According To This Power Couple, Real Estate Remains The Best Way To Build Wealth
Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they get it.
Douglas and Dr. Atiya “Blondie” Parson are a celebrity realtor power couple with a notable client list that features some of the industry’s biggest heavy hitters, such as rapper T.I., restaurant entrepreneur Pinky Cole, Love and Hip Hop Atlanta reality star Sierra Gates, and more. The couple has made as much as $200,000 from one sale as real estate agents and consistently make over six figures by flipping homes. While their success is groundbreaking, their thought process is pretty standard. They believe real estate breeds wealth, budgeting is essential, and you should keep your goals major and top of mind.
Now, the duo have made it their mission to share their knowledge. Through We Nailed It! The Blueprint for Real Estate and Relationships, available on Amazon and everywhere books are sold, and their YouTube channel, they’re determined to share their learnings with the culture. “The richest person is always going to invest in real estate, but you don’t have to be rich to invest in real estate,” says Doug. Check out our transparent convo below.
Tell me a little bit about yourself.
Blondie: Well, I’m one of six kids from Indianapolis, Indiana. I went to a private school, but I still grew up below-middle class. Actually, my mom cleaned up after hours to help cover my tuition – so I knew the importance of education early. Later, I went to an HBCU in Ohio, and it just so happened my mom moved to the Virgin Islands right after my senior year of high school. So I decided to get an apartment, but it was too much, and I had to go home. Around that time is when I met Doug; we dated for like a year before things occurred that caused him to do a lifestyle change, and he moved to Kentucky. I ended up following him there, getting married, finishing school in Kentucky, and I’ve been in education for almost 25 years. But along with education, I’ve been helping my husband; I’ve been licensed for a little over three years. Now, we’re in partnership doing all things real estate.
Doug: I’m also from Indianapolis, Indiana. My first love was football, and I’ve always loved shiny things. So it’s a terrible thing to say, but I was in the drug trade for years. I had a child at 15 and had become huge in that industry. But I knew I wanted to do something different with my life, and I changed everything in 1996. So Blondie and I kept pushing on. We came to Atlanta after being in Kentucky for four years. And I met a young lady who really inspired me in real estate. That’s really how I got started. I got in the flipping game years ago, and now we’ve got a #1 best seller.
Let’s go back. Can you tell me about how you were spending before becoming responsible with money?
Doug: I definitely had to learn the hard way about spending. Being an ex-hustler, I always had excess money. Even in real estate, you stop thinking about spending because it’s coming back so fast. But at the end of the year, when you look at everything, it makes you want to cut back and change your ways. Even though we have a lot of luxury things, we had to learn how to write things off and save. I’ve learned what things you can cut off (do without) – because it’s a necessity in our business.
Blondie: It’s funny that Doug said he had to work on the spending because when he decided to change his life, we had times where we really didn’t have money. We had to learn how to budget. But even while we’re in a different space, I still like to live under my means. People say you should live within your means, but if you’re working on a certain goal you have to live under your means.
"We had to learn how to budget. But even while we’re in a different space, I still like to live under my means. People say you should live within your means, but if you’re working on a certain goal you have to live under your means."
Dr. Atiya “Blondie” (L) and Douglas Parson (R)
@iamrealestate1/Instagram
If you don’t mind me asking, how much do you make annually, or what’s a typical month look like for you?
Doug: Me and Blondie are real estate agents, but we’re also master flippers. In a month, I’ve made close to $200,000 just off sales. Then, in regards to flipping, we make six figures all the time. One of our goals is to show the culture how to do this. Also, we’ve been together for like 28 years, we want to show people how to stick together and make money.
Wow. Okay, so you have to tell me more about how this actually works. In layman's terms, how would you explain the difference between a real estate agent and flipping homes?
Blondie: The big difference is that a real estate agent helps people if they want to buy or sell a home. But if you’re only a flipper, you’re only an investor; you don’t have to be licensed. But we try to educate people on the importance of getting your license. Once we find the property, we make sales as an agent and an investor.
Talk to me more about your multiple streams. How does it play a part in your financial journey?
Doug: We try to maximize the whole real estate game. We’re real estate agents, flippers, and we have a property management company. Plus, we’re working on a show and have our book. So it’s all real estate. I’m in love with real estate - so that helps.
That can be a lot coming in and out. Do you guys budget? How have you made it part of your routine?
