6 Signs You're About To Let A Toxic Person (Back) Into Your Life

Not too long ago, while looking around in Twitter world to see what was going on, I noticed a tweet that had me be like, "Yeah, I need to save that for personal reference and an xoNecole piece." To me, it was so good that I'm going to share the tweet itself. Are you ready to exhale in a way like you probably haven't in a really long time?
Y'all. Y'all. If there's one thing that can keep us caught up in the kind of unhealthy, counterproductive and emotionally dangerous relationships that are totally beneath our self-worth and extremely threatening to our purpose, it's allowing manipulation, control or even fear to serve as the motivation for remaining someplace that is toxic—or going back to something that is toxic. That tweet right there is a clear-cut example of how that can happen.
Another example is believing that you have to experience everything the hard way in order to learn what you need to know. That couldn't be further from the truth. Me? I'm a firm believer that one of the most underrated superpowers is discernment. And yes, there are some things—many things, actually—that you can avoid, simply by discerning that they aren't good for you; hopefully beforehand.
That said, if you're someone who has a tendency to constantly get into toxic relationships, have toxic friends or you're always caught up in some sort of drama with toxic family members, here are some telling signs to help you to finally break that cycle for good—whether it's your first time dealing with a toxic individual…or (le sigh) your umpteenth one.
So, how can you know, beyond the shadow of a doubt, that you're about to let a toxic person into—or back into—your life?
Their Personality Impresses You More than Their Character Does

I promise you that if you get this one down right here, it will spare you from experiencing so much unnecessary stress. I can't tell you how many times in my life that I've encountered someone who is charismatic, funny, smart or all of the above, so I let them in more than I should have, only to find out that they were also shady, arrogant and opportunistic as hell. How did that happen? I allowed their personality to be more important to me than their character. If those two things seem one and the same to you—yeah, that's a part of the problem.
Someone's personality is basically what they lead with. By definition, it's "the visible aspect of one's character as it impresses others". I don't know about you, but the two words that stood out to me in that definition are "visible" and "impresses". Meanwhile, someone's character is their "moral or ethical quality". For years, I was literally embroiled with a user because while they were charming (personality), they were also extremely selfish (character).
Whether it's someone you've just met or someone you're considering letting back into your life, it will only benefit you to take a moment to make sure that the "gift" (their character) is indeed as beautiful as their "wrappings" (their personality).
They’ve Got a “Pop Off Spirit". Online and/or Offline.

Not too long ago, I was talking to someone who met another individual through me. As they were asking why we weren't close anymore, my response was two-fold. "I don't think that we were ever close so much as we were cool. But as I got to know that individual more, it just seemed like they could never take what they dish out. They also seem to have very little accountability in their life so, when someone brought something to their attention that could help them to become a better individual, they would go on the attack. I just don't really like being around someone who constantly has a 'pop off spirit'. It's draining." The older—and hopefully wiser—that I get, the more that fact rings true.
The Dalai Lama once said, "Do not let the behavior of others destroy your inner peace." Sometimes, the best way to do that is to send love and light to someone from afar. That said, if there is someone in your world who is always combative, always needs to have the last word, and/or always has a "word of wisdom" but can never receive it—whether it's online or off—not only does this show signs of leaning towards being narcissistic, a know-it-all and/or totally self-unaware, it can also serve as a heads up that they aren't going to bring peace into your life. If anything, they are gonna straight-up disrupt it. Often.
They Rarely Take Responsibility or Accountability for...Anything

I've got a family member who—give me a sec because I wanna make sure I am not exaggerating when I say this—has never apologized. Ever. You can catch them in something that is dead wrong and either they will go tit for tat with you on it—you know that, "Well, you do that too" game—or they will go into hard defensive mode, even ghosting you, if need be. Or, they will take the super manipulative route and be on some, "I'm sorry you pushed me to do that." What in the world?
None of us are perfect. This means that there are going to be times in our lives when we're going to need to take responsibility for the things that we've done wrong or we'll need to hold ourselves accountable to the things that someone has said offended them or hurt them in some way. If there's a person you're dealing with who has never done either of these things, even when you have brought wounds that they have caused to their attention, you are, as the elders say, "crusin' for a brusin'" if you keep them in your inner circle. Because, how can someone stop hurting or harming you if they refuse to even acknowledge that they did so? Which reminds me, please check out "If They Are Truly Sorry, They'll Do These 5 Things" when you get a chance. It's a reminder that someone who apologizes for doing wrong is humble and healthy. People who refuse to do so are the exact opposite.
They’re Extremely Prideful

