
Buddha once said, "When the student is ready, the teacher will appear." Well, no lie, right as I was sitting down to pen this, the YouTubers and podcasters Aba & Preach loaded a new video and guess what the title of it is? You ain't ready—"'I don't need a man, I'm an independent woman'...Cool story". They intro'd their thoughts with some footage from the talk show The Real. Some of the commentary featured Loni Love's "energy" about being in a relationship prior to actually getting into one vs. how it was once she started seeing someone—and yes, I must say, it was very different (I'll let you watch and check it out for yourself). Following that, Aba made this point:
"Women have often been told that their value lies in finding a partner. And so, counter to that rhetoric is, 'I'm an independent woman. I don't need no man', and the reality is that there is actually a middle ground. You still need a partner. You still need someone to be by your side. But your entire being is not defined by that one aspect…so understand, you responded to a negative stimulus which is women are defined by the man they choose, and your opposite reaction was, 'I don't need a man.'…but the reality is somewhere in the middle. You do. The same way that we need you. Let's be clear—human beings are not independent creatures…we all need each other…it's not a sign of weakness to admit that."
The reason why I think that video and his statement are a great way to kick off this particular piece is because, if you're a woman who really wants to get married and it seems like it's taking for-e-ver for "him" to arrive, please don't allow impatience (which we'll get into in a bit), fear or the temptation to create a jaded perspective cause you to take on the "F—k it. I don't need a man, then" mentality. First off all, it's never a wise idea to put that out into the Universe if it isn't true. Secondly, be careful—a lot of times we get the kind of energy that we project. Instead, it's OK to admit that you want a life partner and, because you're not sure when, where or how he's coming, you wonder if he'll ever arrive at all. A lot of us have been there. Shoot, a lot of us are still there.
So, just what should you do if that's the space that you're currently in—believing you are ready with no man in sight?While there's no way that all of the answers can be provided in just one read, my hope is that the following five points can, at least, offer some clarity—and a bit of comfort.
What Do You Mean by “Ready”?
Although I know that different people see marriage in different ways, I personally see it as a spiritual union. What I mean by that is, I believe that it's the kind of relationship that is not only a covenant, but one that involves three beings—a man, a woman and God. This means that I also believe that three beings are a part of not only the union itself, but how two people come together in the first place—and when. That's why it always tickles me when someone—I'll be honest, usually it's a woman—tells me how "ready they are" for their future spouse to arrive. I mean, sometimes I see why they might think so, but I always wonder if they think the Most High agrees with them. After all, "ready" is a pretty loaded word.
While you might be "willing" to get married (which is one definition of the word), does that automatically or necessarily mean that you are also "duly equipped, completed, adjusted, or arranged" (another definition of ready) or "completely prepared or in fit condition for immediate action or use" (another definition of ready)? Duly equipped? Completely prepared? Before you say "yes" and then follow that up with "I said what I said!", I recommend that you check out articles like "10 Things Married Couples Wished They Paid More Attention To While Dating", "10 Things Husbands Wish Their Wives Truly Understood" and "Dear Single Self: What I Wish I Knew Before Getting Married". Then, as an even greater preventative measure, also check out "What Some People Regret About Their Divorce". Oh, and if you also find marriage to be a sacred union, check out the video "God's Glory In Marriage Paul Washer, John Piper & Voddie Baucham".
If there is one thing that I hear, non-stop, in marriage sessions, it's that couples totally underestimated how selfish and even arrogant they were before getting married. A big part of the reason why is because they didn't realize how much was required to make a marriage work or how ill-prepared they truly were. Being ready is about more than being willing. Chances are, if you're not married yet, God is being merciful; there is some stuff that you still need to do…first—as a single woman.
Things like what? How's your mental and emotional health? Do you have some unresolved issues with any exes? Do you feel like you have a healthy sense of self-worth? Do you know what your purpose in life is and are you at least taking the steps to walk in it? Do you have good boundaries with your family (especially the toxic ones)? What's your money (including your credit) looking like? Are you at peace in your singleness? I could go on, but the answers to these types of questions will reveal if you are a whole person who is "ready" to unite with another whole individual—or if you're someone who believes that two halves make a whole.
