
November 5 taught us a lot. November 6 started the beginning of a social media cleanse of all the creators whose values don’t necessarily align with mine. Because we can’t just "agree to disagree" when it comes to my human and civil rights.
Social media gets a bad rap sometimes, but let's be real – it's a game-changer for social justice. We've seen how it can give a voice to those who've been silenced, bring communities together, and push for real change. It's on us to use this power responsibly. By sharing info, raising awareness, and speaking up for what we believe in, we can help build a fairer world.
Whether it's supporting movements like Black Lives Matter, fighting for LGBTQ+ rights, or pushing for a greener planet, social media lets us connect, learn, and inspire action.
But remember, posting and retweeting is just the start. Real change happens when we get involved offline, think critically, and challenge the status quo. We need to go beyond just "looking" like we care and put in the work to fix the root of the problems.
In the wake of that cheeto being elected again, we found out about some of the popular TikTokers and their support of him. But like my girl Eni said, “A lot of you would not be as disappointed in your favorite influencers right now if you made more Black women your favorite influencers.”
@theasiafrances If youre on black tiktok younwould know that theires nothing new on the other side ! Creators: theemillennialmanager, jaydanotpinkettsmith, _simplystephh #ladyinthebathroom #blacktiktok
From The Lady in The Bathroom to Nara Smith, there were some surprises on the MAGA front. It also reminds me of my idea to have non-Black folks request access to our culture before appropriating it. No need to dance to GloRilla in your bathroom if you ain’t Black or don’t have a permission slip signed by us.
Now, I am thankful I didn’t have to cleanse my feed too much because I support Black women in all ways, always. In case you needed some help finding Black Girl Magic on TikTok, ahead, find some of our faves.
@EniGivenSunday
@enigivensunday Its the dress
Eni is a vibrant creator based in NYC who transitioned from a career in law to self-employment, using her platform to share a mix of lifestyle, humor, and travel content. Her videos often provide thoughtful commentary on life experiences, such as navigating solo travel as a Black woman, finding joy in new beginnings, and embracing change. Eni also offers engaging daily vlogs, travel diaries, and beauty content, blending authenticity with a touch of wit. She’s celebrated for her ability to connect with her audience through relatable insights and an inspiring journey of self-discovery.
@JazTurner16
@jazturner16 cause i loveee to smell delicioussss
Jaz Turner embodies empowerment and individuality through her content. From bold fashion statements to uplifting messages, Jaz inspires her audience to embrace their personal style and inner strength. Her creative videos highlight her vibrant personality and passion for self-expression, making her a standout voice in the fashion and lifestyle space.
@Kristy.Sarah
@kristy.sarah his personal alarm clock
Kristy Sarah is one-half of the hilarious and viral couple behind @kristy.sarah. Known for their playful pranks, relationship skits, and family-centered content, Kristy and her husband provide endless laughs. Beyond humor, Kristy also shares snippets of their daily life, parenting moments, and relationship advice, making her a must-follow for comedy and lifestyle enthusiasts.
@JeneeNaylor
@jeneenaylor Airport Fit
Jenee is a TikTok creator celebrated for her expertise in style and beauty. She shares content ranging from outfit inspiration, seasonal fashion guides, and beauty tips to behind-the-scenes glimpses of her partnerships with brands like Victoria’s Secret and Bobbi Brown. As a style expert, she curates eclectic looks that balance sophistication and fun, offering tips for everything from everyday outfits to holiday-themed ensembles. Her videos often showcase her vibrant personality, making her content relatable and aspirational for her followers.
@JaylaBrenae5
@jaylabrenae5 They are now fully as invested as us and want to go visit the new build every day too😭💕 #customhome #homebuilding #homebuild #ourhenryhome #thehenryresidence
Jayla Henry is a rising star in the lifestyle space on TikTok. Based in Dallas, Texas, known for her engaging lifestyle content and heartfelt storytelling. Her platform serves as a video diary where she shares relatable moments from her life as a mom, her family milestones, and everyday experiences. She often highlights her journey with her son, showcasing tender moments that resonate with her audience, such as celebrating his milestones and navigating the joys and challenges of motherhood. You’ll quickly fall in love with her husband Tony and two kiddos, Nyla B and Braylon.
@EaseWithAlex
@easewithalex Visit TikTok to discover videos!
