
For xoNecole's Finding Balance series, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
If you ask Kennedy Johnson, she's always been a star in the making.
She recalls vivid childhood memories of her younger self, enchanted by the lights, cameras, and production behind shows like Zoom, TRL, 106 & Park and America's Next Top Model. The latter, specifically, acted as the initial spark to motivate her career path, as well as her 4th grade career day costume inspiration. "I showed up to school with my prompt cards and portfolio as a supermodel, which, looking back really meant that I wanted to be on TV."
Even though Kennedy had her mind made up on what she wanted to become, she still had her parents to convince. Growing up in a household with "9-5 focused" parents made Kennedy's career choice in the entertainment industry a difficult one to take seriously; so she tried things their way. After a short stint at her local community college, Kennedy instinctively knew that college just wasn't the path for her. In turn, she followed her mother's footsteps and for three years, she worked as a front desk agent at a hotel. Still, something inside was calling her beyond her Atlanta roots and into the concrete jungle where her dreams lied.
After being accepted into a performing arts school in New York City, it didn't take long for her to realize that this too might not be the best fit, "When I got there I realized it was a bunch of white kids coming straight out of high school. I was 24 and needed to work full-time. So I dropped out."
It was time for Kennedy to put all of her focus into her craft, so she took a leap. Now, the serial creative has taken full advantage of the stage that social media has created for her. As a YouTuber, model, host of her very own Instagram Live show, Live with Kennedy, creator of the natural hair page, Curlss for the Girlss, and on-air host for Yahoo Entertainment, Kennedy didn't idly wait for her audience to come, she created her own. Confidence is key in the industry of entertainment, and Kennedy's cup runneth over thanks to her mom and faith, "My faith was really the push that made me realize that if I don't have my shoulders back and my head up then I'm not really being grateful for what I have."
With the many blessings and endeavors on Kennedy's plate, how does she maintain it all? In this segment of Finding Balance, we ask this media maven just how it's done:
What does an average day or week look like for you?
Whew, girl. Now that I'm working for Yahoo Entertainment, I go there every morning, Monday through Friday. It's a lot different from my freelance schedule because I created my own schedule. I would get up, eat, record a YouTube video – if I wanted to – or I would just get on Instagram and do videos. Either way, it was about being active on social media, that's a daily thing that I have to do. I have to post on my pages in order to keep up that momentum and keep people interested in my content. Everyday requires that, and physically coming into Yahoo Entertainment every morning.
What do you find to be the most hectic part of your week? How do you push through?
Girl, just trying to get out the house! I'm trying to tell you, I am tired of getting up and leaving my house every day. I'm still trying to adjust to that and the commute everyday – getting on the train, dealing with MTA and their bull. That, every day, is so annoying.
How do you practice self-care? What is your self-care routine?
I don't think that I do intentionally, but there are things that I enjoy doing that I'll make sure I make time for. For instance, I like painting my nails; it's very therapeutic for me. I have to do my hair every day and whenever I do my hair, I have to have a good Netflix show to watch. I really pay attention to what new Netflix shows or movies are out that I'd be interested in watching while I do my hair. For me, those are the simple self-care things that have to be done anyway and I would consider those to be my own personal moments to myself to gather my thoughts. Also when I'm vlogging or on my Instagram Live show called, Live with Kennedy, it's really therapeutic for me to just talk and get things out and share my feelings about certain things.
How do you find balance with:
Friends?
To be honest, I have one best friend. So for me, it's not hard to balance that because I only have one person I have to worry about. (Laughs) Everyone else, I would consider to be great friends, but the type of energy I put into those relationship, it's not the same that I have with my best friend.
Love/Relationships?
Ohh, girl… well… I'm newly single. I was in a four-year relationship with a man who was so great and I will love him forever. He lives in Los Angeles, I live in New York, and it was just hard trying to maintain the type of relationship we had without seeing each other as often. Now as a single woman, living in New York City, I'm just trying to figure it out. I don't really think my man is in NY, I'm not attracted to some of the guys up here. I'm from Atlanta and I just feel like the guys down South just move a little different and I don't have time to be looking over my shoulder every counter we walk by. I'm cool on that.