Tip: Two whole people make for a much healthier marriage than two "halves" do.
Don’t You Want Him to Be Ready Too?
Then there's your husband. One of the reasons why I wrote "If Your Man Is Missing These Things, Wait Before Marrying Him" is actually thanks to something a husband (of well over two decades) once told me about why he thinks there are so many sexless marriages in the world. "Shellie, a lot of people forget how much of a business partnership a marriage is. And when you are constantly 'doing business' with someone, you don't always want to be having sex with them too." These are the pearls of wisdom that come from actually sitting down and talking to married people (which is what I also strongly recommend that you do).
Anyway, I can only imagine how many single people even make it a point to take something like that into consideration; especially guys. Believe you me, just like a lot of women have a tendency to over-romanticize marriage (to the point of having a totally unrealistic perspective), men can too. I've sat down with quite a few men who want a woman to be "Claire Huxtable", but they ain't thinkin' about what is required to attract that kind of woman. To me, a good husband is a spiritual leader; a protector and provider; someone who is strong yet empathetic; an individual who has a good sense of self, who is honest with himself as well as others and desires to be in a true partnership. He's the kind of person who knows that his "one" is to complement him and, because of that, he should do what Proverbs 31:28-29(AMPC)—"… her husband boasts of and praises her, [saying], 'Many daughters have done virtuously, nobly, and well [with the strength of character that is steadfast in goodness], but you excel them all.'"
Y'all, aside from humbling yourself enough to accept that you may not be as "ready" as you think that you are (at least in order to have the quality of marriage you desire to have), it's important to also remember that your future husband has a season of readiness that he needs to go through too. I'm telling you, rather than hemming and hawing about how long he's taking, you'd be much better off praying for him. There is a Black married couple who actually has a free "Pray for Your Future Spouse" challenge that you can participate in, if you'd like. Click here for the details.
The Best Kind of Wife-to-Be Is More than Just That
Back when I was in college, there was a girl that I knew who, upon graduation, had earned straight As. But she still had a difficult time finding a job because while she was in school, she didn't do much else but study. No job. No extracurricular activities. Nothing to show that she was a well-rounded individual. Do you see where I'm going with this?
Many years ago, I wrote a column for a magazine called Relevant. One of them was about the MTV series Newlyweds that featured singers Nick Lachey and Jessica Simpson. If you never knew they were once married or it's been so long that you've forgotten all of the deets, Jessica was a virgin on her wedding day. To me, that's beautiful. At the same time, sexual purity (that pretty much only lasts for a couple of minutes) doesn't keep a marriage together. After a few episodes, it was clear that Jessica struggled with bringing more than that to the table. She didn't cook, clean, budget, had a weird work ethic and, whether it was purely for the show's ratings or not, she also wasn't the sharpest tool in the shed. She seemed mad spoiled too (quirky and funny but still spoiled). If you Google either one of them, you'll see that they're both married to other people now.
Here's the point with both of the examples that I provided. There are a lot of single women I know who, unfortunately, are putting their lives on pause because they are consumed by their longing to have a husband. But if you ask any mature and secure man—whether he's single or married—about what makes a woman attractive, it's just how complete she is without having a man in her life. She's thriving in her calling. She has a good support system around her. She takes good care of her mind, body, and spirit. She knows the difference between needing a man and being needy. She may desire marriage, but her life is full enough to keep her from becoming obsessed about it.
There are some women I know who are divorced now. After doing some deep and profound soul-searching, they realize that a big cause of the breakdown in their union is them thinking that either A) their life would really start once they got married or B) they damn near suffocated their spouse because they are overly preoccupied with him and the full life he had.
When it comes to wifedom, one of my favorite Scriptures is "An excellent wife is the crown of her husband, but she who causes shame is like rottenness in his bones." (Proverbs 12:4—NKJV) Just think about all that you would want your future hubby to have going on in order for him to be considered excellent (possessing outstanding quality or superior merit; remarkably good). Whatever those things are, try and become those things in your own life. Your husband and your marriage will only benefit from it.
