Before You Marry Him, Check Out His Relationships With Other Folks

There's a spiritual sistah (that's what I call someone I like but we're not exactly friends) who, whenever we see each other, we talk about how much of a bullet that I dodged that she didn't. Without getting into too much detail (because you never really know who reads internet copy, do you?), there are a few times when I got mad cool with someone while they were dating a relative of someone I was seeing. Well, in this case, I broke up with my boyfriend while "she" ended up marrying one of his relatives.
Her husband? He's another article for another time (chile…CHILE). But what she and I can both vouch for is a part of the reason why he is so, let's go with the word "challenging" is, in a nutshell, his family is cray-cray (meaning toxic). So are some of the other people in his world. So yeah, in many ways, not marrying his relative was such a blessing. If for no other reason than dodging all of the constant familial drama.
My spiritual sistah is not alone, though. A good friend of mine—one who is totally in love with her husband—tells me, in the form of a warning, at least once a week to really investigate a man's family before jumping the broom with him. Long story short, her husband has such an unhealthy relationship with his mother that it can be really difficult to tell who is the top priority in his life (for the record, it's supposed to be his wife).
As a marriage life coach, I'd hate for you to put a ring on your finger and then wonder what kind of Twilight Zone you are in all due to your hubby's other relationships; ones that you didn't pay nearly enough attention to before marrying him. So, before even contemplating saying "I do", take out a moment—or two or 10—to see what his connections are like with the following 10 dynamics. I can assure that you'll be close to floored by how much the pre-work could spare you so much regret on the back-end.
His Relationship with His Mom

There are some sayings that seem to stick, even if they aren't the best kind of advice to take. Take "How a man treats his mama is how he'll treat you", for example. In theory, that should be accurate but listen, I have counseled more than my fair share of couples who are at their wit's end all because the husband puts his mom before his wife (emotionally, financially and otherwise). I also know some single men who are so "devoted" to their moms (which typically means that their moms are also either manipulative or controlling) that they have no clue how to have a healthy (or lasting) relationship with another woman.
So no. I wouldn't say that just because a man adores his mom that you'll automatically be treated like royalty. My personal opinion is to watch more than if he treats her well. Also pay attention to if there are established boundaries, mutual respect, if she loves him like a son while treating him like her man and if he can make decisions without always needing her input or agreement. If that is the case, mom did a pretty good job of preparing him for a wife. If not…at the very least, push pause. A long hard pause.
His Relationship with His Dad
I know this is an unpopular opinion, but I am not the one who co-signs on single mothers who say, "I am the mother and the father" to their kids. You may be a supermom, but you were not created to be your child's father—that's their father's job. That said, I remember once hearing that a man is his child's first understanding of God in the sense that the Bible describes God as our Father (Matthew 6:9). I like that because the Most High is presented as someone who loves us, provides for us and protects us.
Where am I going with this? I know some very phenomenal men who have emotional and commitment issues out of the wazoo; it starts with the fact that they didn't have a relationship with their dad. As a result, they learned the hard (or wrong) way about how to be a man and/or how to treat a woman.
I'll be the first to say that just because someone had both of their parents in their life, that doesn't mean they had the best example of adulthood or intimacy. At the same time, what I will also say is it's important to put just as much effort into learning about a man's relationship with his father as his mother. A man by the name of Frank A. Clark once said, "A father is a man who expects his son to be as good a man as he meant to be." A man has to be around—and then active as a parent—in order for that to happen.
His Relationship with His Siblings

