While you're out here laying your edges, securing a bag, and becoming the woman of your dreams, it's easy to feel overworked and undervalued. On your quest to realizing your God-given vision, there will be times where you feel invisible, but digital content creator, PR Vet, and filmmaker Renae Bluitt wants you to know that she sees you, sis; so much so, that she created a whole documentary to put us on display for the world to see.
When Black women link, issa celebration, and Renae's latest project, She Did That., (now available on iTunes, Amazon Prime Video, Google Play, Comcast, Spectrum, and more) gets the party started in the best way. Featuring mogul mavens like bestselling author Luvvie Ajayi, Melissa Butler, creator of The Lip Bar, and founder of Carol's Daughter, Lisa Price, the documentary is the first of its kind and chronicles the struggles, sacrifices, and strength that it took for these women to manifest their best lives and become major breadwinners in their respective industries.
We sat down with some of the women from the film, who gave us the blueprint on how they evolved their business from a startup into a whirlwind success. Here's what they had to say:
Renae Bluitt
Creator & Executive Producer, She Did That.
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've always been a storyteller. My career as a PR strategist allows me to tell my client's stories. In 2009, I launched my blog, In Her Shoes, which is where I share the stories of Black women entrepreneurs. Now, as a new filmmaker, I'm diving deeper into the Black woman entrepreneur's story with my first documentary.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
I'm in it right now with the production of She Did That. When I came up with the idea, I never imagined the doors that God would open for this project. For a first time filmmaker, this is a huge feat and I will never take this blessing lightly.
Struggles and uncertainties are part of life's experiences. There's really no way around it. How you respond to those challenging times is what determines your success. It's only natural to let our feelings slow things down a bit when the road gets rocky. I allow myself time to react but then I remind myself that I've been here before and things always work out the way they are supposed to. Even if the outcome isn't what I hoped for, it's always for the best.
"Struggles and uncertainties are part of life's experiences. There's really no way around it. How you respond to those challenging times is what determines your success. It's only natural to let our feelings slow things down a bit when the road gets rocky. I allow myself time to react but then I remind myself that I've been here before and things always work out the way they are supposed to."
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Seeing how women and girls of all ages are impacted by this film lets me know no matter how challenging it gets, I'm on the right path. When I really look at what I've been able to accomplish so far with She Did That., I am reminded of God's favor and grace.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I would say stop waiting for your moment. It will come to you when the time is right. Instead of waiting for this magical moment to happen, just do the work. And when the work becomes exhausting and you feel like you're losing fuel, don't be afraid to stop and recharge. We aren't machines, our minds and our bodies need rest. Once you've rested, get back in the game and keep going. Your She Did That. moment is closer than you think.
Yaz Quiles
Founder, Pop! by Yaz
Courtesy of Yaz Quiles
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I graduated college with a Bachelor's in mass communications. The idea then was to work in television or entertainment. Now, I can proudly say I have 20+ years of experience in event marketing, design, and production. I am an award-winning and published experienced brand and event marketer, who has developed and executed industry-leading integrated events for small- and large-scale brands on both agency and client sides. I have consistently delivered strong results for leading Fortune 500 Brands including Dropbox, Verizon, HBO, Instagram, Pepsi, MillerCoors, Moët Hennessy, and Barnes & Noble.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
Oftentimes, it felt as if I were running in quicksand. Exerting an exponential amount of energy, but not feeling like I was yielding a great return. That return was not only financial, but emotional. Finally, after a couple of years, I had clients on my roster who I worked just as hard for, if not more, but the efforts made me feel challenged to be better, more innovative and alive! My clients made me feel appreciated, which boosted my spirit and ultimately made me feel fulfilled.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
It changed my trajectory as I started to focus on projects, which were aligned with who I am, who I wanted to be and made me happy. With each project I sign up for, I always ask, "Am I excited about this opportunity? Will I wake up with excitement to work this client? How will this project help me reach my overall goals?"
