May is a month of healing. Although we are still in the midst of Eclipse Season, the energy is grounding this month with Taurus Season underway, and some significant changes are happening in the sky. On the 1st of the month, Pluto goes retrograde, and this is the first Pluto retrograde since Pluto entered Aquarius earlier this year. Pluto retrograde is all about finding your power, not letting change intimidate you, and finding the beauty and inspiration within change. Jupiter will be in retrograde until December 30, and many people will be finding their way and soul purpose.
On May 5th, the second eclipse of 2023 happens, and it’s a Full Moon Lunar Eclipse in Scorpio. This is a powerful and impactful eclipse, and its energy overall is about finding your power, allowing breakthroughs, and letting go of the chaos. This eclipse is closing a chapter and creating the space for a new beginning. Venus moves into Cancer a few days later, on May 7th, and over the next few weeks, love takes on a sweeter, more emotional tone, and Venus in Cancer is all about feeling things through. Relationships that are meant to be will be becoming clearer than ever, and Venus in Cancer is not afraid to love, so you can expect more displays of affection, nurturing, and care during this time.
Mercury has been retrograde in Taurus since April 21st and officially goes direct on May 14th. Once Mercury is out of retrograde motion, the latter half of the month will be a more grounded experience, and less communication and financial delays are likely. Mercury retrograde has been highlighting the loose ends within plans and a sense of security in life and allowing more beneficial and stable paths and opportunities to appear. Jupiter also enters Taurus on May 16th but will be here until May 25, 2024. Jupiter in Taurus impacts finances, relationships, love, and value systems. During this transit, stability, logic, patience, and dedication is favored, and Jupiter will be sharing a little more love and financial growth with the world.
Before Gemini Season begins on May 21st, the fixed signs continue their monthly debut, and there is a New Moon in Taurus on May 19th, and Mars enters Leo on May 20th. The universe wants to shed some light on opportunity this month and how much better life can really get. There is passion, growth, and empowerment blooming in May, and it’s not the time to be rigid in perspective or stance. Know that you are worthy of being seen, loved, and valued.
ARIES
AriesKyra Jay for xoNecoleIn May, you are opening up to love, Aries. This is the month to address any feelings or emotions that you have been putting on the back burner and to not be afraid to open up to others. Love is a strength, not a weakness, don’t ever forget that, Aries. The eclipse at the start of the month will be wrapping things up for you and helping you see clearly what is going to benefit your health, well-being, and heart.
A long-term transit begins for you this month, and that is Jupiter moving into Taurus and into your 2nd house of income on May 16 until May 25, 2024. Jupiter is a benevolent planet, and its influence is a blessing. For you, this means good luck coming in financially, and although you do have to be a little more cautious of overspending or going to the extreme, overall, you are moving into a time of greater wealth and opportunity this month.
TAURUS
TaurusKyra Jay for xoNecoleThis month is all about using your voice and communicating, Taurus. Your season is here, and it’s your time to show up and express yourself. You are worthy to take up space, and you are getting clarity on what paths and avenues you can do that best. Mercury has been retrograde in your sign since late April and officially goes direct on May 14th, and you can finally take a breath of fresh air this month and move forward.
May overall is about balancing your needs with the needs of those in your life.
The energy is both in your 1st house of self and in your 7th house of relationships, so you are finding the balance here this month. The most significant transit for you of 2023 happens at the end of the month, and that is Jupiter moving into your sign. You are moving into the luckiest time of your life in over a decade in May, enjoy it.
GEMINI
GeminiKyra Jay for xoNecoleMay is a new beginning for you financially, Gemini. This is a month where you are seeing the intentions you have been setting financially and within your career world come true for you and when new doors of opportunity are opening. Your ruling planet Mercury has been in retrograde since April 21st and will finally be direct on the 14th of this month. You are getting the closure that you need right now to plan your next steps.
As the month moves forward, a New Moon is happening in your 12th house of endings and culminations, and you are healing, accepting what’s been, and letting go of what has been holding you back. Gemini Season officially begins on May 21st, and by the end of May, things are back in full swing, and you are living confidently. It’s about choosing yourself this month, Gemini.
CANCER
CancerKyra Jay for xoNecoleMay is all about letting go of the past and allowing love, Cancer. You are seeing chapters close, clarity appearing, and the past being laid to rest. You are recognizing that you can’t always fix what’s broken or what needs to be let go of, and divine intervention is coming into play. At the start of the month, there is a Lunar Eclipse in your 9th house of adventure, and you are feeling free and less restricted right now.
Know that new life comes from endings and that a chapter closing in your life doesn’t mean the end of everything else.
Things are happening for you, and the universe has your back as you process. Before the month ends, lucky Jupiter moves into your 11th house of friendship, and you are entering a time of community, happiness, social life, and fulfillment. Your power of manifestation is especially strong when Jupiter is in the 11th house, and you have some good times coming over the next year.
LEO
LeoKyra Jay for xoNecoleMay is bringing forth a coming together in your life, Leo. The past, present, and future are coming together as one, and you are feeling a sense of wholeness. This is a month of recognizing some of your long-term dreams and goals in life and in love and making sure your cup is full before pouring onto anyone else’s. This is the month to ask yourself if you are living the life you have envisioned for yourself, Leo.
