Money Talks
Income from brand deals and partnerships eventually led to her toying with the idea of quitting her job to pursue influencing full-time. But she had a specific goal in mind before she felt confident enough to make the leap. The 32-year-old tells xoNecole: "I knew it was possible to go full-time in 2019. I kept telling myself if I can make at least $4,000 a month consistently, then I can quit my part-time job. All the while I had a goal to save $5,000 just in case I needed money when one of my brand payments came late. Well, about four months in a row I made the amount of money I desired, but I was still scared to quit my job."
Although she planned to quit her job at Topshop in March 2019, Yvette ultimately decided to stay on until the company's closing in July of the same year so that she could collect unemployment as an additional safety net in case things didn't go as planned. She left the retailer with about $3,000 saved. About a month into full-time content creation, she shared, she received the confirmation she needed to know she was on the right path. "I got my first big campaign. It was $5,000! That made me feel like, 'OK, Yvette, you can do this.'"
Keep reading to learn more about Yvette's budget breakdown, the lowest she's felt about finances, and the jobs and salaries that led her to what she does now for a living.
Courtesy of Yvette Corinne
On the jobs she worked before doing what she currently does:
"I’ve actually never had a full-time job. When I moved to L.A. after undergrad, I went straight into my master's and didn’t have time to work full-time. So I picked up part-time work at Zara and then, after graduating, I didn’t know exactly what I wanted to do. I quit that job and was unemployed for a few months and then started working at other retail jobs for the holiday season. Shortly after I got hired at Topshop doing their admin, [it was] still part-time because I started taking modeling and content creation seriously. In the midst of that, I transferred to the personal shopping department. I worked as a personal shopper until I eventually was a full-time creator. My pay started at $12/hr at Zara, $13/hr doing admin, and then $15/hr as a personal shopper."
On how much money she makes a year:
"Last year I ended at about $180K and this year, if everything stays consistent, I expect to make at least $200K. No month is the same, but this year I started off the first quarter strong and basically booked enough gigs to cover my necessary expenses. That has really set the tone for this year."
On the lowest she's ever felt because of her finances:
"2020 was the first year I made six figures, but in the first quarter of 2020 before lockdown, I was struggling. I remember needing $4,000 to cover my bills, my new apartment down payment, and making sure I was making all my payments on time while I was waiting for checks. My unemployment stopped and I was patiently waiting for the net60s and net90s (the 60-day and 90-day period from when an influencer fulfills their obligations and thereby is expected to receive payment for their deliverables). It was a struggle! Thankfully my mom gave me the money, and I paid her back as soon as I got back on my feet that same year. A true definition of anything can happen in a year."
"Mentally, I was stressed because the lockdown was shortly after and I had no idea if brand deals would be a thing anymore. But I just prayed and prayed that God would show me my next steps and He did! The year turned around and I made about 75% of my income in the second half of the year! Now, I don’t really worry about finances, because I know God’s got me."
On the revenue streams she uses to diversify her income:
"My streams of revenue are mainly brand partnerships which consist of me creating content for brands to use on their website, social media, and/or newsletters, and sponsored posts that I post on my personal social media accounts. Another stream of income that I have is affiliate marketing."
On how she approaches budgeting and tracking expenses:
"I use a spreadsheet and I have a budget planner that I love from a new company called MSTRPLN. I use Trello to track my brand deals and invoices/payments since I don’t have a manager to do those things for me."
On whether she is a spender or a saver:
"I consider myself both! I worked hard to enjoy the lifestyle that I have. I treat myself and make sure I am not saving to the point where I am not enjoying my money. I’ve always been obsessed with finance and I am a true Capricorn. If you know you know! When it comes to saving money, I live for a cushion. I have a few savings accounts with different banks. I have one tax savings account where I transfer money into as soon as I get paid to have it when it’s time to pay the man. [I also have] an emergency savings account that I transfer a certain amount of money to until I reach the goal I want to have there. For me, that’s about $30,000 because I want to have at least six months' worth of money to live off of just in case.
"My last savings account is my house fund! Hopefully, I’ll be engaged soon (laughs) and my boyfriend and I will be planning to get a house within the next few years. So we both have been saving for that moment separately, in our own personal savings accounts. I put a certain amount of money in each account every time I get a check!"
On unhealthy mindsets about money she had to let go of:
"There was a time where the savings was all I cared about and I didn’t want to spend money. The first time I spent a lump sum of money (it was for my electric car down payment), I felt like a weight was lifted off my shoulders. I didn’t feel attached to money as much because I knew that it was going to come back."
