While you're out here laying your edges, securing a bag, and becoming the woman of your dreams, it's easy to feel overworked and undervalued. On your quest to realizing your God-given vision, there will be times when you feel invisible, but digital content creator, PR Vet, and filmmaker Renae Bluitt wants you to know that she sees you, sis; so much so, that she created a whole documentary to put us on display for the world to see.
When Black women link, issa celebration, and Renae's latest project, She Did That., (now available on iTunes, Amazon Prime Video, Google Play, Comcast, Spectrum, and more) gets the party started in the best way. Featuring mogul mavens like bestselling author Luvvie Ajayi, Melissa Butler, creator of The Lip Bar, and founder of Carol's Daughter, Lisa Price, the documentary is the first of its kind and chronicles the struggles, sacrifices, and strength that it took for these women to manifest their best lives and become major breadwinners in their respective industries.
We sat down with some of the women from the film, who gave us the blueprint of how they evolved their business from a startup into a whirlwind success. Here's what they had to say:
Renae Bluitt
Creator & Executive Producer, She Did That.
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've always been a storyteller. My career as a PR strategist allows me to tell my client's stories. In 2009, I launched my blog, In Her Shoes, which is where I share the stories of Black women entrepreneurs. Now, as a new filmmaker, I'm diving deeper into the Black woman entrepreneur's story with my first documentary.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
I'm in it right now with the production of She Did That. When I came up with the idea, I never imagined the doors that God would open for this project. For a first time filmmaker, this is a huge feat and I will never take this blessing lightly.
Struggles and uncertainties are part of life's experiences. There's really no way around it. How you respond to those challenging times is what determines your success. It's only natural to let our feelings slow things down a bit when the road gets rocky. I allow myself time to react but then I remind myself that I've been here before and things always work out the way they are supposed to. Even if the outcome isn't what I hoped for, it's always for the best.
"Struggles and uncertainties are part of life's experiences. There's really no way around it. How you respond to those challenging times is what determines your success. It's only natural to let our feelings slow things down a bit when the road gets rocky. I allow myself time to react but then I remind myself that I've been here before and things always work out the way they are supposed to."
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Seeing how women and girls of all ages are impacted by this film lets me know no matter how challenging it gets, I'm on the right path. When I really look at what I've been able to accomplish so far with She Did That., I am reminded of God's favor and grace.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I would say stop waiting for your moment. It will come to you when the time is right. Instead of waiting for this magical moment to happen, just do the work. And when the work becomes exhausting and you feel like you're losing fuel, don't be afraid to stop and recharge. We aren't machines, our minds and our bodies need rest. Once you've rested, get back in the game and keep going. Your She Did That. moment is closer than you think.
Yaz Quiles
Founder, Pop! by Yaz
Courtesy of Yaz Quiles
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I graduated college with a Bachelor's in mass communications. The idea then was to work in television or entertainment. Now, I can proudly say I have 20+ years of experience in event marketing, design, and production. I am an award-winning and published experienced brand and event marketer, who has developed and executed industry-leading integrated events for small- and large-scale brands on both agency and client sides.
I have consistently delivered strong results for leading Fortune 500 Brands including Dropbox, Verizon, HBO, Instagram, Pepsi, MillerCoors, Moët Hennessy, and Barnes & Noble.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
Oftentimes, it felt as if I were running in quicksand. Exerting an exponential amount of energy, but not feeling like I was yielding a great return. That return was not only financial, but emotional. Finally, after a couple of years, I had clients on my roster who I worked just as hard for, if not more, but the efforts made me feel challenged to be better, more innovative, and alive! My clients made me feel appreciated, which boosted my spirit and ultimately made me feel fulfilled.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
It changed my trajectory as I started to focus on projects, which were aligned with who I am, who I wanted to be and made me happy. With each project I sign up for, I always ask, "Am I excited about this opportunity? Will I wake up with excitement to work this client? How will this project help me reach my overall goals?"
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
Every step you take, even when it doesn't feel right, is part of the journey. Those moments help you tweak the plan. Knowing what you don't like or want to do is just as important as what you like to do. Take stock of these moments and commit to getting to the other side. It's not easy, but it's definitely worth it.
Anika Jackson
Co-Founder, The TEN Nail Bar
Courtesy of Anika Jackson
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I'm a native Detroiter born into an entrepreneurial family. I first assumed my role at Jackson Asset Management where I am responsible for managing over 500K sq feet of commercial and residential real estate and overseeing the operations of the portfolio of companies including dealerships, golf courses, and apartments.
