October is about the power of attraction. This is the month to set your intentions, create space for a new beginning, and find your balance between the past, present, and future. There aren’t many astrological transits this month, signaling more possibilities in the air and an opportunity to create that which you desire.
We begin the month in Libra Season, and Libra Season is always the time of year when love is the highlight. With Juno also entering Sagittarius on October 1, right as we begin the month, it’s about committing yourself to a new adventure, to the gifts of love, and to perspectives that heal and bring you closer to another.
October 2025 Astrology: An Overview
Mercury enters Scorpio on October 6, and Mercury in Scorpio only knows depth. The conversations being had this month are inspiring, transformative, and a little more blunt than usual. This energy is good for the power of persuasion and for asking for what you want, especially within business and financial matters. On the same day, we have a Supermoon in Aries, and this is a powerful Full Moon for reflection, owning your power, and letting go of the insecurities that don’t resonate with what you want for yourself and your future.
Venus, the planet of love, moves into Libra on October 13 after being in Virgo for the past month, and after some time of healing and clarity in love, Libra is here to bring in the romance. Venus loves being in Libra, and this energy creates new beginnings within relationships and provides a little extra magic in this area of life. With Pluto going direct in Aquarius on the same day after being retrograde since May, life and love move forward mid-October, helping provide more stable and nurturing foundations in your personal life and community as well.
The New Moon of the month occurs in Libra on October 21, making it a beautiful time for manifesting romance, balance, and harmony in your world.
This New Moon aligns with the Sun in Libra, and it’s all about letting a new beginning transform your world and the love in your life for the better. Scorpio Season officially begins on October 22, and Neptune retrograde enters Pisces on the same day, bringing in some water sign energy into the mix. As we close out the month, it’s time to renew, honor the transformations occurring, and know that your dreams aren’t as far out of reach as they may seem at times.
Read for your sun and rising sign below to see what October 2025 has in store for you.
What October 2025 Has In Store For Your Zodiac Sign
ARIES
AriesKyra Jay for xoNecoleOctober is all about perspective, Aries. This is the month to trust the divine timing of your life, and not let the what-ifs overwhelm you. With the Sun in Libra, your sister sign, for most of the month, October is about building connections, finding your balance in love, and knowing that you are worthy of what your heart is seeking right now. We have a Supermoon in your sign on October 6, and emotions are a little heavier this month, but also healing. Give yourself grace, and let go of what isn’t working for you.
Venus is in your house of love from October 13 until November 6, and there is a lot to look forward to when it comes to romance and the relationship dynamics in your life as you move through the month. It’s about being confident in your power of attraction and letting love come to you right now. Before October comes to an end, we have a New Moon in your 7th house of love as well, and with all this energy in your relationship zone, life changes for you in love for the better in October.
TAURUS
TaurusKyra Jay for xoNecoleOctober is a spiritual month for you, Taurus. You are thinking a lot about your next steps ahead, and are getting organized, focused, and aligned. The Supermoon on October 6 is a time of reflection for you, and you are entering the month ready to let go of the past, heal, and create space for something new in your life. This month is all about trusting your intuition and letting your wisdom guide you in your personal growth and evolution.
You are more than where you have been, and this month is a reminder of that.
With Mars in Scorpio and in your 7th house of love all month, you are motivated by the partnerships in your life right now. Your love life and relationships are where the action is for you this month, and you are honoring your passion and direction here. Venus, your planetary ruler, moves into your house of health mid-month and into November, and you are leaving October seeking healthier habits, daily routines, and relationships. Overall, this month is helping you align with your vision.
GEMINI
GeminiKyra Jay for xoNecoleThis month is a fresh start for you, Gemini. Your heart is free, love is beaming, and you are feeling larger than life. This month is about taking a leap of faith in yourself, honoring your confidence in life, and being your biggest advocate. With the Sun in your 5th house of self-expression, romance, and happiness, and with Venus entering this same area of your chart mid-October, there is a lot to look forward to right now, and things are looking up for you.
On October 21, we have a New Moon in a fellow air sign, and this is a good time to set your intentions for creative projects, hobbies, romance, and your overall happiness in life. There are a lot of little moments of magic unfolding for you this month, and this New Moon is one of them. Before October comes to an end, Mercury, your ruling planet, enters Sagittarius, and this brings open communication into your relationships, and you are having lively conversations and insights.