One of my favorite movies of all time is The Devil's Advocate (a great scene is here). If there is a revolving theme throughout the entire film, it's what pride (and vanity) can do to a person if they don't get a hold of it. What are some of the signs of a pride-filled individual? The article "15 Subtle Signs of Pride In Your Life" offers up some real doozies—being unteachable; constantly talking about yourself; being overly-critical; not heeding the advice of others; always needing attention and affirmation; not respecting authority, and name-dropping are just a few of 'em.
Since I grew up in somewhat of an entertainment industry home and I then became an entertainment writer, I spent a lot of years not realizing just how prideful a lot of the people in my space actually were. The fallout from that is, you can't constantly be around folks with the "pride flu" and not catch some of their symptoms after a while.
On this side of self-awareness and healing, if there is one thing that I loathe and try to avoid being around (and being), it's pride. Aside from all of the other traits that I just shared, a prideful individual takes more than they will ever give. Not only that, but between them and their ego, there's not much room for real friends. Only fans.
You Can’t Immediately Name Five Ways They Benefit Your Life

A couple of days ago, I was sharing with a friend and his co-worker Aristotle's theory about all of us needing to have utility (work), pleasure (kick it) and good (character) friends. As they were discussing what they thought they were to each other, things got a little uncomfortable when my friend said to his co-worker that he saw him as a pleasure friend, not a good one. When his co-worker asked why, my friend (being the tell-it-like-it-is Gemini that he is) simply said, "My friends are people who make me a better person. Sure, you and I have a good time, but you're actually someone who tries to get me to do things that I'm trying to stop doing…like drinking." When the co-worker asked why they weren't at least utility friends, my friend followed that up with, "Dude. Since I've known you, I've covered you more times than I can remember when you come to work late. I've lost track of how much money I've lent you. You're good for a good time, but that's about it."
It's another message for another time, how many of us remain in unhealthy relationships with folks, and it's all because there's a disillusion that things are one way when they are totally different. But the main thing that I want you to get from this particular point is my friend didn't really share anything truly beneficial that his co-worker brings to his life—well, other than fun and being a "vice trigger" (if you consider that to be a good thing). Their lil' convo is a good reminder that if you can't think of the ways someone will influence and inspire you to be a better person (other than perhaps them being a cautionary tale in your life), this is just one more sign that they could very potentially be a toxic individual to you instead.
If They’re from Your Past—Nothing Seems Much Different in Y’all’s Present

A word that's oftentimes used when it comes to recycling is repurposing. An example of doing this is back in the day when I used to turn my jeans that were too short at the ankles or too tight around the thighs into a jean skirt. Anyway, the older that I get, the more I like to apply repurposing to my relationships as well.
It takes a lot of introspection and patience to come to this conclusion, but the truth of the matter is some folks don't need to be "cut out of our lives"; sometimes, time needs to be allowed for maturity, growth and maybe a little bit of forgiveness so that you can explore repurposing—"adapt for use in a different purpose"—the connection. A good example of this is how some people can remain friends with their ex or they're able to even consider bringing a former friend back into their lives again.
Repurposing is cool. So long as the new purpose is mutually beneficial. On the other hand, if you reconnect with someone and you see the same red flags in their being that caused the two of you to go separate ways to begin with, why in the world would you want to get back on that hamster wheel of toxicity?
I'll be honest. Something that I hate about social media is how folks tend to not extend the kind of mercy that they'd like to receive. What I mean by that is I know that I was a different person 10 years ago. To not allow me the space to evolve out of how I thought or acted a decade ago is…really sad (pretty unrealistic too). So no, I'm not of the full belief that because someone was once making poor choices or wasn't a good friend or partner that they are doomed to remain that way forever. Oh, but hear me out when I say, at the same time, while I try to extend the mercy to see if things are different, if I notice that they aren't, then I am being boo-boo the fool for allowing the toxicity back into my life. The motto isn't "once a cheater always a cheater". It's more like, "Once a cheater shows that they are still a cheater then I'm cheating myself to remain."
Same goes for you. If a once-upon-a-time toxic individual tries to enter back into your world, you are not weak, crazy or stupid for considering taking them back. Just make sure that you function from a place of guarding your heart, setting boundaries and allowing time to reveal what it needs to. If you see that they are still up to the same ole' same ole' but you romanticize or flat-out ignore this fact, not only is it a sign that you're allowing toxicity back, there is a chance that they will do more damage than before. Use discernment. Proceed with caution. Choose wisely. To a certain extent, the quality of your life depends on it. Real talk.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
Here's Why You KEEP Not Getting What You Need In Your Relationships
The Self-Care Of Ghosting Toxic Girlfriends
How I Handled Four Relationships That Totally Took Me For Granted
How I Learned To Forgive People In My Life Who Weren't Sorry
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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