Additionally, I have a passion to create businesses that should exist but did not, namely personal services. I partnered with my long-time friend and savvy businesswoman Kelli Coleman and, in 2016, we opened The TEN Nail Bar. The TEN is a modern self-care destination.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
As an entrepreneur and someone who wants to live their purpose and positively impact the lives of those I employ as well as my family, there are tons of moments of uncertainty on this journey. I keep great counsel around me so that I can bounce ideas off those I trust. I also remind myself that pivoting is OK on the journey as long as it's purposeful.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
These moments further confirmed my belief that this business was needed and desired by consumers. It provided validation that we were on the right path. Doubt creeps in regularly and when the universe provided that validation, it helped reaffirm that my idea was viable. These moments helped me know that if I have an idea and I am willing to put hard work behind it, then I can produce a real-life manifestation of that idea. I felt like I was really living in my purpose.
"Doubt creeps in regularly and when the universe provided that validation, it helped reaffirm that my idea was viable. These moments helped me know that if I have an idea and I am willing to put hard work behind it, then I can produce a real-life manifestation of that idea."
There were times where I would share the idea and was met with skepticism or confusion on why I was seeking to open a beauty business when I had an MBA, but I knew this was a good idea and that it could be successful. Regardless of how it might appear to those who felt I should be pursuing other opportunities, it was something I was passionate about.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I have three things I want to share with budding entrepreneurs. I kind of feel like we are all budding in some way. Businesses evolve over time and while you may have been an expert or performing well one year, in an instant, market factors could shift and you could find yourself reinventing or pivoting. So, remember we are all on the path of continual improvement.
Be patient. While you can put your idea out and receive immediate feedback be patient and ensure you are working on your idea/business purposefully instead of with ego.
Do the real work. You can't fake the hard work of starting a business. You can't get the knowledge through osmosis, networking or asking everyone else their opinions or advice. Get started now!
You are enough! When doubt creeps in, just remember that this idea was planted in you and it's your responsibility to foster its growth.
Chioma Ngwudo
Co-Founder, CeeCee's Closet NYC
Courtesy of Chioma Ngwudo
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
My very first job was an internship in the Contracts Management Department of a finance firm; that job was just about as interesting as it sounds. I ended up founding Cee Cee's Closet NYC with my sister right around the time I started my first job as a side hustle. Soon enough, Cee Cee's Closet grew enough that I could leave my six-figure job and pursue my business full-time.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
One of the moments when I felt like "she did that!" was when we hired our first full-time employee in Nigeria. Not only were we able to get the help that we needed to continue to grow our business, but we were also able to give her a solid middle-class income. It's still one of my proudest moments.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
That moment was incredibly affirming for me. My purpose has always been to have a positive impact on the lives of black women globally, whether it be through the diverse imagery we produce to represent our brand, the black women that we hire to work for us both on the continent and in the US, or the women who are inspired to chase their dreams when they read our story. As long as my work is improving the lives of black women around me, I know that I am on the right path.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I would tell them to continue to do the work and drive towards their purpose. Behind every "she did that!" moment is hours of work (not all of it enjoyable) but all of it worthwhile for the lessons you learn, the people you meet, and the lives you impact along the way.
Denequa Williams Clarke
Founder, LIT Brooklyn
Courtesy of Denequa Williams Clarke
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've always been an entrepreneur at heart. I just never knew I would become a chandler. When I think about it, I've always loved candles and making people feel good, so I lucked up in choosing a path that merged the two.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
Struggles and uncertainty are inevitable in this thing called life. They are important for growth and development and they help to mold and define you. The moment where I felt like "she did that!" was when I was I was featured in a magazine that my mom had been subscribed to for years, ESSENCE. Another "she did that!" moment was being invited to the Roc Nation office by THE Lenny S. Everyone who knows me knows how obsessed I am with the ROC, so to be personally invited was dope.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Those moments solidified to me that I was on the correct path because I wasn't looking for them, nor was I seeking it. My head was down doing the work, putting in my 10,000 hours. I never started a business to become popular, I started it to fill a void. The void was providing people who look like me with an opportunity to afford luxury items. And in filling a void, I became noticed; the rest is history.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I'd tell budding entrepreneurs to unfollow everyone on social media and in life that is doing what they are aspiring to do. I say that because there will be moments in your journey where things won't go the way you'd like and you need to be OK with that. We all have seasons and I'm here to tell you, you are setting yourself up for disappointment because you are bound to continuously compare your path to theirs without seeing the behind-the-scenes, and that becomes very dangerous.
"I'd tell budding entrepreneurs to unfollow everyone on social media and in life that is doing what they are aspiring to do. I say that because there will be moments in your journey where things won't go the way you'd like and you need to be OK with that."