CANCER
CancerKyra Jay for xoNecoleThis is a transformative month for you, Cancer. You are moving through closure, healing, and depth as you navigate the opportunities that are coming into your life, with the stability you are seeking. With the Sun in your 4th house of home and family in October, this is the month to spend more time in your safe spaces, connect with your loved ones, and get grounded. You are also more focused on your financial world right now, and this is a good time for building new foundations for yourself and looking at the bigger picture when it comes to your career and life goals.
Mars is in your house of romance and happiness for the entire month, and this is one of the highlights of your life right now. You are passionate about your joy and all the things that light you up inside, and you are protecting your peace and giving more of your energy to your pleasure. Before the month ends, we have a New Moon in Libra, highlighting your home life, and some Cancers may be moving at the end of the month or getting the opportunity to turn a page here. Overall, this is your month to reflect, go within, and make sense of what has been restricting you from feeling stable.
LEO
LeoKyra Jay for xoNecoleOctober is about taking things one day at a time and being patient with what is presenting itself to you, Leo. This month, you are getting your ducks in a row and gaining the clarity needed to create a new beginning in your life. The month begins with a Supermoon in a fellow fire sign on October 6, aligning in harmony with you and fueling your need for adventure. You are going over the wisdom you have gained as of late and how it has shifted the way you navigate your life and see the world around you.
On October 13, Pluto goes direct in your 7th house of love, after being retrograde here since May. This is bringing in more balance, empowerment, and passion into your love life, and this is a positive change of energy for you after a time of some power struggles within your relationships. Before the month comes to an end, we have a New Moon in Libra, and this New Moon is the best time to set intentions for clarity, communication, and connection. October is about taking your time with things and knowing that everything is working out in your favor at the end of the day.
VIRGO
VirgoKyra Jay for xoNecoleThis October is about finding your balance, Virgo. There is a lot of energy when it comes to your finances this month, but you may be overworking or overcommitting yourself in the process. Honor the opportunities and responsibilities in your life, but make sure you are equally taking care of your health and prioritizing your time and energy so that you don’t burn out. Venus, the planet of love, is in your sign until October 13; use this energy to your benefit and let things come to you.
You are a magnet for abundance, romance, and support if you allow yourself to receive it.
On October 13, Venus moves into your 2nd house of income, and your relationships are a supportive place for you to lean on right now. Your love life and partnerships are where your financial world is evolving this month, and this is a good time to ask for what you want; you never know what may happen. At the end of the month, Neptune goes retrograde in your sister sign, Pisces, and you are taking a step back and reassessing what love means for you right now. Overall, October is about remembering that you don’t have to do it all alone, Virgo.
LIBRA
LibraKyra Jay for xoNecoleLibra Season is here, and it’s your time to shine and thrive! This Libra Season changes everything for you, and October is when you really begin to feel this shift in your life. The Sun is in your sign until October 22, and it’s time to put yourself first. With a Supermoon in Aries as we begin the month as well, you are letting go of any unhealthy attachments or relationship dynamics that take you away from yourself, and are moving into deeper clarity.
On October 13, Venus, your planetary ruler, enters your sign, where it loves to be the most. With Venus in your sign for the rest of the month, love takes on a new tone, and you are feeling more love for yourself and where life is taking you right now. To end the month, we have a New Moon in Libra, and it’s time to set your intentions for where you want life to grow for you over the next year. This is a month of embarking on a new journey of self, and allowing what is inspiring you right now to build your confidence in yourself and your relationships.
SCORPIO
ScorpioKyra Jay for xoNecoleOctober is about honoring your freedom and your power to decide, Scorpio. A lot is going on for you this month, and you have the passion and energy to see things through. Mercury, the planet of communication, moves into your sign at the beginning of the month on October 6, and this is going to help you get your ideas across, making it a good month for business matters, networking, and getting inspired. With Mars also in your sign for the entire month, life moves forward for you in transformative ways in October, and you are a force to be reckoned with.
