As Told To: 'I Spent $10K On A Dating Coach & Now I’m Married To The Love Of My Life'

As Told To is a recurring segment on xoNecole where real women are given a platform to tell their stories in first-person narrative, as told to a writer.
This is Shirley Williams' story as told to Sheriden Chanel.
When I decided to become the CEO of my love life, it cost me over $10K.
Trust, sharing that choice online came with a lot of opinions I didn’t ask for. $10K on a dating coach? Yeah, I did that. And less than two years later, I’m married to the man I prayed for. So if you’re wondering about the ROI... let’s just say it paid off in full.
But before all that, let me take you back to how this journey really began.
When I resolved to walk away from my 13-year relationship, admittedly, I wasn’t thinking about dating at all. My ex was a good man. He was kind, he was cool, but I knew he wasn’t my man. God knew that, too, even before I did.
We had reached a fork in the road: I was growing deeper in my faith, wanting to center God in every part of my life, including my purpose. He was walking a different path, and we were no longer aligned. Turns out, you can spend 13 years with someone and still be emotionally malnourished.
As our relationship came to its end, I learned that longevity isn’t proof of alignment. I learned that a man being “good” isn’t enough. A man can be kind but not called to walk beside you in your purpose. That being unclear about your values will always cost you time.
And delaying your desires in the name of comfort? That’ll cost you even more. I knew I never wanted to make that mistake again.
Still, even knowing it was right to let him go, walking away felt like mourning a death. I dated casually after that: flings and situationships here and there. But they took more than they gave. I was left depleted more than fulfilled, so I made a conscious decision to stop dating altogether.
Around the same time, my mother was diagnosed with a brain injury that left her unable to form short-term memories. My sister and I became her caregivers along with my dad. But just as I got her stabilized, my father was diagnosed with blood cancer. At one point, he was bedridden.
So no, I wasn’t thinking about love. I was thinking about survival.
For two years, I didn’t give out my number. Didn’t go on a single date. I was tired, mentally, emotionally, and spiritually. But not just from dating. From everything.
Those two years weren’t about fear, they were about focus. I was caregiving, grieving, and building a startup from the ground up. I had nothing left to give romantically. So when my birthday came around in September 2023, I knew I needed stillness to replenish what I had lost.
I went to Joshua Tree alone, I booked a tiny home in the middle of the desert, and I told myself: “I’m going to be still.” For five days, I read, prayed, fasted, and listened to jazz and classical music. No distractions.

Courtesy of Shirley Vernae
On the drive back to LAX, it hit me like a ton of bricks, and I couldn’t unsee it: I had invested in every other area of my life, except my love life. I realized then that my love life deserved a strategy, too.
So, I did what I always do when I want to grow in an area: I found someone wiser. I found an expert who could guide me in the form of a dating coach, and I hired him. Because love is too sacred to leave to chance. And I was finally ready to build it on purpose.
To some, hiring a dating coach might’ve looked like desperation. But desperation doesn’t look like pausing for two years, it looks like settling for crumbs and calling it a meal. You’ll mistake attention for affection, and chaos for chemistry. Desperation doesn’t discern. It just consumes.
That wasn’t me. Not only was I not desperate, but I was a little too comfortable being single.
I didn’t invest $10K+ in a dating coach because I was desperate. I invested because I was done repeating old patterns. Strategy is getting honest about your desire and then building a pathway toward it with clarity, with guidance, and with God.
I had invested in every other area of my life, my business, my health, and my growth. Why would my love life be the one place I left to chance?
So no, I wasn’t desperate. I was ready. Ready to stop guessing. Ready to stop wasting time. Ready to become the kind of woman who could receive the kind of love I prayed for.
But before I could become her, I had to face the parts of me still holding on to old beliefs.
When I walked away from that relationship and got into therapy, everything shifted. My therapist helped me unpack my wounds, my conditioning, and the patterns I couldn’t see on my own. And when the fog cleared, I was 100% sure: God had given me this desire. And I was not going to let doubt, distraction, or misalignment steal it from me.
This wasn’t just about having a plan, it was about being in divine alignment.
Between 2023 and now, I’ve invested close to $12,000 in coaching. I joined Anwar White’s Get Your Guy program in October 2023. The program was $7,500 over six months—that’s $1,250 a month, less than some people spend on luxury items they’ll outgrow. And for me? It made perfect sense.