On the money mantra she lives by:
"'Money comes to me and through me. Period. I am no longer attached to money because I know that it will and can come back to me."
Yvette's Basic Monthly Budget Breakdown
- Apartment: $2,200; My portion of the rent because I live with my boyfriend, and yes, we split the bills. I have no problem with that. I have an office in our townhome, so I write off that room for my taxes.
- Utilities: $300
- Food: $750
- Car: Luckily, I have an electric vehicle, so it cost me like $50 a month to charge! I spend $250 on car insurance.
- Self-care: $250
- Overall Savings/Retirement: $20,000 in emergency savings; I'm still working on my retirement with my new financial adviser. It’s all so new to me. Building my emergency savings has been the most important thing for me because I don’t want to experience the stress that comes with waiting on checks ever again.
For more of Yvette, follow her on Instagram @yvettecorinne.
Featured image courtesy of Yvette Corinne
When you think of a nurse practitioner, you may think of the extras from Grey's Anatomy staged behind Jesse Williams. However, this specific one is doing anything but taking a backseat in the audience, especially when it comes to her finances. 44-year-old Princess Lomax is a family nurse practitioner by day and a sports bar owner at night, all while juggling and maintaining her doctoral candidacy at Valparaiso University. Lomax is conducting in-home assessments for the Medicare population and is the proud owner of Diamonds Sports Bar & Grill, so it's no wonder why she's able to write a book on taking your career to the next level.
Courtesy of Princess Lomax
The Atlanta-based serial entrepreneur's best-selling Amazon book 6 Highly Effective Strategies For Making 6 Figures As A Nurse is a compilation of real-life accounts and experiences of entrepreneurship while becoming a nurse. If you're a young Black woman in the healthcare industry looking to elevate your career beyond the examination room and medical jargon, it might be the read for you.
In this installment of "Money Talks," xoNecole spoke with the Chicago-bred nurse practitioner, real estate investor, and bonafide hustler about making well over six figures a year, splurging on her half a million-dollar home and flipping houses as an extra stream of revenue.
On how much she saves per month:
"Right now, I don't have a set goal for saving on a monthly basis, however, I'm in the process of setting up a portfolio that will allow me to start having money automatically deducted from my account that will go towards an IRA and money for investing in stocks."
On her definitions of wealth and success:
"I define wealth as the power to acquire whatever you desire and the power to put other people in positions to become successful. Being wealthy for me is about putting measures in place so that everybody around me can become wealthy also. I have the desire to uplift and motivate the people around me so that we can attain generational wealth and break generational curses.
"I define success as accomplishing and attaining the goals you've set for yourself. Success for me is a never-ending cycle because I'm always thinking of a master plan to achieve something higher than my last accomplishment. Not that I'm never satisfied, but I always push myself to a higher level that surpasses my current level. It's always me against me. I'm always striving to defeat the old me so that my success will continue to grow."
On the lowest she’s ever felt when it came to her finances and how she overcame it:
"I was born poor and raised in the heart of the ghetto so it doesn't get any lower than that. There were times growing up when I wasn't sure where my next meal was coming from. I didn't have the luxury of heat and hot water, so figuring out where I would bath from day to day was once a lifestyle I endured.
"I overcame being poor by thinking rich and pushing myself until I no longer had to figure out where my next meal was going to come from. I sometimes still have fears of not being able to eat, which is why I continue to grind like my next meal is depending on it. I sometimes have flashbacks of my struggling childhood and pray that God continues to bless me so that I will never have to endure those hardships again. So for me, I overcame it by never forgetting my struggle and by pushing myself on a daily basis to stay on top."
Courtesy of Princess Lomax
"I overcame being poor by thinking rich and pushing myself until I no longer had to figure out where my next meal was going to come from. I sometimes still have fears of not being able to eat, which is why I continue to grind like my next meal is depending on it. I sometimes have flashbacks of my struggling childhood and pray that God continues to bless me so that I will never have to endure those hardships again."
On her biggest splurge to date:
"My latest biggest splurge was the purchase of my new home which was over a half of million dollars. Splurging in the past for me has been the purchasing of Chanel bags, Christian Louboutins, and expensive cars. This year, God has allowed me to level up and splurge in a different way. I'm now a homeowner so my splurging this year has been phenomenal."
