

As the human body’s largest organ, the skin is one of our most precious features. Caring for such a delicate attribute should be nothing less than a thoughtful process full of deeply rich, nourishing ingredients that enhance our melanin, not take away from it. Being conscious of what we put on our bodies is only one step to healthy skin. With the range of products on the market, it’s beneficial to know about Black-owned skincare companies that create products specifically for people of color, addressing issues that were previously overlooked by traditional brands in the past.
Making up about half of the beauty industry, the range of skincare brands on the market can be overwhelming. With such an oversaturated market, it’s hard to believe that not too many years ago, Black individuals were left out of the equation when searching for products such as white-cast free sunscreen or simple ingredients like shea butter that deeply moisturize deeper skin tones. Within the last 10 years, there's been an explosion of Black-owned beauty brands founded by entrepreneurs that birthed companies out of frustration, lack, and the necessity for what was missing in their everyday lives. Choosing the proper products can be an expensive and time-consuming process but supporting smaller brands that prioritize naturally clean ingredients as well as uplifting their community is a great start in the right direction.
In honor of Black History Month, keep scrolling for a comprehensive guide to Black-owned skin brands, their stories, and how they aim to benefit people of color.
1.Topicals
Growing up, founder Olamide Olowe always wanted flawless skin. She knew her skin was different from what she saw on her favorite television shows, commercials, and fashion magazines but with time she learned the key to achieving great skin was making it look good, not the other way around. Developing Topicals with board-certified dermatologist and stem cell scientist, Olamide created a line of skincare products along with experts using ingredients, developing formulas that are efficient and gentle, free from harmful dyes, and scientifically proven to ensure effectiveness for all skin types.
Best Seller:Topicals' Faded, $38
2.Hanahana Beauty
In 2017, Hanahana Beauty began out of Chicago-based entrepreneur Abena Boamah-Acheampong’s longing to feel beautiful and confident in her own skin. Frustrated with the lack of transparency within the skincare industry, Abena decided to take it back to her family’s tried and true method of achieving moisturized, radiant skin with shea butter. Hanahana sources its shea butter-based products from the Katariga Women's Shea Cooperative in Tamale, Ghana while producing clean, homemade products with natural ingredients to uplift women of color.
Best Seller:Hanahana Beauty's The Best Sellers Set, $75
3.Buttah.
It’s all in the name. Founded in 2018 by Dorion Renaud, Buttah’s products were created for melanin-rich skin to feel as smooth and soft as butter. Discovering the transformational properties of raw, organic, natural shea, this single ingredient inspired Dorion to create Buttah.
Best Seller: Buttah's Customizable Skin Kit, $60
4.KNC Beauty
The first all-natural, collagen-infused lip mask was inspired by KNC Beauty founder Kristen Noel Crawley after a trip through Don Quijote in Tokyo. After stumbling upon a whole world of lip masks overseas and realizing there were no options available here in the U.S., she decided to create her own. KNC Beauty was created for women to achieve injection-free, perfectly plump kissable lips in 5-10 minutes.
Best Seller: KNC Beauty's All-Natural Collagen Infused Lip Mask 5-Pack, $25
5.Flora and Noor
The first Halal brand to launch at Ulta Beauty, Flora and Noor provides inclusive luxury skincare with organic and natural ingredients for those who appreciate clean beauty and the benefits of superfoods being “food for the skin.” Being Halal means products are permissible for Muslims which include benefits and advantages for skin's health and for the environment. In such a diverse world, all products are vegan, Halal, and cruelty-free, created for everyone to shop all-natural luxury skincare.
Best Seller:Flora and Noor's Boost & Brighten Vitamin C Cleanser, $28
6.Black Girl Sunscreen
Black girls need sunscreen too and thus Black Girl Sunscreen was born. As women of color we were often overlooked when it came to protective products from UV rays, years of blotchy white residue was enough for founder Shontay Lundy. Founded in 2016, BGS launched with an SPF 30 made with melanated skin in mind, drying completely clear. Since then the company has expanded into a range of sunscreen options as well as SPF lip gloss.
Best Seller:Black Girl Sunscreen's Make it Glow, $19
7.Unsun
Due to the lack of clean sunscreen options for women of color, Katonya Breaux founded Unsun Cosmetics in 2016. Banning over 1,700 ingredients she created clean, inclusive, no-residue options that are mindful of those using Unsun products as well as the environment they are being used in. A favorite among many, the mineral-tinted sunscreen has been a game changer for protecting darker skin tones from harmful UV rays while enhancing flawless skin.
Best Seller:Unsun Cosmetics' Hand Cream SPF15, $27
8.Eve Milan
Eden Gilliam’s 11 years of experience in the skincare industry became the driving force behind Eve Milan New York 5-free skincare line. After years of hearing her clients complain about skin issues and masking insecurities with makeup, she was motivated to get clients to be comfortable in their own skin. Studying skin from within, Eden traveled abroad to learn about nutrition and how internal issues and diet affect skin health.
Understanding the importance of what goes into our bodies led her to pay attention to harmful ingredients within products she used which became the catalyst behind the birth of the products made free of sulfates, parabens, phthalates, artificial color, and fragrance to limit exposure to toxins.
Best Seller: Eve Milan's Brightening Vitamin C + CoQ10 Sheet Mask, $10
9.Pholk
Created out of both necessity and frustration, Pholk was founded by Georgia-born skincare expert Niambi Cacchioli who found it challenging to match these countless skincare options available with her personal skin challenges. In a world full of inclusivity, Niambi still couldn't find the right products that directly treated her needs for combination skin so she created them. Pholk Beauty is a vegan-based, melanin-safe, cruelty-free range of products created for women of color targeting the root of dark marks and hyperpigmentation with holistic care.
Best Seller:Pholk's Aloe Lemon Balm Face Mist, $20
10.'JENTL
Kiana Baldon is the founder of ‘JENTL, a vegan body butter brand that puts quality ingredients and self-care above all else. Created to nurture vulnerability and transparency through compassion, community, and self-discovery ‘Jentl was put forth with the intention to produce ethically sourced ingredients to soothe, energize and provide joy. Pronounced “gentle,” the base of all the products includes shea, cocoa, and mango butter.
Best Seller: 'JENTL's Original Body Butter, $16
11.Shea Radiance
Shea Radiance started in the kitchen to solve co-founders Funlayo and Shola Alabi family’s overly dry skin and eczema problems. Using unrefined shea butter as a form of healing, they created beauty products to help women achieve a healthy-looking natural glow at any age. Known as “women’s gold,” shea butter sourced from West Africa used in their products creates a pathway of economic progress for women and their community.
Best Seller:Shea Radiance's Sensitive Skin Moisture Bundle, $50
12.Siyah Organics
Established in 2019, women-owned Siyah Organics is both an American and Senegalese company. All products are tested and are 100% organically pure to ensure the highest quality of plants keeping everything fresh to maintain their healing properties.
Best Seller: Siyah Organics' Moringa x Ginger Facial Cleanser, $24
13.Natural Radiant Life
Empowering their community to take better care of themselves in every area of their lives, Natural Radiant Life was created out of love for nature-based products that breathe life into the skin. Long-time friends and co-founders Rhonda Daniels, LaKesha Gage-Woodard, and Sherry D. Fields set out on a mission to bring clean, organic, and effective skincare products to the market that proudly show outer and inner radiance. Encouraged to use products daily, these co-founders are promoting positive and healthy practices through natural products for a radiant life.
Best Seller: Natural Radiant Life's AM Moisturizer, $35
14.OAM by Ciara
Who knew leveling up our skincare would take us to a new product line by one of our favorite entertainers? OAM, or On a Mission Skin, was founded by singer Ciara in collaboration with clinical professionals, skincare experts, scientists, and dermatologists to create a simple day and night routine for all skin types. Concentrating on its main ingredient vitamin C to hydrate and brighten, the simple step solutions to clinical skincare are even more accessible for all.
Best Seller:OAM by Ciara's Vitamin C Brightening Pads, $28
15.Fenty Skin
From Fenty Beauty to Fenty Skin, Rihanna can do anything she puts her mind to and we will stan. Her latest project includes a line of products formulated for everyone to achieve beautiful skin. After years of experimenting with the best of the best products, Rihanna still felt there was something missing in the industry. In short, her aim was to create easy, hassle-free products for all to enjoy.
Best Seller: Fenty Skin's Instant Reset Brightening Overnight Recovery Gel Cream
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Your May 2025 Monthly Horoscopes Are All About Blooming Softly & Trusting Divine Timing
May is about being patient, nurturing your dreams, and creating beauty in your world. This is a more stable and generous month than the chaos that April brought, and we get an opportunity for closure, healing, and rejuvenation this month. We are still amid some important retrograde transits, but these are ones we can navigate better by grounding our energy in the present moment, and not allowing ourselves to stress over the what-ifs.