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
Every step you take, even when it doesn't feel right, is part of the journey. Those moments help you tweak the plan. Knowing what you don't like or want to do is just as important as what you like to do. Take stock of these moments and commit to getting to the other side. It's not easy, but it's definitely worth it.
Anika Jackson
Co-Founder, The TEN Nail Bar
Courtesy of Anika Jackson
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I'm a native Detroiter born into an entrepreneurial family. I first assumed my role at Jackson Asset Management where I am responsible for managing over 500K sq feet of commercial and residential real estate and overseeing the operations of the portfolio of companies including dealerships, golf courses and apartments.
Additionally, I have a passion to create businesses that should exist but did not, namely personal services. I partnered with my long-time friend and savvy businesswoman Kelli Coleman and, in 2016, we opened The TEN Nail Bar. The TEN is a modern self-care destination.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
As an entrepreneur and someone who wants to live their purpose and positively impact the lives of those I employ as well as my family, there are tons of moments of uncertainty on this journey. I keep great counsel around me so that I can bounce ideas off those I trust. I also remind myself that pivoting is OK on the journey as long as it's purposeful.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
These moments further confirmed my belief that this business was needed and desired by consumers. It provided validation that we were on the right path. Doubt creeps in regularly and when the universe provided that validation, it helped reaffirm that my idea was viable. These moments helped me know that if I have an idea and I am willing to put hard work behind it, then I can produce a real-life manifestation of that idea. I felt like I was really living in my purpose.
"Doubt creeps in regularly and when the universe provided that validation, it helped reaffirm that my idea was viable. These moments helped me know that if I have an idea and I am willing to put hard work behind it, then I can produce a real-life manifestation of that idea."
There were times where I would share the idea and was met with skepticism or confusion on why I was seeking to open a beauty business when I had an MBA, but I knew this was a good idea and that it could be successful. Regardless of how it might appear to those who felt I should be pursuing other opportunities, it was something I was passionate about.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I have three things I want to share with budding entrepreneurs. I kind of feel like we are all budding in some way. Businesses evolve over time and while you may have been an expert or performing well one year, in an instant, market factors could shift and you could find yourself reinventing or pivoting. So, remember we are all on the path of continual improvement.
Be patient. While you can put your idea out and receive immediate feedback be patient and ensure you are working on your idea/business purposefully instead of with ego.
Do the real work. You can't fake the hard work of starting a business. You can't get the knowledge through osmosis, networking or asking everyone else their opinions or advice. Get started now!
You are enough! When doubt creeps in, just remember that this idea was planted in you and it's your responsibility to foster its growth.
Chioma Ngwudo
Co-Founder, CeeCee's Closet NYC
Courtesy of Chioma Ngwudo
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
My very first job was an internship in the Contracts Management Department of a finance firm; that job was just about as interesting as it sounds. I ended up founding Cee Cee's Closet NYC with my sister right around the time I started my first job as a side hustle. Soon enough, Cee Cee's Closet grew enough that I could leave my six-figure job and pursue my business full-time.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
One of the moments when I felt like "she did that!" was when we hired our first full-time employee in Nigeria. Not only were we able to get the help that we needed to continue to grow our business, but we were also able to give her a solid middle-class income. It's still one of my proudest moments.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
That moment was incredibly affirming for me. My purpose has always been to have a positive impact on the lives of black women globally, whether it be through the diverse imagery we produce to represent our brand, the black women that we hire to work for us both on the continent and in the US, or the women who are inspired to chase their dreams when they read our story. As long as my work is improving the lives of black women around me, I know that I am on the right path.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I would tell them to continue to do the work and drive towards their purpose. Behind every "she did that!" moment is hours of work (not all of it enjoyable) but all of it worthwhile for the lessons you learn, the people you meet, and the lives you impact along the way.
