It has been almost four years now (y’all, where does the time go?!) since I wrote a piece for the platform entitled, “I Was 'Ghosted' By My Best Friend.” Although I personally don’t do social media, I do check in on different accounts from time to time and I recall some people saying in the comments of one of ours that if a BFF ghosted me, we were never friends, to begin with. Yeeeeeah, I beg to differ because I know parents who have “ghosted” their children, spouses who have “ghosted” their partners, long-term people who have "ghosted” their relationships, and yes, friends — genuine friends — who have “ghosted” their friends.
Telling Signs of a Serial Ghoster
To me, the thing that I think isn’t discussed enough is the kind of people who are serial ghosters (folks who run more from and avoid situations rather than dealing with them head-on). Because when the traits of ghosting are in you, it really doesn’t matter what kind of relational dynamic you are in — more times than not, when it gets to be too much for you (whatever “it” might be), you’re gonna “get ghost” regardless. Therefore, it’s up to the rest of us to know what the signs of ghosting look like, so that we can decide how deep we want to go with these types of individuals.
That said, it is from both my personal experience along with the observation of other individuals and their relationships, that I’ve come up with seven pretty spot-on indicators of a serial ghoster — ones that can spare you a lot of pain or at least shock, should someone like this decide to up and ghost you one day (hey, it happens to the best of us).
1. Vagueness
Just so we’re all on the same page of what I’m talking about here, one definition of ghosting is “the practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication.” And you know what? If someone has done this to you before, I’m willing to bet some pretty good money that, whether it was when you were first getting to know them or towards the end of the relationship, you picked up on signs of them being vague. You’d ask questions that wouldn’t get direct answers. You’d inquire about things that, while they were all for you talking about them, they had little to say.
While in some areas, you felt close to them, in others, the two of you couldn’t be more distant. And if you really think about it, wouldn’t a ghoster being vague about stuff make a lot of sense? Because if you’re not being clear or direct about your feelings, thoughts, or actions, that typically means that there are some walls up. And if that is indeed the case, that makes it easier to up and one day just…vanish.
2. Inconsistency
People who know me know that if there is one thing that I loathe — LOATHE — it’s inconsistency. Shoot, I’d rather you be consistently mean as a bat than sweet as pie on Monday only to drastically switch up on Wednesday. Consistent people can be trusted (even if that means, as Regina King’s character said in A Thin Line Between Love and Hate, “trusting you to be you”) because you know what you’re dealing with and there is something that is super refreshing about that. That said, serial ghosters lack consistency. One day, they are “all in” the relationship, and the next, they are trying to gaslight you into thinking that you are “doing the most.”
What you need to always remember when it comes to this particular point is consistency speaks to character and reliability. If you can’t say, without absolute certainty, that someone is reliable in your eyes, something is “off” and ghosting is definitely a possibility.
3. Selfishness
How selfish people have friends is beyond me, chile. Because, how are you able to maintain anything if the only thing you really think about is yourself? And yet, I bet if you really “sat in it” for a moment, you could think of at least three people in your world — whether it’s personally or professionally — who are selfish like a mug. Case in point — I know a guy who knows how to charm the pants off of just about anyone to the point where, until you really get to know his core, do you even pick up on how selfish he really is? But boy, be in a jam where you need his help and watch him go from kind and funny to a total assh--e if he can’t find a way to rationalize helping you to benefit him (for instance, posting on social media what he did, so that everyone can think he’s a hero).
Those of you who are fans of ghosting may not choose to see it this way (and that’s fine), but I don’t see how ghosting isn’t a selfish act. If you are in a personal relationship with someone and you suddenly remove yourself from the situation, surely you don’t think that the other person is benefitting from that; surely, the only person who you’re actually considering is yourself. And while you might want to rationalize that it’s a form of self-preservation, stating where you stand,setting boundaries, and/or removing yourself from the situation is the far more mature approach. If you don’t believe me, tell me how mature you would think it would be of someone to up and, out of nowhere, ghost you.