On whether she’s a spender or a saver:
"Unfortunately, I am a spender and sometimes wish I was a saver. Growing up poor and not having much of anything and not having anyone in my life to teach me about saving has unfortunately hindered me from being a saver. At one point, I was spending more than I was making, but as my entrepreneurship continues to grow, I'm learning how to save and plan for retirement. I'm still in the process of training myself to save and not spend. My training has just begun and plans for my future and retirement are at the beginning stages."
Courtesy of Princess Lomax
"Growing up poor and not having much of anything and not having anyone in my life to teach me about saving has unfortunately hindered me from being a saver. At one point, I was spending more than I was making, but as my entrepreneurship continues to grow, I'm learning how to save and plan for retirement. I'm still in the process of training myself to save and not spend."
On her savings goals and what retirement looks like to her:
"My saving goal is to save a minimum of $20K a month so that I can retire by the age of 50. Retirement for me as a Nurse Practitioner will be within the next 5-10 years and I don't think I'll really ever retire as an entrepreneur."
On the importance of investing:
"Most of my money has been attained via investing, so investing is extremely important to me. I've learned that if I invest in the right assets, my portfolio during retirement will be prosperous. I invest in real estate purchases and acquiring businesses. I invest mostly in real estate in the Chicagoland area and also invest in multiple businesses that will become great assets in the near future."
On her intentions behind multiple streams of revenue:
"My streams of revenue were established by buying and flipping houses and by owning and operating a successful nightclub and sports bar in the Chicagoland area. Having multiple streams of income became a way of life for me after having slow periods with both real estate and the nightlife industry. Having multiple streams of income has allowed me to continue to be successful without having too many periods of dry spells without income coming in."
On unhealthy money habits and mindsets:
"The number one unhealthy habit that I had to restructure is feeling like I always had to go shopping for the latest Chanel bag and or the latest pair of Christian Louboutins. Once I changed my mindset, I saw the bigger picture for saving and investing more. I now know that I can still look and be great while attending parties and/or events without having to buy a new pair of shoes and or a new bag."
Courtesy of Princess Lomax.
"My streams of revenue were established by buying and flipping houses and by owning and operating a successful nightclub and sports bar in the Chicagoland area. Having multiple streams of income has allowed me to continue to be successful without having too many periods of dry spells without income coming in."
On her money mantra:
"Keep God first and don't ever allow the money to change who you are on the inside."
On desperate times calling for desperate measures:
"Yes, yes, and hell yes. I'm not proud of some of the things I've done in my past for financial gain, however, it has been a part of making me the successful female CEO that I am today. "
On the worst money-related decision she’s ever made:
"The worst money-related decision I ever made was not to invest early-on in stocks. I truly feel that if I had invested in stocks like Amazon instead of buying shoes and bags, my portfolio would be near retirement by now."
On her budget breakdown:
How much do you spend on rent?
"I'm a homeowner now, which allows me to spend less on [a] mortgage than I was paying on renting. $4,000 month."
Eating out/ordering in?
"Both $500 per month."
Gas/car note?
"$2,000 per month."
Personal expenses?
"$3,000 per month."
For more of Princess, check out her website.
Featured image courtesy of Princess Lomax
Originally published on October 9, 2020
In order to reach your goals and live a fabulous life, I spoke to the expert herself: Cheryl Grace. She's no stranger to corporate life and became a full-time "fabulosity coach" after more than 25 years climbing the corporate ladder. Cheryl knew she wanted to become the person to others that she felt she needed in her early 20s. In 2017, she created Powerful Penny, a lifestyle brand for women at work, in love, and at home.
Courtesy of Cheryl Grace
Through her platform, she empowers women to show up in all the areas of their life at work, in love, and at home, which equals the ultimate fabulosity. "There is this myth that women do not have any power when it comes to money," she said. "I named my company the Powerful Penny because people discount Black people, especially Black women, the same way we discount pennies. But what people forget to realize is that pennies add up. So, pennies can be powerful when you make the decision to collect them and not toss them away. You can do whatever you set your mind to when there is intention behind it."
In this installment of Money Talks, Cheryl talks about how trusting your gut, setting intentionality, and asking for help as the keys to being financially free.
On what she makes in a month:
"Powerful Penny was founded in 2017 and I started it as a side hustle. I went full-time starting at the top of 2021 and I generated $30,000 in the first month. My next goal is to make my first million within the year, so for me, March 2022 is my deadline to see if I reach my goal."
On pivoting to full-time entrepreneurship:
"I think the pandemic helped me. I know a lot of people went through challenges during 2020, and rightfully so. But for me, 2020 was my most productive year ever! I wasn't traveling like I usually do for work, so with the opportunity of staying still, I was able to focus on the products I wanted to create and the courses I wanted to teach. I was ready for a change. I was very intentional about moving out of corporate America into my new role."
On the definition of “wealth” vs “success”:
"I think everyone needs to define success for themselves. For some people, success is strictly monetary. They are trying to reach that six-figure-a-year job. For me, success is owning a cottage by the water. I've collected furniture and decor for the last 10 years and manifested my cottage, [which] for me is mainly a place where my family can gather and keep for generation after generation. Wealth, for me, is being able to build a legacy. Things you have accumulated and can pass on to the next generation is a priority."
On the lowest she has ever felt when it comes to money:
"The lowest I've ever felt when it came to money was when my car got repossessed. During that time, I was going through a divorce and it was a reality check that I could not depend on my then-starter husband to take care of things. I had to figure out how to take care of things myself. That was when I started being intentional about my financial choices instead of living in the moment."
On educating others on the importance of setting intention with money:
"Let's say a person walks up to you and they say they want to be rich. You question them and ask, 'What does being rich look like for you? How are you going to get there?' We have these big audacious goals for ourselves—which is great—but if we do not know how to take small bites or understand what it will actually take to get to our goal, then we are not setting intentions. We can't assume that we can think of big goals and expect them to come true just because we put them on our vision board. It's also about the actions you take and the choices you make to get there. We have to take things one bite at a time."
Courtesy of Cheryl Grace
"We can't assume that we can think of big goals and expect them to come true just because we put them on our vision board. It's also about the actions you take and the choices you make to get there."
On having multiple streams of income:
"I wanted to continue living the same lifestyle I was living when I was working in corporate. So right now, with the Powerful Penny, I have products and services. I have my journals, affirmation cards, online courses, and executive coaching sessions. A book called The Miracle Morning helped me figure out who my core client would be.
"At the end of the day, I make sure that I keep my products at affordable prices for my clients and consumers [in order] to sustain my multiple streams of income."
On unhealthy mindsets about money she had to let go of:
"A few years back, I had no problem dropping $2,000 to $4,000 on a handbag, but if you would have told me to drop that same amount into an investment product, that would have been another story. I really started to look at less material things and more at what was important for me internally. I started learning how to invest in myself and stop being afraid of what my reality looked like. How you organize your money in your purse says a lot about how you respect it."
"How you organize your money in your purse says a lot about how you respect it."
Courtesy of Cheryl Grace
On the money mantra she swears by:
"My mantra is always, 'Trust your gut.' I don't think a lot of women trust their gut when it comes to money."
For more about Cheryl Grace, follow her on Instagram @iamcheylgrace.
Featured image courtesy of Cheryl Grace
After reigniting her determination to excel, Ijezie eventually pursued getting her degree once more and later earned her dual degrees in Economic and Political Science from University of Massachusetts Amherst. Though crunching numbers and secretary duties were never easy to her due to her dyslexia, the current New York resident overpowered her disability to become an expert in finance as leverage to escape poverty. After multiple jobs in finance and accounting from a Massachusetts state agency to Spotify and Publicis, the Boston native eventually launched The Female Economist platform where users can learn through articles, courses, webinars and is soon creating a tool that matches individuals with their own certified financial advisor.
In this installment of "Money Talks", xoNecole spoke with Samari about splurging on much-needed vacation time, her alternative definition of wealth and success and having a scarcity mindset.
On how much she makes in a year and how much she saves:
"Each month, I try to save at least $5K. Because my monthly income varies each month from trading and brand gigs, I always ensure that I have at least $5K coming in on a monthly basis. I do have a Roth IRA. I like having this account because I can see the companies I have in my index fund."
On her definitions of wealth and success:
"Wealth has no dollar amount. Wealth is the amount of time that you can sustain with the amount of money that you have. In other words, how many days can you survive without working; living off your savings. I define success by someone accomplishing their goals and dreams."
Courtesy of Samari Ijezie
"Wealth has no dollar amount. Wealth is the amount of time that you can sustain with the amount of money that you have."
On the lowest she’s ever felt when it came to her finances and how she overcame it:
"The lowest I've ever felt with my finances is when I was in college. I personally was not making any money but also was acquiring loans to put myself through school. I was ignorant when It came to understanding money and personal finances. I overcame this by fully taking the time to understand personal finance. I worked on building my credit score. I used websites like Credit Karma to find the best credit cards to set myself up with to help build credit. I consolidated my loans and started paying them off on a monthly basis. After I fully took control over my personal finances, expenses and savings, I then began to invest."