Blondie: I’m the budget queen. I write it all down. Now, I use Google Docs, but when we first got together, I had our “infamous notebook.” I get anxious when I see money going out, and I don’t know where it’s going or how I’m getting it back. And you have to do that when you have multiple streams, and you’re trying to reach a goal.
Doug: Yeah, you’ve gotta cut the fat off. Only spend what’s needed.
Are there any budget must-haves you recommend? What tangible tips or advice can you offer for people who are creating or revising theirs?
Doug: We like fine dining. You know how TikTok is in Atlanta. But you’ve got to cut that down on how much you’re eating out, also be aware of your entertainment – especially in Atlanta. You have to have a realistic budget for food and entertainment.
But do you two have any splurges? What’s your thing you just have to buy?
Doug: My splurge has been designer shoes since I was a child. That is one of the things I have to plan for – I can’t just go to designers whenever there’s a sale. But I write some stuff off, too, because it’s part of my “costume.”
Blondie: I’m the coupon queen, but I splurge on my nails. But my nails are over the price of the usual nails. I’m going to get designs and everything, but that’s my thing. I have to have it.
Dr. Atiya “Blondie” (L) and Douglas Parson (R)
Paras Griffin/Getty Images for BET
I get it. Now, let’s go in the other direction. What are your current savings goals?
Doug: One of my goals is to have one million dollars sitting. A lot of people think I have it already, but that’s just in assets. I’m going to get there, though. I’m well on my way.
Blondie: I want to condense and have less bills. I don’t like a lot of debt. Like credit cards, when I use them, I pay it off, and I recommend paying off what you can. For example, if you can pay off your car insurance for the year – do it. If you have it, get it out the way.
"I want to condense and have less bills. I don’t like a lot of debt. Like credit cards, when I use them, I pay it off, and I recommend paying off what you can. For example, if you can pay off your car insurance for the year – do it. If you have it, get it out the way."
Let’s get into unhealthy habits. Were there any practices you had to unlearn before getting to this point?
Doug: We have a small fleet of cars. So, every Sunday, the mobile guy would come and wash the cars. But after a while, we noticed how it added up. Now, I’ve made that part of my workout to wash my car every week. It saves money and keeps me active.
Blondie: For me, it’s my nails again. I don’t get them done all the time. I let them last. I’ll ride that design out a little longer and do what I have to. Also, there’s been times I’ve gotten my nails done and not really liked them, not said anything, and had to get them done again in a couple of weeks. That’s not good. It’s just about making better decisions.
What are your money mantras/affirmations that could keep you motivated?
Doug: If I’m not in the mode, I say, "Let's get it.” You’ll notice that’s on a lot of my social media posts. That’s my thing!
Blondie: Part of my daily prayer is to use my tools to not only help people but allow them to be lucrative to me. Like for our book, I hope it helps other people and it makes money.
Speaking of, what inspired you to create We Nailed It! The Blueprint for Real Estate and Relationships?
Doug: We wanted to inspire the culture. I see so many kids coming from my background being hustlers or never really having anything. But then someone passes away, and they come up on money and don’t know what to do with it. So we’re trying to show them it’s not hard to sell homes and flip houses. And we’re changing lives in real life. We’ve made millionaires. So, our goal in writing books is to show that you can get money together, and I want it to be a blessing to others.
Blondie: Also, I wanted to talk about building a strong relationship in business and two people working together. Two is better than one.
Finally, is there any advice you can give to readers who want to improve their finances or get into real estate?
Doug: CUT OFF ALL THE FAT! Get rid of everything that’s not essential for you right now – put that money in an account now. Next, get your credit together – keep it at like 30%. What we try to teach is if you can save $30K or $40K and leverage your credit, you can do it. So now you can go to Home Depot and use that for credit cards, now you’ve created your business. You have your down payment for a small flip, and when you have materials and stuff, you use your credit card. Now go pay it all off. Just by limiting your spending and saving, you can do it – that’s a quick way to get money. It’s not going to happen overnight, but it definitely can happen.
Blondie: I’m very visual, so I have a whiteboard where I visualize our goals. I recommend that. That way, you can reassess your goals. Don’t wait months, and don’t be afraid to make changes.