On October 13, Venus moves into your house of closure, healing, and endings, and you are ready to close one chapter of love and create space for a new one. You are in a contemplative space when it comes to matters of the heart, and you are ready to let go of any heaviness you have been feeling here. Scorpio Season officially begins on October 22, and you are ready to begin again. This Scorpio Season is about owning your confidence in life while letting go of insecurities or self-doubts that have been getting in the way of that.
SAGITTARIUS
SagittariusKyra Jay for xoNecoleEverything unfolds for you in a beautiful way this month, Sagittarius. You are flowing well with the energy of October, and life opens up to you. With the Sun in your 11th house of aspirations, dreams, manifestations, and community, you are feeling in balance with your desires and your reality, and are bridging the gap here. This is a month of friendship, believing in your dreams, and creating space for love. With Juno also entering your sign at the beginning of the month until the end of the year, you are attracting soulmates into your life.
On October 6, we have a Supermoon in a fellow fire sign, allowing you some closure in love and a chance at healing. Your heart is feeling renewed, and you are owning your power in creating happiness in your life. Before the month ends, Mercury moves into Sagittarius, where it will be until mid-November, and inspiration is heightened. Pay attention to the guidance you are receiving this month, the conversations you are having, and the light bulb moments that are going off for you right now.
CAPRICORN
CapricornKyra Jay for xoNecoleOctober is about going within and connecting with the guidance of your soul, Capricorn. You are taking more time for yourself this month, and rightly so, as you need time to fully process what has happened so far this year. Pluto goes direct in your 2nd house of income, and this moves things forward when it comes to your earning potential, abundance, and values.
The key this month is in valuing yourself, your perspective, and what you are building in your life right now.
On October 21, we have a New Moon happening in your career zone, and this is a good time to manifest your goals within your professional world. Put yourself out there, show up, and know that you are worthy of success and that your dreams aren’t too big for you. As we close out the month, Mercury moves into your house of closure, even further facilitating your desire for contemplation and alone time this month. Overall, October is about taking care of your mental health, owning your successes, and finding your peace.
AQUARIUS
AquariusKyra Jay for xoNecoleOctober is a new beginning for you in love and in life, Aquarius. Your heart is feeling inspired, and there is a lot to look forward to right now. The Supermoon at the beginning of the month will be occurring in your 3rd house of communication, giving you the answers you have been looking for and helping you close the door on a chapter in your life that left you feeling misunderstood or misdirected. You are ready for a change of pace this month, and you are receiving that as we begin October.
Mid-October, Pluto goes direct in your sign after being retrograde since May, and this is a huge breath of fresh air for you and your path ahead. You may have been a little harder on yourself while Pluto was retrograde this year, and now you feel ready to forgive, move on, and own your power. Before the month comes to an end, we have a New Moon in Libra, and you are embarking on a new adventure. The end of the month is a good time for traveling, exploring, and gaining a new perspective.
PISCES
PiscesKyra Jay for xoNecoleThis month is giving you the guidance, perspective, and passion to see yourself with clear, loving eyes, Pisces. There is a sense of feeling more overwhelmed with life lately, and October is allowing you to gain the insight needed to move on from this energy, or at least see more of the gifts of what has occurred. On October 6, we have a Supermoon in an area of your chart having to do with self-worth, values, and income, and it’s time to see the gifts of what you have been investing in and valuing in your life, including yourself.
Let go of the need to play it small or count yourself out of important conversations, and know that you deserve a seat at the table.
With Pluto going direct in your 12th house of healing as we end the month, you are finally getting the answers you have been looking for emotionally, and it’s changing your perspective on your commitments in life and making you feel empowered. Before the month ends, Neptune goes retrograde in Pisces, and you are going to be moving through a personal revolution as we close out the year. You are inspired by change right now, and this month is what kicks starts this metamorphosis within you.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Kyra Jay for xoNecole
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
Courtesy
Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
Courtesy
Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
Courtesy
Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
Courtesy
Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
Courtesy
Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
Courtesy
Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
Courtesy
Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
Courtesy
Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
Courtesy
Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
Courtesy
Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
Courtesy
Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
Courtesy
Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
Shutterstock
Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
Shutterstock
Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
Courtesy
Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
Courtesy
Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
Shutterstock
Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
Shutterstock
Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
Courtesy
Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
Courtesy
Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff