scent. I worked the product into each section of my hair, making sure to distribute an even amount to each area. After letting my hair air dry, I noticed that the cream provided my curls with noticeable definition and reduced frizz. My one complaint: the cream left a bit of an oily residue on my hair after use.
Olivia Hancock/xoNecole
The Final Verdict:
Olivia Hancock/xoNecole
I'm a true Gabrielle union stan, so it's been so beautiful to see her relaunch Flawless on her own terms. It's incredibly clear that Union and Sims put so much of their heart, soul, and energy into the brand to ensure that these products were formulated for us.
Olivia Hancock/xoNecole
As with any haircare brand, the products have been met with mixed reviews but I went into my wash day with an open mind. Overall, my first experience with Flawless was largely positive and my curls were definitely popping after trying the products. After giving the brand a try, I am certainly eager to try more from the Flawless range.
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Featured image by Olivia Hancock for xoNecole
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Olivia Hancock is a writer who can constantly be found putting pen to paper or typing away at her keyboard. The transplant ATLien is currently working on her undergraduate degree in Journalism and roots for all things #BlackGirlMagic. Connect with her on Twitter and Instagram at @oliviahancock_.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Beyoncé's Haircare Line CÉCRED & Here's My Honest Review
Beyoncé is snatching our wallets yet again with her latest business venture CÉCRED. In 2023, the Texas native hinted at a potential haircare line when she posted this photo causing fans to speculate that her next project would be focused on her famous tresses - they were right. Her haircare line Cécred launched on February 20 with her first drop called The Foundation Collection which focuses on haircare first, and I can only assume that a style product line for colored-treated hair will likely follow since Beyoncé is known for slaying various shades of blonde.
As a super fan since the early 2000s, it was only right that I give an honest review of the full line and purchase the Super Fan Bundle (retailed at $265) which includes the full product line of the 8 products, as well as a branded cosmetic bag. If you’re thinking, “Girl that bundle is too pricey for me,” I can assure you that for the value you're getting, the price is quite reasonable. This bundle was an intentional and marketable way to allow consumers to experience every Cécred product.
The brand messaging surrounding Cécred has been salon-inspired, and rightfully so as an ode to Beyoncé’s upbringing growing up in her mother’s hair salon in Houston. This line is backed by science and licensed cosmetologists showing that she’s done her research and appointed the experts. Cécred's IG feed has been filled with images and videos inside of hair salons including some videos of Ms. Tina herself assisting in the styling of beauty experts who visited Cécred's private salon to have the VIP treatment!
Now, have I seen influencers, consumers, and beauty stylists using the Foundation Collection at home? Yes, but I thought it was best to experience Cécred with my go-to cosmetologist who also happens to be my Auntie Tawana. She has been my educator and go-to for hair knowledge since I was a child and has had a hand in my mom's hair health which has always been goals for me. As a little girl, my Saturdays were spent sitting in her hair salon while my mama got her hair done as I patiently waited reading Jet and ESSENCE, ever so carefully eavesdropping on the conversations of the ladies who were coming for much more than just a beauty routine, but an experience.
I’d fall asleep on the plush couch in the waiting area flipping through magazines while listening to the sultry sounds of Maxwell. And I had my first lesson in breakup empowerment when I heard Sunshine Anderson’s “Heard It All Before.” So there was no other place for me to go than to see her, and because I’m her niece, I was able to visit her private salon in her home that she calls The After Hours where upon arrival I was greeted with my favorite Black-owned sparkling Rosé, candles lit, and my aunt’s breakdown of Cécred.
Yasmine Jameelah/xoNecole
But let me refocus and share my salon experience as I tried Cécred for the first time.
If You’re Wondering…Who is Cécred For?
Yasmine Jameelah/xoNecole
When news of Beyoncé potentially launching a beauty brand hit the internet, there were a bunch of predictions of what and who the line would be marketed towards and if she’d have any wig care products as she’s known for slaying her units! But she went in a totally different direction which I love, and I’m going to tell you why. Critics have questioned if Beyoncé should be venturing into the haircare industry because she is often seen in weaves and wigs, but true Beyoncé fans know that she has healthy hair and that, like many Black women, experiments with various styles.
Cécred was created for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled. As a Black woman who has worn wigs, had chemically processed hair, heat-styled, natural, and color-treated hair, let me tell you, this was no easy feat! The amount of money I’ve spent on my hair through its various changes just on product alone, forget styling has been astronomical.
Cécred is serving the needs of various hair types in textures and I truly believe that this is going to make Beyoncé a true competitor in the hair industry amongst brands that are comparable such as OUAI and Olaplex. Both competitor brands have similar items at a higher price point and unlike Cécred, their products and brand messaging haven’t always felt inclusive to Black women and other hair types.
Cécred has been tested inclusively and the reviews from various hair types and backgrounds of consumers are allowing the brand to stand out.
I Tried Beyoncé's Haircare Line Cécred: My Honest Review
Yasmine Jameelah/xoNecole
Yasmine Jameelah/xoNecole
My hair has never felt cleaner and it shined for well over a week following the styling (but the oil should be used sparingly if like me, oil can weigh down your hair.) Immediately when my hair touched the sink, my aunt told me that she saw all the dirt and oils lifting from my hair when she applied the clarifying shampoo. As a girl who loves my curls, I am often judgy when I use any other shampoo and conditioner aside from Pattern, but not this time.
When my aunt guided my hands across my hair, she showed me how my curls weren’t tangled, and how she didn’t need to comb out my curls before applying the moisturizing deep conditioner or the deconstructing treatment mask.
Yasmine Jameelah/xoNecole
She applied each step with care and walked me through the process, and to my surprise, the hair mask wasn’t thick - but through trial and error as a natural girl, I’ve learned that a thick mask doesn’t always equal what’s best for your hair. She styled me with a silk press that left my hair with shine and I can honestly say that each step of the line is needed especially if you are someone who changes up your hair and deals with breakage. If your hair is healthy, you can opt out of the reconstructing treatment mask but I recommend taking the product line to your salon, having a discussion with your stylist on where your hair health needs improvement, and then purchasing based on that.
We know ourselves better than anyone else, but your stylist knows your hair better than you do. I like to lead with their knowledge first and then incorporate what my hair goals are. If you’re a girly who’s committed to hair health and has either the discipline to incorporate each step at home or can bring your products to the salon, Cécred is for you no matter if you’re a silk press or a wash-and-go naturalist.
Give Cécred a try, I’ll be using the line for my hair appointments until it runs out and if I see long-term results, it will be added to the beauty regimen indefinitely.
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Featured image courtesy of CÉCRED