Your December Horoscopes Are In & They're All About Renewal
Can you believe we've made it to the last month of the year already?! Well, December has a few gifts in store for us before we start the new year.
On the 2nd, Jupiter begins its transit through Capricorn, teaching us the value of hard work and discipline. Mercury moves into optimistic Sagittarius on the 9th, getting us in the holiday spirit with a chatty Full Moon in Gemini following shortly behind on the 12th. Luck favors the bold around the 15th as Jupiter trines Uranus. The planet of love moves into Aquarius on the 20th, placing an emphasis on connecting with like-minded folks that strive to make an impact on the world. The Sun moves into Capricorn on the 21st, followed by the onset of eclipse season with a New Moon on the 26th. It's out with the old and in with the new just in time for the new year.
Check out what's in store for your zodiac sign below:
Aries
Laci Jordan/xoNecole
The month begins with expansive Jupiter moving into Capricorn where it will be transiting through your career sector for the next year. This time frame requires you to match your big faith with practical efforts that will ultimately have you reaping some major benefits around this time next year. On the 9th, Mercury moves into Sagittarius, putting you in a position to inspire others with the wisdom you have to share. This transit encourages you to go back to school or attend those seminars to flex your brainpower. Now that we're out of the retrograde, this is a perfect time to plan that international getaway as well.
The Full Moon on the 12th is supportive for finalizing and releasing any projects you've been working on behind the scenes. Use this time to also reassess your personal narrative. Around the 15th, good luck may be knocking on your door with a raise or career move that will put you on the map. On the 20th, Venus moves into Aquarius to help you attract the right people to meet your goals. The month winds down with a New Moon solar eclipse on the 26th, inviting you to release your fears about stepping into your personal power. You're a born leader, babe. It's time to show it to the world.
Taurus
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After transiting through Sagittarius for the past year, Jupiter moves into your sister sign on the 2nd, requiring you to get more serious when it comes to your spiritual development. Going back to school, attending seminars, or doing some in-depth research will benefit your quest for greater spiritual awareness. Opportunities to share your wisdom as a teacher will likely present themselves along the way. On the 9th, Mercury moves into truth-seeking (and telling) Sagittarius, making this a good time to book that therapy session or call up that person you consider as your soft place to land.
The Full Moon on the 12th encourages you to take a look at your finances which will require you to reassess your money mindset. Be mindful of the ways you sabotage your earning potential due to scarcity complex. Around the middle of the month, you're invited to embrace your inner genius and act upon the brilliant ideas that are flooding your beautiful mind. On the 20th, Venus moves into Aquarius, helping you attract the right people to help you advance professionally. If the seasonal depression is taking a toll on you, plan that getaway to somewhere warm and sunny. The month ends with a New Moon Solar eclipse on the 26th, inviting you to check in with your higher self to make sure you're still walking your path of purpose.
Gemini
Laci Jordan/xoNecole
The month begins with Jupiter moving into Capricorn where it will be for the next year, inviting you to take the hero's journey through your psyche. It may not be the easiest energy to deal with but it will teach you the value of showing up to face some of your deepest fears pertaining to matters of intimacy and sexuality. On the 9th, Mercury moves into Sagittarius, stimulating your relationships with more passion, making it a great time to share that vibrant energy of yours with your loved ones. Your Full Moon takes place on the 12th and you're the center of attention (and the drama if you're more worried about being right than simply sharing your thoughts at the holiday gathering).
Around the 15th, a sudden revelation is the catalyst you need to transform your money mindset. Your dreams, along with guidance from your ancestors, are granting you with some amazing ideas to increase your abundance. You may even receive some financial support from an unexpected source. On the 20th, Venus moves into your sister sign and you could be meeting someone in an educational setting or while traveling. An opportunity to share your work could provide some extra holiday cash so don't be afraid to share your unconventional ideas. The New Moon Solar eclipse on the 26th encourages you to celebrate the transformation you're in the midst of—regardless of how tough it is. Remember, dahling, it takes pressure to make diamonds.
Cancer
Laci Jordan/xoNecole
Over the next year, your close relationships will help you experience the most growth with Jupiter moving into Capricorn on the 2nd. During this transit, you and bae may be tying the knot (or you'll meet that special someone you can do life with). Favorable business connections are also likely under this influence. When Mercury moves into Sagittarius on the 9th, be mindful of what you discuss amongst your coworkers. Err on the side of caution when it comes to expressing your political or religious views. On the 12th, the Full Moon in Gemini helps you get clear on what (and who) needs to be let go before stepping into 2020.