Allow Everyone to Do Their Part
So, there's a woman who goes by Chloe who has a YouTube channel that I already know is out here triggering people left and right. With videos like "Masculine Moves: 12 Masculine Things to Stop Doing in 2020!" and "Masculine Moves: Never Ask a Man to Marry You!", how could she not be? While I don't agree with everything that she says (like I'm sure a lot of y'all feel about some of the stuff that I write), when it comes to her perspective of a "masculine woman", I do get down with a point she made in the second video:
"Moves like this are being made when a woman is being highly territorial, and controlling, and back-leading. And being really extra in staking her claim, and trying to push the needle of marriage ahead. And is low-key trying to control and manipulate her engagement to make the odds of becoming a wife more favorable. And, this is what happens when a woman has the mindset that the man is the prize. 'Cause when a woman, sees the man, as the prize, there will always be a part of her, that will be willing to turn up the volume, on her masculinity, to secure the object of her affection. Which is a move, that puts a woman, in low value territory."
Whew. OK, so here's why I am with what she said. I do find it interesting that while a lot of women don't want to be in a traditional wife role, when it comes to things like marriage proposals, suddenly, they wouldn't dream of doing it because it's "a man's job" (which puts him into a traditional role, correct?). But I'll leave that alone.
My main point is this. 11 years ago, I published a blog entitled "So, How Did You Know?" It has a ton of different stories of how different married couples got together. Since I do reference the Bible quite a bit, and I know that Eve was brought to Adam (no, he did not pursue her; he was asleep—Genesis 2:18-25), I am not hung up on how folks come together. What I am big on is people acknowledging that in a male/female marital dynamic, the two energies are designed to balance each other. I also am a huge supporter of reminding women that "femininity" is not a dirty word ( authentic masculinity isn't either). A website entitled Chocolate for the Soul actually provides some traits of femininity that I can totally get down with:
A woman worth a million is HEALTHY AND SEXY
A woman worth a million is able to distribute her energy correctly
She is a woman who is self-confident and knows her value
A woman worth a million can have a balanced, intimate and fulfilling relationship with a man
A woman worth a million does not wait for men or the environment to make her happy ...
Yes—all this. The reason why I entitled this section the way that I did is because, as you're wondering where your future beloved is, it's important to keep "BALANCE" in the forefront of your mind. Even if you are tempted to get anxious or impatient (more on that in a sec), all you can do is your part. "He", the Most High and whomever else the Universe deems should play a role in your love story have a role in what needs to happen too. By stepping out of your femininity, by thinking you need to "take matters into your own hands", there is a greater chance that you will do more harm than good.
A great romance consists of two people who already love themselves and know their value. If you settle into this fact, it will be easier to take on that, "I can only do what I can do. But I'm so dope that that is automatically enough."
Remember That Love Is Patient—So, You Should Be Too
One more. As it relates to this particular kind of topic, the word "patient" is usually only thought about in the context of someone "quietly and steadily persevering or diligent, especially in detail or exactness". And while this definition certainly applies, it's important to always remember another definition of patient too—"bearing provocation, annoyance, misfortune, delay, hardship, pain, etc., with fortitude and calm and without complaint, anger, or the like". Again, when the student is ready, the teacher will certainly appear and another thing that a lot of married people will tell you is, the more you prepare on the front end, the better off you will be on the back.
On the patient tip, do you really think that a stroll down some aisle will automatically turn you into a patient individual? And if you EVER will need to exercise patience, it's in a marriage. So really, no matter how long the waiting season may be taking, it could be the Universe's way of having your back because, the more you master patience now, the better spouse you will be later.
Remember, I'm over here abstinent, counseling couples and still not married; never have been. But I'll tell you what—the more I learn about myself, marriage and what a great one requires, the more grateful I am that "it's" taking as much time as it needs to. Because honestly, if I was ready…I'd be married. Since I'm not, I'll continue the preparation process—and enjoy my single season as I do. Because as awesome as I'm sure marriage is, singleness is pretty bomb too. So bomb that I don't have enough time to worry about where my man is. I just hope he catches up someday. Feel me? Yeah, exactly.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
If You Hate Being Single, Read This
Every Major Win In My Life Came After A Breakdown
Solo Dating In Your Single Season & How It Preps You For Relationships
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