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Kirby Carroll grew up in VA but now calls Atlanta, GA home. She has a passion for creating content and helping brands grow through storytelling and public relations. When not immersed in work, you can find her sipping a mimosa at brunch or bingeing a new TV drama on Netflix. Keep up with her on social media at @askKirbyCarroll.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Navigating Dating When Emotionally Unavailable & Detached: My Journey Back To Feeling
The last time I came with a dating story, I told you I got my little feelings hurt in 2021. I called myself trying to be out in these streets entertaining a man in a different area code, city, and state — only for homeboy to play in my damn face. So, I went and gave y’all "8 Rules To Casual Dating Every Woman Should Know This Summer." You’re welcome. Fast forward to 2024, and I am now coming to you from a more mature and intentional place. We’re not in summer yet, but I truly believe what blooms in spring, thrives in summer.
2023 was my year, and it was my turn. I had just completed an 8-month holistic detox. The glow-up was real and well-deserved. The way I have poured into myself is unmatched. Let me tell you, self-love is a love you have never known. After a five-year healing journey, I finally felt like myself again, and I was ready to play. My heart was open, my mind was clear, and my body hella transformed. I had told all my friends that I was ready to explore dating again, and at the height of summer, I did exactly just that.
This time I decided I wanted to take my time. I wanted to date the “right way” or the “healthy way.” You know, keep your options open, ask the right questions, believe actions and not words, observe patterns and pay attention to red, yellow, and green flags. I was never the dating app type of girl. I sincerely miss everything about human connection and dating from 2000 to 2012. Can we please bring all of that back into 2024? I prefer to feel a man’s energy and presence in real-time. Nonetheless, I still chose to dabble with a few dating apps. I was all the way outside and dating for practice.
Unfortunately, with today’s dating culture, social climate, and how some of these men move and/or behave, these dates were a dead end. Not one guy made it to my roster. What these men were was benched this season – not one of them could be my first-round select draft pick. It didn't seem like anyone I met was interested in a serious relationship. And it’s completely fine. Miss me with the ghosting, lack of effort, inconsistency, and poor communication. I continued to just do me because what is for me will not miss me.
Kelvin Murray/ Getty Images
The universe must have heard me talking because I had specifically told my closest girlfriends that I wanted to meet someone who lived in the vicinity, no more than twenty minutes away, and no more long distance. And I did meet him (it’s crazy how I manifest exactly what I want). As we started to get to know each other, I liked his energy and effort. I liked the direction it seemed to be going to the point my girlfriends had to tell me not to run from him. Because every part of me wanted to run from something that seemed normal.
I liked what he was coming with until I became uncomfortable with my own feelings, and I didn’t know how to communicate them to him.
With that said, I knew if I truly wanted to experience the truest of loves, a reciprocal, requited love, and be in a healthy relationship this story had to come to a pause. What I didn’t know was that he was going to show me things I didn’t know I needed to work on. I didn’t know he inadvertently was going to help me continue to heal parts of me that were hidden.
As someone who has learned to self-heal, I am no longer the type that runs from herself. I am here for the growth.
The truth is I am emotionally detached from myself, and I am not actively dating at the moment. I am the one that has to work on herself. My reiki healer called it, too – she told me this year would not be a year for a relationship, but a year of continuous growth. And now I see why. After all the healing work I have done thus far – I am an unemotional mess. How?
At my big age of 39, I struggle to communicate my wants and needs.
I still struggle to communicate and process uncomfortable feelings. I would rather give myself anxiety, act nonchalantly, emotionally react, and choose non-communication when I am bothered with someone than address the issue (I will later explain why). I have been ignoring my feelings for so long it has become a habit, a defense mechanism, and more so a trauma response.
If you are someone like me who grew up in a household that didn’t discuss feelings, your emotional needs were unmet, and you don’t feel safe to share your feelings – emotional detachment is quite common.
Oftentimes, we always talk about men being emotionally unavailable, but what if it’s a woman who is emotionally unavailable or emotionally detached? How does she navigate herself, dating, or being in a relationship? As I navigate my emotions this season, let’s explore what it means to be emotionally detached, the signs of detachment, and how to reconnect with yourself emotionally.
Emotional Unavailability vs. Emotional Detachment
When we look at the terminology emotional unavailability and emotional detachment, one might argue that the two terms are interchangeable and have the same meaning. One could also argue that both terms mean that some people are not in tune with their emotions or lack the emotional capacity to be responsive to someone else’s emotions. Fair enough. However, there is a big difference. The definition of emotional unavailability is described as people who have difficulty with sharing their emotions and being receptive to the emotions of those around them.