Denequa Williams Clarke
Founder, LIT Brooklyn
Courtesy of Denequa Williams Clarke
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've always been an entrepreneur at heart. I just never knew I would become a chandler. When I think about it, I've always loved candles and making people feel good, so I lucked up in choosing a path that merged the two.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
Struggles and uncertainty are inevitable in this thing called life. They are important for growth and development and they help to mold and define you. The moment where I felt like "she did that!" was when I was I was featured in a magazine that my mom had been subscribed to for years, ESSENCE. Another "she did that!" moment was being invited to the Roc Nation office by THE Lenny S. Everyone who knows me knows how obsessed I am with the ROC, so to be personally invited was dope.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Those moments solidified to me that I was on the correct path because I wasn't looking for them, nor was I seeking it. My head was down doing the work, putting in my 10,000 hours. I never started a business to become popular, I started it to fill a void. The void was providing people who look like me with an opportunity to afford luxury items. And in filling a void, I became noticed; the rest is history.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
I'd tell budding entrepreneurs to unfollow everyone on social media and in life that is doing what they are aspiring to do. I say that because there will be moments in your journey where things won't go the way you'd like and you need to be OK with that. We all have seasons and I'm here to tell you, you are setting yourself up for disappointment because you are bound to continuously compare your path to theirs without seeing the behind the scenes, and that becomes very dangerous.
"I'd tell budding entrepreneurs to unfollow everyone on social media and in life that is doing what they are aspiring to do. I say that because there will be moments in your journey where things won't go the way you'd like and you need to be OK with that."
Tonya Rapley
Founder, My Fab Finance
Courtesy of Tonya Rapley
Can you give us a little bit of background on your career journey and the pathway that led you along the one you are currently on?
I've been working in communities since I was in college, first through populations at risk of contracting HIV and then I moved into affordable housing and community planning. Because of my desire to be a catalyst for community change, I pursued and received a BA in Public Administration and an MA in Urban Policy and Affairs. The work in financial education came from my own need as well as seeing how financial insecurity contributed to a lot of the issues communities I was serving were dealing with.
If you encountered struggles and uncertainty along that journey, what was the moment where you felt like, 'She Did That.' on your entrepreneurial journey?
It's happened with each level of my progress and continues to happen. The first time is when someone said the content I created helped them. Then it was when I was on the cover of Black Enterprise. Then when I spoke about financial literacy to women in the Philippines and now on the eve of celebrating my 5th year of being self-employed and generating over half a million in revenue.
How did that moment define how you feel about your purpose and your path as a whole? Did it change your trajectory?
Each moment made me continue to pursue sustainability both as a business owner and change agent. I wouldn't say they changed my trajectory but they reinforced my confidence in myself as an entrepreneur.
What would you tell budding entrepreneurs who might be waiting for their 'She Did That.' moment(s) to help them see the light at the end of the tunnel?
Do the work. You can't get away from that. Eventually, you'll get to a point where you can work smart. A book that's been really helpful for me is The System is the Secret. Surround yourself with people who celebrate you yet encourage you to question what's next.
She Did That. is now available on iTunes, Amazon Prime Video, Google Play, Comcast, Spectrum, Cox, DIRECTV, and Xfinity. Learn more about the film on shedidthatfilm.com and join the movement on Instagram by following @shedidthatfilm!
Featured image courtesy of Renae Bluitt.
Well, the next time we met up, she told me she had met someone and was moving to Houston to live with him. Imagine my surprise and concern. Later, I’d find out that this decision, like so many other elements of their relationship, flowed naturally and organically. Their whole partnership has been full of peace and vulnerability.
Fast forward to today’s conversation, they’re still living together, celebrating four years of marriage, and planning to create a family. And while this stage of their story sounds generally normal, the way they got there is nothing but. Check out the "How We Met" feature below to see how a couple who never spoke on the phone and lived in different states ended up in a loving marriage full of ease, art, and authenticity.