Jupiter moves into your 10th house on May 16th, and your career life, reputation, and achievements come into clear view over the next year. You are moving into a time of more recognition in your life, but also a time of figuring out how you want to show up, go after goals, and what you want to be known for. On May 20th, Mars moves into your sign until July 10th, and you have extra energy, confidence, and passion within you over the next few months. The power is in your hands right now, Leo. What do you want to do with it?
VIRGO
VirgoKyra Jay for xoNecoleMay is a successful month for you, Virgo. You are moving into financial blessings and support and feeling like you have everything you need surrounding you this month. This is a good time to value yourself, your people, and how far you have come in life. You are reaching some important goals financially in May, and it’s allowing you to enjoy your life more and figure out where you want to go from here.
The Lunar Eclipse happening at the beginning of the month is when you are starting to see things come to fruition for you.
Not only does your ruling planet Mercury go direct this month after being in retrograde since April, but Jupiter is also entering this same area of your chart in May, and you are moving into a year-long journey of adventure, travel, charisma, inspiration, and direction. Jupiter will be in your 9th house until May 2024, and this is a good time to knock off your bucket list and explore the world.
LIBRA
LibraKyra Jay for xoNecolePatience, patience, patience, Libra! This month is about watching out for impulses and thinking things through before continuing forward. Miscommunication or disagreements are more likely in May, and extra precaution is needed. Overall, this month is allowing you to find your sense of freedom without disrupting the things you have going on and the people that are there to support you.
With a Lunar Eclipse happening in the sign just after yours this month, you are moving through some closures in May, but they have been long overdue in your life and are facilitating your healing journey. These culminations you are moving through this month are allowing you to see some things more clearly and to define the person you are or want to be. May is your opportunity to set things straight and to get some things in order.
SCORPIO
ScorpioKyra Jay for xoNecoleMay is a month of deep healing for you, Scorpio. You have been going through a lot over the past year or so, and you are asking yourself now if the light at the end of the tunnel will be appearing anytime soon. In May, you are addressing some more challenges that need to be seen so that you can let go of any resentment or disappointments that have been disrupting your progress and happiness.
The second eclipse of 2023 happens this month, and it’s a Full Moon Lunar Eclipse in your sign.
You are experiencing a big growth moment in May, and it’s overall creating a much-needed breakthrough in your life. Another significant transit is happening this month, and that is Jupiter, the planet of luck, moving into your 7th house of love from May 16th until May 2024. The work you have been doing is finally being recognized, and you enter a time of romance, connection, and commitment.
SAGITTARIUS
SagittariusKyra Jay for xoNecoleMay is a month of commitment, direction, and beginning something new. You are breaking free from previous miscommunication challenges and removing roadblocks from your life. This is a month where you are seeing things clearly, and ready to communicate what you know. With the Sun in your 6th house for most of May, you are cleaning house, getting things in order, and focusing on your well-being, Sagittarius.
Moving further into the month, Jupiter enters your 6th house, where all the energy has been the past month, but this time, Jupiter will be here for a year. Over the next year, your working life, health, and daily routine are moving through a healing journey and are receiving some extra support. You are letting go of what isn’t for your highest good and doing the things that are not only going to benefit you right now but in the long haul as well.
CAPRICORN
CapricornKyra Jay for xoNecoleSuccess is yours, and you are accomplishing goals this month, Capricorn. May is about receiving the recognition you have been looking for, for the work you have been putting in. Even though there are some extra responsibilities on your plate at this time of the year, you are feeling capable of it all and proud of the position you are finding yourself in this month.
Financially, there is a lot of growth occurring for you this month, and some pleasant surprises are in store for you right now.
With the planet of good luck, Jupiter, entering your 5th house of romance for the next year or so, you also enter a new journey of love this month. Jupiter in your 5th house is facilitating happiness in your life, and you can expect to receive a little extra love during this time. You are feeling in tune, prepared, and inspired by what is occurring for you this month, and your energy is grounded enough to receive the blessings that are coming to you.
AQUARIUS
AquariusKyra Jay for xoNecoleThis is an impactful month for you, Aquarius. Through the ups and downs you have been moving through in life, they have only made you stronger and wiser, and May is a month of reminding yourself that you are enough. Pluto entered your sign this year after being in Capricorn for almost two decades and officially entered your sign this year. On May 1st, Pluto goes retrograde in Aquarius, and you are taking a step back and looking at the path that is opening up to you more clearly.
May is all about seeing your part in what has been playing out for you and also creating necessary boundaries between the people who are making things more difficult for you than they need to be. Choose your battles wisely, and consider making peace with yourself and others this month. Jupiter enters your 4th house before May ends, and a move, family dynamics changing, and emotional growth are all more likely for you over the next year.
PISCES
PiscesKyra Jay for xoNecoleMay is a pleasant surprise for you, Pisces. Love is taking on a new tone, and new doors are opening for you here. This is the month to take those first steps and welcome a new beginning in your life so that you can move forward into your dreams more freely. The eclipse happening at the beginning of the month on the 5th is happening in a romantic, loving, and joyful area of your chart, and you are feeling the love that you have been looking for in your life.
You have been on a deep healing journey this year, as Saturn entered your sign a few months ago.
More focus has been on you, your personal growth, and your sense of stability in life, and with Jupiter entering your 3rd house in May, you are facilitating communication breakthroughs in your life. If there is anything you have wanted to say to someone, this is the month and the year to do it, as you are especially supported when it comes to self-expression and connection right now.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Kyra Jay/xoNecole
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