On her biggest splurge to date:
"My biggest splurges are on vacations. I consider splurging money on experiences and memories to be comparable to an asset. Traveling to me helps me become a worldly person, and that is something that contributes to my education and knowledge. So, I do not mind spending thousands of dollars on a vacation where I am learning about the country's culture."
On whether she’s a spender or a saver:
"I consider myself a spender. I do splurge on unnecessary items. I do enjoy shopping and looking fly. However, if I buy expensive products/materials, if I cannot afford to buy it twice, I tell myself that I cannot really afford it. I am a spender because tomorrow is never promised, I could save millions, but If I never spent it, how can I truly enjoy being a millionaire? I train myself to properly manage money by spending money on things that help better my life. I rather spend thousands on opening an investment account that can allow my money to compound rather than spending it on designer, nightlife, or any other guilty pleasures that us millennials face."
Courtesy of Samari Ijezie
"I am a spender because tomorrow is never promised, I could save millions, but If I never spent it, how can I truly enjoy being a millionaire? I train myself to properly manage money by spending money on things that help better my life. I rather spend thousands on opening an investment account that can allow my money to compound rather than spending it on designer, nightlife, or any other guilty pleasures that us millennials face."
On her savings goals and what retirement looks like to her:
"My plan is to retire by 35. I have been working since I was 14 years old. So, retiring in my thirties is very important too. I will be able to fully retire when I have enough money that can allow me to not work. I do enjoy keeping busy, so by the time where I can retire, it won't be fully retiring, but doing things that I enjoy that continue to make me money."
On the importance of investing:
"Investing is very important to me. I invest by figuring out my goals. Some of my investment accounts are short-term investment goals and others are long-term. Depending on the financial product, I have different goals. When I trade options, I have the intent that I will make a short-term investment."
On her budgeting must-haves:
"In my budget, I do allocate money to doing the things I like which include food. I am a big foodie and take pride in eating very well. As everyone knows, to eat healthy is very costly. So I do allocate a monthly spending budget for food. I enjoy seafood which can be very costly, but that is something that I will spend money on because it makes me happy to eat well."
Courtesy of Samari Ijezie
"My mindset completely changed in regards to money. I used to have a scarcity mindset where I would tell myself at times I cant afford this or complain about my financial situation. Once I started reading more books and opening up my horizon when it comes to wealth and abundance, I started making more money. Wealth is truly in the mindset of the beholder."
On her intentions behind multiple streams of revenue:
"I created The Female Economist to have six streams of revenue. The first one is through ad revenue, affiliate marketing, e-courses, brand merch, membership, and consultancy. When I created this business, the business model was only through ad revenue, but as the demand increased for more objectives, the business structure changed to adapt to that. The intention of having multiple streams of revenue was purposely so the business would be able to function with or without me."
On unhealthy money habits and mindsets:
"My mindset completely changed in regards to money. I used to have a scarcity mindset where I would tell myself at times I cant afford this or complain about my financial situation. Once I started reading more books and opening up my horizon when it comes to wealth and abundance, I started making more money. Wealth is truly in the mindset of the beholder. I stopped using words like 'can't', and instead started saying, 'How can I afford this?'
"Growing up in a single-parent home, I had a lot of unhealthy ideologies when it came to money. I grew up in a household where it was us trying to make ends meet regardless so, as I aged, I always just had that scarcity mindset of I need these now because I may never be able to attain it again. As I became financially independent and literate, that changed."
For more of Samari, follow her on Instagram.
Featured image courtesy of Samari Ijeze
Originally published on August 14, 2020
I believe the trick is to not focus on how much faith you have in other people to buy in, but to focus on having faith in yourself. Do you believe in yourself? Do you believe your idea is valuable because you are valuable? You should always be confident in your capabilities first to really push forward your ideas/dreams. Your ideas are an extension of you, so they will always be pretty expensive. It doesn't matter how you came up with the idea or if you feel it has been done before. When you take a chance on your idea and stay determined to see it through, you are taking a chance on yourself. Every time.
This mindset is something I learned from six-figure entrepreneur Afenya Montgomery. Last year in 2020, I was able to attend an event at a coworking space where I connected with other women who were pursuing different businesses in different industries. It was so amazing listening to all their stories, especially the host, Afenya Montgomery. When we met, I knew we would stay in touch instantly. Now one year later, Afenya reminded me of how important investing in yourself is when it comes to entrepreneurship.
"I'm the kind of investor where I invest in myself and my ideas to watch them grow and flourish. I had this idea and I had to see it through. Nobody wants to look back years later and think, 'I should have done this or that.' I felt like if I was going to bet on anything, I was going to bet on myself. Always remember, when you are putting real money behind an idea, don't be in the talking stage or dating the idea. You have to be married to it."
Courtesy of Afenya Montgomery
Afenya Montgomery, born and raised on the south side of Chicago, started her professional career in the nursing field. Afenya was able to obtain her Master of Nursing degree and an MBA with a focus in executive leadership. In the year of 2017, Afenya felt that it was time for her to pivot. During that time, she started meeting up with her friends at local coffee shops and noticed that there was a lack of resources for people of color in entrepreneurship. That is all it took for Afenya to come up with an idea to help change that problem. Afenya mentions, "The idea began to form that it would be great to create a network of people that could act as accountability partners, potential business collaborators and resources for each other. Our first event was a panel discussion in June 2017 titled, 'Leveraging Your Network to Create Impact,' and we haven't looked back since."
Afenya is now the founder of The iCAN Collective. The iCAN Collective was founded on the pillars of Innovation, Collaboration, Accountability and Network. The iCAN Collective strives to give women a space to build a foundation of collaboration, authentic connections and support as they blaze new trails on the path of entrepreneurship or in their careers. This company is a collaborative coworking space for women of color entrepreneurs, creatives, and game-changers, where it offers memberships, exclusive events, networking opportunities, and brand packages. Afenya wants to be a resource for creative entrepreneurs and celebrate them for going after their dreams.
When you chase your dreams and execute them no matter what, nobody can tell you nothing.
In this installment of "Money Talks", xoNecole spoke with Afenya Montgomery about how trusting your gut, being strategic, and building your business at your own pace are the keys to creating financial freedom.
xoNecole: How much money do you make in a year? A month?
Afenya: I usually make mid-six figures with my company in a year. My revenue breaks down to making around $15-20K a month.
What do you define as “wealth” vs “success”?
Success for me means you are setting goals for yourself and getting them accomplished. You create these milestones for yourself and they can be small or big. Either way, you are getting them done. As far as wealth, wealth to me is being able to have certain things you want in your life, but more importantly, leaving something behind for your children and building that legacy.
What’s the lowest you’ve ever felt when it comes to your finances?
The lowest point for me was back before I was in nursing school. It was during the Great Recession and I got laid off. At the time, I was a newlywed, I had just bought a house, and I was about to have a baby. So that was when I started to look at money differently. I realized you can't only depend on a job. You need other ways in order to sustain money. I didn't think about entrepreneurship at that time honestly, so what I did was, I started a blog about my journey. Then, I looked at what I was passionate about, what careers aligned with that, and thought about how I can have more control over my money.
How important is investing to you?
I have always been interested in investing and how I can save money better. Even before my company, I would open money marketing accounts and make sure I was smart about utilizing what I had for the things I needed at the time. When it comes to investing, I think it is really important to know which type of investments are right for you. Because let's be real, it is not easy investing thousands of dollars or 500 dollars into something that you want([laughs). I'm the kind of investor where I invest in myself and my ideas to watch them grow and flourish. But it is important to have a diverse portfolio and that you are married to this investment/idea.
When it comes to structuring your business, what are your streams of revenue and how did you go about establishing them?
Prior to having a physical space, The iCAN Collective was about creating workshops and networking events/opportunities for women of color interested in entrepreneurship. I found myself having these events in different spaces and figured why not create a space that was permanent. From there, I wanted to provide different things that a lot of spaces do not offer. So with this space, we provide membership, a coworking atmosphere, host events or intimate gatherings, and we offer brand packages. It's important to have something that is unique and stands out from the rest.
What are some unhealthy habits about money or some unhealthy mindsets about money that you had to let go of to truly prosper?
The first thing I had to change was this mindset about money as if it will never come. My brother would tell me these affirmations stating, "Money is always free-flowing. I am abundant. Money will come my way, etc." Affirming to myself that money is always around me shifted my scarcity mindset. I think a lot of us think about money with this mindset and we cannot continue thinking, 'If I spend this amount or I go after this goal, I will never have money again.'
"Affirming to myself that money is always around me shifted my scarcity mindset. I think a lot of us think about money with this mindset and we cannot continue thinking, 'If I spend this amount or I go after this goal, I will never have money again.'"
