'Black People Love Paramore' Creator Talks Kid Fury's Influence, Meeting Hayley Williams, And More
Over the summer, podcast host Sequoia Holmes sent me a screenshot of an email with some exciting news. The email came from someone at Spotify who said that Hayley Williams of Paramore listened to Holmes’ podcast Black People Love Paramore and wanted to be on the show. Holmes would attend Paramore’s concert in Los Angeles and go backstage to conduct the interview.
By the time the logistics had been squared away, Holmes had asked me if I’d be willing to fly from Atlanta to accompany her and provide moral support. I helped her prep for the moment, but looking back, I never really asked her how it had come about. When one of your best friends asks you if you want to go meet one of your favorite musicians, you don’t ask a lot of questions.
I’d just met Holmes when Black People Love Paramore launched in 2021, and like most people, I wrongly assumed it was a podcast just about the band. I’ve appeared on the show a few times since then and have come to realize that the alternative band is just the launching pad from which Holmes has conversations about the many, varied interests of Black folks. Recently, for instance, she had The Read podcast host Kid Fury on an episode to talk about why Black people love the sitcom Golden Girls.
Black People Love The Golden Girls ft. Kid Fury of The Read | Black People Love Paramore PodcastYouTube
Whether delving into the cultural impact of all-white parties, Uno, or Princess Diana, Holmes, and guests provide a mix of serious analysis and hilarious banter about common Black experiences.
Earlier this month, Holmes announced that Black People Love Paramore joined the worker-owned podcasting network Maximum Fun, which will allow the creator to continue to grow the show with the help of a new producer, and access to a professional studio and audio engineer. Joining the cooperative network will allow her to retain artistic control of the show, while also providing her with the help she needs to continue to grow her audience heading into the show’s third year. The podcast host, who recently went from attending Kid Fury’s stand-ups and live podcast tapings to interviewing him, said she hopes to host a live event of her own in the forthcoming year.
With this year’s success in mind, I called up my friend to ask her a few questions about Black People Love Paramore and her future goals.
xoNecole: I’ve realized that I’ve never actually talked to you about most of this because I met you right around the time you started the podcast. What was the inspiration behind starting Black People Love Paramore?
Sequoia Holmes: As a former emo child, I did love Paramore. A lot. But, I found it interesting that every time anybody would tweet about Black people loving Paramore, the responses would be filled with other Black people saying, ‘Yeah, why do we love Paramore?’ It was interesting to me that so many Black people corroborated that sentiment, but no one was sure why that was. Or people would give theories and I thought those were fun.
I thought to myself, what else do Black people overwhelmingly enjoy? Not something super obvious. I brainstormed a list and decided to make it a podcast. I had already been podcasting for some years at that point.
xoN: How do you come up with the topics for Black People Love Paramore, though? You always reach out to me with a fully formed idea, so I’m curious how you decide what fits into the identity of the show.
SH: Tony Hawk was not really in my purview like that, but someone [suggested] him on my social account, and it had the most likes. [Ideas] are either suggested to me, or it’s something that I just really want to talk about. I know a lot of Black people like Degrassi, and I love Degrassi,and I really wanted to talk about it.
xoN: What’s a topic that you weren’t previously into, but once you researched and recorded the episode, you became a true fan of?
SH: It’s definitely Golden Girls or Reba. I turned both of those on, and I was like, oh, these are a good, Black ass time with no Black characters. But I understand how we arrived here.
xoN: The Golden Girls episode featured Kid Fury. Did he come up with that topic?
SH: No, I came up with that one.
xoN: Ohh, because you knew he liked it?
SH: Yeah, just having listened to his podcast for years, I knew he really liked Golden Girls and Zelda. I pitched both, and he chose Golden Girls.
xoN: You’re a huge fan of Kid Fury and Crissle’s The Read. What other podcasts were you listening to before you decided to get into podcasting?
SH: I think The Read obviously was the most instrumental one, and most Black podcasters, I assume, would have the same take on that. I think I started listening in 2016, and I think that was the only one I listened to for years.
In 2019, I started looking for a wellness podcast, and I found Balanced Black Girl. I had already been podcasting at that time, but it inspired me to continue doing so, and I became friends with Les, the creator and host.
xoN: When you had Kid Fury on the show, did you tell him what he meant to you as a podcaster, or were you trying not to be that person?
SH: I didn’t want to freak him out just because I know he’s mentioned he gets weirded out by that type of stuff. I did [show him] an eight-year-old piece of merch, a denim hat with his avatar from their artwork cover. He was like, ‘This is crazy. I love this. This needs to come back.’ And, I brought him weed.
xoN: Earlier this year, you had a huge moment for the show where you interviewed Hayley Williams of Paramore. I don’t think I know how this originally came about. Did you reach out to Spotify, or did they contact you?
SH: I received a DM on the podcast’s account, and it was from someone who worked at Spotify, Chissy. She was inviting me to a Black alternative dinner that was taking place in LA. When I arrived, she was talking to me about Paramore and was like, ‘I’m sure you’ve seen them live, right?' I was like, unfortunately, I have not. I tried to see them live, but they canceled the show, and then when they rescheduled, I was out of town. She was like, ‘Stop right there. We’re going to change this.’
