
November 5 taught us a lot. November 6 started the beginning of a social media cleanse of all the creators whose values don’t necessarily align with mine. Because we can’t just "agree to disagree" when it comes to my human and civil rights.
Social media gets a bad rap sometimes, but let's be real – it's a game-changer for social justice. We've seen how it can give a voice to those who've been silenced, bring communities together, and push for real change. It's on us to use this power responsibly. By sharing info, raising awareness, and speaking up for what we believe in, we can help build a fairer world.
Whether it's supporting movements like Black Lives Matter, fighting for LGBTQ+ rights, or pushing for a greener planet, social media lets us connect, learn, and inspire action.
But remember, posting and retweeting is just the start. Real change happens when we get involved offline, think critically, and challenge the status quo. We need to go beyond just "looking" like we care and put in the work to fix the root of the problems.
In the wake of that cheeto being elected again, we found out about some of the popular TikTokers and their support of him. But like my girl Eni said, “A lot of you would not be as disappointed in your favorite influencers right now if you made more Black women your favorite influencers.”
@theasiafrances If youre on black tiktok younwould know that theires nothing new on the other side ! Creators: theemillennialmanager, jaydanotpinkettsmith, _simplystephh #ladyinthebathroom #blacktiktok
From The Lady in The Bathroom to Nara Smith, there were some surprises on the MAGA front. It also reminds me of my idea to have non-Black folks request access to our culture before appropriating it. No need to dance to GloRilla in your bathroom if you ain’t Black or don’t have a permission slip signed by us.
Now, I am thankful I didn’t have to cleanse my feed too much because I support Black women in all ways, always. In case you needed some help finding Black Girl Magic on TikTok, ahead, find some of our faves.
@EniGivenSunday
@enigivensunday Its the dress
Eni is a vibrant creator based in NYC who transitioned from a career in law to self-employment, using her platform to share a mix of lifestyle, humor, and travel content. Her videos often provide thoughtful commentary on life experiences, such as navigating solo travel as a Black woman, finding joy in new beginnings, and embracing change. Eni also offers engaging daily vlogs, travel diaries, and beauty content, blending authenticity with a touch of wit. She’s celebrated for her ability to connect with her audience through relatable insights and an inspiring journey of self-discovery.
@JazTurner16
@jazturner16 cause i loveee to smell delicioussss
Jaz Turner embodies empowerment and individuality through her content. From bold fashion statements to uplifting messages, Jaz inspires her audience to embrace their personal style and inner strength. Her creative videos highlight her vibrant personality and passion for self-expression, making her a standout voice in the fashion and lifestyle space.
@Kristy.Sarah
@kristy.sarah his personal alarm clock
Kristy Sarah is one-half of the hilarious and viral couple behind @kristy.sarah. Known for their playful pranks, relationship skits, and family-centered content, Kristy and her husband provide endless laughs. Beyond humor, Kristy also shares snippets of their daily life, parenting moments, and relationship advice, making her a must-follow for comedy and lifestyle enthusiasts.
@JeneeNaylor
@jeneenaylor Airport Fit
Jenee is a TikTok creator celebrated for her expertise in style and beauty. She shares content ranging from outfit inspiration, seasonal fashion guides, and beauty tips to behind-the-scenes glimpses of her partnerships with brands like Victoria’s Secret and Bobbi Brown. As a style expert, she curates eclectic looks that balance sophistication and fun, offering tips for everything from everyday outfits to holiday-themed ensembles. Her videos often showcase her vibrant personality, making her content relatable and aspirational for her followers.
@JaylaBrenae5
@jaylabrenae5 They are now fully as invested as us and want to go visit the new build every day too😭💕 #customhome #homebuilding #homebuild #ourhenryhome #thehenryresidence
Jayla Henry is a rising star in the lifestyle space on TikTok. Based in Dallas, Texas, known for her engaging lifestyle content and heartfelt storytelling. Her platform serves as a video diary where she shares relatable moments from her life as a mom, her family milestones, and everyday experiences. She often highlights her journey with her son, showcasing tender moments that resonate with her audience, such as celebrating his milestones and navigating the joys and challenges of motherhood. You’ll quickly fall in love with her husband Tony and two kiddos, Nyla B and Braylon.