After starting the program, I met my now-husband that December. We became official in spring 2024, and he proposed in January 2025.
But the real shift wasn’t him. It was me. I no longer chased anything—not men, not clients, not friendships. I stopped striving and started trusting. I started existing, and I let what was aligned come to me.
And when he came, he came steady. Consistent. Intentional. Reliable. Joyful. He was deeply committed to my happiness before anything else. He doesn’t move unless it’s with care for my heart.
With him, there is no performance. No eggshells. No pressure. Just alignment.
We walk together, in purpose. I now have a partner who is in service to me, not in competition with me. A partner who lightens my load. Mentally, emotionally, and spiritually. He helps me think. Helps me build. Helps me breathe. He makes my life easier, and that is something I had never experienced before.
I still reinvest in my love life by continuing to work with Anwar. His programs have taken me from dating, to courting, to exclusivity, to engaged, and now to being married. Because each of those phases required a new version of me. Because I had never been here before.
@shirleyvernae I hadn’t been on a single date in 2 years. Met my fiancé last year and got engaged 2 months ago. You’re the CEO of your love life. It’s time to act like it ❤️ # CEO ##Fiancé##Engaged##Relationships##Dating##Engagement
Through Anwar’s program, I was gifted the most pivotal mindset shift of them all:
That love doesn’t have to feel like a struggle. And that’s my new standard.
One of the most powerful things Anwar said to me was, “You can’t do the wrong thing to the right guy.” And that truth set me free.
Before working with him, I thought love had to be proved. Performed. Earned. I thought I had to be perfect. Healed. Small enough to fit into someone else’s version of love. But that was never true.
There are men who are devoted to creating ease in your life. Men who see your softness as strength and your boundaries as beauty.
My now-husband, Ty, is one of them. He is steady. He is consistent. And no matter how much I struggled, no matter how I tried to self-sabotage, he stayed anchored in one mission: to bring ease, to bring peace, to bring safety.
So the shift? I stopped performing. I started discerning. I raised my standards. I stopped doubting. And I let myself be held.
Yeah, the biggest shift was realizing I am worthy of love that doesn’t come with chaos. Love that’s safe. Love that’s solid. Love that’s soft.
That’s what happens when you stop settling and start showing up with faith, clarity, and strategy. That’s what happens when you become the CEO of your love life.
Being the CEO of my love life meant I stopped outsourcing it to luck, fate, or vibes. I no longer left it up to chance or timing, or wishful thinking. Just like I build businesses with vision, strategy, and intentional partnerships, I built a love life that reflects those same values.
A good CEO doesn’t try to do it all alone. A good CEO casts vision, brings the right experts to the table, delegates with wisdom, and trusts the process. That’s exactly how I approached love. I partnered with God. I partnered with mentors. I aligned my actions with my desires. That’s not control, that’s stewardship. And that’s what changed everything.
I knew sharing my journey online was going to stir something up. And it did. Some people were inspired. Some were uncomfortable. But their discomfort wasn’t about me. It was about what my story confronted in them: scarcity, shame, old beliefs about what’s “worth it” and what’s not.
And I’m okay with that. I’m not here to be liked. I’m here to be aligned. That’s my assignment.
To the woman who’s feeling discouraged, let me say this: Time is a tool, don’t let it become your tormentor. You are not late. You are not behind. You are not disqualified. Your desire for love is not shameful, it’s sacred.
Don’t let what society says, what the media projects, or what a non-believer has spoken over you define what’s possible. The only thing that’s true is what God has said. And God has said, “All things are possible to him that believes.”
If you’re feeling stuck, let that be your invitation to do something different. You don’t have to do this alone. Ask for help. Get support. Find a coach, a mentor, a couple you admire—not the shiny ones on social media, but the ones who’ve walked through fire and still chose each other.
Date with intention. Choose love on purpose. Marriage is a gift from God, and it is never too late to receive it. There is strength in being seen, supported, and walking in purpose together.
And for my Black women especially, softness is your superpower. Discernment is your birthright. You are the prize and the picker. Dating with intention isn’t about being aggressive, it’s about being aligned.
We are not desperate. We are divine. Even in your healing, even in your becoming, know this: you can never do the wrong thing to the right guy.
And the right guy? He’ll meet you right there: in your wholeness, and in your work-in-progress.
To keep up with Shirley Vernae Williams and her journey as a storyteller, producer, and love life CEO, follow her on Instagram @shirleyvernae and learn more about her work at williebstudios.com.