She reached out to Hayley’s manager for me to go to their show in LA. I thought that was it, but then she messaged me again a week later and was like, ‘Ummm, Hayley says she wants to come on your show. Would you be okay with that?’ ...Yeah, I’d be super okay with Hayley Williams coming on my show.
xoN: A few of the clips from the interview went viral, and you got a lot of press from it. What was it like seeing the response once the episode came out?
SH: It was shocking, overwhelming, heartwarming...I’d like to emphasize overwhelming. It was great.
xoN: Have you started to think about other dream guests that you’d want to have on the show?
SH: My top three dream guests are Kid Fury, who we can scratch off the list, Issa Rae, and Quinta Brunson. They’re harder to get, but I’ll try.
xoN: Have you thought about what else you want to do in the podcasting space?
SH: I love podcasting as a medium, so I will absolutely always do this. I’m happy to have help with this podcast because I also have a second podcast that I produce entirely myself. Right now, it’s called Glass House by Sequoia Holmes, but right now, I’m brainstorming a new title and revamping it. I fell off a little bit this year, so in 2024, I would love for it to come back stronger and have a better sense of identity to it.
For more of Sequoia, follow her on Instagram @sequoiabholmes.
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For Us, By Us: How HBCU Alumni Are Building Legacies Through Entrepreneurship
Homecoming season is here, and alumni are returning to the yard to celebrate with their friends and family at the historically Black colleges and universities (HBCUs) that have changed their lives forever.
No matter where their life journeys have taken them, for HBCU students from near and far, returning to where it all started can invoke feelings of nostalgia, appreciation for the past, and inspiration for the future.
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
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When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
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When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
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Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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Between the election cycle, trauma, workplace environment, and expectations placed upon us by society, Black women are existing in a world where our lived experiences result in higher rates of chronic stress. In tandem with that reality, are Black women leading the charge in the wellness industry for a world that centers our health and wellness needs, but who cares for those leaders and supports them?
Oftentimes, they do the work themselves. xoNecole talked with several wellness founders who own adaptogenic beauty brands, intergenerational wellness collectives, nonprofit organizations, and wellness apps. Here's what they shared about how they center themselves when emotions are high and they feel dysregulated.
Remind Myself I Deserve A Calm Nervous System
"A year ago, I made a decision that I refused to be in a constant state of anxiety while running a wellness company. You're probably thinking that should be a given, right? But it's so easy to become overwhelmed by your business's daily responsibilities and overall growth goals and ultimately put your needs on the back burner. What regulates me and brings me back to myself are the daily habits that gave me the life and community I have now—starting my day with prayer and exercise, swimming weekly, baths by candlelight, listening to neo-soul and jazz to end my day.
"But most importantly, I've learned to remind myself that when I feel overwhelmed, I deserve a calm nervous system. I don't have to let every change, every decision, every obstacle, every uncomfortable conversation rattle me. I ground myself in that and remind myself daily that being dysregulated doesn't serve me."
Music, Scents, & Breathwork
"As a founder, it's easy to 'push through' and ignore your true emotional state because you're on a mission. But my true purpose is to live well and show others that we all deserve to live well. Music, scent, and breathwork are my most frequently used tools for emotional regulation. Music can get me through anything. Scents—whether they be perfume, diffused oils, or candles—ground me. Breathwork saves me from spiraling. My practices are extremely simple, but they work for me."
Time to Myself
"As a wellness founder, I regulate myself emotionally on a daily basis by putting on my favorite record, taking a hot shower, watching my favorite show, and eating foods that comfort me. It honestly depends on the day, but generally, it's whatever will bring me joy for a moment and allow me to zone out. I really need that time to myself—to just be—in order to pour back into my community."
"By challenging myself to view my negative anxious thoughts with self-compassion and grace, I create space to validate the way I feel but reframe the thought to be more balanced and supportive. Example: 'I can't believe I dropped the ball on that' after being challenged and reframed turns into 'Baby girl, you are trying the best you - remember you only have only two hands.' Or, 'I failed' turns into 'Sis, you tried.'"
Moving My Body
"One way I emotionally regulate as a wellness founder is through movement. I spent about five years doing talk therapy, and I made a lot of breakthroughs, but now, in my 30s and this era in my life, I realize how much stagnant energy is really just a matter of me literally moving my body. So exercising, walking, and making sure I'm not sedentary has done wonders for me to ground myself daily. Right now, I'm really enjoying taking sculpt classes, low-impact cardio, and hot yoga. I always feel better after I move my body; it's therapeutic."
Practice What I Preach
"Managing daily stress and anxiety varies for me depending on my personal and professional seasons. My three go-to self-care strategies are reminding myself that rest is productive and actually resting, prioritizing my weekly tasks, and taking a few minutes for breathwork. It's important to me to practice what I encourage others in my community to do."
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Featured image by Rob Kim/Getty Images for Global Connections for Women Foundation or GC4W