With the Sun in Taurus for most of the month, May reminds us that there is beauty in finding your peace and not allowing anyone to disrupt that.
Pluto goes retrograde in Aquarius from May 4 until October 13, and this will be a time of remembering your power when it comes to your purpose, innovations, and the ability to attract support into your life. Mercury moves into Taurus on May 10, making this a good time for negotiations, creating new plans financially, and sticking to your word on something that holds value to you. The Full Moon of the month occurs in Scorpio on May 12, and this is the Flower Moon of the year, signifying growth and seeing the beauty in your life.
This Full Moon is all about letting go of what doesn’t feel authentic or resonate with you emotionally, and about experiencing more closure and healing within relationship matters.
Your May 2025: A Monthly Overview
Gemini Season officially begins on May 20, and we enter air sign energy, which is good for communication, business, and coming up with inspiring and new ideas. On May 24, Saturn enters Aries, beginning its new transit where it will remain for the next few years. Saturn in Aries is bold, direct, and straightforward, but so are its lessons. There is a gift in resilience and finding your strength during this time, and this transit will show you where your power is, but it may challenge you to confront self-limiting behavior in the process.
Mercury enters Gemini on May 25, and Mercury loves being here. Mercury in Gemini is the creative genius, and this is a month of aligning yourself with this energy. On May 26, we have a New Moon in Gemini, and it’s time to set your intentions for where you want a communication breakthrough in your life, and what new ideas you want to start planting the seeds for. This is a good New Moon for networking, exchanging ideas, having more fun, and getting inspired.
Article continues after the jump.
May 2025 Horoscopes for Every Zodiac Sign
Keep reading for your sun, moon, and rising sign below to see what May has in store for you.
ARIES
The impact from April is finally behind you, and you get to move forward this month, Aries. After a month of retrogrades and Eclipses, you are starting to see the progress of what you have been working towards financially this year. The Sun is in your 2nd house of abundance, self-confidence, and values this month, and you are putting your dreams here first.
With Venus also in Aries for the entire month of May, you are feeling the support within and without this month, and this is a beautiful month unfolding.
On May 24, Saturn enters your sign, beginning its transit in Aries, which will last for the next few years. Saturn is the master of tough love, and you are going to be learning a lot about yourself during his time and going through a growth spurt. The New Moon of May is at the end of the month on May 26 and will be giving you the answers and clarity you have been looking for, highlighting open communication in your life. Overall, this is your month of fewer obstacles and more progress.
TAURUS
Taurus Season is officially underway, and you are the main character right now, Taurus. Remember that. This month is about trusting your intuition and the timing of things, and knowing that things are working in your favor. With Venus, your ruling planet, in your 12th house for the month, you are seeking a lot of closure and culmination right now and are healing what was. Mercury enters your sign from May 10 until May 25, and it’s all about the perspectives you are gaining right now.
Don’t be afraid to ask the important questions and get down to the bottom of things that have been worrying you. On May 12, there is a Full Moon in your 7th house of partnership, and you are closing the door on what has not been working for you in love. You are seeing the clarity of what you need within your emotional world and how you want to navigate the changes you have been through here now.
GEMINI
May is a new beginning for you, Gemini. You have a lot of energy and vitality with you this month, and you are ready to accomplish some personal goals and intentions of yours. For most of the month, the Sun is in your house of closure and healing, and you are finding yourself rejuvenated from the transformations you have been through. Gemini Season officially begins on May 20, and with the Sun in your sign, nothing is holding you back from shining and living in your truth right now.
On May 25, Mercury enters Gemini until June 8, and Mercury loves being in your sign, as this is your planetary ruler.
Mercury in Gemini is forward-thinking, quick, and intelligent. You are coming up with solutions to previous challenges or obstacles, and overcoming something that has felt restrictive mentally. Before the month ends, there is a New Moon in Gemini on May 26, and this New Moon is one of the best times of the year for you to set your intentions and manifest your dreams. Remember you are worthy of what you are setting out to accomplish this month, Gemini.
CANCER
Cancer, this month requires you to slow down, take care of your health, and allow things to come to fruition the way they are meant to. There is a chance you could be overthinking more than usual this month, and you are being reminded that there is only so much that is in your control, and to give yourself some more grace. The Full Moon in Scorpio on May 12 will help you gain a little more clarity of the heart and is going to be a time of feeling the love and appreciation in your life.