According to Verywell Mind, signs of emotional unavailability can look like being distant or cold, lack of closeness, and emotional intimacy in relationships, inability to understand and relate to others’ feelings, defensiveness when asked to change or let others in, tendency to shut down or avoid topics that require emotional openness, or withdrawal from people or situations that provoke emotional reactions.
Whereas emotional detachment is defined as the inability to or willingness to connect with others on an emotional level. Furthermore, Psychology Today states emotional detachment can also mean that people do not engage with their feelings. Exhibit A – me. Emotional detachment has various causes – past neglect, childhood or adult trauma, PTSD, depression, personality disorder, bipolar disorder, substance abuse, or, in some cases, medication (i.e. antidepressants). It is important to note emotional detachment is a complex issue. For someone like me, it’s a coping mechanism.
It is easier for me to ignore uncomfortable feelings to protect myself from stress or getting hurt. Hence, my nonchalant demeanor. It is also true for some people it is a reaction to trauma, abuse, and unprocessed emotions. Exhibit B – me. As it is difficult for me to open up about my feelings at the moment. On the contrary – emotional detachment can be helpful in navigating some situations like listening to people’s opinions and gossip.
Unfortunately, emotional detachment is not a behavior that can be turned on and off at will. Please note that emotional detachment is NOT a mental health diagnosis but can be a symptom of a mental health condition such as an attachment disorder. And if you know anything about attachment theory, it is related to the relationship we develop in our childhood with our primary caregivers.
Signs You're Emotionally Detached
Mavocado/ Getty Images
According to Psychology Today and Verywell Mind, general signs of emotional detachment can look like difficulty showing empathy to others, sharing emotions, committing to a relationship, feeling numb, poor listening skills, lack of self-esteem, preferring to be alone, struggling to feel positive emotions, inability to identify emotions, lack of physical, verbal, or sexual contact and losing touch with people or maintaining connections.
In a romantic relationship, emotional detachment shows up as you or your partner not being available for connection, poor communication, or reduced affection.
For me, my experience with emotional detachment is collective. I am an empath to my core. I don’t have a problem relating to other’s feelings or circumstances. I don’t have commitment issues, nor do I have an issue connecting with others or maintaining those connections. I struggle with sharing emotions, at least the negative ones.
Due to the emotional abuse from my childhood and a toxic relationship, I learned sharing emotions just wasn't the safe thing to do. As a survivor of trauma, I learned to suppress feeling negative emotions in general as a form of protection.
How To Reconnect To Your Emotions When You're Emotionally Unavailable
Serious Kid Cudi GIF by Apple MusicGiphyExploring my emotional side in-depth started late last year simply by noticing my reaction to something that he did. I didn’t know how to properly communicate to him how I was feeling or what he did bothered me in the moment. So, I swallowed my feelings and said absolutely nothing. I intentionally chose to avoid the issue. I chose to rationalize the situation instead of acknowledging that my feelings at the time were valid. I chose to act like everything was all good because it was all good.
“It wasn’t that deep to begin with” is what I told myself. And this is where the problem lies.
The saying is true, “What happens in your childhood shows up in your adult relationships.” I came to realize that because I was not able to express my feelings as a child, I struggled to process them. I either hold back my feelings, take a long time to say how I feel, or don’t say anything at all. This is because I fear people will walk away from me like my mother did if I share what I truly feel. I fear my feelings won’t be validated, or they will be rejected.
With that said, I was completely unaware that I was emotionally detached from myself until recently. So, here we are with this article. It all started by reading Instagram’s @theholisticpsychologist, Dr. Nicole LePera’s newest book How to Be the Love You Seek: Break Cycles, Find Peace, and Heal Your Relationships, which was released on November 28, 2023. As I read through the first chapter, I became triggered.
How Dr. LePera describes her childhood with her parents and experiences with her romantic partners somewhat mirrored my experiences with my own parents and relationships. As Dr. LaPera stated in her book, I have no issue showing up for others or meeting their needs and wants. But when it comes to expressing my own needs and wants – I cannot or I don’t. This is mainly due to my hyper-independence.