Courtesy of Afenya Montgomery
What keeps you motivated?
If you are passionate about something, then build the strategy behind what you want to do. I have heard people say that when it comes to business, do not go after your passion. But why passion is important to me is because that is honestly what keeps me going. If I don't have any interest or drive to be in that space, then I can't innovate in that space. Entrepreneurship is not one of those things where you're going to get a check just for showing up. You have to be really good at what you do and also have passion for it to see it flourish.
What is the most important lesson you’ve learned through being a businessowner?
It is important to be flexible and roll with the punches when you're an entrepreneur. But more importantly, my main lesson has been trusting your gut and trusting God. If God gave you an idea/mission, it is already protected by Him. I always tell people that I never wanted to be an entrepreneur. It was more of a God-given assignment and I have faith in what I am creating to be aligned with my purpose.
What was it like learning to expand your business from one city to multiple cities?
We are looking to expand The iCAN Collective to New York, which is funny because I actually wanted to move to New York when I was 18 years old (laughs). I am so in love with the vibe of New York and I also have family who live there. What I learned about creating a space in a new city is to always poll your people. It is really important to build relationships with the people in the community. I try to look at it through the lens of what I can I bring to this space to support the community the best way I can? I ask myself, what is the main need and what can I provide?
Was it easy to become a well-respected businesswoman in your respective industry or did it take time?
In the beginning, I was letting people know 'ya'll better put some respect on my name' (laughs). The thing about Chicago is that we are known to be a little cliquish. So it is not that I didn't know people in the industry, they just didn't know me. I won't lie, navigating through the industry was hard. I would go to a bunch of events, hand out my business cards, and network, network, network. But as time goes on, you realize that it is not about everyone knowing who you are, it is about the right people knowing who you are. You want to know the people who can speak your name in rooms that matter.
"As time goes on, you realize that it is not about everyone knowing who you are, it is about the right people knowing who you are. You want to know the people who can speak your name in rooms that matter."
Courtesy of Afenya Montgomery
What’s the best advice that you’ve received about finance during your first year of entrepreneurship?
The best advice I think that helped me during my first year is to build slowly. There is this misconception where you see people starting their businesses and everything is happening so fast, so you feel you have to catch up in a sense. But you really have to look at your strategy for your business, intentionally, in order to scale. Another really good piece of advice I received is that, a lot of people talk about an individual having multiple streams of income. But I don't think we talk enough about businesses having multiple streams of income. I have learned that it really helps to diversify what you provide in your business. If you are trying to be a million-dollar business, make sure that every move you make feeds that desire.
To learn more about Afenya, you can follow her on instagram @afenyabsn. You can also check out her business website here.
Featured image courtesy of Afenya Montgomery
The Toronto-based entrepreneur took advantage of the power of the internet and has been able to create multiple streams of income by changing her mindset around money and educating other women on how it's done. With a background in finance, Lyn used her experience in corporate and her bachelor's in Business Administration to jump-start her journey into entrepreneurship. Since leaving her corporate job seven years ago, Lyn has been able to harness the power of the internet to spearhead successful online businesses, including a successful YouTube channel.
Courtesy of Lyn Allure
In July 2020, Lyn launched her online platform Good Girls Gone Boss. She explained its inception, "I started Good Girls Gone Boss as a solution for other entrepreneurial-minded women to connect and share gems along this business journey. When I first started making money on social media and growing my brand, it was a very isolating process. I was in my own little world most of the time. None of my friends were into social media at the time, but I knew I had an interest in YouTube and I saw the potential there."
Lyn continued, "I thought to myself, 'If I can turn a fun hobby into more money, then why not?' So I had to learn how to do things on my own, like how to inquire about brand deals, tips for Google AdSense, affiliate links, etc. After I started to see the money coming in, I thought it would be helpful to really make this community with Good Girls Gone Boss because I figured other women felt isolated as well."
As a solution and a resource, Good Girls Gone Boss offers weekly YouTube videos surrounding personal finance tips, an exclusive community that includes hands-on support and trainings, and financial resources such as a budget workbook. The platform is a space for a community of unapologetically, ambitious bosses who are looking to design, plan, and execute their dream life.
In this installment of "Money Talks", xoNecole spoke with Lyn Allure about how normalizing financial literacy, staying humble, and making your money work for you are the keys to creating financial freedom.