@EaseWithAlex
@easewithalex Visit TikTok to discover videos!
Alex Elle is a wellness and self-care advocate who uses her platform to promote healing and personal growth. As a celebrated writer and poet, her content is a mix of affirmations, introspective talks, and mental health tips. Alex's soothing voice and thoughtful insights provide a safe space for followers looking to engage in mindfulness and self-love practices.
@JaydaPickettNotSmith
@jaydanotpinkettsmith MUSTAAAAARRRRRD #kendricklamar #djmustard #jaydanotpinkettsmith #bigjayda❤️🔥 #blacktiktok #blackfyp #fypシ #fyp #newmusicfriday #newmusic #hiphop #calitiktok
Jayda Pickett Not Smith has always been the only lady in the bathroom that matters. I can’t tell you the number of times she’s put me on to a trending sound. Also known as Big Jayda, she is a Chicago-based TikTok creator who captivates her audience with nostalgic content and her love for music. Her videos often feature throwbacks to early 2000s R&B and hip-hop, creative mashups, and relatable commentary about life as a music enthusiast.
Known for her vibrant personality, she blends humor and music appreciation, showcasing her deep connection to cultural moments from past decades. Jayda's content often sparks feelings of nostalgia while highlighting her sharp wit and engaging storytelling style.
@Meccavelli
@meccavellii #greenscreen
Meccavelli is a standout creator known for her raw and honest takes on social issues, culture, and life as a Black woman. She seamlessly blends humor with deep discussions, creating a space where her followers feel seen and heard. Meccavelli's charismatic delivery and thought-provoking content make her a must-follow for those who enjoy smart, impactful commentary.
@QuenBlackwell
@quenblackwell @Duke Dennis
Quen Blackwell, often referred to as Quen, is a comedic powerhouse with a larger-than-life personality. Her content ranges from hilarious rants and absurd skits to candid talks about mental health and self-acceptance. Quen's unpredictable humor and relatability have made her one of TikTok's most beloved and unique voices.
@JackieAina
@jackieaina Black women you are doing amazing with what you can and what you have 😘🫶🏾 #blackwomentiktok #blackwomenluxury
Jackie Aina is a beauty industry icon known for her makeup tutorials, product reviews, and strong advocacy for inclusivity. On TikTok, she brings her expertise in beauty along with a dose of her signature humor and sass. Jackie’s candid takes on beauty trends, skincare, and fashion make her a go-to for anyone seeking honest advice and a good laugh. Not to mention, her cleaning videos scratch the brain in the most appropriate way.
@ShariDyonne
@sharidyonne Had to get in my self care bag real quiicckkk #selfcare #naturalhair
Shari is a versatile TikTok creator specializing in food, lifestyle, and travel content. She shares recipes, food reviews, and her experiences exploring unique culinary delights, often adding a touch of humor and authenticity. Shari also highlights moments from her daily life, such as house hunting, interior decorating, and trips to destinations like Jamaica, blending personal stories with aspirational content. Her vibrant personality and relatable approach have garnered her a loyal following, with her platform serving as a source of inspiration for embracing life’s adventures.
@AllyiahsFace
@allyiahsface My natural hair is loving this glow out using @Kérastase Elixir ultime! #KerastasePartner Look at how bouncy and shiny! I’m in love #KerastaseGlowOut Available @sephora
This OG YouTuber is the ultimate destination for beauty and lifestyle inspiration. Known for her polished aesthetic and relatable personality, Allyiah delivers makeup tutorials, skincare tips, and glimpses into her glamorous yet approachable life. Her content exudes confidence and elegance, making her a go-to creator for anyone looking to elevate their everyday routine. Whether it’s a candid GRWM or an in-depth beauty haul, Allyiah keeps her audience hooked with her vibrant energy and expert recommendations.