Featured image courtesy of Shirley Vernae
This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
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Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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Recently, while in a podcast interview about what this year has been like for me and what I have put into practice most, there are three things that I shared: fully accept what people show you about themselves and adjust accordingly, make rest and self-care paramount no matter what the circumstance and be intentional about staying in the moment as much as possible.
That last one? Boy, you’d be amazed how much it can be your saving grace if there is stuff going on that tempts you to freak out, overthink or even low-key crash out. Because if you decide to discipline yourself to not take on more than what the current moment presents you, you’ll be amazed by how much you can actually handle and even endure as you go from moment…to moment…to moment.
Some other beautiful things that can come from staying in the present?
1. You Can Take the Pressure Off
GiphyThere is a Scripture in the Bible that is a great way to open up the points of today’s article: “Therefore do not worry about tomorrow, for tomorrow will worry about its own things. Sufficient for the day is its own trouble.” (Matthew 6:34 — NKJV)
Y’all, after the summer that I’ve had this year (check out “I've Been Estranged From My Mom For Years. She Died Last Week.” and “I Was Hired To Be An Online Life Coach. Then Got Scammed For $4K. Here's How To Avoid This.”), verses like this one have been a breath of fresh air because, although it is wise to plan for the future (of course, it is), it’s also great wisdom to choose to rest in the fact that, no matter what may be going on, all that you can do is your best from day to day.
When you really learn to embrace that reality, it really does make life far less stressful.
Which brings me to my next point.
2. You Stop Trying to Control…What Is Out of Your Control
GiphyI believe I’ve shared before that back when my house burned down, three days before Christmas, back in 2021, that was a life-changing moment for me. As I watched all of the firefighters cutting into the roof, after asking the fire marshal what the cause was, I told everyone that I had a pedicure appointment and I would be back. The fire wasn’t my fault. What wasn’t destroyed by flames was jacked up by the foam and water that was used to put the fire out. And hell, I couldn’t control any of that. What I could control, though, was doing some self-care, so that I could remain as calm and focused as possible.
Y’all, obesity, heart disease, headaches, depression, anxiety, accelerated aging, premature death — all of these health-related issues are linked to stress and one of the things that stresses people out is trying to control what is literally out of their control. And honestly, that’s what makes the Serenity Prayer so impactful: “God grant me the serenity to accept the things I cannot change; courage to change the things I can; and wisdom to know the difference.”
Wanna know if you’re walking in true discernment and emotional maturity? You are out here only controlling what is in your power. Straight up.
3. You Are Able to Be More Peaceful and Less Frazzled
GiphyTo be frazzled is to be worn out — and something that can absolutely wear you out is thinking about too many things at once or trying to do too many things at one time (more on the latter in a second). However, the beauty that comes with both of these things is knowing that you absolutely have the power to avoid both pitfalls by choosing to remain in the moment.
If you are having lunch with a friend, don’t worry about the conversation that you need to have with your boss tomorrow; you aren’t there yet. If you are in the process of paying your tax bill, don’t stress about rent (yet); be glad about the provision that you have to take care of the matter at hand. Why be worried about how Christmas or New Year’s at your in-laws is going to go if you’re days or weeks out from it? Focus on what you’ve got going on and how to make it pleasurable.
I’m telling you, one of the best things about living in the moment is it reminds you that if you keep your mind, body, and spirit in the present, you are able to remain so much more at peace. Where peace is, calm is. Where calm is, tranquility is. And that is an absolutely wonderful space to be (and remain) in.
4. You Can Concentrate on One Thing at a Time
GiphySomething that I know that people (especially women) like to brag about is the ability to multitask. If you’re one of those individuals, it’s time to do a bit of myth debunking. Although some studies say that people can accomplish doing a couple of things at a time fairly well, semi-recent intel is revealing that trying to accomplish more than three things at a time will typically cause you to not be as efficient or excellent at your tasks as you might think.
In fact, I recently read an article on the topic which said that when office workers are interrupted, it can take them almost 30 minutes to actually get back on track. That’s because the brain is not designed to complete more than one comprehensive task at a time.
So, you know what that means, right? By attempting to do more than one thing at a time, you’re probably not going to be as thorough, and that could result in you actually wasting time because you’ll have to go back over “it.” Yeah, I’d rather just stay in the moment and concentrate on the one thing that is before me. That way, it can be done well, and when I move on from “it,” I can move on…fully.