On the definitions of wealth and success:
"With wealth, I believe that aligns with being financially free. To be able to live a quality of life without worrying about if you can afford it or not. I also consider someone being wealthy by the company they keep. You are only as wealthy as the people around you; whether that means helping your friends to get to your level if they are struggling, or passing down wealth for future generations.
"Now, with success, to me, is simply happiness. Not just being content, but being proud of yourself for where you are in life and in a state of bliss. We know success can be different for different people. Success can mean making six figures for some people and for others, it has nothing to do with money at all. Whatever success may mean to you, it should definitely include happiness."
On unhealthy mindsets about money she had to let go of:
"One thing for me was, the idea [that you have] to spend money to make money. You know that saying, 'scared money, don't make money'? That is absolutely true (laughs). I grew up in the hood, so I thought the best mindset about money was to make a lot of it and then save a lot of it. But the reality is, it is not just about how much money you make. It's about how much money you make and how much you invest in order to make more. When you invest, now you have equity and assets that produce income for you. I had to really change my mentality with money early on, in order to get to where I am right now."
"The reality is, it is not just about how much money you make. It's about how much money you make and how much you invest in order to make more. When you invest, now you have equity and assets that produce income for you."
Courtesy of Lyn Allure
On her investments:
"Right now, I have two main investments. My first investment is a single-family home investment property with tenants. I currently reside in a condo because I have no desire to live in a single-family home for myself. I am not going to be mowing the lawn or doing those other things (laughs). But with my property, I am thinking about renovating the basement and renting that out as well. My second investment is stocks. I try to invest in stocks on a regular basis with buying index funds and stocks in companies I truly believe in."
On her biggest tip to beginner investors:
"Something that people often think, is that we need to be involved in the finance field 24/7 in order to be a successful investor. That's honestly not the case. If you put money away periodically or every month into an index fund or an ETF, it appreciates. You will be able to see a 7-10% return on that every year. This way is low effort and it's definitely better than just putting your money away into a savings account."
On the worst money-related advice she has ever received:
"That scarcity mindset around 'don't spend your money because you don't know when you are going to get it back' needs to be thrown out the window (laughs). There is an abundance of money out there and it's really about reframing your mindset around it. A phrase I like to follow is 'a dollar today is worth more than a dollar tomorrow.' So for example, if I am holding on to $10,000 in my savings without putting [it] into an investment opportunity, in 10 years that $10,000 will be worth around $9,000. The money loses its value. You have to treat your money like an employee and let it work for you."
"There is an abundance of money out there and it's really about reframing your mindset around it. A phrase I like to follow is 'a dollar today is worth more than a dollar tomorrow.' You have to treat your money like an employee and let it work for you."
Courtesy of Lyn Allure
On the money mantra she swears by:
"I would say my mantra is 'what doesn't get measured, doesn't get managed.' What I mean by that is, a lot of people do not know what their financial standing is. It can bring up so much anxiety for people because they don't want to face those hard facts of their spending habits. But I find that once you get over that hurdle and really know what your hard-earned numbers are, you realize what steps you need to take to improve it. It's important to manage your money no matter what financial state you might be in. But remember you can't manage it if you aren't measuring it."
On the early challenges that came with starting her business:
"The inconsistency of cash flow when you first start out is real (laughs). I remember one month I made five figures and then the next month I made three figures. I was like ummm, what's going on here? (Laughs) I definitely wasn't prepared for it at the time. But luckily, I referred back to what I preach to my Good Girls Gone Boss community. Do not rely on one stream of income. Think of it as a table. Every single leg is a stream of income. If you only have one leg, then if it collapses, you collapse too."
"Do not rely on one stream of income. Think of it as a table. Every single leg is a stream of income. If you only have one leg, then if it collapses, you collapse too."
On the most important lesson she's learned about creating wealth:
"I have always had this hustler mindset where I had multiple side hustles in college. So I have always been thinking to myself, 'Where's the next job and where's the next check?' (Laughs) But what I have learned is that, I do not need to have multiple jobs in order to make all this money. It is not the key to creating wealth or financial freedom.
"There are only 24 hours in a day. Finding a way to make those passive streams of income with a business has definitely been an eye-opener for me. You also do not need to make a certain amount of money in order to make passive streams of income for yourself. Whatever your salary is, you can still make things happen, especially on the internet."
Read more money mindset conversations in xoNecole's "Money Talks" series here.
For more about Lyn Allure, follow her on Instagram @lyn.allure. You can also subscribe to her YouTube channel here.
Featured image courtesy of Lyn Allure