There's something very special and endearing about the relationship people have with their brothers and sisters. That is, if the relationship is healthy. The reason why this is something you should pay close attention to is that some people allow their older siblings to come really close to controlling their life, while other people want to spend darn near every hour of every waking day with one or more of their siblings. Then there are the siblings who are uber nosey or the siblings who feel like your partner should have more allegiance to them than to you. Oh, and let's not forget the families where, there is so much dysfunction among siblings that, if your man doesn't know how to say "back up" or "no", all you're gonna do is bring a boatload of stress into your life if you choose to marry him.
A lot of people know that it's a good idea to not ignore the relationship their partner has with their parents. But don't underestimate the drama that can come from someone who has an unhealthy relationship with their siblings as well.
His Relationship with His Best Friend
Another unpopular opinion? I'm not big on married people referring to someone other than their spouse as their "best friend". It's because I'm big on words and if you're choosing to share your life, heart and body with someone for the rest of your life, they definitely should be your friend and I'd think that would put them into the best spot being that best means "of the highest quality, excellence, or standing" and "most advantageous, suitable, or desirable". That doesn't mean that your former besties aren't still special. I just think that they become good/close friends after you say "I do".
Whether you agree with me or not, still here's a word of caution. Watch how close a man you're dating is with their BFF before marrying him. Just like a man's parents, sometimes besties hold more weight and influence than they should and if, for some reason, they are not very fond of you, that can wreak all kinds of havoc.
The first example that comes to mind right here is LeToya Luckett's "Back to Life" video. If you've never seen it, LeToya's man (in the video) has a female best friend who not-so-low-key has feelings for him. It ultimately breaks LeToya and her boyfriend up.
A good best friend wants their best friend to find love. They will make necessary adjustments in order for that to happen. Make sure that when it comes to your man and his BFF—whether it's male or female—that that is exactly what's happening between the two of them.
His Relationship with His Female Friends

Personally, I think it's healthy for married people to not only have friends, but friends of the opposite sex. Getting another person who is the same gender as your spouse's perspective on things can be super beneficial and even time-consuming. The key is to make sure that the female friends "in question" respect your relationship, have no romantic history (or that it's resolved romantic history that you are fully aware of and OK with) and that you have access to them in some form or fashion.
If everything is on the up and up, even if you and your man's female friends aren't exactly buddies while you're dating, you will know who they are, they'll make you feel comfortable in your presence and they will have no problem interacting with you, when he's around and when he's not.
If you're already seeing flags in these areas, he needs to handle it. These are not the kinds of things that will automatically go away once he is your husband and you are his wife.
His Relationship with His Pastor
I'll be the first one to say that just because someone goes to church, that doesn't mean they have the healthiest relationship with God or just because someone doesn't, that doesn't mean they and the Lord aren't in a good place. If you read online news (cough, cough), you'll see PLENTY of examples of churches and leaders in them who could stand some therapy and time in the pews rather than in the pulpit.
So, when I say that you should pay attention to your man's relationship with this pastor (or worship head if he's not a Christian), by no means am I saying that he has to have one. What I am saying is, if he does, pay attention to how he speaks about the leadership. Is he receptive? Does he humble himself to messages that personally apply? Or does it seem like he's bucking the pastor and his church at every turn? The flip side to this coin is does he respect this pastor or does he treat him like an idol? Does he refer to him in certain situations or does he not know how to make a decision without his pastor's input? Does he worship at a certain church or does he basically live there?
With the first set of questions that I asked, it could show signs of your man having a really hard time dealing with authoritative figures. And yeah, be leery of anyone who always wants to lead but can never seem to be led. With the second, your man may not know that having a relationship with God doesn't mean that you have to put your all and everything into a church (especially ahead of your own family). Either way, you're in for quite the bumpy ride of you underestimate all of what I just shared.
His Relationship with His Exes