Tonya Rapley
Founder, My Fab Finance
Courtesy of Tonya Rapley
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've been working in communities since I was in college, first through populations at risk of contracting HIV and then I moved into affordable housing and community planning. Because of my desire to be a catalyst for community change, I pursued and received a BA in Public Administration and an MA in Urban Policy and Affairs. The work in financial education came from my own need as well as seeing how financial insecurity contributed to a lot of the issues communities I was serving were dealing with.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
It's happened with each level of my progress and continues to happen. The first time is when someone said the content I created helped them. Then it was when I was on the cover of Black Enterprise. Then when I spoke about financial literacy to women in the Philippines and now on the eve of celebrating my 5th year of being self-employed and generating over half a million in revenue.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Each moment made me continue to pursue sustainability both as a business owner and a change agent. I wouldn't say they changed my trajectory but they reinforced my confidence in myself as an entrepreneur.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
Do the work. You can't get away from that. Eventually, you'll get to a point where you can work smart. A book that's been really helpful for me is The System is the Secret. Surround yourself with people who celebrate you yet encourage you to question what's next.
She Did That. is now available on iTunes, Amazon Prime Video, Google Play, Comcast, Spectrum, Cox, DIRECTV, and Xfinity. Learn more about the film on shedidthatfilm.com and join the movement on Instagram by following @shedidthatfilm!
Featured image courtesy of Renae Bluitt.
RELATED
Mercury enters Sagittarius on November 2, will be retrograde from Nov. 25 until Dec. 15, and will be in this sign until Jan. 8, 2025. Mercury in Sagittarius is bold and outspoken but, in retrograde, can come across as impulsive and brash. Thinking before speaking is important right now, and so is considering your values and interests before committing to something new. Since Sagittarius rules long-distance travel, this isn’t the best time to plan a new trip or to rush the ones already in place.
Consider where you want to be, and take your time getting there.
What to Expect from Mercury Retrograde in Sagittarius
A little more than a week after Mercury goes retrograde in Sagittarius, Mars goes retrograde in Leo. With these important transits happening in fire signs, energy can be misdirected right now. It’s about looking at the full picture and not overwhelming yourself with too many options or interests. Take your passions and align them with your heart and willpower, without confusing inspiration with ego. Emotions are running high, yet this activation is creating a breakthrough in personal development before the year ends.
Read below to see how this Mercury retrograde transit will be for you. Read for your sun sign and rising sign.
ARIES
Mercury goes retrograde in Sagittarius, and you are focused on the bigger picture right now, Aries. With Mercury retrograde in your 9th house of adventure over the next few weeks, this is the time to expect the unexpected and to go at your own pace. Don’t rush the clarity that is meant to bloom for you right now, and take things one day at a time.
Even if you don’t have all the answers you need right now, there are still some important truths and insights to gain. You are in the process of reinventing yourself and your life, and the universe is helping you get the space in order to do so. If you are traveling over the next few weeks, remember to be flexible and to go over plans thoroughly.
TAURUS
Mercury goes retrograde, and you enter a time of change and rebirth, Taurus. This transit, for you, is an opportunity to gain balance, perspective, and empowerment. Your commitments and close partnerships are being addressed right now, and you are seeing where your needs are being met and where they aren’t. You are on a journey of letting go and allowing more, and this is the time to focus on being more flexible rather than controlling outcomes.
This retrograde could also be affecting your shared finances and earnings, and this is a good time to take another look at the money coming in and the money going out and make sure things are in order here. Trust your intuition right now, Taurus.
GEMINI
Mercury goes retrograde in your sister sign, Sagittarius, and you are ready for a fresh perspective in love. This retrograde will highlight your 7th house of partnership, connection, romance, and inner harmony, and your heart is figuring things out right now. Confusion or disagreements are more likely within your relationship dynamics, and this is the time to address what your partnerships need.
If you have been feeling out of balance when it comes to love, then this is the time to get things back on track.
This Mercury retrograde is helping you gain a new perspective and reminds you that you deserve the love you are looking for. Use this time to forgive, grow, and use better judgment regarding matters of the heart and the relationships you are building in your life right now.
CancerCoveteur
CANCER
This Mercury retrograde transit for you is a chance to gain some renewed clarity regarding your health, well-being, and work life. You could be feeling more pressure to perform and have it all together on the job, and there is a need to delegate, let go, and take care of your health more right now, Cancer.