5. You Become More Appreciative
GiphyWhen you get a chance, check out the article, “Screen time and emotional problems in kids: A vicious circle?” from the American Psychological Association. One of the things the article said is “The study revealed that the more children engaged with electronic screens, the more likely they were to develop socioemotional problems… Conversely, children experiencing socioemotional problems were found to be more likely to turn to screens as a coping mechanism.”
Know what else is unfortunate about being too attached to technology? It can train your mind to seek out instant gratification from things (since you are able to gain instant access to so much information and entertainment) — and that can teach you to be supremely entitled and very ungrateful.
This is why I will forever-and-a-day side with interior designers who say that bedrooms are for sex and sleep ONLY. What is the tie-in? Well, if you use that room in your house for two things only, that teaches you to honor and respect those two things more. You know that when you are walking into your bedroom, there is copulation, rest, or both that is going to happen — no more, no less. And that can make you want to decorate the room with this in mind, be intentional about the kind of attitude and energy that you bring into that space — and cause you to treat your partner in a way that welcomes real and lasting intimacy for you both.
Yeah, if all that is on your mind is sex and sleep, you will choose to cultivate those moments only in there…and that can make you even more grateful, not just to the sleep and sex…but your bedroom overall, since you haven’t also turned it into an office, fun room and second sleep room for your kids and pets and another spot to be surfing the web all night long. Just sayin’.
Nothing about social media or the internet as a whole encourages you to “stay in the moment,” it beckons you to absorb as much as you possibly can in record time. And that is just one more way to drain yourself instead of relaxing and taking each moment as it comes. Prove me wrong.
6. You Can Keep Things in (Better) Perspective
GiphyThe late comedian George Carlin once said, “Some people see the glass half full. Others see it half empty. I see a glass that's twice as big as it needs to be.” I really like that quote because it’s a reminder that, at the end of the day, some things aren’t right or wrong; they are simply your perspective. And that’s why I encourage a lot of my clients, whenever they are discussing, debating or disagreeing with their spouse to not say, “That’s not true” but to instead reply with, “I see it differently.” It takes the ego out, and people can always hear and receive differently when humility walks into the room.
And yes, when you are determined to remain in the moment, it can help you to fine-tune your perspective. For instance, say that you are having a conversation with someone who hurt your feelings, and they are apologizing. If you stay in the past (which isn’t in the moment), you will trigger those same emotions that may make it difficult to forgive them. If you jump too far into the future, you might create problems (via hypothetical scenarios) that don’t exist by worrying about what could happen if the same thing happens again. If you remain in the present, though, you can honor how you feel in the here and now of it all and move based on that energy alone.
You’d be amazed at how much your perspective shifts based on whether or not you remain in the moment. If you don’t believe me, try it out. Hop in the comments and let me know how it played out.
7. Life Becomes More Complete
GiphyHmph. It’s kind of wild how my first comment included a Scripture, and this last one is about to as well. Hebrews 13:5(NKJV) says, “Let your conduct be without covetousness; be content with such things as you have.” Being content means being “satisfied with what one is or has; not wanting more or anything else.”
Now, does this mean that it’s wrong to want a new car, or a different job, or a spouse and kids someday? Of course, not. Yet as we wrap this up, it is a verse that speaks to — yep, you guessed it — staying in the moment because if you’re so caught up in “the next thing,” it can cause you to miss out on what you already have going on right now.
I promise you that if you really concentrate on being satisfied with what you already have, that can make you see all that you’ve got — and it’s probably a lot more than you realize. And when you’re in that mindset, it tends to make life feel more complete. You’ve got provision. You’ve got some good friends. You’re in your right mind. There are areas of your life that are “lacking nothing,” which is what complete means. You can also be at peace — and guess what one definition of the Hebrew word for peace (which is shalom) is? COMPLETE. Full circle.
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Psychologist Abraham Maslow once said, “The ability to be in the present moment is a major component of mental wellness.” Author Marianne Williamson once said, “The present moment, if you think about it, is the only time there is. No matter what time it is, it is always now.” Author Eckhart Tolle once said, “Always say 'yes' to the present moment... Surrender to what is. Say 'yes' to life — and see how life starts suddenly to start working for you rather than against you.”
All of these are spot-on because, at the end of the day, the gift of the present is all that you have.
By remaining in the moment, that is how to make the absolute most of it.
Please make sure that you do.
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