Why is this one on the list? In part, because of an article that was featured on our site a couple of years ago—"Why Staying Friends with an Ex Is Okay (& Healthy)". I know some people who are still friends with one or more of their exes, so I'm not knocking it. So long as the past remains in the past, do your thing.
Now, I will say that the word "friend" is a big one to me, so I don't give a ton of folks—male or female—that title. And, because of the sacredness of it, I'm not really out here trying to be friends with someone who's seen me naked and heard me have an orgasm. Intimacy was once shared and most of my exes are still as fine as when I left them; therefore, firm boundaries must be set. Still, I do strive to remain at peace and to be able to hug them if I see them in the mall (only two get the death stare these days). We're cool.
But no matter what side of the fence you're on about keeping exes in your life, I do think it's worth mentioning that you should pay attention to (and ask questions when and where needed) your man's relationship with his ex(es). Are they close or just social media connected? Does he plan on them coming to his wedding someday? Why did he break up with her/them and are there still some unresolved feelings?
I'll be real with y'all. I think a part of the reason why I'm still single is because I had some heart pieces that certain exes still had a hold of. It's working at a disadvantage (and that's putting it lightly) to enter into something serious with someone who is still unresolved, on any level, with one or more of their exes. Don't assume. Discuss it.
His Relationship with His Co-Workers
Years ago, I went to someone premarital classes for singles at a local church. The requirement was that you couldn't be in a relationship in order to attend them because they wanted us to look at relationships without romanticizing them based on the situation we were currently in. Anyway, a lot of what was shared was straight up common sense concepts like, "If a man doesn't show up to work on time, why would you expect him to come home on time?" (I'm sayin'.)
Unless your man works at home, he's probably dealing with an office full of people during most of his waking hours. Does he respect his employer by being responsible? Does he get along well with his co-workers? (Has he ever dated any of his co-workers?) Does he take pride in his work? Shoot, does he enjoy his profession? Don't underestimate how a man's professional life rolls over into his personal life. If he's consistently dissatisfied during business hours, it's pretty unrealistic to expect him to soar when he's off of the clock.
His Relationship with His Enemies

There's a Catholic writer from back in the day by the name of G.K. Chesterton who said something that is oh so true—"The Bible tells us to love our neighbors and also to love our enemies; probably because generally they are the same people." Sometimes the people we love the most get on our last nerve; sometimes, at the same time.
That's not the kind of "enemy" I'm referring to. What I'm saying is pay attention to what he says about people he's had big issues with. Does he hold grudges? Is he vindictive or even just plain ole' petty (you might be surprised by how many men are; I personally know more than a few)? Does he tend to take the violent approach? Maybe he suppresses and then explodes on everyone around him, but who he's actually mad at.
Just like you can tell a lot about a man by how he treats the people he likes, you can tell a ton about that same man based on if he's able to forgive, release matters and be chill (have boundaries but still be chill) in an enemy's presence.
If you sleep on this particular point, you might end up being caught totally off guard if he falls out with one of your family members or, God forbid, the two of you end things. Just sayin'.
His Relationship with Himself
A while back, I penned a post on the site entitled "6 Signs You Love A Man (Who Doesn't Love Himself)". If I could print it off and send it to every single woman (who desires to be in a relationship with a man), I would. I'll be the first to say that I know some pretty amazing men who would be HORRIBLE HUSBANDS (and yes, I am yelling that!); it's all because they are not in touch enough with themselves to be out here trying to lead and protect another human being.
The article I backlinked touches on how to know if a man doesn't love himself. Signs that a man does love himself include the fact that he's open and honest; he practices self-forgiveness; he's not afraid to ask for what it is he wants—personally or professionally; he makes his spiritual growth and development a top priority; he understands the power and purpose of intimacy—both inside and outside of the bedroom; he doesn't tolerate toxicity within himself or others; he has lasting friendships; he knows how to be alone (and enjoy it); he's not afraid of love; he's confident without being arrogant; he embraces life—you get the gist.
It all boils down to this—I don't care how wonderful a man appears to be. Before you jump a broom with him, make sure that he loves his God and himself and that he makes a concerted effort to cultivate lasting intimacy with both on a daily basis. Because a man is not even close to being marriage material with you until he is healthy and happy within himself and with his Creator. You can take that to the bank, baby.
Featured image by Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