At an early age, I learned to show up for myself because the people I trusted to show up for me failed. Given my home environment, I had internalized it is not safe to talk about feelings. I never knew my emotional responses and behavior were abnormal. But because I am willing to continue to do my inner work, I know that I can reconnect to my emotions, and undo four decades of repressed emotions.
If you are someone like me who struggles with emotional connection with yourself and others, here is how you go about it:
Lighthouse Films/ Getty Images
1. Know Your Attachment Style
For me, the first step was to understand my attachment style. I asked my therapist if she could help me identify my attachment style to understand my triggers. She recommended The Attachment Theory Workbook by Annie Chen, LMFT. My therapist administered the associated online quiz – Attachment Quiz. If you haven’t figured out my attachment style yet by reading this article, I have an anxious attachment style.
This means I don’t do well with inconsistent behavior, especially from men (but I’m the type that holds men to standards too). People with an anxious attachment style have a need to feel close to their partner. It may come across as “clingy” or “needy.” However, this same need is often driven by fear of abandonment, mistrust, and low self-esteem. I would say knowing your attachment style is helpful because you can work towards having a secure attachment style (with practice) in your relationships – familial, business, work, platonic, or romantic.
2. Become Self-Aware
Most people who are not in the practice of self-care or self-healing are unaware of their triggers, patterns, and behaviors. We are so caught up in the daily minutiae of life that we forget to pay attention to the most important part of our days — ourselves. As Dr. LePera says, make it a conscious habit to pause throughout your day to check in with yourself. Ask yourself:
- How does my body feel?
- What am I doing right now?
- Am I present?
- Am I distracted and lost with other thoughts?
- What do I think or feel when I recall a specific experience with someone?
- What do I think or worry about?
- What would happen if I shared my authentic thoughts, perspective, feelings right now?”
This is what Dr. LePera refers to as exploring your embodied self or fulfilling your authentic needs in chapter two of her book. Consistent mindfulness and self-awareness are key to self-discovery and in any healing journey. Learning to focus on the present moment also includes paying attention to our emotional response to an event or how we think about emotions in general.
3. Practice Vulnerability
The idea of vulnerability is a tough one for me and so many other women for countless reasons. Whether it be toxic family, friendships, relationships, or trauma – trusting others with your thoughts and feelings is not easy. As much as I am open and transparent, I am not as vulnerable. And I believe there is so much power in the duality to be both. To trust someone, let alone a man with your authentic self is a delicate matter.
But it is emotional vulnerability that allows us humans to build authentic connections, create stronger relationships, and break down emotional walls. Emotional vulnerability is not something to be rushed – it takes time and practice from you and the people you choose to have in your life. Medical News Today suggests that we can learn to be vulnerable by opening up more to our closest friends, building our ability to become more trusting, and developing skills to regulate our emotions.
4. Seek Therapy
I have been in therapy for six years and counting. I would consider therapy one of my safe spaces. I am one of those individuals who recommend therapy to everyone as it has given me the tools and resources I need to navigate my life challenges. By choosing to get help, I was able to put my PTSD and depression in remission for four years now. I have also learned how to manage my anxiety.
I am fully aware that in this season of my life requires me to do the work to unlock new levels of self. And any time where I have consciously chosen growth – the universe or life has not failed me. I was able to heal my body, my heart, and my spirit. Now, it’s time to heal my inner child, this hurt little girl who lives in me.
I will say choosing a therapist is similar to dating; you might go through a few potentials until you find a therapist you connect with. Actually, one of my lifelong friends said to me the other day, “Your relationship with your therapist is one of the most important relationships in your life.” I needed her to say that, and I needed to hear it because it’s true. You are essentially trusting a licensed stranger to help you navigate your life on so many levels.
Be picky and ask the questions. Cut the cord at the first red flag given. Again, let me reiterate that emotional detachment is not a mental health diagnosis. It can be treated with the help of a therapist. Emotional detachment only becomes a problem when it starts to interfere with your daily life. Pay attention to changes in your daily behavior and make decisions to cope accordingly.
I am genuinely excited about reconnecting with my emotions. I want to feel all the feels – good, bad, and indifferent. I want to cry all the tears – especially the sad ones. I want to process and release negative emotions. I want to say how I feel in the moment with no fear.
If you are that girl who struggles with emotional connection or thinks you're emotionally detached, I hope that you become willing to face your inner child and show up for her. Don’t run – she has been waiting for you.
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