Alex Elle is a wellness and self-care advocate who uses her platform to promote healing and personal growth. As a celebrated writer and poet, her content is a mix of affirmations, introspective talks, and mental health tips. Alex's soothing voice and thoughtful insights provide a safe space for followers looking to engage in mindfulness and self-love practices.
@JaydaPickettNotSmith
@jaydanotpinkettsmith MUSTAAAAARRRRRD #kendricklamar #djmustard #jaydanotpinkettsmith #bigjayda❤️🔥 #blacktiktok #blackfyp #fypシ #fyp #newmusicfriday #newmusic #hiphop #calitiktok
Jayda Pickett Not Smith has always been the only lady in the bathroom that matters. I can’t tell you the number of times she’s put me on to a trending sound. Also known as Big Jayda, she is a Chicago-based TikTok creator who captivates her audience with nostalgic content and her love for music. Her videos often feature throwbacks to early 2000s R&B and hip-hop, creative mashups, and relatable commentary about life as a music enthusiast.
Known for her vibrant personality, she blends humor and music appreciation, showcasing her deep connection to cultural moments from past decades. Jayda's content often sparks feelings of nostalgia while highlighting her sharp wit and engaging storytelling style.
@Meccavelli
@meccavellii #greenscreen
Meccavelli is a standout creator known for her raw and honest takes on social issues, culture, and life as a Black woman. She seamlessly blends humor with deep discussions, creating a space where her followers feel seen and heard. Meccavelli's charismatic delivery and thought-provoking content make her a must-follow for those who enjoy smart, impactful commentary.
@QuenBlackwell
@quenblackwell @Duke Dennis
Quen Blackwell, often referred to as Quen, is a comedic powerhouse with a larger-than-life personality. Her content ranges from hilarious rants and absurd skits to candid talks about mental health and self-acceptance. Quen's unpredictable humor and relatability have made her one of TikTok's most beloved and unique voices.
@JackieAina
@jackieaina Black women you are doing amazing with what you can and what you have 😘🫶🏾 #blackwomentiktok #blackwomenluxury
Jackie Aina is a beauty industry icon known for her makeup tutorials, product reviews, and strong advocacy for inclusivity. On TikTok, she brings her expertise in beauty along with a dose of her signature humor and sass. Jackie’s candid takes on beauty trends, skincare, and fashion make her a go-to for anyone seeking honest advice and a good laugh. Not to mention, her cleaning videos scratch the brain in the most appropriate way.
@ShariDyonne
@sharidyonne Had to get in my self care bag real quiicckkk #selfcare #naturalhair
Shari is a versatile TikTok creator specializing in food, lifestyle, and travel content. She shares recipes, food reviews, and her experiences exploring unique culinary delights, often adding a touch of humor and authenticity. Shari also highlights moments from her daily life, such as house hunting, interior decorating, and trips to destinations like Jamaica, blending personal stories with aspirational content. Her vibrant personality and relatable approach have garnered her a loyal following, with her platform serving as a source of inspiration for embracing life’s adventures.
@AllyiahsFace
@allyiahsface My natural hair is loving this glow out using @Kérastase Elixir ultime! #KerastasePartner Look at how bouncy and shiny! I’m in love #KerastaseGlowOut Available @sephora
This OG YouTuber is the ultimate destination for beauty and lifestyle inspiration. Known for her polished aesthetic and relatable personality, Allyiah delivers makeup tutorials, skincare tips, and glimpses into her glamorous yet approachable life. Her content exudes confidence and elegance, making her a go-to creator for anyone looking to elevate their everyday routine. Whether it’s a candid GRWM or an in-depth beauty haul, Allyiah keeps her audience hooked with her vibrant energy and expert recommendations.
@SerenaPagee
@serenapagee this was supposed to be a cute video..😂😂😂
If you’re not a Serena Page fan, now’s the time. The Love Island USA winner blends humor, authenticity, and relatability in her content, making her an instant favorite. Her witty takes on everyday situations and laugh-out-loud storytelling resonate with audiences looking for a good chuckle and a dose of realness. Serena’s ability to turn the mundane into something hilarious is unmatched, and her charismatic personality keeps followers coming back for more. Not to mention, we love every moment she shares with PPG and Kordell.