Around the middle of the month, luck favors you thanks to all of your networking efforts. As the saying goes, "It's not what you know. It's who you know." On the 20th, Venus moves into Aquarius, making you a magnet for financial support; thus it's the perfect time to apply for that loan or line of credit. Towards the end of the month, most of the action takes place in Capricorn—your relationship house. They don't call this time of year engagement season for no reason. If romance isn't your top priority, expect for your clientele to expand or to start that new job just in time for the new year. On the 26th, the New Moon Solar eclipse encourages you to seek more balance within new and existing partnerships that will be a part of the legacy you're building together.
Leo
Laci Jordan/xoNecole
After Jupiter spent the last year expanding your creativity, its transit through Capricorn requires you to get more disciplined regarding your daily routines. Practice makes perfect, whether your aim is to transform your physical body, improve your health, or to simply tap into a better rhythm in your day-to-day activities. On the 9th, Mercury moves into Sagittarius to boost your confidence even more while also bringing opportunities for romance into your life. The Full Moon on the 12th makes you the center of attention amongst your friends but what's new to the most popular sign of the zodiac? If you're big into social media, you could go viral around this time.
Around the middle of the month, luck is on your side professionally. The long hours and hard work haven't gone unnoticed. Your inner genius will be activated at this time so make sure to jot down your ideas. On the 20th, Venus moves into Aquarius and partnerships (romantic and business) prosper when there's a like-minded vision that can be accomplished in unison. The Sun moves into Capricorn on the 21st, shortly followed by the New Moon eclipse on the 26th. It's time to examine any bad habits that affect your mental and physical health. Make sure to compartmentalize your inner critic, which has a sneaky way of distracting you from your purpose.
Virgo
Laci Jordan/xoNecole
December begins with Jupiter moving into Capricorn where it'll transit through for the next year, inspiring you to reach new heights in your creativity and self-expression. If you're open to romance, this can also be a good time to start dating again. On the 9th, Mercury moves into Sagittarius, getting you in the spirit to spend time with your family. The Full Moon on the 12th calls for celebration of a long-awaited professional goal. On the same day, Chiron goes direct and you're feeling more empowered to march to the beat of your own drum. There are followers and there are leaders. Trust your abilities, and the temporary discomfort, that comes with paving a new lane.
Around the 15th, a sudden opportunity to share your creation or expertise may present itself. On the 20th, Venus moves into Aquarius and a fellow co-worker could finally shoot their shot (or vice versa). During this transit, you'll be more attracted to people that can keep up with your Mercurial mind. Volunteering at a local organization can also be a great way to meet someone. On the 21st, Capricorn season begins with a New Moon Solar eclipse following behind on the 26th. It's time to wrap up one project to make room for the new creations you're incubating this winter. Make sure to let your inner child out to play these last few days of the year before it's back to business in 2020!
Libra
Laci Jordan/xoNecole
The month kicks off with Jupiter moving into Capricorn, bringing your focus to family and home over the next year. You may be adding a new addition to your family, buying a home, or investing in real estate during this transit. On the 9th, Mercury spices up your communication, making you a joy to be around given the extra enthusiasm you're experiencing. Be a voice of encouragement to those around you! The Full Moon on the 12th helps you straighten out any immigration or travel affairs. If you're in school, it's finally time to wrap up the semester for a much-needed break (and vacation). A much-needed "aha" moment occurs around the 15th, regarding intimacy blocks that were developed in your childhood.
On the 20th, Venus invites you to do more of what you love whether that's getting back to that creative hobby or allowing yourself to indulge in your fav rom-coms. Capricorn season officially begins on the 21st, encouraging you to connect with your roots. The New Moon Solar eclipse on the 26th helps you break free from generational patterns that strip you of your personal autonomy. Once Mercury moves into Capricorn on the 28th, you're ready to move past the mental barriers that inhibit you from living life by your design.
Scorpio
Laci Jordan/xoNecole
Over the next year, Jupiter is helping you expand through learning and communication. Some of you may be going back to school or embracing the power of your voice through writing or vlogging. On the 9th, Mercury has you focused on your hustle, making this a good time to profit off of your area of expertise. The Full Moon on the 12th invites you to see some of your most traumatic experiences through a clearer lens. You have the power to transform your pain into something beautiful. Around the 15th, good news from a significant other or business partner has you feeling motivated to keep striving towards your goals.
On the 20th, Venus moves into Aquarius which has you in homebody mode, preferring to spend time with your loved ones in the comfort of your own space discussing the latest trending topics. The Sun officially moves into Capricorn on the 21st with a New Moon Solar eclipse taking place on the 26th. You're encouraged to be mindful of the voice you're projecting out into the world. Your words have more power than you know. Mercury moving into this same part of your chart on the 28th emphasizes the importance of how you communicate which has the potential to place you in a position of greater influence.