I feel like it would be a bit distracting to try to get to know someone while you're getting to know yourself. That energy, especially when you get physical with somebody, can be misinterpreted in what type of connection you have with them, and I don't have time for that. I'm not trying to feel like something is happening when it's actually not. I'm just trying to focus on myself.
"If I haven't stretched in a while, I'm going to feel it in my waist walking to work. I just try to be honest with myself and my body."
Exercise? Does it happen?
Look, exercise is cute and I know it's necessary, but one of the blessings that I have received is that genetically, I have a very fast metabolism. I don't have to workout like that, but just in terms of staying in shape, I do like to yoga every now and again.
Health?
Self-awareness is a real thing. I know that if I've been eating a lot of junk, I'm going to see it in my face. If I haven't stretched in a while, I'm going to feel it in my waist walking to work. I just try to be honest with myself and my body. I know that I need a certain amount of nutrients in order to be fulfilled. I gotta have my greens, my water, my fruit, and I have to do that every day. So I'm just being smart, moving smart.
Do you ever detox? What does that look like for you?
I haven't done a social media detox because I don't think that social media affects me in that way. I am on there a lot, but I'm not putting on an act, I'm being myself, and if I don't feel like talking, I don't. I'll post pictures of other things and inspiration. I'm engaging in other ways, so I've never felt like it affected me in a way where I had to completely remove myself from the app. Although sometimes it can be overwhelming, like I'm tired of hearing certain stories about certain folks, but I just don't look at those pages on those days.
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
I spend some time with myself. I trust my judgment and my intuition and I can't do that if I'm surrounded by a whole bunch of noise. I also just look at things dead-on, or allow myself to just take a break. Like, I'm not about to get fired from YouTube. One of the things that I've allowed myself to do is live in my truth: I am my own boss so if I don't want to do something, I'm not going to do it. It's a simple as that.
What does success mean to you?
Being able to do whatever the hell I want to do. Working with who I want to work with, talking about what I want to talk about, moving how I want to move, and money not being an issue. To me, that's my version of success. Freedom.
What is something you think others forget when it comes to finding balance?
I think people forget to be honest about where they are in their life. When we're trying to create some type of balance or self-care in our life, we want to go off of this script that we found from somebody else's life story. We try to follow those steps and it doesn't work for us because we're not considering the fact that we have different lives. For me, I always consider my own situation first, then I try to implement what I've seen in other people and see if it works for me, and if not, I just modify it. If you have responsibilities that need to be taken care of, don't beat yourself up because of what you see other people doing, everybody's story is different.
"One of the things that I've allowed myself to do is live in my truth: I am my own boss so if I don't want to do something, I'm not going to do it. It's a simple as that."
For more of Kennedy, follow her on Instagram. And check out past women we've featured on Finding Balance women by clicking here.
All photos c/o Kennedy Johnson/Instagram.
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
The It Girl 100 Class Of 2025: Meet The Sports & Wellness Game-Changers You Need To Know
One thing about this category of It Girls? She plays the long game, and she's doing it while winning at every level.
Whether she's dominating on the court, commanding the balance beam, or moving with grit and grace across the track, her reach extends far beyond medals and accolades. For her, discipline is divine, recovery is as sacred as the hustle, and wellness is the secret weapon fueling her undeniable rise to GOAT status.
This year's It Girl 100 is a mosaic of brilliance, spotlighting athletes, cultural disruptors, beauty visionaries, and boundary-pushing journalists who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Sports & Wellness category remind us that greatness is as much about self-mastery as it is about competition. The real flex? Wholeness, on and off the court.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Sports & Wellness.