@KennedyandKeyonce
@kennedyandkeyonce Yes I need a steamer but more importantly…which purse should I wear?
Kennedy absolutely captivates TikTok with their infectious personality and authentic content. From hilarious skits to relatable hair moments, she brings joy and laughter to her audience. Kennedy’s posts often explore relatable scenarios with a comedic twist, making her videos enjoyable and widely relatable. Additionally, she uses TikTok LIVE to connect with her audience in real-time, fostering an interactive and personal connection.
@TaylorAnise
@tayloranise not as flat, but so much easier 😅 #naturalhairtiktok #naturalhairtips
Taylor Anise is a beauty and skincare enthusiast who shares expert tips with her audience in an approachable and engaging way. Her tutorials, product reviews, and self-care routines exude elegance and practicality. Taylor’s passion for helping her followers look and feel their best shines through in her thoughtful and informative content. Whether it’s a twist-out tutorial or a review on scalp oils, we trust Taylor.
@Lexssentials
@lexssentials My current fixation meal: lamb with fries + caesar salad 🤍 #cookwithme #cookingvlog #minivlog #comfortmeals #foodcravings #easyrecipe
Lex’s page is a hub for all things wellness, self-care, and minimalism. Lex's content offers calming energy, thoughtful tips, and easy-to-follow hacks for improving your daily life. Her focus on intentional living and nurturing both mind and body resonates with followers seeking balance and inspiration. She makes us want to get in our baking bag every Sunday.
@Aniyahmorinia
@aniyahmorinia the long awaited slick back bun tutorial! 🫡 #slickbackbun #slickback #blackgirlhairstyles #blackgirlhairtutorial
Aniyah brings nothing but joy and vibrance to TikTok through her lively and relatable content. Whether she’s sharing candid moments, creative skits, or motivational messages, Aniyah’s energy is so good. Her ability to connect with her audience through humor and positivity makes her a standout creator in the lifestyle space. Aniyah’s perspective as a 20-something living in NYC gives us a little Sex and The City.
@ElTheEgg
@eltheegg It’s giving MAKEUP ARTIST! Don’t let your mind trick you into not doing things that were meant for you! I applied to Sephora Squad so lots more makeup looks coming!! #blackgirlmakeup #selfportrait #sephorasquad #avantgarde
The recent law school grad serves up comedy and charm in spades, turning everyday observations into hilarious moments. With her unique sense of humor and sharp wit, El creates content that’s both entertaining and endlessly relatable. Her playful personality and knack for storytelling make her videos a must-watch. She also created a list of her favorite Black creators in appreciation for Eni’s TikTok.
@MakaylaMashell
@makaylamashelle Replying to @ollyisfried contour placement to lift and snatch your face✨ - this is just where I place my cream contour and bronzer but the rest of my makeup really finishes everything 💕
Self-proclaimed girly girl Makayla Mashell is a versatile creator who showcases beauty in her engaging content. Her storytelling skills and warm personality make every video feel like a conversation with a close friend. From relatable anecdotes to stunning beauty tips, Makayla keeps her audience entertained and inspired. Need to know more about big hair or contour placement? Makayla has got you covered.
@RuesWorldd
@ruesworldd Oh just a girl and her camera// jacket from @SUPA888 #fyp #foryou
Rue's TikTok account is a must-follow for fashion enthusiasts. Her unique ability to blend classic and contemporary styles, along with her engaging presentation and knowledge of fashion history, sets her apart in the crowded fashion space. She offers a refreshing take on fashion trends, providing inspiration and styling tips while showcasing her impeccable taste and creative flair. Her content is not only visually appealing but also informative and entertaining, making her a true fashion innovator and a valuable resource for anyone seeking to elevate their style.
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Featured image via Jaz Turner/Instagram
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
There is a very specific reason why I decided to write this article before the holiday season officially gets underway. It’s because I once read a study that said it’s quite common for most Americans to double the amount of alcohol that they consume between Thanksgiving and New Year’s Day.
It makes sense when you stop to think about all of the holiday parties, time off, and moments spent with loved ones that transpire around this time of year. And while there is certainly nothing wrong with enjoying some mulled wine, real-deal eggnog, or peppermint martinis, because your health is something that never “takes a vacation,” I thought it was important to share with you some of the benefits (pros) and challenges (cons) that can arise from alcohol consumption.