Photo courtesy of Amanda Wicks and Will Ford
Walk me through your ‘How We Met’ story.
Amanda: We met on Instagram (laughs). He followed me first, and I followed back because he does art, and I was intrigued by that. Honestly, we followed each other for a while before we connected. But I remember one day I saw a post where he had on a Martin t-shirt that I liked, and that sparked our conversation. He ended up telling me he made the shirt and actually mailed me one. So when I got it, I made a post wearing it, and that’s where the conversation started. Since that day we’ve communicated every day since.
Will: Yeah, I initially saw her on a short-hair Instagram page and followed her because I thought she was attractive. I actually showed her to my co-workers on one of our monthly outings as an example of my “type” – something I had never done. But one thing I will say is, I noticed she had on a Nina Simone shirt in one of her photos, that’s what got me. It showed she had more depth.
I guess that answers my next question. Did you have an initial attraction to each other?
Will: (Laughs) Yeah, I did.
Amanda: For me, no. I just wasn’t looking at him through that lens. I didn’t follow him because he was attractive. I don’t follow people online because of that. I actually remember a time when we were going back and forth, and I was like, “Aye, you kinda cute.” It was a specific moment. Once I started looking through his page more often, I started to view him that way, but it still was more of an acknowledgment. We really connected primarily because of our creative interests.
So, how did it go to the next level?
Amanda: I was in Nashville, and he was in Houston. But I’m somebody where if I feel like doing something, I’m going to do it. I had been meaning to go to Houston for a while to see a friend, so I felt like it was the perfect combination of a circumstance. We had been talking a lot, and I knew I liked him as a person and really wanted to meet him, but of course, I was aware of the idea that it could blossom into more. I remember I sent him a text saying, “Would you think I was crazy if I pulled up to Houston?”
Photo courtesy of Amanda Wicks and Will Ford
What was your reply? Did you think she was crazy?
Will: In my mind, I was like, I don’t know. (Laughs) I wanted her to, though, so I wasn’t going to say yeah. It was a little wild, but I encouraged it.
Okay, so tell me about the date.
Amanda: I don’t know if you’d call it our first “date,” but the first time we met, we went to a skating rink. I was a little nervous about meeting him in person. Like, what if we don’t have chemistry – that was in the back of my head a little. But I brought my friend with me as a buffer, and thank God I did because he was so quiet the whole night. I literally can’t think of one thing he said the entire time. But the saving grace was that we had built a rapport. We reconnected the following night and were together until 5 a.m. – just sitting there talking. We ended up spending the whole weekend together.
Will: I’m socially awkward if I don’t know you. Also, before the date, I didn’t know what she sounded like or anything because, that’s another thing, we hadn’t talked on the phone. (They both really don’t like phone calls, so everything was through texts at this point.) I guess I could say I was kinda nervous, too. I had never met someone through social media, and then here I was, meeting her in person at a skating rink. I hadn’t skated in years, I was hoping I didn’t fall. But we had just been talking so much that I was open to it.
What made you want to take that risk?
Will: She has a level of authenticity that I’ve never seen in any other woman before, and once I saw her, it solidified that. I knew I wanted her around.
Amanda: I don’t think it was anything specific. It’s not hard for me to connect with people. But there were no red flags. We align across the board. That was different. We really connect on how we see the world.
"She has a level of authenticity that I’ve never seen in any other woman before, and once I saw her, it solidified that. I knew I wanted her around."
Photo courtesy of Amanda Wicks and Will Ford
Out of curiosity, what are your love languages?
Amanda: I connect with all of them. I think it just depends on what I’ve been lacking. I appreciate words of affirmation because I’m so big on actions that I like those bold statements of love, and of course, I appreciate quality time. The older I get, the more I appreciate physical touch, but that’s not something I need. With receiving gifts, I like thoughtfulness, and I like giving thoughtful gifts, too. But acts of service is for sure my biggest one. I love when someone considers me and makes my life easier. That speaks to me most.
