
I already know what some of y’all are on: “Shellie, no matter how much you try and give a ‘glass half full’ approach to being single on Valentine’s Day, I ain’t buyin’ it. I wanted to be with someone this year and the fact that I’m not has me feelin’ some type of way.”
Noted. Heard. Understood. The point of writing articles like this one (or the one I penned last year that’s along the same lines: “Single Women, Valentine's Day Is Upon Us. Here's How To Flip That Ish In Your Favor.”) isn’t so much to get you out of what you want; it’s to encourage you to make the most of your time…in the meantime.
Besides, since V-Day is supposed to be about celebrating love, wouldn’t it make all the sense in the world to honor who you should love above all else — whether you’re in a relationship or not? YOU.
Yeah…my point exactly. So, instead of trying to act like February 14 doesn’t exist this year, decide that this is the year when you’re going to indulge yourself by doing at least a few of the following 15 suggestions. Because since you are totally in love with yourself…why not acknowledge it?
1. Revisit the Definitions of “Single”’

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Probably until I fade out into the sunset as far as this platform is concerned, whenever the topic of singleness comes up, I’m probably always going to mention the article, “10 Words That'll Make You Totally Rethink The Word 'Single'.” That’s because, although most folks only think of “not married” (the original definition which means A LOT of people are relationally single; some of y’all will catch that later) or not boo’d up to be what “single” means, it’s so much more than that.
A single person is unique. A single person is exclusive. A single person is rare. And everything about those words is beyond wonderful and fantastic. So, this year, instead of focusing so much on not having anyone (single), think about how bomb you are by being such an exceptional woman (another word for “single”).
2. Make Time for Unconditional Love Meditation
If days like Valentine’s Day tend to ramp up your stress and anxiety levels, use it as a time to do some meditation. Meditation can definitely help to calm you down. In fact, I actually stumbled upon a site that features tracks that help you to do what is known as “unconditional love meditation” which, at the end of the day, basically means that you will hone in on self-love while removing your ego and increasing your compassion levels; including self-compassion (check out “What Loving Yourself Actually Looks Like” and “12 Ways To Be Far More Self-Compassionate Every Day”).
You can see more of what the site has to offer in this realm here. Oh, and if meditation isn’t something you do often, it’s a fairly simple practice. You can learn how to do it, even at work, by reading this article here.
3. Speak Your Love Language to Yourself

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Words of affirmation. Physical touch. Quality time. Acts of service. Gifts. Whatever your top two primary love languages are, the fact that they are how you like love to be expressed to you (most) means that you don’t have to wait for someone to do them for you.
Write down some adjectives that describe what you like most about yourself (words of affirmation). Give yourself a head or foot massage (physical touch). Turn off your devices and read a book or take your own self out to eat (quality time). Ask someone to help you with something that has been stressing you out to take the load off (acts of service). Hit the mall and buy yourself something — just because (gifts).
So many people are down on themselves on Valentine’s Day because they think that everyone else BUT them should show themselves love. And that’s a damn shame because, so long as you love you and express it well, any day can be amazin’. V-Day included.
4. Set Some “Self-Love Goals” for the Rest of the Year
Even though it is kinda wild that, already, March isn’t too far away from us, you’ve still got plenty of time to put some solid plans into place for the rest of the calendar year. And what better way to make 2024 your best year yet than by setting some self-love goals? Plan a spa trip in another city. Buy yourself a self-affirmations journal (and actually write in it). Consider getting into some therapy or seeing a life coach. Take a solo trip to another country. Something that I’ve been doing lately is going on dates alone — and they have been nothing short of fabulous!
It might sound corny or cliché yet that doesn’t make it any less true: the more that you love yourself, the easier it is to discern the people who also love you…personally and professionally…romantically and platonically.
5. Take Advantage of Valentine’s Day Deals and Discounts

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Something that A LOT of people tend to overlook on Valentine’s Day is all of the deals and discounts that are out here when it comes to restaurants, candy, flowers, and lingerie. And while I get that it would be awesome if someone else was making the purchases for you, why wouldn’t you take this opportunity to get a steak for a cheaper amount or some new panties while they’re on sale? Parade has a list for this year that’s fairly extensive. You can see it for yourself here.
6. Eat a Salad
For the record, I think that if there’s any day when you should feel guilt-free about eating whatever the hell you want, V-Day would be it. The only reason why I’m suggesting a salad (even if it’s simply an appetizer) is because dark leafy greens are full of magnesium and magnesium is a nutrient that actually helps to keep you calm and relaxed. So, even if you’re not interested in having one for your Valentine’s Day dinner, how about for lunch while you’re at work?
7. Buy Yourself Some Flowers

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Although flowers on Valentine’s Day are typically associated with romance, there are other reasons why they are hella beneficial. Research reveals that flowers put us in a better mood and automatically make us feel more excited about life. And guess what? If you opt for something non-traditional like lavender, hibiscus, or pansies, you can steep the petals and turn them into a tea that is good for your overall health and well-being on several different levels. You can read about all of that here.
8. Rub Rose of Sharon Essential Oil on Your Pressure Points
At the end of the day, pressure points are simply parts of the body that are connected to other parts. When you “apply pressure” to them, they can reduce physical discomfort and bring the kind of relief that makes it easier to relax, boost energy levels (and your libido) and even give you a better night’s rest. That said, I’m a huge fan of essential oils and one that isn’t brought up often (in mainstream media) is the Rose of Sharon.
I like it because, one of the things that it symbolizes is, the beauty of the beloved. Beloved means “greatly loved,” so why not invest in a bottle of this particular one and “anoint yourself” with lots of love on various pressure points this Valentine’s Day?
9. Get Something That’s Red or Pink