My main motive? Mostly, I hope that it will serve as a solid reminder to embrace all of the things that you adore about this time of year, so long as you do it in moderation and you weigh the costs.
Especially as far as drinking alcohol is concerned.
PRO: Manages Blood Sugar Levels
GiphyHere’s something that you may have never seen coming. Were you aware of the fact that alcohol can actually help to stabilize your blood sugar? Yep, according to the American Diabetes Association, so long as you leave it to no more than 1-2 cocktails a day, alcohol may be able to lower your A1C levels. Pretty cool, right?
CON: It’s a Carcinogen
GiphyAlcohol is a carcinogen. The reason why this should somewhat alarm you is because carcinogens are things (like tobacco, UV rays, processed meats, etc.) that can increase your chances of being diagnosed with cancer (especially mouth, throat, esophagus, stomach and breast cancer). There are various ways this happens including the fact that alcohol, specifically, can hinder your body from breaking down certain nutrients, it can cause your estrogen levels to spike and alcohol can also cause certain toxins to damage your DNA and certain bodily proteins over time.
PRO: Cultivates Euphoric Feelings
GiphyIf you find yourself feeling more euphoric while you’re enjoying a drink, it’s not all up in your head. Although, for the more part, alcohol is considered to be a depressant, when consumed in small amounts, it can provide a stimulant effect. This happens due to the fact that when you first start to consume alcohol, it causes the production of the feel-good hormone known as dopamine to increase — and since dopamine makes us all feel more relaxed and confident while heightening our senses of pleasure too…well, there you have it.
CON: May Increase Anxiety/Depression
GiphyAs they say, “what goes up, most come down” at some point — and that is what you have to be careful of when it comes to alcohol consumption. For instance, when you drink alcohol, although it tends to initially cause your dopamine levels to uptick, because it is a temporary bodily response, sometimes the dips are lower than the rises…and that is when anxiety starts to kick in. A similar point is made with depression because oftentimes, people with depression-related symptoms, will use alcohol as a way to deflect from what’s really going on with them — and that can make them feel even worse than ever once the buzz of alcohol starts to wear off.
PRO: Has Some Heart-Related Benefits
GiphyWhen it comes to your heart, there are interesting findings surrounding its relationship to alcohol. For instance, some research states that, so long as the consumption is moderate, alcohol can actually help to increase the good cholesterol in your system while also breaking down proteins that can potentially lead to blood clots; both of these factors alone can reduce your chances of dying from heart disease.
CON: Packs on Pounds
GiphyIt’s no secret that alcohol tends to contain quite a few calories. That’s why, it’s not uncommon for people who’ve lost weight to mention “I’ve stopped drinking” as one of the causes for the shed pounds. That’s not to say that there aren’t some alcoholic beverages that have less calories than others including vodka (133 calories per serving), white wine (148 calories per serving) and tequila (99 calories per shot). Just keep in mind that the more you drink, the more calories get into your system and the more weight you stand to gain.
PRO: Lowers Inhibitions
GiphyAlthough you really should only be uninhibited around people who you absolutely trust, if that person is your partner and you’re looking to have a pretty — eh hem — active evening, alcohol can certainly help to make that happen. The science of it all is the prefrontal cortex of your brain is what regulates your inhibitions and levels of self-control. Meanwhile, alcohol suppresses your inhibitions which can cause you to be more spontaneous and open to trying things that you might not immediately do if you were sober. And with the right individual, that can be sexually beneficial (emphasis on “right person”).
CON: Makes It Harder to Orgasm
GiphyOn the other hand, as odd as it may seem (in light of what I just said), if you have too much alcohol in your system, it could make climaxing difficult. That’s because orgasms happen, in part, due to your nervous system being stimulated — and since alcohol is technically a depressant…well, it could reduce nerve sensitivity (especially as far as your clitoris goes) for you while making it challenging for your partner to remain erect or have consistent stamina. And yeah, that sucks.
____
‘Tis the season. And with that, if some wassails or hot buttered rums are in your immediate future — hey, don’t let me stop you — not even a lil’ bit.
All I’m saying is now that you know what alcoholic drinks have to offer (both ways), you can know exactly how to incorporate them into your holiday plans. Enjoy!
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