This transit will highlight where some cracks are seeping, where you may need to build stronger foundations and healthier daily routines, and also how you can manage a better work/life balance. Your daily lifestyle may feel a little more difficult to find consistency in right now, and this is because new avenues and perspectives are waiting for you to grab ahold of. Overall, use this time to listen to your inner voice and do more of what feels right for you and your body.
LEO
Mercury goes retrograde in Sagittarius, and this transit highlights your 5th house of romance, creativity, passion, and happiness, Leo. This retrograde is an opportunity for you to address what and who makes you happy and how you can show up more for these fortunate experiences in your life. You are looking at if you’ve been making your happiness as much of a priority as it should be this year and also taking a look at what sources help you align with that energy altogether.
This time is about being a little bit more flexible, doing things differently, and being open to a new perspective. Relationship developments are also providing your heart more clarity right now, and you are balancing your needs with the needs of your partnerships and creative ventures.
VIRGO
Your ruling planet Mercury goes retrograde before the year ends, and this is helping you rebuild your foundations, Virgo. Mercury will be retrograde in an area of your life that has to do with your home, history, family, and emotional stability- and you are getting a new grasp on things here.
Where you have been planting your seeds and building for your future are coming up for review during this time, and you are gaining clarity on which of these foundations is stable enough to continue to build upon. You could be feeling less secure than you would like to right now, and this change of pace is helping you reassess your goals and figure out what is worth it for you and the legacy you want to live.
LibraCoveteur
LIBRA
Mercury goes retrograde in Sagittarius, and the focus turns towards your communication channels, Libra. Mercury retro is already a more chaotic time when it comes to communication, and with this retrograde also happening in your 3rd house of insight and communication, you may feel this heaviness a little more right now.
This transit, for you, is about taking your time getting your message across, being patient while traveling and running errands, and giving yourself space to gain some new clarity.
Meditation, journaling, and talking to someone who can support you are therapeutic, and know that your voice deserves to be heard. You are looking at ways you can take up more space and show up in the world without letting your insecurities keep you away from true connection, vulnerability, and understanding.
SCORPIO
This Mercury retrograde is happening in your 2nd house of income, values, assets, and self-confidence, and you are taking a step back to assess your current reality, especially financially, Scorpio. This is a good time to go over your spending habits and earnings, to find greater balance here, and to think about some of your financial goals moving forward.
Look at your resources, skills, and talents, and make sure what you are receiving is equal to or greater than what you have been giving. Less is more right now, and this isn’t the best time to overspend or overindulge, as you need more time to grasp your current stance on things, and how to increase your overall wealth and abundance.
SAGITTARIUS
With this Mercury retrograde happening in your sign, it’s hitting a little closer to home for you, Sagittarius. This is a good time to refine your goals and direction in life and how you want to show up right now. You deserve to be able to change your mind when you need to, and you are thinking about some of the things you have done and what you want to do moving forward.
Miscommunications are more likely while Mercury is in retrograde, but you can use this as a source of empowerment, knowing that you are living in your truth and allowing yourself room to grow in the process. Remember to be a little kinder to yourself during this transit and to give yourself the grace you need right now.
CapricornCoveteur
CAPRICORN
This Mercury retrograde for you, Capricorn, is about rest and taking care of your emotional world. You are being given the opportunity to spend more time alone, to gather your strength, and to heal before you enter the new year. A lot has happened, and there have been many changes in your world this year. This Mercury retrograde is here to help you find acceptance and closure.
You are in a preparation stage right now, and things can feel a little more lonesome in this energy, but with a different perspective, you can see just how much of this space your heart truly needs right now. The past is coming up for you to see things in a new light, and you are ready to gain some renewed insight, closure, and healing.
AQUARIUS
This Mercury retrograde highlights your friendships, community, and your hopes and dreams, Aquarius. You are being reminded of the importance of connection, but more significantly, of good connections. You are looking at who and what surrounds you right now and gaining clarity on whether this energy matches who you are and the things that you stand for.
Your social circle and the people around you are shifting as the power dynamics do, and you are finding your place and purpose amidst this change. It’s about identifying who and what makes you feel good and aligning things in your life to bring in more of that energy. Don’t be discouraged right now; find your people and ask for support.
PISCES
Your career and ambitions are the focus during this Mercury retrograde, Pisces. You have a lot to address here, and you are gathering your skills and talents and reminding yourself that you are worthy of your dreams. Miscommunications and setbacks are more likely within your professional world, but they are here to ask you if what you are striving for, is really what you need right now.
You are thinking a lot about how you show up in the world, what you want to be known for, and what successes you still want to obtain. This isn’t the time to let anyone’s idea or vision of you define who you are; rather, define that for yourself. Show up as you want to be seen, and don’t count yourself out right now, Pisces.
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