"I love when someone considers me and makes my life easier. That speaks to me most."
Will: I think it all depends on how I’m feeling, too. But probably also acts of service. I like how Amanda will buy me deodorant when I run out (laughs). She just does so much all the time to show that I’m thought of.
At what point in your connection did y’all have the “what are we” conversation?
Will: I don’t think we ever had that convo. We never defined anything, we just kinda went with how it was going. However, I knew I wanted it to be more serious when I went to visit her. She had been coming to Houston once a month, and I went to Florida (she was there for work) to see her. I realized I felt comfortable coming into her space, too. That gave me that last little bit of whatever I needed.
Amanda: Yeah, I can’t say I had a defined moment like that. But again, as we had more and more interactions, there were just no red flags. The more we thought about it, the more we realized no matter where we went relationship-wise, we were adamant about being a part of each other’s lives. We never had the “talking to other people” conversation or anything. But we did both understand we weren’t going anywhere. Eventually, it graduated to convos around building a life together, but even that was over six months in. I just liked him as a person.
Have there been any negative revelations that your partnership and marriage have taught you about yourself?
Amanda: I’ve always felt that partnership is supposed to make the other person’s life easier. For me, it was a struggle to let someone help me in all the ways I didn’t really know I needed help. As I started having less capacity, I had to realize that it doesn't work anymore. It was hard for me to acknowledge and ask for help. I think that’s something I am still coming to terms with, even with other relationships in my life.
Will: I think I’m learning and still learning how to get out of my head. I’m the kind of person who always has to visualize stuff before it happens. And this relationship is the first thing that I don’t do that with. Of course, we plan stuff, but I know it’s gonna be good regardless. It allows me to stay in the moment. If I can do that with this, which is the most important thing to me, why can’t I do that with other things?
Photo courtesy of Amanda Wicks and Will Ford
What challenges have you faced together?
Will: For me, the preconceived challenge was living together. I’ve never lived with a woman before. Even in my previous relationship, it was long-distance. I’m also the type of person that likes my space, but as soon as she got here, that was out the window. It was so smooth it made me feel stupid for questioning it.
Amanda: I’m grateful to say we don’t necessarily have challenges between each other together. But we have been struggling with infertility and health issues. Our biggest challenge thus far is trying to get pregnant. Even articulating that makes me realize I’m grateful it hasn’t caused a rift between us. I think we have been able to face it in a healthy way. But that’s an example of how having someone else there can be helpful. I was so functional as a full-blown individual doing everything by myself.
So, in my head, I don’t need anyone, but having someone there who is happy to support me has taught me it’s okay to welcome that. It’s made us stronger because it’s taught us how we both function under duress – it’s good to know it’s not terrible (laughs).
"Our biggest challenge thus far is trying to get pregnant. Even articulating that makes me realize I’m grateful it hasn’t caused a rift between us. I think we have been able to face it in a healthy way."
What are some of the shared values that are important to your relationship?
Will: How we see life, what we’re here for, and how you’re supposed to treat people. It sounds really simple, but it’s not as common as you think.
Amanda: We value being really good people – without strings. We both don’t value money, but we value stability. So we don’t have to endure the “why are you not hustling” arguments. We were both stable people individually, and we came together. Also, we both value meaningful connections, alone time, reflection, and family. That guides us in what we do and how we build a life.
Finally, what is your favorite thing about each other?
Amanda: I’ll say one of my favorite things about him is that he’s brilliant. I view myself as a smart person, but in my head, he can do what I’m doing ten times faster. There are times I want to push myself to do stuff, and I’ll just ask him because I know he can do it. It’s incredible.
Will: My favorite thing about her is how people see her. Being a witness to how important she is to other people’s lives is amazing. Standing to the side and seeing how she affects them is really special.
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Feature image courtesy of Amanda Hicks and Will Ford