Sagittarius
Laci Jordan/xoNecole
After spending the past year in your sign, Jupiter moves into Capricorn to expand your finances and enhance your self-esteem. On the 9th, Mercury moves into your sign, making this a busy time for you. Stay on top of your text messages, emails, and DMs so you don't miss out on those important invitations. The Full Moon on the 12th finalizes a chapter within a key relationship or business agreement so you can make space for something better. Around the 15th, unexpected money may be gifted to you from some work you completed a while ago.
Venus moves into Aquarius on the 20th, making you a magnet for attention on your social media platforms. Online dating is also favorable during this transit as well. If you're not interested in romance, this could be a great time to feel a sense of community amongst your followers or subscribers. Towards the end of the month, most of the action takes place in Capricorn with a New Moon Solar eclipse on the 26th encouraging you to sift through your scarcity complex so you can finally reap the abundance that has your name on it. On the 28th, Mercury helps you get focused on building more long-term security for yourself and your loved ones.
Capricorn
Laci Jordan/xoNecole
The month begins with Jupiter moving into your sign for the next year, which should be a bit of a reprieve with the pressure of Saturn in your sign. You'll still be required to bust your ass but the rewards will be that much sweeter over the months to come as this transit stretches you in ways your favorite lover could never. On the 9th, Mercury intensifies your dreams while also helping you burn through karmic baggage that needs to be laid to rest before 2020. The Full Moon on the 12th may reveal a hidden enemy in the workspace. Don't fret though. Clearly, you've got something worth hating on.
A sweet, romantic surprise may await you around the 15th. Either that or your creative genius will inspire the next R&B sensation within yourself. On the 20th, Venus helps you attract financial opportunities and connections that are in alignment with your purpose. During this time, a mental connection is top priority for you when it comes to love. The month winds down with the Sun entering your sign (happy birthday!) and a New Moon Solar eclipse inviting you to shed the layers of the old you to embrace the new form that is to come in the new year.
Aquarius
Laci Jordan/xoNecole
December kicks off with Jupiter moving into Capricorn, helping you to expand spiritually over the next year through a more disciplined approach than you may be used to. On the 9th, Mercury has you excited to connect with new and old friends alike during the holiday season. There could even be discussions about how you all can collaborate towards a joint effort or cause. The Full Moon on the 12th invites your inner child out to play. It's time to reveal that creative project or indulge in some wining and dining. Embrace pleasure and allow yourself to get whisked away in adventure, whether it's a short vacay or trying out that wine bar that's been on your list for a while.
Your ancestors may be trying to get through to you around the 15th. Pay attention to your dreams and any synchronicities that remind you of their presence. On the 20th, Venus moves into your sign and all eyes are on you. This is one of the most favorable times of the year for you to receive all of the blessings and abundance you so rightfully deserve. The Sun moves into Capricorn on the 21st and is shortly followed by the New Moon Solar eclipse on the 26th. What are you being called to release? What lessons have you mastered at this point? Karmic closure is available to you as long as you're willing to surrender to the process and embrace the void that will soon be filled with new life.
Pisces
Laci Jordan/xoNecole
After spending the last year in Sagittarius, Jupiter moves into Capricorn on the 2nd, helping you expand your social network and online presence. This transit won't be easy but it will provide you with long-lasting results as long as you stay committed to the vision. On the 9th, Mercury lights the fire beneath your ass, motivating you to boss up professionally. Your superiors are loving your optimistic, go-getter attitude, which makes you a prime candidate for a raise or promotion. The Full Moon on the 12th brings some family drama to the surface for resolution. This could also indicate a time in which you change residence as well.
Around the 15th, you could receive some good news that allows you to share your work on a larger scale. Venus, planet of love and money, draws in some assistance from an unexpected source. Pay close attention to your dreams as they provide insight into beliefs that are blocking your flow of abundance. On the 21st, the Sun moves into Capricorn followed by a New Moon Solar eclipse on the 26th. It's time to ditch the self-sabotaging agenda that keeps you stuck in unfulfilling friendships. Moving into 2020, you'll be connecting with your real tribe that's down to support you and your dreams 100%.
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Not too long ago, while in a session with one of my clients, they were talking to me about having strong sex cravings that seemed to have come out of nowhere. After asking some questions for clarity’s sake, I got that the reason why they used the word “craving” is because it’s not like they are hornier than usual all of the time. Nah, it’s more like the urge creeps up at some pretty random and/or unexpected moments. What they wanted to know from me was if I thought that it was normal.
The short answer is “yes.”
Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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Featured image by Giphy