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On V-Day, red and pink aren’t just limited to women in relationships. C’mon now. And besides, if there is one hue that pretty much every Black sistah looks absolutely amazing in, it’s red. So, get yourself something that is red or pink. Red symbolizes things like passion, love, and energy. Pink is all about femininity, compassion, and having a nurturing nature. You know, there is plenty of research out here to support the fact that color actually has a significant amount of influence on our mindset. So, if you want to feel more energized on Valentine’s Day, wear something red. More feminine? Wear something pink.
10. Invest in a Pearl
In the other “single on Valentine’s Day” article that I referenced earlier, I mentioned that one of my favorite Scriptures is Matthew 7:6; it’s a verse where Christ speaks against casting pearls before swine. On the heels of that, another Scripture that I like is Matthew 13:45-46 where it references a merchant selling everything that he had for one precious pearl. Since I’m a June baby and the pearl is one of my birthstones, I automatically have an affection towards it. That’s why I revisit the breakdown of how a pearl is formed at least a couple of times a year.
If you’ve never heard the story before (you can read the gist of it here), a lot happens for a pearl to come about. Why not get yourself a pair of pearl earrings or even just one freshwater or saltwater pearl to symbolize all that you’ve survived and how beautiful you are now as a direct result?
11. Treat Yourself to a New Pair of Shoes

I’m a sneakerhead myself although I’ve got plenty of friends who are shoe fanatics. I mean, they are so caught up in them that I just had to do some research into why footwear is such a phenomenon for women (did you know that there is a documentary on the topic? It’s called God Save My Shoes and you can currently watch it on Tubi). From what I’ve read, a lot of women like shoes because they are a confidence booster, they make them feel sexy and the shift of a shoe can totally change the look of any outfit.
And when the shoes are high heels, they can elongate your legs, give you the appearance of great posture, and take your femininity levels up a few notches. Hmph. Seems to me that while ladies who are in a relationship are out getting lingerie, single gals should treat themselves to a pair of new shoes. ‘Cause…why the heck not?
12. Do a Lil’ Forest Bathing
Shinrin-yoku is the Japanese word for forest bathing. If you’ve never heard of this type of meditation before, it’s basically going into the forest (or someplace where there is more than one tree) and doing some deep breathing there. You know, one of my all-time favorite books is The Celestine Prophecy and, even though it’s fictional, it talks about how you can get messages from nature if you’re willing to turn off your devices and get really still and quiet.
Science cosigns on this because there are studies to support that being in nature can reduce stress as well as decrease depression and anxiety-related symptoms. So, if this Valentine’s Day has you a little stressed out, why not go to a park or take a hike? It could be just what your heart needs.
13. Soak in a Dark Chocolate Bath

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Last fall, I wrote an article for the platform entitled, “12 Ways Dark Chocolate Can Benefit Your Body From Head To Toe” and if there are two things that have Valentine’s Day written all over them, it’s red roses and chocolate. As far as chocolate goes, have you ever wondered how it became the signature candy for that particular day? From what I’ve read and researched, when the Victorian era was at its peak, Cadbury came up with a chocolate candy heart (hmph, kind of reminds me of how the origin story of De Beers’s going broke and coming up with “a diamond is forever” to get folks into buying diamond engagement rings — it’s all about capitalism at the end of the day, y’all).
Anyway, just like dark chocolate is good for your health, it’s also good for your skin because it contains properties that moisturize your skin, reduce inflammation, and decrease stress. So, if a bath is on the top of your to-do list on Valentine’s Day, take a dark chocolate one. There are a few recipes to help you take one correctly here.
14. Create Your Own Signature Cocktail
If you’ve been to more than just a few weddings before, you may have noticed that at least one bride and groom had a signature cocktail at their reception. I really like those because it’s cool to concoct your own cocktail (or mocktail) based on your favorite drink ingredients. Even though couples made this popular, they don’t have a lock on it. Use this V-Day to come up with your own signature cocktail and then keep the recipe in mind in order to toast yourself regularly (because you’re constantly doing something that is super bomb…right? Why not celebrate it with your own invented drink?).
15. Dance Before Turning In

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Question: When was the last time you danced? I don’t mean to go out dancing; I mean, you turned on some of your favorite songs and danced in your living room for at least a good 30 minutes. This Valentine’s Day, consider doing just that because not only is dancing good for your heart (pun intended), but it also helps to build your core, makes you more flexible, increases your self-esteem, reduces your stress levels, and is great for your mental health overall.
BONUS: Go Out with a Guy Friend

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A few years back, I wrote, “Unpopular Opinion: Men And Women CAN Really Be 'Just Friends'” because I can personally attest to the fact that they indeed can. Personally, I have several male friends who I enjoy talking to, hanging out with, and catching a meal with. So, as we close this out, even with all that I just said, if you really want to be in the company of a man for V-Day, ask one of your single male friends if they would like to go to lunch or dinner.
Trust me, a lot of them have women who come out of the woodwork on Valentine’s Day, so they would jump at the chance of hanging out with a woman who comes with your pressure or potential drama. LOL. Why not let her be you? Happy Valentine’s Day, sis.
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Featured image by Jacob Wackerhausen/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