Saturn enters your 10th house of career on May 24, remaining here over the next few years, and you are getting an opportunity to grow and discover where you may have been limiting yourself professionally, socially, or within your aspirations in life. This time is all about reminding yourself that you deserve recognition for the work you do, but that you must also be the one believing in yourself as well. On May 12, there is a New Moon in your house of emotional healing, and you are seeing the gifts of alone time, safe spaces, and tending to your creative inklings at the end of the month.
LEO
This month is an opportunity for a new beginning in love and progress within your emotional world, Leo. You are learning to trust your intuition more, and you are putting more of your energy into your heart’s desires. With the Sun in your 10th house for most of the month, you are shining in your truth and remaining confident in your goals in life.
Venus is in your house of adventure for the entire month, and this is a good time for experiencing romance while traveling or getting out of your comfort zone a little.
Saturn makes a significant move from Pisces into Aries at the end of the month and enters your 9th house. With Saturn here, you will be learning more about what mental growth and clarity mean to you, and this is a good time to dedicate yourself to higher education, traveling, gaining a new perspective, and honoring your integrity and values. The New Moon of the month is on May 26, creating magic within your friendships and community.
You are leaving this month with hope in your heart and new plans for the future.
VIRGO
May is a month of abundance and fruition for you, Virgo. Your dreams and intentions are coming to fruition, and you are owning that which you have created for yourself. With Venus in Aries, this is a good time for seeing support in your life financially, dedicating yourself to your commitments and responsibilities, and seeing the gifts in that. On May 12, there is a Full Moon in your 3rd house of communication, and this is an intuitive time for you, giving you the strength needed to close the chapter on what you don’t resonate with anymore.
On May 24, Saturn enters your house of shared finances, rebirth, intimacy, and resources, and over the next few years, you will be learning the importance of connecting with people who truly have your best interest at heart, and not committing to what feels unstable. Before the month ends, we have a New Moon in Gemini in your house of career, and this is a good time to manifest and set your intentions for where you want to see professional growth in your life.
Overall, May is about embracing your freedom while honoring the people and connections that help you grow and make you feel more secure in life.
LIBRA
This is a month of feeling empowered and ready to take on anything that comes your way, Libra. You are inspired by the progress you are making in your life right now, and with Venus in your 7th house of love, you are being well-received. This is a month of finding your balance between your path and the growth of your relationships, and there is a sense of support, harmony, and love in your life in May.
You are owning your authenticity and living in your truth fully, and this energy is magnetic.
However, Saturn also enters your 7th house of love this month, where it will remain for the next few years. Saturn empowers and helps you grow, but you can also feel a little more challenged within your relationships during this time. The more you can own your wants and needs, the more you can find vulnerability and support within your relationships. On May 26, a New Moon in a fellow air sign occurs and happens in your 9th house, creating a chance at a new adventure and an opportunity to discover some new inspiration.
SCORPIO
May is about believing in the impossible, Scorpio. It’s time to take a leap of faith in yourself and to remember your power. You are seeking a new beginning in your life, and with the Sun in your 7th house of love for most of the month, you are being supported and encouraged in the process. Pluto, one of your ruling planets, goes retrograde in your house of home and family from May 4 until October, and you are gaining clarity on the people and support systems you can rely on more.
The Full Moon of the month is in your sign on May 12, and this is the Flower Moon of the year. You are in full bloom and ready for whatever is next for you, and this is beautiful. Previous intentions and goals come to fruition for you overall in mid-May, and there is a lot to look forward to right now as you are getting excited about it all. Before the month ends, we have a New Moon in Gemini in your 8th house, creating a sense of empowerment through what you are looking to change and transform in your life right now.
This month is about not being afraid to take more risks and doing things your own way.
SAGITTARIUS
May is a beautiful month of magic, success, and good fortune, Sagittarius. You are feeling lucky this month and are attracting success to you in many different areas of your life. Venus, the planet of love, is in your 5th house of romance for most of the month, and you are enjoying your life, feeling the love within your heart, and expressing yourself freely in May. You are a magnet for your manifestations, and dreams are coming true for you this month, Sag.
On May 12, we have a Full Moon happening in your house of endings and closure, and you are closing out a big chapter in your life this month.
You are letting go of old pain or emotional experiences and choosing not to repeat a pattern that left you feeling hopeless before. On May 26, we have a New Moon in your sister sign, Gemini, enhancing your need for love, connection, and relationship development this month. This is a great New Moon to set your intentions for what partnerships you want to see grow, heal, and come to fruition for you. Overall, May is your month of fruition, balance, and believing in the magic in your life.