@SerenaPagee
@serenapagee this was supposed to be a cute video..😂😂😂
If you’re not a Serena Page fan, now’s the time. The Love Island USA winner blends humor, authenticity, and relatability in her content, making her an instant favorite. Her witty takes on everyday situations and laugh-out-loud storytelling resonate with audiences looking for a good chuckle and a dose of realness. Serena’s ability to turn the mundane into something hilarious is unmatched, and her charismatic personality keeps followers coming back for more. Not to mention, we love every moment she shares with PPG and Kordell.
@KennedyandKeyonce
@kennedyandkeyonce Yes I need a steamer but more importantly…which purse should I wear?
Kennedy absolutely captivates TikTok with their infectious personality and authentic content. From hilarious skits to relatable hair moments, she brings joy and laughter to her audience. Kennedy’s posts often explore relatable scenarios with a comedic twist, making her videos enjoyable and widely relatable. Additionally, she uses TikTok LIVE to connect with her audience in real-time, fostering an interactive and personal connection.
@TaylorAnise
@tayloranise not as flat, but so much easier 😅 #naturalhairtiktok #naturalhairtips
Taylor Anise is a beauty and skincare enthusiast who shares expert tips with her audience in an approachable and engaging way. Her tutorials, product reviews, and self-care routines exude elegance and practicality. Taylor’s passion for helping her followers look and feel their best shines through in her thoughtful and informative content. Whether it’s a twist-out tutorial or a review on scalp oils, we trust Taylor.
@Lexssentials
@lexssentials My current fixation meal: lamb with fries + caesar salad 🤍 #cookwithme #cookingvlog #minivlog #comfortmeals #foodcravings #easyrecipe
Lex’s page is a hub for all things wellness, self-care, and minimalism. Lex's content offers calming energy, thoughtful tips, and easy-to-follow hacks for improving your daily life. Her focus on intentional living and nurturing both mind and body resonates with followers seeking balance and inspiration. She makes us want to get in our baking bag every Sunday.
@Aniyahmorinia
@aniyahmorinia the long awaited slick back bun tutorial! 🫡 #slickbackbun #slickback #blackgirlhairstyles #blackgirlhairtutorial
Aniyah brings nothing but joy and vibrance to TikTok through her lively and relatable content. Whether she’s sharing candid moments, creative skits, or motivational messages, Aniyah’s energy is so good. Her ability to connect with her audience through humor and positivity makes her a standout creator in the lifestyle space. Aniyah’s perspective as a 20-something living in NYC gives us a little Sex and The City.
@ElTheEgg
@eltheegg It’s giving MAKEUP ARTIST! Don’t let your mind trick you into not doing things that were meant for you! I applied to Sephora Squad so lots more makeup looks coming!! #blackgirlmakeup #selfportrait #sephorasquad #avantgarde
The recent law school grad serves up comedy and charm in spades, turning everyday observations into hilarious moments. With her unique sense of humor and sharp wit, El creates content that’s both entertaining and endlessly relatable. Her playful personality and knack for storytelling make her videos a must-watch. She also created a list of her favorite Black creators in appreciation for Eni’s TikTok.
@MakaylaMashell
@makaylamashelle Replying to @ollyisfried contour placement to lift and snatch your face✨ - this is just where I place my cream contour and bronzer but the rest of my makeup really finishes everything 💕
Self-proclaimed girly girl Makayla Mashell is a versatile creator who showcases beauty in her engaging content. Her storytelling skills and warm personality make every video feel like a conversation with a close friend. From relatable anecdotes to stunning beauty tips, Makayla keeps her audience entertained and inspired. Need to know more about big hair or contour placement? Makayla has got you covered.
@RuesWorldd
@ruesworldd Oh just a girl and her camera// jacket from @SUPA888 #fyp #foryou
Rue's TikTok account is a must-follow for fashion enthusiasts. Her unique ability to blend classic and contemporary styles, along with her engaging presentation and knowledge of fashion history, sets her apart in the crowded fashion space. She offers a refreshing take on fashion trends, providing inspiration and styling tips while showcasing her impeccable taste and creative flair. Her content is not only visually appealing but also informative and entertaining, making her a true fashion innovator and a valuable resource for anyone seeking to elevate their style.
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Featured image via Jaz Turner/Instagram
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
___
Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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