Rapper and Basketball Player Flau'Jae
Shutterstock
Flau'Jae
Her Handle: @flaujae
Her Title: College Basketball Player
Who's That It Girl: Flau'jae Johnson moves between the court and the booth with rare ease, rewriting the rules on what it means to be multifaceted and unapologetically herself.

Professional Basketball Player A'ja Wilson
Shutterstock
A'ja Wilson
Her Handle: @aja22wilson
Her Title: Professional Basketball Player
Who's That It Girl: A’ja Wilson dominates the court with grace, grit, and unmatched power. We celebrate her as a generational athlete and leader who proves that confidence and compassion are a winning combination.

Professional Tennis Player Coco Gauff
Shutterstock
Coco Gauff
Her Handle: @cocogauff
Her Title: Professional Tennis Player
Who's That It Girl: We honor Coco Gauff for dominating across court and culture. At just 21, she’s collected two Grand Slam titles (US Open 2023, French Open 2025), risen to World No. 2, and launched her own management company — all while using her platform for purpose.

NYT Bestselling Author and Motivational Speaker Tunde Oyeneyin
Courtesy
Tunde Oyeneyin
Her Handle: @tune2tunde
Her Title: NYT Bestselling Author and Motivational Speaker
Who's That It Girl: Tunde Oyeneyin moves minds as powerfully as she moves bodies. We love her for turning motivation into a mission, inspiring millions to find their strength on and off the bike.

Professional Tennis Player and Entrepreneur
Shutterstock
Naomi Osaka
Her Handle: @naomiosaka
Her Title: Professional Tennis Player and Entrepreneur
Who's That It Girl: We celebrate Naomi Osaka as more than a champion, she's a trailblazer who became the first Japanese player to win a Grand Slam and the first Asian woman to hit world No. 1. Her return to the court after motherhood and advocacy for mental health remind us she plays for legacy, heart, and purpose.

Sports Journalist and Broadcaster Taylor Rooks
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Taylor Rooks
Her Handle: @taylorrooks
Her Title: Sports Journalist and Broadcaster
Who's That It Girl: Taylor Rooks is redefining sports journalism with empathy and elegance. We honor her for creating conversations that humanize athletes and elevate storytelling beyond the game.

Track and Field Athlete Anna Cockrell
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Anna Cockrell
Her Handle: @annacockrell
Her Title: Track and Field Athlete
Who's That It Girl: Anna Cockrell runs not just with speed but with purpose. We honor her for her resilience on the track and her advocacy off it, proof that strength of heart matters just as much as strength of stride.

Professional Basketball Player and Comedian Sydney Colson
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Sydney Colson
Her Handle: @sydjcolson
Her Title: Professional Basketball Player and Comedian
Who's That It Girl: Sydney Colson is the WNBA’s comedic powerhouse and heart of the team. We celebrate her for blending humor, honesty, and hustle, showing that laughter is also leadership.

Professional Basketball Player Angel Reese
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Angel Reese
Her Handle: @angelreese5
Her Title: Professional Basketball Player
Who's That It Girl: Angel Reese is unapologetically fierce and proudly feminine. We love her for redefining what leadership looks like in sports and for reminding girls everywhere that confidence is their birthright.

Professional Basketball Player and Model Kysre Gondrezick
Courtesy
Kysre Gondrezick
Her Handle: @kysrerae
Her Title: Professional Basketball Player and Model
Who's That It Girl: Kysre Gondrezick is a professional basketball player and model, selected 4th overall in the 2021 WNBA Draft. She has played for the Indiana Fever and Chicago Sky

Track and Field Athlete Gabby Thomas
Shutterstock
Gabby Thomas
Her Handle: @gabbythomas
Her Title: Track and Field Athlete
Who's That It Girl: Gabby Thomas races with heart and intellect in perfect sync. We’re inspired by her brilliance both on the track and in public health, proving that excellence has no limits.

Olympic Gymnast Jordan Chiles
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Jordan Chiles
Her Handle: @jordanchiles
Her Title: Olympic Gymnast
Who's That It Girl: Jordan Chiles brings artistry and strength to every performance. We love her for her unwavering spirit and for representing the future of gymnastics with courage and joy.

Professional Tennis Player Taylor Townsend
Credit: Patrice Horton
Taylor Townsend
Her Handle: @tay_taytownsend
Her Title: Professional Tennis Player
Who's That It Girl: We celebrate Taylor Townsend for her dual mastery of motherhood and Grand Slam tennis. A former Women’s Tennis Association (WTA) doubles world No. 1 who claimed Wimbledon (2024) and the Australian Open (2025), she also returned to the tour as a mom, proving perseverance, power, and purpose can coexist.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