CAPRICORN
May is about slowing down and allowing yourself to find the answers you have been looking for, Capricorn. This isn’t the time to rush your progress or doubt where you are in life. The Sun is in your 5th house, and this is good for finding more time for fun, pleasure, self-care, and asking your heart what it needs. With Pluto going retrograde in your 2nd house of values and income, you are being reminded to hold yourself with integrity and to know that you are worthy of the things you are asking for.
The Full Moon on May 12 is a beautiful time to connect with loved ones or those who inspire you. The universe wants to show you that you are not alone this month and that you deserve to live a life where you can enjoy yourself more and manifest your dreams, rather than believing everything needs to be a challenge to be worthy. Saturn, your ruling planet, then enters your 4th house of home and family, and over the next few years, you are going to be rediscovering what home means to you.
AQUARIUS
Your guidance for May is to trust that what is falling from your life or changing for you is doing so for your benefit, Aquarius. Trust that what is happening is happening for you and not to you, and don’t doubt that you will rebuild from this. With Pluto going retrograde in your sign from May 4 until October 13, you need a break from some of the confusion you have been feeling in your personal life, and you are getting a chance to gain a new perspective this month.
Use this time to get inspired by change rather than let it bring you down, and ground yourself in the present moment more.
Saturn enters Aries in May, where it will remain for the next few years, helping you grow in the areas of your life that have to do with communication, networking, transportation, siblings, and education. You will be learning a lot during this time and will be finding new outlets for self-expression and communication. Before the month ends, we have a New Moon in Gemini occurring in your 5th house of romance, pleasure, hobbies, and entertainment, and after a month of navigating endings, changes, and closures, you are ready for a fresh start and are receiving one in love now.
PISCES
Allow what is to be, be, Pisces. May is a month of allowing yourself to trust the timing of the universe and not giving up hope that things are going to turn out beautifully for you. On May 12, there is a Full Moon in fellow water sign, Scorpio, and this is a time to get inspired and see the benefits of closure. This Full Moon is about gaining a new perspective and not doubting what is clearer to you now, that you are worthy of a new beginning.
On May 24, Saturn moves into your 2nd house of income, and you are going to be moving through a journey of developing financially, and working on maintaining stability while building new foundations in your life. The New Moon in Gemini at the end of the month is about setting your intentions for your home and family life and creating some new energy here. Overall, May is your month of breaking ground on the things you want to create for yourself and trusting the timing of how things are unfolding.
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Lizzo Talks Confidence: 'I Love The Person I've Become Through It All & I Think That's The Real Prize'
Lizzo is reflecting on her healing journey while giving the girls advice about confidence. The "Truth Hurts" singer has faced unfair criticism throughout her career for being a plus-size woman who embraces her curves. However, she recently went through a body transformation, which she calls a "weight release," and was criticized yet again.
But through it all, we've seen her hold her head high and continue to collect checks and awards. Lizzo stopped by The Breakfast Club recently and opened up about self-love, confidence, and healing.
When co-host Charlamagne Tha God asked Lizzo the difference between confidence and healing, The "Still Bad" artist replied, "I think people can fake confidence, but you can't fake healing. You can't be fake healed."
Lizzo explained how faking confidence can actually help you in the long run. "There's a lot of people who walk around and they can pretend to be confident and actually, I think that's what confidence's intention is, is to be used a little artificially. The fake it to you make," she said.
"Then, eventually you get there because my confidence, I had to force it. I had to fake it for a long time because I didn't grow up in a world where they were like, 'you're beautiful' and 'your body is beautiful' and 'we like you,' 'we like your personality.' 'Yeah, you watch anime and listen to rock music, we accept you.'
I was very like 'other' and I think I had to be like, 'no, you are good enough,' 'you are worthy of love,' 'your body is beautiful,' even when I didn't believe it. I think that eventually, if you say something enough, it can come true. You can manifest it, you can create your reality and I think I got there by faking it."
When it comes to dealing with negativity, Lizzo is learning to let the not so nice comments roll off her back and give grace. "People are as kind to others as they are to themselves and if somebody is throwing hatred or saying something mean-spirited about somebody, just for the sake of doing it, I can't imagine how you talk to yourself," she said. I can't imagine how you think about yourself and treat yourself when no one's watching and for that, Ive already won."
She added, "I love the person I've become through it all and I think that's the real prize. That's the real reward."
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