4. Non-Committal
The former friend that I referred to at the beginning of this? After doing some shady stuff in her marriage and then telling me during that time that she’s not sure if she’s ever really loved anybody, I really should’ve taken all of that to heart because what she was really saying is she struggles with commitment — and someone who rolls like that? They most definitely have the potential to ghost you. And here’s the thing — anyone can feel the wrath of a commitment-phobe. I mean, just think about it. Commitment-phobes run from deep emotional attachments. Commitment-phobes don’t like making long-term plans. Commitment-phobes never really let you know where you stand with them. Commitment-phobes act like accountability is “suffocating them.” Commitment-phobes are hot one day and cold the next. If just reading this caused you to immediately think of someone in particular, that’s not by happenstance. Your conscience is trying to alert you to the fact that you just may have a serial ghoster in your world. For the sake of your heart, don’t take that lightly.
5. Perfectionist (Kinda)
You might not’ve seen this one coming, but just hear me out. Have you ever paid attention to how people who ghost others talk about the situation? It’s usually something along the lines of, “I don’t have time for that BS. I deserve better.” Yeah, one day, sooner than later, I’m gonna write an article about how deserve is earned, by definition of the word (“to be worthy of, qualified for, or have a claim to reward, punishment, recompense, etc.”) and a lot of people are out here talking about what they “deserve” while thinking that they shouldn’t treat others in the way that they would like to be treated. And you know what? Anyone who says that they would prefer to be ghosted is lying. I don’t care how much a ghoster ghosts other people, it’s usually not until it’s done to them that they realize how utterly disrespectful it can be.
Anyway, let me get on to my point about this trait of serial ghosters — watch out for people who hold others to a bar that they don’t even keep themselves. It’s like, no matter what you do and how hard you try, to them, it’s never good enough; yet somehow, you should accept whatever crumbs or fickleness the ghoster offers you. Yeah, don’t even get me started on how a lot of ghosters are also narcissistic as hell (check out “3 Warning Signs You're In Love With A Narcissist” and “What If It's Your Parents Who Happen To Be The Narcissists?”). For now, I’ll just say that some ghosters will justify ghosting on the grounds of someone not being “good enough” to them when they are actually not all that impressive in the relationship their damn selves. Yeah, people who are ego maniacs or who lack humility typically have no problem with ghosting folks. Watch out for them. That kind of arrogance is dangerous.
6. “Passionately Shallow”
Another trait of a serial ghoster is the fact that they tend to be quite charming. Yet, strangely enough, at the same time, no one can really say that they know them. Not when it comes to anything of any real depth or relevance. A part of that is because, again, oftentimes ghosters have huge ego issues which is why they don’t want to face issues head on — they would rather run than really deal with things because dealing requires revealing.
Also, serial ghosters don’t usually care for anything deep and meaningful. As long as stuff can remain on the surface, that’s comforting for them because shallow doesn’t require very much intimacy. So, while they may be all about making sure that you have a good time, if you are looking for something heartfelt or long-term, they are probably going to disappoint you — more times than not.
7. Reactive Instead of Proactive
Which One Are You Reaction GIF by Dr. Donna Thomas RodgersGiphyLast one and this is a biggie. Because of all of the other traits that I just shared about serial ghosters, please hold close the fact that they usually are not very proactive as it relates to maintaining relationships. They aren’t spending a ton of time trying to figure out how to support you, meet your needs or keep the relationship going for the long haul. They would rather disappear and come back and apologize (usually when they want something else or more from you) than show up on the front end of…just about anything. And because they are this way, it means that, with a ghoster, 8.5 times outta 10, you are going to be doing most of the work. And you know what? 9.5 times outta 10, it’s never worth it in the long run.
An author by the name of J.M. Darhower once said, “Worse is loving someone who disappears and never knowing if they’ll come back. Because how do you move on if you’re not even sure they’re gone? The answer is—you don’t. When you spend most of your life chasing ghosts, eventually, you become one.” This is absolutely why I wrote this article — so that you don’t allow the destructiveness of serial ghosters infect you to the point that you become one of them.
There are other more mature and responsible ways to handle relationships, even when it’s time for them to come to an end, than ghosting. If you’re constantly being ghosted, please raise your bar. If you are a serial ghoster, please seek help. There’s nothing admirable about vanishing outta people’s lives and karma tends to handle ghosters with a vengeance. Never say that you weren’t warned.
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"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
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The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
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2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
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For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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